Marshfield Clinic Health System

What Marshfield Clinic Health System does

Marshfield Clinic Health System is a private, integrated health system founded in 1916 and headquartered in Marshfield, Wisconsin, serving residents of Wisconsin and Michigan's Upper Peninsula. The system comprises more than 12,000 employees, including over 1,600 providers across 170+ specialties, anchored by 11 Marshfield Medical Center hospitals and more than 50 clinic and outpatient locations. Its clinical portfolio spans primary care, specialty care, emergency medicine, surgery, cancer care, heart care, pediatrics, women's health, mental health, rehabilitation, and telehealth delivered through the Care My Way virtual visit platform and the My Marshfield Clinic patient portal. The organization also operates the Security Health Plan insurance arm and the Marshfield Clinic Research Institute, and serves as a designated Academic Campus of the University of Wisconsin School of Medicine and Public Health, training more than 1,300 students annually.

The underlying technology stack is composed of third-party platforms rather than proprietary systems: iQ Health powers the My Marshfield Clinic portal in Wisconsin, FollowMyHealth covers Michigan locations, and Athenahealth serves the Dickinson, Michigan clinics; Cedar provides online bill pay; and Notable powers digital registration and appointment notifications. The organization is affiliated with Sanford Health, which operates the careers, privacy, and Foundation infrastructure referenced across Marshfield's digital properties and shares a combined ~53,000 team members across the rural Upper Midwest. Revenue is generated through fee-for-service healthcare delivery, Security Health Plan premiums, research grants and clinical trials, and—following the May 1, 2026 addition to the HPS/PayMedix network—expanded distribution to patients covered under HPS/PayMedix insurance plans. Customer concentration is low because the revenue base is a long-tail of patient encounters across dozens of locations and specialties, with the principal named external commercial counterparty being the HPS/PayMedix network. A November 2025 cybersecurity breach exposed PII and PHI and triggered outside investigation, representing a material operational risk that could compress near-term financial and reputational performance.

Name

Marshfield Clinic Health System

Legal name

Marshfield Clinic, Inc.

Website

https://marshfieldclinic.org

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Marshfield Clinic Health System is a private integrated health system operating 11 hospitals and 50+ clinics across Wisconsin and Michigan's Upper Peninsula, employing 12,000+ staff and 1,600+ providers across 170+ specialties.

Ownership category

akta.pro rank

Product category

Integrated Healthcare Services

NAICS

General Medical and Surgical Hospitals (62211), Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Hospital-Owned Physician Networks & Medical Groups (HLAFAAAL)

akta.pro secondary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• Integrated healthcare services
• Rural hospital network
• Specialty medical care
• Health insurance plans
• Medical education programs

Headquarters

HQ city

Marshfield

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Healthcare Services Revenue: Marshfield Clinic Health System generates revenue through direct patient care services including primary care, specialty care, hospital services, emergency medicine, surgical services, cancer care, heart care, pediatrics, women's health, and more across its network of hospitals and clinics in Wisconsin and Michigan's Upper Peninsula.
2. Health Insurance Premiums (Security Health Plan): Marshfield Clinic Health System includes Security Health Plan, which generates revenue through health insurance premiums from individual, employer-sponsored, Medicare, and Medicaid plans.
3. Research Institute Revenue: Marshfield Clinic Research Institute generates funding through grants, clinical trials, and research partnerships, contributing to the organization's overall revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Marshfield Clinic Health System operates an integrated healthcare delivery network across Wisconsin and Michigan's Upper Peninsula, providing primary, specialty, and hospital care through 11 hospitals and more than 50 clinic locations staffed by over 1,600 providers across 170+ specialties. The system is supported by Security Health Plan (health insurance), the Marshfield Clinic Research Institute, and a Division of Education that trains more than 1,300 students annually as an Academic Campus of the University of Wisconsin School of Medicine and Public Health.

Product overview

Marshfield Clinic Health System is an integrated health system serving Wisconsin and Michigan's Upper Peninsula with over 12,000 employees and more than 1,600 providers across 170+ specialties. The system operates as a unified healthcare delivery network consisting of My Marshfield Clinic patient portal (web and mobile app), Care My Way virtual visits, online bill pay (powered by Cedar), multiple hospital campuses, Security Health Plan insurance, and the Division of Education with residency/fellowship programs. The organization is part of Sanford Health and includes Marshfield Clinic Research Institute for clinical research.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Services Comprehensive healthcare services spanning cancer care, pediatrics, heart care, women's health, primary care, emergency medicine, surgical services, mental health, rehabilitation, and more than 170 medical specialties delivered across hospitals and clinics for residents of Wisconsin and Michigan's Upper Peninsula.
• Care My Way Virtual visit service providing mobile or telehealth care for common ailments, enabling patients to receive treatment from home without an in-person visit.
• Security Health Plan Health insurance arm of Marshfield Clinic Health System offering individual, employer-sponsored, Medicare, and Medicaid plans, fully integrated with the system's healthcare delivery network.
• Division of Education Medical education services including student programs, residency and fellowship training, continuing education, the George E. Magnin Medical Library, and a simulation lab, operating as an Academic Campus of the University of Wisconsin School of Medicine and Public Health and serving more than 1,300 students annually.

