What Thomas-Krenn does

Thomas-Krenn.AG is a privately held German server and storage systems manufacturer founded in 2002 and headquartered in Freyung, Bavaria. The company designs, configures, and builds customized x86 server systems based on Intel Xeon and AMD EPYC processors, spanning 1U/2U/4U rack servers, tower servers for office environments, workstations, fanless and rugged industrial systems, low-energy edge servers, and storage platforms integrating partner software from Synology, Open-E, Microsoft, VMware, Proxmox, and Ceph. All assembly and quality management are conducted at a single European site certified to ISO 9001, ISO 14001, and ISO 27001 by TÜV SÜD.

The company sells primarily to small and medium businesses, enterprise IT departments, industrial customers, and technology integrators across the DACH region (Germany, Austria, and Switzerland). Its go-to-market combines a direct e-commerce storefront with an online server configurator, telephone and on-site consulting, a Presales engineering team, a reseller program, and tiered support packages (Essential, Exclusive, Enterprise) including managed colocation and co-managed services. Pricing is unit-based, with systems ranging from approximately €1,575 for compact microservers to over €10,795 for high-end 2U AMD configurations.

Revenue is generated from hardware sales, software licensing (Microsoft, VMware, Proxmox, Veeam, OPNsense), professional services for customized IT solutions, and recurring support contracts. The company is founder/management-controlled under a three-person executive board (Christoph Maier, Thomas Frei, Hans-Georg Reichl), with no disclosed external investors. Strategic positioning emphasizes European-origin manufacturing, certified compatibility for major virtualization and storage stacks, and emerging participation in the data center liquid-cooled server market.

Name

Thomas-Krenn

Legal name

Thomas-Krenn.AG

Website

https://thomas-krenn.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Thomas-Krenn.AG is a German privately held manufacturer of customizable x86 server, storage, and industrial computing systems, serving SMBs, enterprise IT departments, and integrators across the DACH region with direct e-commerce sales and consultative engineering support.

Ownership category

akta.pro rank

Product category

Server Hardware

NAICS

Electronic Computer Manufacturing (334111), Computer Storage Device Manufacturing (334112), Computer Systems Design and Related Services (54151)

SIC

Electronic Computers (3571), Computer Storage Devices (3572), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Application Processors & Microprocessors (MPUs/CPUs) (HDAHAJAB)

Keywords

• Customizable server hardware
• X86 rack servers
• Enterprise storage systems
• Industrial computing solutions
• Virtualization infrastructure

Headquarters

HQ city

Freyung

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of customized rack servers, tower servers, industrial systems, storage systems, and workstations. Customers configure systems via online configurator and purchase complete server solutions including hardware components.
2. Software Licensing: Pre-installed and bundled software including Microsoft Windows Server, VMware, Proxmox, OPNsense, Veeam, and Open-E. Software licenses are sold alongside hardware or separately through the online store.
3. Professional Services: Presales consulting, on-site consulting, telephone consulting, and systems engineering services for custom hardware solutions and IT infrastructure projects.
4. Support Services: Support packages including Essential, Exclusive, and Enterprise tiers with hardware advance replacement, Keep Your Drive service for defect storage media replacement, co-managed services, and managed colocation.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Thomas-Krenn.AG manufactures and sells customizable x86 server systems based on Intel Xeon and AMD EPYC processors, including 1U/2U/4U rack servers, tower systems, workstations, industrial/fanless systems, and storage/NAS systems. The company bundles certified third-party software (Microsoft, VMware, Proxmox, Open-E, OPNsense, Veeam), offers an online server configurator, and provides presales consulting, systems engineering, support packages, and managed colocation services primarily to businesses across Germany, Austria, and Switzerland.

