What Wiesner Products does

Wiesner Products Inc. is a family-owned private label manufacturer founded in 1971 by Jack Mizrahi in New York, currently led by President Charles Mizrahi (joined 1987), CMO Jackie Mizrahi, and CFO Andy Jha. The company designs, sources, manufactures, and distributes products under retailer-owned private labels, operating from its headquarters at 1410 Broadway, 8th Floor, New York, NY 10018, with a workforce of 1,000+ employees across 20+ countries.

Its platform spans 15 divisions covering 100+ product categories — including apparel, athleisure, accessories, pet products, kitchen, footwear, children's clothing, and ladies' and men's fashion — supported by a portfolio of 20+ licensed brands such as Quiksilver, Billabong, True Religion, Tahari, Express, Brookstone, MasterChef, and Sharper Image. The integrated manufacturing platform combines design, material sourcing, production, and final distribution, with a stated 98%+ on-time delivery rate and flexible capacity for both mass production and limited batch runs.

Wiesner generates revenue through wholesale private label manufacturing for retailers and through licensing arrangements with brand owners such as Authentic Brands Group, which it entered in February 2025 to manufacture and distribute Billabong and Quiksilver products after Liberated Brands' bankruptcy. Its B2B go-to-market is sales-led, with multi-year contracts, quote-based pricing, and dedicated account management. The customer base spans mass-market, off-price, department store, warehouse club, sporting goods, specialty, and e-commerce retailers — including Walmart, Target, Macy's, TJ Max, Ross Stores, Burlington, Bealls, Home Goods, Dick's Sporting Goods, Sam's Club, and Winners. Marketing is conducted through the company website, email newsletter, Instagram, and LinkedIn, with no indirect or marketplace sales channels.

Name

Wiesner Products

Legal name

Wiesner Products Inc.

Website

https://wpiny.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Wiesner Products is a family-owned private label manufacturer founded in 1971 that designs, sources, and distributes products across 15 divisions and 20+ licensed brands for major US retailers in 20+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Private Label Manufacturing: Designs, sources, and manufactures high-quality products under retailer brands. Revenue generated through wholesale pricing to retail partners who re-sell under their own private labels.
2. Licensed Product Manufacturing: Produces and distributes products under licensed brand names (Quiksilver, Billabong, True Religion, Tahari, etc.) for retail sale. Generates revenue through manufacturing and distribution fees under licensing agreements with brand owners like Authentic Brands Group.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Wiesner Products is a private label manufacturer that designs, sources, manufactures, and distributes high-quality products for major retailers across 15 divisions and 100+ product categories. The company also produces and distributes licensed apparel, accessories, and home goods under renowned brand names through agreements with brand owners like Authentic Brands Group.

Product overview

Wiesner Products is a private label manufacturing company that designs, sources, and distributes high-quality products for major retailers. The company operates through 15 divisions (Apparel, Athleisure, Accessories, Pet Products, Kitchen, Footwear, Children's Clothing, Ladies' Fashion, Men's Fashion, and others) and manages 20 licensed brands including Express, Brookstone, Billabong, MasterChef, True Religion, Quiksilver, Sharper Image, and Tahari. The company serves over 100 product categories across retail, e-commerce, and specialty markets. Wiesner's core offering is end-to-end private label manufacturing with design, sourcing, and distribution capabilities. Founded in 1971, the company has expanded to over 20 countries with 1,000+ employees and maintains an on-time delivery rate above 98%.

