What Noah does

Noah is a privately held, premium menswear and streetwear label founded in 2015–2016 by Brendon Babenzien and Estelle Bailey, headquartered at 19 Bond Street in Manhattan's NoHo neighborhood. The company designs, produces, and sells a full apparel collection — including outerwear, shirting, knitwear, denim, pants, suiting, hats, accessories, footwear, and eyewear — emphasizing quality craftsmanship (notably Japanese selvedge denim), ethical manufacturing, and timeless design over fast-fashion cycles. Noah is a member of 1% For the Planet and has executed collaborations with Timex, PUMA, INXS, and Island Slipper, signaling a partnership-led approach to brand and category extension.

The company operates a direct-to-consumer-only model: revenue is generated exclusively through its owned e-commerce platform (noahny.com, shipping globally to roughly 150 countries) and a single Manhattan flagship retail store, with no wholesale or third-party distribution. Pricing spans approximately $28 for accessories to $1,598 for premium outerwear, positioning Noah in the premium menswear tier; free shipping is offered on orders over $250. There is no subscription or membership component, and revenue is entirely transactional.

Noah is a small, founder-led business (11–50 employees) with no disclosed institutional capital, M&A activity, or public-company ambitions in the provided sources. Co-founder Brendon Babenzien previously served as menswear designer at J.Crew from July 2021 until early 2026, during which time he continued to operate Noah; he has since returned to focus on the brand full-time. The operating posture is a classic independent premium label: controlled scale, brand-led marketing (Instagram, YouTube, lookbooks, editorial press), and product launches paced by seasonal collections and limited collaborations.

Name

Noah

Legal name

Noah

Website

https://noahny.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Noah is a privately held premium menswear and streetwear label operating direct-to-consumer via its own e-commerce site and a single Manhattan flagship. Founded by Brendon Babenzien and Estelle Bailey, it serves fashion-conscious consumers with timeless, craft-focused apparel and accessories.

Ownership category

akta.pro rank

Product category

Premium Menswear and Streetwear Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Footwear Manufacturing (3162), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Footwear, (No Rubber) (3140)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Premium menswear
• Streetwear apparel
• Designer clothing
• Selvedge denim
• Direct-to-consumer fashion

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Product Sales: Noah generates revenue through direct-to-consumer sales of its apparel and accessories collections via its e-commerce platform and physical retail stores. All products are sold at fixed retail prices with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Noah is a premium menswear and streetwear label that designs, sources, and sells apparel and accessories directly to consumers. The product line spans outerwear, sweaters, shirts, denim, pants, suiting, hats, footwear, eyewear, and accessories, supplemented by limited-edition collaborations with brands and musicians.