Product overview

Thomas-Krenn.AG is a German server and storage hardware manufacturer offering individually configurable server systems. The product portfolio centers on rack servers (1U, 2U, 4U configurations with Intel Xeon and AMD EPYC processors), tower systems for office environments, workstations, industrial systems (fanless IPC, industrial rack servers, firewalls), storage systems (NAS/SAN with partner solutions from Synology and Open-E), and low-energy systems for edge computing. The company provides an online server configurator allowing customization of processors, memory, storage, and add-on cards. Software offerings include Microsoft software, VMware, Proxmox VE virtualization, Veeam backup, and OPNsense firewalls. Infrastructure accessories include server cabinets, backup solutions, Ethernet switches, and UPS systems. All products are manufactured at the company's single European location in Germany (Freyung).

Differentiator

Problem solved

Functional benefit

Products and services

• Rack Servers 19-inch rack-mounted servers available in 1U, 2U, and 4U configurations with Intel Xeon and AMD EPYC processors, offering single and dual CPU options for enterprise data center deployments.
• Tower Systems Free-standing tower servers designed for quiet operation in office environments, featuring Intel and AMD processor options suitable for small and medium businesses with flexible expansion capabilities.
• Workstations High-performance desktop workstations for CPU-intensive professional applications including video production and CAD workloads.
• Industrial Systems Ruggedized computing systems including fanless IPCs, industrial rack servers (Intel and AMD), and industrial firewall appliances designed for long-term availability and harsh environments.
• Storage Systems Individual storage solutions including NAS and SAN systems, featuring products from partners like Synology, Open-E JovianDSS, and Thomas-Krenn's own storage configurations for enterprise data storage.
• Low Energy Systems Energy-efficient mini-systems including LES (Low Energy Server), Edge 4L, and Edge4Go designed for offices and industrial environments with low power consumption.
• PCs / Thin Clients Business PCs and thin client devices for enterprise desktop computing needs.
• Server Configurator Online tool for configuring custom server systems with options for processors, memory, storage, and add-on cards, enabling personalized hardware builds.
• Microsoft S2D & Azure Local Solutions Software-defined storage solutions based on Microsoft Storage Spaces Direct and Azure Local for Windows Server and Azure Stack HCI OS environments.
• VMware vSAN Ready Systems VMware virtual SAN storage solutions integrated with Thomas-Krenn server hardware for hyperconverged infrastructure deployments.
• Proxmox VE Solutions Open source-based virtualization platform offered as pre-configured appliances and optimized systems, including Proxmox VE Ceph HCI solutions.
• OPNsense Firewall Appliances Pre-installed OPNsense firewall software on dedicated appliance hardware including Edge4Go and Desktop Appliance S for network security.
• Open-E JovianDSS Storage Systems Enterprise storage operating system offered as pre-configured solutions including RA1208, RA1112, RI1436, and RA2224 all-NVMe configurations.
• Infrastructure Accessories Supporting infrastructure products including server cabinets and accessories, backup solutions, Ethernet switches, and UPS systems.
• Synology NAS Reseller Portfolio Synology network-attached storage products offered including desktop (DS725+, DS925+, DS1825+) and rackmount (RS822RP+, RS1221RP+, RS2423RP+, RS3621XS+) models plus JBOD expansion units.
• Microsoft Software Licensing Microsoft operating systems, Office 365, and cloud services offered as software options for Thomas-Krenn server configurations.
• VMware License Configurator Online tool for configuring and licensing VMware software products.
• Veeam Backup Solutions Veeam backup software and compatible hardware solutions offered for data protection and backup requirements.
• Support Packages Tiered post-sales support packages (Essential, Exclusive, Enterprise) including hardware advance replacement, dedicated account management, and escalation paths for Thomas-Krenn server customers.
• Keep Your Drive Service Service allowing customers to retain defective storage media replaced under warranty, addressing data security and compliance requirements.
• Co-Managed Services Shared operational IT services where Thomas-Krenn supplements the customer's internal IT team with infrastructure monitoring, maintenance, and escalation support.
• Managed Colocation Managed colocation offering providing physical hosting of customer hardware in Thomas-Krenn-operated facilities with associated infrastructure services.
• Systems Engineering / Custom Hardware Bespoke hardware engineering service for customers with special requirements, including custom interfaces, special components, branding, and contract manufacturing.
• Consulting Services Presales and on-site consulting covering storage infrastructure, virtualization, backup, and firewall solutions, delivered from requirements definition through implementation.
• Hardware Outlet Discounted online outlet for reduced-price components, refurbished items, and sale hardware from the Thomas-Krenn portfolio.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• IntelcoreTechnology or IntegrationIntel is a key technology partner providing processors for Thomas-Krenn servers. Products include Intel Xeon E-2400, Intel Xeon Scalable 3rd/4th/5th Gen (Sapphire/Emerald Rapids), Intel Atom C3000, and Intel Xeon-D processors.
• AMDcoreTechnology or IntegrationAMD EPYC processors power Thomas-Krenn servers including EPYC 4004/4005, EPYC 9004 (Genoa), and EPYC 9005 (Turin) lines.
• MicrosoftcoreTechnology or IntegrationMicrosoft software offerings include Windows Server 2025 Essentials, Microsoft 365, Azure Local, and S2D solutions. Servers are certified and optimized for Microsoft environments.
• VMwarecoreTechnology or IntegrationVMware vSphere and vSAN certified server systems. Thomas-Krenn offers pre-configured VMware vSAN ReadyNodes and ESXi certified servers.
• ProxmoxcoreTechnology or IntegrationProxmox VE virtualization solution offered with optimized server systems. Thomas-Krenn provides Proxmox VE Appliances and Ceph HCI solutions.
• Open-EcoreTechnology or IntegrationOpen-E JovianDSS and JovianVHR storage software integrated with Thomas-Krenn hardware solutions. Pre-configured Open-E storage systems available.
• TÜV SÜDcoreOthersTÜV SÜD provides quality and security certifications including ISO 9001, ISO 14001, and ISO 27001 for Thomas-Krenn quality management and information security systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Supermicro: Supermicro is the most direct peer: a manufacturer of customizable x86 rack/tower servers and storage systems built on Intel Xeon and AMD EPYC, with similar configurator-driven go-to-market and global data center customer base.
• Gigabyte Technology: Gigabyte manufactures rack/tower/GPU servers with extensive customization, listed alongside Thomas-Krenn in third-party liquid-cooling server coverage as a direct peer.
• Inspur Information: Inspur is a major manufacturer of customized x86 rack and tower servers and is explicitly listed alongside Thomas-Krenn in liquid-cooled data center server coverage - a direct peer in product category.
• Boston Server & Storage Solutions: Boston builds customized x86 rack and tower servers with extensive configurator-driven sales, primarily serving European SMBs and mid-market - a closely comparable systems integrator peer to Thomas-Krenn.

