House & Garden

What House & Garden does

House & Garden is a British luxury interiors, architecture, gardens, and lifestyle media brand published by Condé Nast Britain, a subsidiary of the privately held Condé Nast global media conglomerate. Founded in 1947 as 'The Vogue House & Garden Book' and one of the longest-running current British magazines, the brand today operates as a multi-platform media business centered on a monthly print magazine, a website launched in 2014 (houseandgarden.co.uk), a YouTube video series (Design Notes), email newsletters, and active accounts across Instagram, TikTok, Pinterest, Facebook, and X. The company generates revenue through three streams: recurring print and digital subscriptions, advertising (magazine, website display, sponsored content, and classifieds), and affiliate commerce via product recommendations in editorial shopping guides. Beyond content publishing, House & Garden operates industry-facing services including The List (a directory of vetted interior designers, architects, and garden designers), annual awards programs (HG101 Top 100 Interior Designers and Architects, Top 50 Garden Designers, 50 Rising Stars, Design Awards across 11 categories), and the Craft Prize competition. The audience is primarily design-conscious homeowners and enthusiasts, with secondary B2B value delivered to professional designers (visibility, networking, recognition) and to homeware/lifestyle advertisers (access to a high-intent design audience). Distribution is managed through Condé Nast's shared subscription infrastructure, and the parent company operates in 32 markets reaching approximately 88 million print consumers, 427 million digital consumers, and 423 million social-platform consumers worldwide, providing structural distribution leverage that an independent publisher could not replicate.

Name

House & Garden

Legal name

Condé Nast Britain

Website

https://houseandgarden.co.uk

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

House & Garden is a British luxury interiors, gardens, and lifestyle magazine published by Condé Nast Britain since 1947, serving design-conscious homeowners with a monthly print title, website, video series, and industry directories.

Ownership category

akta.pro rank

Product category

Luxury Interior Design & Lifestyle Media

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

Keywords

• Luxury interior design magazine
• Home decoration publishing
• Garden design content
• Shelter lifestyle media
• Interior design publication

Headquarters

HQ city

Le Bignon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print and Digital Subscriptions: The magazine generates revenue through subscription fees for both print and digital editions. The publication offers subscribers access to monthly issues, exclusive content, and member benefits.
2. Advertising: Revenue from magazine and website advertising, including display ads, sponsored content, and classified advertising. The publication has a media pack and rate card for advertisers.
3. Affiliate Commerce: The publication earns affiliate commissions from product recommendations featured in shopping articles and gift guides. All products on editorial pages are independently selected by editors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

House & Garden is a British luxury interiors, architecture, gardens, and lifestyle media brand that publishes a monthly print magazine and a digital platform (website, app, video, newsletters). It monetizes through print and digital subscriptions, advertising, and affiliate commerce, while running The List directory of vetted design professionals and annual industry awards (Top 100 Interior Designers, Top 50 Garden Designers, Design Awards).

Product overview

House & Garden is a luxury British interiors, architecture, gardens, and lifestyle media brand owned by Condé Nast Britain. The core offering is the monthly House & Garden print magazine, complemented by a comprehensive website launched in 2014. The product portfolio includes The List (a directory service of design professionals), HG101 featuring annual Top 100 Interior Designers and Architects and Top 50 Garden Designers rankings, the Design Awards program in 11 categories, the Craft Prize, and New Creative Royalty celebrating emerging talent. Additional offerings include the Design Notes video series on YouTube, the House & Garden Travel Guide, newsletters, and the annual Christmas Gift Guides. The brand reaches audiences through print subscriptions, digital editions, and free website content, with millions of users monthly across digital platforms.

Differentiator

Problem solved

Functional benefit

Brands

• The List: House & Garden's indispensable directory of design professionals, featuring a curated list of interior designers and architects.

