NorthLakes Community Clinic

What NorthLakes Community Clinic does

NorthLakes Community Clinic is a private, nonprofit Federally Qualified Health Center (FQHC) under 42 U.S.C. 254b, headquartered in Iron River, Wisconsin, and serving northern Wisconsin across 18+ clinic locations spanning a 20,000-square-mile service area. Founded in 1976 (with roots to the original Minong clinic), the organization delivers an integrated whole-person care model spanning family medicine, mental health counseling, psychiatry, addiction and recovery, dental, chiropractic, massage therapy, physical therapy, nutrition and diabetes care, optometry, prescription services, and pediatric therapies (occupational, physical, and speech), augmented by a School-Based Behavioral Health program operating in 20 school districts across 35 buildings with 19 providers. In January 2022 it absorbed River Valley Pediatric Dental Specialists into its Chippewa Falls location, and it has since expanded facilities in Turtle Lake (2022), Marinette (2023), Cumberland (2023), and Oconto (Jan 2025), and launched specialized pediatric speech therapy in Eau Claire (Oct 2025).

The organization is governed by an independent board and led by CEO Ana Tochterman (succeeding former CEO Reba Rice, now Chief Community Officer), with no parent company, private equity, or external ownership. Revenue is generated through a mix of HRSA federal grant funding, Medicaid/Medicare FQHC prospective payment system reimbursements, commercial insurance billing, self-pay via a sliding fee scale, charitable foundation grants (CareSource, Otto Bremer, Eau Claire Community Foundation, Funds for Greater Green Bay, Leon H. and Clymene Bond Foundation, Superior Health Foundation, Charles E. Kubly Foundation, Mayo Clinic Health System, Public Service Commission of Wisconsin), and individual donations channeled partly through community giving circles such as 100 Who Care. Distribution is direct-to-patient through in-clinic care, school-based delivery, telehealth/virtual visits, and mobile mammography partnerships with Marshfield Clinic and Aspirus, with patient engagement supported by the MyChart patient portal. Customer acquisition is community-driven via partnerships with school districts, referral networks, and grassroots marketing across Facebook, Instagram, LinkedIn, YouTube, email newsletters, the NorthLakes Podcast, and community events. The technology stack is conventional for community health — electronic health records, MyChart, virtual visit infrastructure — with no disclosed AI, ML, API, or proprietary platform capabilities.

Name

NorthLakes Community Clinic

Legal name

NorthLakes Community Clinic

Website

https://nlccwi.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

NorthLakes Community Clinic is a nonprofit Federally Qualified Health Center delivering integrated medical, dental, behavioral health, recovery, and therapy services across 18+ clinics in rural northern Wisconsin, including school-based programs in 20 districts.

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

Ambulatory Health Care Services (621), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Community Health Centers (FQHCs & Look-Alikes) (HLAFAGAB)

akta.pro secondary industries

School-Based Health Centers (HLAFAGAG), Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI), Community & Public Health Dentistry Clinics (FQHC/School-Based/Nonprofit) (HLABAAAF)

Keywords

• Community health services
• Primary medical care
• Behavioral health counseling
• Dental care services
• Pediatric therapy services

Headquarters

HQ city

Iron River

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Federal FQHC Funding: Health Resources and Services Administration (HRSA) funding as a Federally Qualified Health Center providing care to underserved areas
2. Patient Revenue: Revenue from Medicaid, Medicare, commercial insurance, and self-pay patients
3. Grants and Foundations: Grant funding from foundations including CareSource Foundation ($25,000), Eau Claire Community Foundation ($10,000), Otto Bremer Trust ($75,000), Charles E. Kubly Foundation ($8,000), and others
4. Donations: Charitable donations from individuals and organizations supporting clinic programs and community initiatives

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

NorthLakes Community Clinic is a Federally Qualified Health Center (FQHC) providing integrated primary medical care, behavioral health counseling, dental, vision/optometry, chiropractic, massage therapy, physical therapy, nutrition and diabetes care, addiction recovery, and pediatric therapies across 18+ clinic locations in northern Wisconsin. Services are delivered in-clinic, in schools, and via telehealth, with a sliding fee scale ensuring access regardless of ability to pay.