Broad incumbents

• Hewlett Packard Enterprise (ProLiant): HPE ProLiant competes directly in customized rack/tower x86 servers and offers adjacent storage/services; HPE is a broader incumbent across compute, storage, and hybrid cloud.
• Dell Technologies (PowerEdge): Dell's PowerEdge server line competes directly in rack/tower servers and storage; Dell is broader incumbent spanning PCs, servers, storage, and services with significantly greater scale and global reach.
• Lenovo ThinkSystem: Lenovo ThinkSystem competes in rack and tower x86 servers with similar customization, including Intel/AMD processor options; broad incumbent spanning PCs, servers, and edge.

Emerging players

• Tranquil PC / Bare Bones: Tranquil offers custom-configured fanless/industrial and small-form-factor servers, comparable to Thomas-Krenn's industrial and low-energy system lines, primarily in the UK and European markets.
• BIZON Tech: BIZON builds customized high-performance workstations and servers and is listed in the same liquid-cooling server market coverage as Thomas-Krenn, representing an emerging peer focused on specialized compute.

Regional players

• Fujitsu (PRIMERGY): Fujitsu's PRIMERGY line competes in x86 rack/tower servers with a focus on EMEA/Japan markets and is specifically listed alongside Thomas-Krenn in third-party liquid-cooling server market coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubethomas-krenn.com/youtube
• Facebookfacebook.com/thomaskrenn.ag
• LinkedInlinkedin.com/company/thomas-krenn.ag
• Instagramthomas-krenn.com/instagram
• Xx.com/ThomasKrennAG

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thomas-Krenn