What Frog does

Frog Education is a UK-headquartered education technology company that provides an integrated learning platform and suite of school-management tools, primarily serving K-12 schools, Multi-Academy Trusts (MATs), and British international schools. Its core product, FrogLearn, is positioned as an 'Educational Operating System' — a Virtual Learning Environment (VLE) and learning management system that consolidates teaching, learning, parental engagement, communication, and administrative workflows into a single sign-on hub, integrating with major MIS systems (SIMS, iSAMS, WCBS, Engage, Progresso, CMIS) and productivity suites (Google Workspace, Microsoft Office 365).

The platform architecture follows a core-plus-extensions model: FrogLearn sits alongside FrogProgress (curriculum and progress mapping), FrogPlay (a curriculum quiz engine with over 250,000 mapped questions), FrogHomeLearning (homework), and mobile applications (FrogGO/MyFrog and FrogSnap) for evidence capture and parental access. The FrogStore marketplace distributes 15+ pre-built modules (IT Helpdesk, HR Portal, Finance Portal, MAT Intranet, Digital Planners, ePortfolios, Appraisals & CPD, Behaviour Management, Online Safety, etc.), and FrogCode enables schools to build custom widgets. The Frog Academy, launched in 2018, is a collaborative community model where schools co-create solutions that are then shared free to all Frog customers — functioning as a content flywheel that extends platform value without proportional internal R&D cost. The most recent platform release (Hopper, 2024) added Announcements & Chat, Journals, Rubric Builder, and the 'Slides with AI' generative content feature.

Frog monetises primarily through annual and multi-year FrogLearn subscription licences, bundled with implementation planning, personalised training, and ongoing professional services. Pricing is quote-based and not publicly disclosed. The company also sells a separate product, FrogLMS, for corporate training and CPD. Go-to-market combines direct enterprise sales (especially for MATs and international schools), product-led community-driven adoption via the Frog Academy, and demand generation through events (BETT, Learning Technologies, annual Frog conferences) and an extensive online community. The company is privately held with no disclosed institutional funding rounds, operates from Halifax, UK, employs 51-100 people, and reports 12 million+ users connected globally across markets including the UK, Australia, Malaysia, Saudi Arabia, the USA, and Mexico.

Name

Frog

Legal name

Frog Education

Website

https://frogeducation.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Frog Education is a UK-based education technology company providing an integrated learning platform (FrogLearn) and school-management suite for K-12 schools, Multi-Academy Trusts, and British international schools worldwide, monetised via subscription licences and implementation services.

Ownership category

akta.pro rank

Product category

Education Technology / Learning Management Systems

NAICS

Software Publishers (5132), Educational Support Services (611710)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Library/Media Center & Digital Resource Management Systems (EDAJAMAN)

Keywords

• Learning management system
• Virtual learning environment
• Education technology platform
• School communication software
• Curriculum progress tracking

Headquarters

HQ city

Halifax

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Software Subscription (FrogLearn licence): FrogLearn is licensed to schools as an annual or multi-year subscription. Under one licence, schools receive a range of teaching and learning tools, a selection of innovative apps, and their own web space to create as many online portals as needed. The Frog Academy solutions are free to FrogLearn customers.
2. Professional Services (Implementation & Training): Frog offers tailored implementation planning and personalised training services as part of onboarding schools. These are bundled with the software sale to drive adoption and ensure successful embedding of the platform.
3. FrogLMS (Professional Development): Separate product for corporate/commercial training and development, extending the Frog ecosystem to business environments.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Frog sells a customisable educational technology platform (FrogLearn) that serves as a unified Virtual Learning Environment and school operating system for primary, secondary, and international schools, Multi-Academy Trusts, and corporate training environments. The platform combines teaching and learning tools (assignment setting, marking, ePortfolios, curriculum-mapped quizzes), communication features (school-wide messaging, parental engagement portals), and administration functionality (HR, Finance, IT Helpdesk, CPD, digital planners) into a single customisable hub. Frog also offers standalone products including FrogLMS for corporate training and the FrogStore marketplace of pre-built school solutions.