Product overview

NorthLakes Community Clinic is a Federally Qualified Health Center (FQHC) providing integrated healthcare services across northern Wisconsin through a network of clinic locations. The organization operates as a unified healthcare delivery system offering primary medical care, behavioral health services, dental care, vision services, and rehabilitation therapies. Core service lines include Family Medicine, Mental Health Counseling, Psychiatry, Addiction & Recovery, Dental, Chiropractic, Massage Therapy, Physical Therapy, Nutrition & Diabetes Care, Vision & Eye Exams, and Pediatric Therapies (occupational, physical, and speech therapy). Additional programs include a Pediatric Therapies Lending Closet, School-Based Behavioral Health services delivered in 20+ school districts, and Patient Supports including insurance enrollment and sliding fee scale assistance. The clinic utilizes MyChart patient portal for patient engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Medicine Primary medical care services for patients of all ages including preventive care, chronic disease management, and acute illness treatment. Available to all patients regardless of ability to pay.
• Mental Health Counseling Behavioral health therapy services including individual, family, and group therapy for anxiety, depression, trauma, eating disorders, and other mental health concerns.
• Psychiatry Psychiatric medication management services for assessment, treatment, and diagnosis of mental health needs.
• Addiction & Recovery Substance use disorder treatment program offering medication-assisted treatment and counseling services for individuals and families affected by addiction.
• Dental General and pediatric dental services including preventive care, diagnostic care, and treatment for patients of all ages.
• Vision & Eye Exams Optometry services including comprehensive eye exams and vision care.
• Chiropractic

Quantifiable outcome

• 400% increase in school-based behavioral health program since 2016
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wisconsin Primary Health Care AssociationcoreStrategic or Co-development PartnerState association supporting community health centers in Wisconsin with advocacy, training, and resources.
• Marshfield Clinic Health SystemcoreStrategic or Co-development PartnerPartnership to continue pediatric therapy services in Rice Lake after Marshfield's Pediatric Therapy Clubhouse closure. NorthLakes leased space and continues services.
• Marshfield ClinicminorStrategic or Co-development PartnerMobile mammogram partnership bringing screening services to Minong location.
• AspirusminorStrategic or Co-development PartnerMobile mammogram unit visits Lakewood clinic location providing breast cancer screening services.
• North Coast Cycling AssociationminorGTM or Marketing PartnerDonated bicycle helmets to support kids' therapy programs in Rice Lake and Ashland.
• Hayward Area Rotary ClubminorGTM or Marketing PartnerProvides food sponsorship for 100 Who Care community giving events.
• Molina HealthcareminorGTM or Marketing PartnerEvent sponsor for Gather & Give community events at clinic locations.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Borrego Health: California FQHC operating a multi-site network with integrated medical, dental, and behavioral health services for underserved populations. Comparable in scale and service breadth as a community health center network under the same federal framework.
• Sea Mar Community Health Centers: Washington-state FQHC network providing medical, dental, behavioral health, and ancillary services across 30+ locations. Closely comparable multi-specialty community health center model serving diverse and underserved populations.
• Open Door Community Health Centers: California FQHC operating multiple clinic sites with integrated medical, dental, and behavioral health services in rural and underserved communities. Directly comparable as a multi-site FQHC serving geographically dispersed populations.
• HealthNet Inc. Indianapolis-based FQHC providing integrated primary care, dental, behavioral health, and pharmacy services across multiple sites. Comparable in offering a whole-person care model under the federal Health Center Program framework.
• Family Health Centers of San Diego: Large FQHC operating dozens of clinic sites across San Diego County with integrated medical, dental, behavioral health, and pharmacy services. Highly comparable as a multi-site FQHC delivering whole-person care under a similar federal funding model.
• Cherry Health: Michigan-based FQHC operating the state's largest community health center network with integrated medical, dental, behavioral health, and pharmacy services. Comparable scale, integrated service mix, and FQHC funding model.

Broad incumbents

• Oak Street Health (CVS Health): Value-based primary care platform operating senior-focused clinics serving Medicare populations, now part of CVS Health. Comparable whole-person primary care orientation for underserved patients but operates urban/suburban locations rather than rural communities.
• Prevea Health: Wisconsin-based multi-specialty physician group with significant clinic presence across northern and eastern Wisconsin, including partnership locations with hospital systems. Comparable primary care and behavioral health delivery in overlapping service areas.
• Aspirus Health: Wisconsin/Upper Michigan regional health system and NorthLakes mobile mammography partner. Competes in the same northern Wisconsin geography with a much broader hospital, clinic, and specialty footprint.
• Marshfield Clinic Health System: Large Wisconsin-based regional health system and existing NorthLakes partner (Rice Lake pediatric therapy continuity, mobile mammography). Competes for the same patient base across northern Wisconsin with a broader hospital-based service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXBMFFyUmXZQHBW-u3D-svQ
• Facebookfacebook.com/NorthLakesClinic
• LinkedInlinkedin.com/company/northlakes-community-clinic
• Instagraminstagram.com/northlakesclinics
• Xx.com/northlakescc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NorthLakes Community Clinic