Bode
Bode is a New York-based luxury fashion brand founded in 2016 by Emily Adams Bode Aujla, designing handmade menswear and womenswear from vintage textiles and selling through five owned retail stores, direct e-commerce, and 20 Asia-Pacific wholesale accounts.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bode does
Bode is a New York-based luxury fashion brand founded in 2016 by Emily Adams Bode Aujla, designing and selling handmade artisanal menswear and womenswear. The company's core product is clothing constructed from vintage textiles using traditional craftsmanship techniques, yielding one-of-a-kind and limited-edition pieces alongside seasonal ready-to-wear collections. The assortment spans shirts, knitwear, outerwear, trousers, suiting, dresses, swimwear, accessories, footwear, home goods, and custom tailoring services, with pricing tiers from approximately $220 for graphic tees to $1,200 for premium dresses and suiting.
Bode operates a direct-to-consumer model through five owned retail locations — two in New York, one in Los Angeles, one in Paris, and a Tokyo flagship opened in February 2026 — alongside the bode.com e-commerce platform. A complementary wholesale channel distributes through 20 accounts across the Asia-Pacific region, a relationship the company has maintained for nearly a decade. Marketing is concentrated in owned channels: Instagram, email newsletter, and the e-commerce site, with seasonal drops (Spring 2026, High Summer 2026) anchoring demand. Notable partnerships include a March 2026 collaborative product with Levi's and store environments designed by Green River Project LLC.
The business is founder-led, privately held, and operates with 11–50 employees. There are no disclosed funding rounds, revenue figures, or institutional investors in the available data, and the company does not publicly disclose ownership structure. Geographic footprint spans North America, Europe, and Asia-Pacific, with active scouting for further expansion into Kyoto, Seoul, and London. No AI, software platform, or proprietary technology stack is described; the company's differentiation rests on artisanal construction, a curated vintage textile library, and a distinctive Americana design language rather than technology.
Bode firmographics
Firmographics- Name
- Bode
- Legal name
- Bode
- Website
- https://bodenewyork.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bode is a New York-based luxury fashion brand founded in 2016 by Emily Adams Bode Aujla, designing handmade menswear and womenswear from vintage textiles and selling through five owned retail stores, direct e-commerce, and 20 Asia-Pacific wholesale accounts.
- Ownership category
- akta.pro rank
Bode industry classification
Industry- Product category
- Artisanal Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (315990)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Handbags & Fashion Bags Manufacturing (IMAOAHAA)
- akta.pro secondary industries
- Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD), Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)
Keywords
Where Bode is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Bode business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Retail Sales: Revenue from company-owned retail stores and e-commerce sales directly to consumers
- Wholesale Distribution: Sales through 20 wholesale accounts across the Asia-Pacific region for nearly a decade
- Brand Collaborations: Collaborative product releases such as the Barrel Racer Jean with Levi's
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level apparel items including t-shirts and basic tops |
| Unit Pricing | Pay-as-you-go | Mid-range ready-to-wear including shirts, knitwear, and trousers |
| Unit Pricing | Pay-as-you-go | Premium outerwear, suiting, and embroidered pieces |
| Unit Pricing | Pay-as-you-go | High-end dresses and special occasion wear |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Bode product offering
Product offeringCore offering
Bode designs and sells handmade, artisanal clothing for men and women, constructed primarily from vintage textiles using traditional craftsmanship. The brand operates company-owned retail stores and a direct e-commerce platform offering ready-to-wear collections, accessories, one-of-a-kind limited-edition pieces, home goods, and custom tailoring services, supplemented by wholesale distribution to select accounts.
Product overview
Bode is a New York-based fashion brand founded by Emily Adams Bode Aujla, offering a unified e-commerce platform selling both menswear and womenswear collections. The core offering comprises ready-to-wear clothing across categories including shirts, dresses, knitwear, outerwear, trousers, shorts, swimwear, and suiting, supplemented by One-of-a-Kind vintage textile pieces and an Etc. category featuring Home Goods. The brand operates retail stores in New York, Los Angeles, Paris, and Tokyo, with Bode Fine Tailoring providing custom tailoring services. Collections are released seasonally (Spring 2026, High Summer 2026) alongside ongoing core lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Menswear Men's ready-to-wear collection featuring handmade shirts, cut and sew pieces, knitwear, outerwear, trousers, shorts, swimwear, suiting, accessories, and shoes, constructed from vintage textiles using traditional craftsmanship. Targeted at fashion-conscious men seeking unique artisanal clothing.
- Womenswear Women's ready-to-wear collection featuring handmade dresses, shirts and tops, cut and sew pieces, knitwear, outerwear, shorts, skirts, trousers, underpinnings, swimwear, accessories, and shoes, constructed from vintage textiles using traditional craftsmanship. Targeted at women seeking artisanal vintage-inspired pieces.
- Home Goods Lifestyle products for the home offered under the Etc. category, complementing Bode's apparel collections. Targeted at existing Bode customers seeking branded home items.
- Gift Cards Digital gift cards available for purchase on bode.com, allowing customers to give Bode merchandise as gifts. Targeted at individuals purchasing gifts for Bode customers.