Differentiator

Problem solved

Functional benefit

Products and services

• Apparel Division Produces stylish apparel collections that look great, fit well, and are ready to hit retail shelves for major retailer partners.
• Athleisure Division Designs and manufactures functional and stylish activewear for workouts, weekends, and everyday wear for retail distribution.
• Footwear Division Produces light and comfortable shoes that blend quality, bold designs and fresh colors for retail partners.
• Accessories Division Produces functional bags, fashionable belts, and scarves designed to complete every outfit for retail distribution.
• Pet Products Division Specializes in safe and comfortable pet products, from fun outfits to everyday accessories for retail sale.
• Kitchen Division Offers everyday essentials and stylish decor for kitchen products that make cooking and living easier for retail sale.
• Children's Clothing Division Produces children's clothing products across various categories for retail distribution.
• Quiksilver License Licensed surf and action sports apparel brand partnership acquired from Authentic Brands Group in 2025 for retail distribution.
• Billabong License Licensed surf and lifestyle apparel brand partnership acquired from Authentic Brands Group in 2025 for retail distribution.
• True Religion License Licensed denim and apparel brand partnership for retail distribution.
• Tahari License Licensed fashion brand partnership for retail distribution.
• Express License Licensed apparel brand partnership for retail distribution.
• Brookstone License Licensed brand partnership for retail distribution.
• MasterChef License Licensed cooking/food lifestyle brand partnership for retail distribution.
• Sharper Image License Licensed lifestyle and gadget brand partnership for retail distribution.

Quantifiable outcome

• On-time delivery rate maintained above 98%
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Authentic Brands GroupcoreOEM/ Whitelabel/ Licensing Partner · 1 February 2025Following Liberated Brands' bankruptcy in February 2025, Authentic Brands Group (owner of Billabong, Quiksilver, and Volcom intellectual property) transferred licenses to new operators. Wiesner Products took over licenses for Billabong and Quiksilver brands as part of this arrangement, manufacturing and distributing these brands' products.
• Centric BrandscoreStrategic or Co-development Partner · 1 February 2025Centric Brands also took over licenses from Authentic Brands Group following the Liberated Brands bankruptcy, operating alongside Wiesner Products in managing the transitioned Billabong, Quiksilver, and Volcom brand licenses.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Centric Brands: Closest direct peer: a private label and licensed-brand apparel/accessories manufacturer that was appointed alongside Wiesner by Authentic Brands Group to take over Liberated Brands' portfolio in February 2025 (Centric taking Volcom). Both companies compete for the same retailer shelf-space, licensed-brand mandates, and ABG-mandated production volumes.
• G-III Apparel Group: Licensing-led apparel manufacturer producing under DKNY, Donna Karan, Karl Lagerfeld, and other licensed brands for major retailers. Mirrors Wiesner's licensing-plus-private-label business model and targets many of the same department-store and off-price channels.
• Haddad Brands: Privately held children's apparel licensee manufacturing for Nike, Levi's, Tommy Hilfiger, and others. Closely comparable to Wiesner's Children's Clothing Division and its broader licensed-apparel playbook for mass and specialty retailers.
• Delta Galil Industries: Global private-label apparel manufacturer across intimates, activewear, and children's wear, serving Walmart, Target, and other major retailers. Comparable to Wiesner's multi-division, multi-category private-label manufacturing model with international production footprint.
• Bioworld: Licensed and private-label manufacturer of apparel, accessories, and home goods based on entertainment, gaming, and lifestyle IP. Highly comparable to Wiesner's Brookstone, Sharper Image, and MasterChef license playbook and its accessories/home-goods capabilities.
• Mad Engine: Private label and licensed apparel manufacturer serving mass-market and mid-tier retailers with branded apparel and accessories. Comparable to Wiesner's lower-tier off-price and mass-market private-label programs across apparel categories.

Broad incumbents

• Hanesbrands: Large public apparel manufacturer with vertically integrated basics and activewear operations sold through mass-market retailers (Walmart, Target). Overlaps with Wiesner's mass-market distribution and athleisure/apparel divisions but at far greater scale.
• PVH Corp. Global apparel company operating Calvin Klein and Tommy Hilfiger and combining owned-brand and licensed-brand distribution through department stores and off-price retailers. Provides a broad-incumbent parallel to Wiesner's brand-licensing and department-store channels.
• Fanatics: Vertically integrated licensed sports merchandise and apparel operator with manufacturing and distribution capabilities serving mass and specialty retailers including Dick's Sporting Goods — a shared customer with Wiesner's sporting-goods private-label programs.

Others

• Authentic Brands Group: Strategic licensor and counterparty to Wiesner (not a manufacturer). Owns Billabong, Quiksilver, Volcom, and other brands and transferred licenses to Wiesner and Centric Brands after Liberated Brands' bankruptcy. Critical ecosystem participant whose decisions directly shape Wiesner's brand-portfolio revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WiesnerProducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiesner Products