Product overview

Noah is a premium menswear and streetwear label founded by Brendon Babenzien, offering a comprehensive apparel collection. The brand operates on a single-product portfolio architecture with core categories including outerwear, shirts, sweaters, denim, pants, suiting, hats, accessories, footwear, and eyewear. The product line also features seasonal collaborations such as Noah x INXS (music-inspired t-shirts) and Noah x Timex (watch collaborations). Denim is crafted in Japan using selvedge fabric from Japan with old-world weaving techniques. The brand emphasizes quality craftsmanship, with products ranging from $28 (accessories) to $1,598 (premium outerwear). Noah also maintains skate and surf lifestyle divisions, reflecting its New York streetwear heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Outerwear (Jackets and Coats) Premium outerwear line for men, including cotton mechanics jackets, corduroy coaches jackets, shore coats, varsity jackets, nylon jackets, suede jackets, denim shore coats, and leather cruiser jackets, priced from $298 to $1,598.
• Sweaters Knitwear collection for men including yoke sweaters, drop needle sweaters, striped cotton sweaters, merino V-necks, Shetland cardigans, sweater polos, and Donegal sweaters, priced from $198 to $328.
• Shirts Button-up shirt line for men featuring Oxford, poplin, officer's oxford, cargo, sailor smock, and washed canvas shirt styles, priced from $168 to $298.
• Denim (Selvedge Jeans) Premium denim jeans for men, made in Japan and the USA using Japanese selvedge denim with old-world weaving techniques. Includes stovepipe, bootcut, pleated, 5-pocket, and straight leg styles, priced from $248 to $288.
• Pants and Trousers Bottoms collection for men including classic chinos, pique pants, twill double-pleat pants, buckle-back chinos, herringbone double-pleat pants, flanneled linen trousers, and shorts, priced from $198 to $698.
• Suiting Formal and tailored menswear including sack jackets, sport coats, double-breasted blazers, wool jackets, wool trousers, seersucker pieces, and Scottish tweed sport coats, priced from $598 to $1,250.
• Hats Headwear for men including 6-panel caps, 5-panel caps, mesh top runners, fisherman beanies, Donegal beanies, waffle beanies, canvas caps, shaker knit beanies, and core logo beanies, priced from $38 to $98.
• Tees and Tops Casual t-shirts and tops for men including graphic tees, heather ringer tees, core logo pocket tees, Irish Wolfhound tees, and sweatshirts, priced from $58 to $98.
• Footwear Men's footwear including the Catch Ball D-02 sneaker, tri-color suede slipper, and Bow Loafer, priced from $108 to $298.
• Eyewear Sunglasses for men including The Angus and The Keating models in tortoiseshell, black, and green colorways, priced at $288.
• Shorts and Swimwear Swim trunks, boardshorts, pleated cargo shorts, and seersucker shorts for men, priced from $148 to $248.
• Rugby Shirts Classic rugby shirts in classic, striped, boxy fit, and relaxed fit silhouettes with multiple colorway options, priced at $198.
• Accessories Bags and personal accessories for men including Core Logo totes, The Seven totes, classic leather belts, metal tip belts, Hold Fast Hair Styling Paste, and Autumn Sea Candle, priced from $28 to $168.
• Noah x INXS Collaboration Collection Limited edition apparel collaboration with Australian rock band INXS featuring band-themed graphic t-shirts including the Don't Change L/S Tee, Album Tee, What You Need Tee, and Never Tear Us Apart Tee, priced from $68 to $88.
• Noah x Timex Watch Collaboration Limited-edition watch collaboration with Timex that blends Noah's streetwear aesthetic with Timex's heritage watchmaking, aimed at making premium timepieces more accessible. Includes initial collaboration and a follow-up release in November 2024.
• Noah x Island Slipper Tri-Color Suede Slipper Footwear collaboration with Island Slipper combining Noah's design aesthetic with Island Slipper's suede sandal expertise, featuring a tri-color suede slipper priced at $178.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• TimexcoreStrategic or Co-development Partner · 1 January 2024Noah collaborated with Timex on watch collaborations in 2024, creating limited-edition timepieces that blend Noah's streetwear aesthetic with Timex's heritage watchmaking. This partnership was part of a broader trend of watch industry collaborations aimed at making luxury timepieces more accessible. The collaboration produced a follow-up watch to Noah's initial successful Timex partnership.
• INXSminorStrategic or Co-development PartnerNoah partnered with Australian rock band INXS to release a collaborative apparel collection featuring band-themed t-shirts and merchandise. The collection includes pieces like the 'Don't Change L/S Tee' and album artwork graphics.
• Island SlipperminorStrategic or Co-development PartnerNoah collaborated with Island Slipper on a tri-color suede slipper, combining Noah's design aesthetic with Island Slipper's footwear expertise.
• PUMAminorStrategic or Co-development PartnerNoah has collaborated with PUMA on footwear, including the Noah x PUMA Lacrosse Short. This partnership extends Noah's brand into athletic footwear while maintaining its premium streetwear positioning.
• 1% For the PlanetcoreOthersNoah is a member of 1% For the Planet, committing to donate 1% of annual sales to environmental causes. This membership reflects the brand's commitment to sustainability and social responsibility.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Todd Snyder: Premium American menswear designer with similar price points, classic-with-modern aesthetic, and multi-channel retail. Highly overlapping customer and product breadth including suiting, outerwear, and accessories.
• Aimé Leon Dore: NYC-based premium menswear and streetwear brand with a similar vintage-luxury aesthetic, DTC-first model, and dedicated flagship store. Closest direct comp on positioning, scale, and customer profile.
• Todd's Noah-equivalent Saturdays NYC: Saturdays NYC is a NYC-rooted menswear brand with surf/skate DNA and a similar premium-but-classic aesthetic. Strong overlap in target customer, store-led DTC model, and product categories such as outerwear, shirting, and shorts.
• Our Legacy: Sweden-based contemporary menswear brand with a vintage-meets-modern sensibility and similar premium price band. Comparable DTC-led distribution and brand storytelling through lookbooks and editorial content.
• Engineered Garments: Heritage-tinged menswear label with classic styling and workwear roots. Comparable premium DTC streetwear/casual positioning, with overlap in fabric-led storytelling and small-batch release cadence.
• Norse Projects: Scandinavian premium menswear brand with classic, fabric-led product line and a DTC-plus-flagships model. Similar premium price tier, seasonal collections, and focus on craftsmanship narratives.

Broad incumbents

• Woolrich Black Label: Heritage American outerwear brand with premium menswear sub-label. Overlaps with Noah's outerwear category and Americana/novelty positioning, and shares premium DTC channels and pricing tier.
• J.Crew: Founded by former Noah designer Brendon Babenzien's J.Crew is a broad apparel incumbent with overlapping menswear categories, suiting, and an established DTC and wholesale footprint. Comparable in product taxonomy but vastly larger scale.
• Carhartt WIP: Workwear-rooted streetwear brand with strong presence in Noah's skate/surf lifestyle category. Operates at significantly larger scale but competes in similar brand mindshare and channel overlap.
• Stüssy: Iconic streetwear brand with direct competition in the NoHo/skate/surf menswear customer. Significantly larger scale and broader distribution, but competing for the same cultural and commercial attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCCWlbIFMj7YMVFUQBL_rB1g
• Instagraminstagram.com/noahny
• Xx.com/noahny
• Facebookfacebook.com/noahnyclothing
• LinkedInlinkedin.com/company/noahny

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noah