Product overview

Frog is an educational technology company offering an integrated suite of products under a platform-plus-modules architecture. The core platform consists of FrogLearn (learning platform and VLE), FrogProgress (curriculum and progress mapping), FrogPlay (curriculum quiz engine), and FrogHomeLearning (homework solution). These are complemented by mobile applications FrogGO/MyFrog and FrogSnap for on-the-go access and evidence capture. For professional development, FrogLMS provides training and CPD functionality. The Frog Academy enables schools and MATs to co-create solutions using FrogLearn tools, with successful solutions shared through the FrogStore marketplace. FrogCode allows customization through custom widgets and applications. The suite also includes specialized add-on modules for IT Helpdesk, HR Portal, Finance Portal, MAT Intranet, Digital Planners, ePortfolios, Parents' Evening Booking, Online Safety Reporting, Rewards System, Appraisals & CPD, and Behaviour Management. Over 12 million people are connected through Frog worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• FrogLearn: Core learning platform and Virtual Learning Environment (VLE) for schools, enabling homework, lesson plans, marking, parental engagement, and communication.
• FrogPlay
• FrogProgress
• FrogSnap
• The Frog Academy
• FrogStore
• FrogLMS

Products and services

• FrogLearn Core learning platform and Virtual Learning Environment (VLE) for schools, enabling assignment of homework, interactive lesson plans, effective marking, parental engagement, student work showcase, personalized look and feel, and whole school communication.
• FrogProgress Curriculum and progress mapping tool enabling curriculum co-construction, early intervention, individual learning pathways, progress tracking, and sharing of teacher resources and exemplars.
• FrogPlay Curriculum quiz engine featuring curriculum-mapped quizzes, spaced learning, gap analysis, independent learning, baseline testing, flipped learning, and self-marking assessments with over 250,000 curriculum-mapped questions.
• FrogHomeLearning Homework solution enabling easy setting, distribution, and evidence of homework with visibility for all stakeholders, engaging pupils and parents.
• FrogGO (MyFrog) Mobile app for students, parents, and teachers to access homework, dashboards, calendar, and timetable in one place. The Hopper release adds Chat, Announcements, and Journals functionality.
• FrogSnap Mobile app allowing capture of photos, videos, audio recordings, and document scanning with intelligent edge detection, uploading directly to FrogLearn platform for evidence collection.
• FrogLMS Learning Management System for Training and CPD, enriching workforce development, improving staff knowledge, ensuring compliance, and enabling easy onboarding of new staff. Separate product extending Frog's functionality to corporate and commercial training environments.
• The Frog Academy Collaborative initiative bringing schools and MATs together to share ideas and co-create practical solutions using FrogLearn tools. Solutions co-built through the Academy are shared free to all FrogLearn customers.

Quantifiable outcome

• Schools using Frog have reported savings of 20-30% on printing and photocopying costs by digitising workflows.
• +5 more outcomes

Named customers32 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability2 records