- One-of-a-Kind Limited-edition, unique handmade pieces offered in both menswear and womenswear, featuring one-of-a-kind vintage textile designs. Targeted at collectors and luxury buyers seeking singular garments.
- Bode Fine Tailoring Custom tailoring services offered at select store locations for personalized garment fitting and alterations. Targeted at Bode customers seeking bespoke fitting services.
- High Summer 2026 Collection Seasonal Summer 2026 collection featuring patriotic-themed dresses, blouses, shirts, shorts, and pants with American flag-inspired designs and vintage styling, priced from $220 to $1,200. Targeted at consumers seeking seasonal statement pieces.
- Barrel Racer Jean for Levi's Collaborative product release with Levi's creating the Barrel Racer Jean. Targeted at fashion consumers seeking limited-edition collaborative denim apparel.
Companies that use Bode
Customer profileSegments3 records
Ideal customer profiles2 records
Bode technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bode partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Levi'sflagshipCollaboration creating the Barrel Racer Jean for Levi's, representing a high-profile partnership between Bode and the iconic denim brand.
- Green River Project LLC (GRPLLC)coreGreen River Project LLC designed the Tokyo retail store. GRPLLC is a design firm co-founded by Emily Adams Bode Aujla's husband, making this a closely aligned partnership for brand experience and store design.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bode competitors and assessment
Company assessmentDirect peers
- Alex Mill: New York-based contemporary brand offering vintage-inspired everyday apparel at premium price points through DTC and select retail. Comparable to Bode in NYC base, Americana-leaning aesthetic, and DTC-led distribution.
- A.P.C. French contemporary fashion brand offering premium denim and ready-to-wear with a minimalist, understated aesthetic. Comparable to Bode in French retail footprint, premium price band, and DTC-plus-wholesale distribution.
- Lemaire: Paris-based artisanal ready-to-wear label known for craft-driven, timeless collections sold at luxury price points. Comparable to Bode in handmade construction, premium ASPs, and Paris flagship retail presence.
- Aimé Leon Dore: New York-based menswear brand with a vintage-inspired, artisanal aesthetic and a similar DTC-plus-flagship-store model. Closely comparable to Bode in category, price point, customer, and brand-led retail strategy.
- Sézane: Paris-founded DTC fashion brand offering vintage-inspired ready-to-wear at premium price points with a strong owned-retail and e-commerce presence. Comparable to Bode in DTC-first distribution, premium positioning, and French/international store footprint.
- Toast: UK-based artisanal fashion and home goods brand with handmade, vintage-inspired collections and own-store retail. Comparable to Bode in craft-led positioning, premium price points, and expansion of apparel into home goods.
- Engineered Garments: New York menswear label rooted in heritage workwear and vintage Americana, with craft-driven construction. Comparable to Bode in NYC menswear positioning, vintage textile inspiration, and artisanal production ethos.
- Noah: New York menswear label with a vintage Americana sensibility and premium price points, sold through DTC channels. Comparable to Bode in NYC menswear roots, vintage-inspired design language, and premium DTC positioning.
Broad incumbents
- J.Crew: Established American apparel retailer with a heritage-Americana aesthetic that overlaps Bode's vintage-inspired menswear and womenswear, but J.Crew serves a much broader mass-premium customer across a far larger store and wholesale footprint.
- Ralph Lauren: Iconic American luxury house whose vintage-Americana design language, embroidery heritage, and global store network overlap thematically with Bode's aesthetic, but Ralph Lauren operates at vastly greater scale and as a broad portfolio brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bode social profiles
Digital presenceBode financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bode leadership team
Management profileNumber of profiles
Profiles1 record
Bode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bode
What does Bode do?
Bode designs and sells handmade, artisanal clothing for men and women, constructed primarily from vintage textiles using traditional craftsmanship. The brand operates company-owned retail stores and a direct e-commerce platform offering ready-to-wear collections, accessories, one-of-a-kind limited-edition pieces, home goods, and custom tailoring services, supplemented by wholesale distribution to select accounts.
Is Bode a public or private company?
Bode is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bode founded?
Bode was founded in 2016. It employs 11 to 50 people.
Where is Bode based?
Bode is headquartered in New York, United States, in the North America region.
How does Bode make money?
Three revenue lines are on record. Direct Retail Sales are the primary driver. The others are wholesale Distribution and brand Collaborations.
Who are Bode's main competitors?
Direct peers on record are Alex Mill, A.P.C., Lemaire, Aimé Leon Dore, Sézane, Toast, Engineered Garments and Noah. Broad incumbents are J.Crew and Ralph Lauren.
Does Bode have an API?
No public API is recorded for Bode.
What industry is Bode in?
Bode's product category is Artisanal Apparel. Its primary akta.pro industry code is IMAOAHAA, Handbags & Fashion Bags Manufacturing, with a secondary code of IMAOAFAD, Scarves/Shawls/Winter Neckwear Manufacturing. Its NAICS code is 315 and its SIC code is 2300.