Quantifiable outcome

• More than 1,300 students educated each year through the Division of Education as an Academic Campus of the University of Wisconsin School of Medicine and Public Health
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• HPS/PayMedixcoreChannel Partner/ Reseller/ Distributor · 1 May 2026Marshfield Clinic Health System hospitals and providers were added to the HPS/PayMedix independent provider network, effective May 1, 2026. The collaboration brings over 1,600 Marshfield Clinic providers across 170+ specialties to HPS/PayMedix's network, which encompasses more than 110 hospitals and 36,000 independent providers. The addition aims to enhance provider-patient engagement, streamline billing, and improve healthcare affordability in Wisconsin and Michigan.
• Security Health PlancoreStrategic or Co-development PartnerSecurity Health Plan is the health insurance arm of Marshfield Clinic Health System, providing coverage options including Medicare, Medicaid, Marketplace, and employer-sponsored plans. It is fully integrated with Marshfield Clinic's healthcare delivery system, allowing coordinated care and coverage.
• University of Wisconsin School of Medicine and Public HealthcoreStrategic or Co-development PartnerMarshfield Clinic is designated as an Academic Campus of the University of Wisconsin School of Medicine and Public Health. The organization provides educational and clinical learning opportunities for more than 1,300 students each year, including medical students, residents, fellows, and other health professions students.
• Sanford HealthcoreStrategic or Co-development PartnerSanford Health and Marshfield Clinic Health System are affiliated organizations sharing a combined mission to enrich lives through accessible, affordable, compassionate healthcare. Sanford Health has been named one of America's Best-In-State Employers by Forbes. Marshfield Clinic is listed on Sanford Health's careers page and privacy/terms pages, and the Sanford Health Foundation includes Marshfield Clinic. Sanford Health has approximately 53,000 team members.
• U.S. Department of Veterans Affairs (VA Care in the Community)coreChannel Partner/ Reseller/ DistributorMarshfield Clinic collaborates with VA Medical Centers in Tomah (Wisconsin), Iron Mountain (Michigan), and Minneapolis (Minnesota) through the VA Care in the Community Program. This enables eligible Veterans to receive care at Marshfield Clinic facilities when VA cannot provide the needed care, with Marshfield's Veteran Service Team assisting with authorization and coordination.
• NotablesupportingTechnology or IntegrationNotable is the vendor partner providing Marshfield Clinic's text and email digital registration and appointment notification services. Notable sends appointment confirmations, reminders, and digital pre-registration links via text (short code 75442) and email from [email protected].
• Cedar Cares, Inc.supportingTechnology or IntegrationCedar provides the online bill payment and patient billing platform for Marshfield Clinic. Patients can view and pay medical bills through the pay.marshfieldclinic.org platform powered by Cedar. Cedar processes payments and forwards funds to Marshfield Clinic.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Essentia Health: Integrated health system operating across MN, WI, and ND with multiple hospitals and clinics; comparable Midwest rural integrated delivery footprint serving similar populations.
• Aspirus Health: Wisconsin-headquartered integrated non-profit health system with multiple hospitals and clinics across WI and MI's Upper Peninsula; directly competes with Marshfield across the same geographies and patient populations.

Regional players

• ThedaCare: Northeast Wisconsin integrated health system with multiple hospitals and physician networks; comparable rural/mid-size Wisconsin integrated delivery model competing for overlapping patient populations.
• Hospital Sisters Health System (HSHS): Catholic integrated health system with hospitals across Wisconsin and Illinois; comparable multi-hospital, multi-specialty integrated delivery model in the upper Midwest.
• Gundersen Health System: Western Wisconsin integrated health system with hospital and clinic network along the Mississippi corridor; comparable integrated delivery model and overlapping patient base along the WI/IA/MN border.
• Froedtert Health: Southeastern Wisconsin academic-affiliated integrated health system operating multiple hospitals and a large physician network; comparable integrated delivery model in a neighboring Wisconsin region.
• Emplify Health (Bellin + Gundersen): Recently merged Wisconsin-based health system combining Bellin Health and Gundersen Health; comparable integrated delivery model with both employed physicians and hospitals in WI/MI service areas.

Broad incumbents

• Mayo Clinic Health System: Midwest integrated health system with hospitals across MN, WI, and IA; comparable care-delivery model with the Mayo brand reputation. Large and influential in Marshfield's core Wisconsin service areas.
• Sanford Health: Parent/affiliated organization with 53,000 team members serving the upper Midwest. Closest comparable in mission and rural integrated health system model; both share a Rural Health System of the Year focus and overlapping employer branding.
• OSF HealthCare: Catholic integrated health system operating across Illinois and Michigan with multiple hospitals and physician groups; comparable large-scale integrated rural/non-urban Midwest delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mfldclinic
• Facebookfacebook.com/marshfieldclinic
• LinkedInlinkedin.com/company/marshfield-clinic
• Instagraminstagram.com/marshfieldclinic

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marshfield Clinic Health System