Products and services

• House & Garden Magazine (Print Subscription) A British luxury interiors, architecture, gardens, and lifestyle print magazine published monthly by Condé Nast Britain, featuring house tours, design advice, recipes, and travel content, delivered to subscribers monthly.
• House & Garden Website The digital companion to the print magazine, offering free articles, galleries, house tours, videos, and shoppable shopping guides organized by topic (Houses, Decoration, Gardens, Recipes, Travel, Shopping, Property).
• The List
• HG101 (Top 100 Interior Designers and Architects) Annual ranking and editorial feature recognizing the UK's top 100 interior designers and architects, part of House & Garden's recognition of design industry talent.
• Top 50 Garden Designers Annual ranking and editorial feature recognizing the UK's top 50 garden designers.
• 50 Rising Stars Annual editorial feature celebrating emerging talent in the design industry.
• Design Notes Video Series Video series featuring house tours with interior designers, insights into historic houses, and gardening tutorials, published on YouTube and the website.
• House & Garden Newsletter Email newsletters delivering curated content, new articles, shopping recommendations, and subscription promotions to subscribers.
• Digital Edition Subscription Digital version of the magazine accessible via digital edition subscriptions, with customer service at [email protected].
• House & Garden Craft Prize Annual competition celebrating craft and artisanal talent in the design industry.

Quantifiable outcome

• Millions of monthly viewers across digital platforms
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Condé NastcoreOthersHouse & Garden is owned by Condé Nast, a global media company. The publication operates under the Condé Nast Britain division, using shared subscription infrastructure, advertising systems, and corporate services. Condé Nast's portfolio includes Vogue, Condé Nast Traveller, Glamour, GQ, The New Yorker, Vanity Fair, Wired, and Architectural Digest.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Architectural Digest: Condé Nast's flagship US interiors and design magazine, sharing parent company and overlapping luxury interiors/gardens audience. Most direct peer given sister-title relationship and similar content mix of house tours, decoration, and design authority.
• Elle Decor: Major US-based interiors and design magazine competing in the same luxury shelter category with house tours, decoration ideas, and shopping content. Closest direct competitor in editorial positioning and advertising category.
• Wallpaper*: Design and lifestyle magazine covering architecture, interiors, travel, and design culture. Direct peer in the premium design magazine category with comparable audience of designers and affluent design enthusiasts.
• Dwell: Modern architecture and design magazine focused on contemporary home design. Direct peer in shelter category with overlapping designer audience, though skewed more toward modern architecture than traditional interiors.
• Gardens Illustrated: UK-based gardening magazine with similar aesthetic positioning and audience of design-conscious gardeners. House & Garden's own Garden Editor Clare Foster previously served as editor here, evidencing direct competitive and editorial overlap.
• Livingetc: UK modern interiors and design magazine from Future plc covering contemporary home design and decoration. Direct peer in the British interiors magazine category competing for advertisers and audience.
• Country Living: Hearst-published UK and US lifestyle magazine covering country homes, gardens, and crafts. Comparable in covering rural/traditional home aesthetics, gardens, and lifestyle content for an aspirational audience.
• Vogue Living: Condé Nast sister publication (Australia, with regional editions) covering interiors, design, and lifestyle. Direct peer under same parent brand portfolio with overlapping luxury audience and editorial approach.
• Domino: US interiors, design, and home decor magazine and digital brand covering decorating, shopping, and lifestyle. Direct peer in the design-content category targeting similar audience of design-conscious homeowners and shoppers.

Broad incumbents

• Better Homes & Gardens: Meredith/Dotdash Meredith's flagship US homes magazine, vastly larger scale and broader middle-market positioning. Comparable in covering homes, gardens, recipes, and DIY but operates at much larger scale with mass-market rather than luxury audience.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_houseandgarden
• YouTubeyoutube.com/channel/UCBEqJ-MfSIxKM5mgwVB3ZDg
• Facebookfacebook.com/houseandgardenuk
• Instagraminstagram.com/houseandgardenuk
• TikToktiktok.com/@houseandgardenuk
• Pinterestpinterest.co.uk/houseandgarden

Revenue estimate

Valuation estimate

Number of profiles

Profiles29 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House & Garden