Feature12 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Delta Academies TrustcoreStrategic or Co-development PartnerDelta Academies Trust partnered with Frog to launch funded Subject Knowledge Enhancement (SKE) courses designed to equip teachers with specialist subject knowledge and expertise, particularly advantageous for teacher trainees.
• SIMS (School Information Management System)coreTechnology or IntegrationSIMS is the management information system at the heart of 21,000 schools in 49 countries. Frog integrates with SIMS for data synchronisation, enabling seamless user management and data flow between MIS and the Frog platform.
• iSAMScoreTechnology or IntegrationiSAMS is an MIS system used by independent and international schools. Frog integrates with iSAMS for data extraction and synchronisation. Note: iSAMS integration does not include SSO.
• WCBScoreTechnology or IntegrationWCBS is an MIS provider for schools. Frog integrates with WCBS for data synchronisation. Note: WCBS integration does not include SSO.
• Engage (School Management Information System)coreTechnology or IntegrationEngage is a school management information system designed for independent and international schools. Frog integrates with Engage for data synchronisation.
• ProgressocoreTechnology or IntegrationProgresso is a cloud-based MIS provider for schools. Frog integrates with Progresso for data extraction and synchronisation.
• CMIScoreTechnology or IntegrationCMIS (Cloud MIS) is a management information system for schools. Frog integrates with CMIS for data synchronisation.
• Google (Google Workspace)coreTechnology or IntegrationFrog deeply integrates with Google Workspace, incorporating the strengths of Google's platforms into the Frog digital strategy. Students and staff can access Google tools from within Frog.
• Microsoft (Office 365)coreTechnology or IntegrationFrog integrates with Microsoft Office 365, enabling schools using O365, Teams, and related Microsoft tools to incorporate these into their Frog-powered digital strategy.
• COBIS (Council of British International Schools)coreOthersCOBIS supports 500+ member schools internationally. Frog holds membership with COBIS to represent its interests and ensure its products and services reflect the needs of British schools overseas.
• BSME (British Schools in the Middle East)coreOthersBSME supports a network of high-quality British international schools in the Middle East region. Frog holds membership to facilitate partnerships with member schools and business partners specialising in educational services.
• ISA (Independent Schools Association)minorOthersISA represents the full range of independent schools in the UK. Frog holds membership to engage with independent school leaders.
• HPL (High Performance Learning)minorOthersFrog is a Supporting Partner of HPL, helping to embed the HPL philosophy and language in schools through technological solutions.
• HMC (Headmasters' & Headmistresses' Conference)minorOthersHMC is a professional association of heads of the world's leading independent schools. Frog holds membership to engage with senior independent school leadership.
• NAHT (National Association of Headteachers)minorOthersNAHT represents school leaders across all phases and sectors. Frog holds membership to ensure its products align with the needs of school leaders.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Google Classroom: Google's free learning management system bundled with Google Workspace for Education, used by tens of millions of teachers and students globally. Directly competes with FrogLearn as the default VLE choice in schools and is the primary free alternative in the UK and international markets.
• Microsoft Teams for Education: Microsoft's education-focused collaboration and class workflow platform, bundled with O365 and deeply integrated with the productivity tools Frog also integrates against. Represents the other major free bundled competitor shaping procurement decisions in UK schools and MATs.
• Canvas by Instructure: Subscription-based LMS used widely in K-12 and higher education, with strong curriculum, assessment, and parent-portal functionality. A direct VLE competitor to FrogLearn in independent and international schools, particularly in larger enterprise deployments.
• Schoology (PowerSchool Unified Classroom): LMS tightly integrated with PowerSchool's SIS, used heavily in K-12 districts worldwide. Competes with FrogLearn on the integrated VLE-plus-MIS proposition, particularly in US and international school districts.
• Seesaw: Student portfolio and family communication platform widely used in primary schools, with overlapping functionality to Frog's ePortfolios, Journals, and parental engagement features. A direct competitor in the primary segment of Frog's customer base.
• ClassDojo: Free classroom communication and behaviour management platform used by millions of teachers and parents globally. Competes with Frog on parental engagement, behaviour management rewards, and primary school communication workflows.
• Firefly Learning: UK-headquartered VLE and learning platform focused on independent and international schools, with strong curriculum, homework, and parental portal features. One of the closest direct competitors to Frog in the UK independent school market.
• Showbie: Assignment workflow and portfolio platform widely used in K-12, with deep integration into Apple ecosystem and competing directly with Frog's FrogSnap and FrogHomeLearning workflows in primary and 1:1 device schools.
• Bromcom: UK cloud MIS provider that has expanded into learning platform functionality, directly competing with Frog in the integrated MIS-plus-learning proposition for UK schools and MATs.

Broad incumbents

• Edmodo: Long-established K-12 learning platform (acquired by NetDragon) offering VLE, communication, and classroom management tools. Operates as a broader incumbent in the same K-12 LMS category as FrogLearn, particularly in international markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/frogeducation
• Xx.com/frogeducation
• Facebookfacebook.com/frogeducation
• LinkedInlinkedin.com/company/frogeducation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frog