Bode

What Bode does

Bode is a New York-based luxury fashion brand founded in 2016 by Emily Adams Bode Aujla, designing and selling handmade artisanal menswear and womenswear. The company's core product is clothing constructed from vintage textiles using traditional craftsmanship techniques, yielding one-of-a-kind and limited-edition pieces alongside seasonal ready-to-wear collections. The assortment spans shirts, knitwear, outerwear, trousers, suiting, dresses, swimwear, accessories, footwear, home goods, and custom tailoring services, with pricing tiers from approximately $220 for graphic tees to $1,200 for premium dresses and suiting.

Bode operates a direct-to-consumer model through five owned retail locations — two in New York, one in Los Angeles, one in Paris, and a Tokyo flagship opened in February 2026 — alongside the bode.com e-commerce platform. A complementary wholesale channel distributes through 20 accounts across the Asia-Pacific region, a relationship the company has maintained for nearly a decade. Marketing is concentrated in owned channels: Instagram, email newsletter, and the e-commerce site, with seasonal drops (Spring 2026, High Summer 2026) anchoring demand. Notable partnerships include a March 2026 collaborative product with Levi's and store environments designed by Green River Project LLC.

The business is founder-led, privately held, and operates with 11–50 employees. There are no disclosed funding rounds, revenue figures, or institutional investors in the available data, and the company does not publicly disclose ownership structure. Geographic footprint spans North America, Europe, and Asia-Pacific, with active scouting for further expansion into Kyoto, Seoul, and London. No AI, software platform, or proprietary technology stack is described; the company's differentiation rests on artisanal construction, a curated vintage textile library, and a distinctive Americana design language rather than technology.

Name

Bode

Legal name

Bode

Website

https://bodenewyork.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Bode is a New York-based luxury fashion brand founded in 2016 by Emily Adams Bode Aujla, designing handmade menswear and womenswear from vintage textiles and selling through five owned retail stores, direct e-commerce, and 20 Asia-Pacific wholesale accounts.

Ownership category

akta.pro rank

Product category

Artisanal Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (315990)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Handbags & Fashion Bags Manufacturing (IMAOAHAA)

akta.pro secondary industries

Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD), Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)

Keywords

• Handmade menswear
• Vintage textile clothing
• Artisanal ready-to-wear
• Custom tailoring services
• Luxury fashion apparel

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Sales: Revenue from company-owned retail stores and e-commerce sales directly to consumers
2. Wholesale Distribution: Sales through 20 wholesale accounts across the Asia-Pacific region for nearly a decade
3. Brand Collaborations: Collaborative product releases such as the Barrel Racer Jean with Levi's

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Bode designs and sells handmade, artisanal clothing for men and women, constructed primarily from vintage textiles using traditional craftsmanship. The brand operates company-owned retail stores and a direct e-commerce platform offering ready-to-wear collections, accessories, one-of-a-kind limited-edition pieces, home goods, and custom tailoring services, supplemented by wholesale distribution to select accounts.

Product overview

Bode is a New York-based fashion brand founded by Emily Adams Bode Aujla, offering a unified e-commerce platform selling both menswear and womenswear collections. The core offering comprises ready-to-wear clothing across categories including shirts, dresses, knitwear, outerwear, trousers, shorts, swimwear, and suiting, supplemented by One-of-a-Kind vintage textile pieces and an Etc. category featuring Home Goods. The brand operates retail stores in New York, Los Angeles, Paris, and Tokyo, with Bode Fine Tailoring providing custom tailoring services. Collections are released seasonally (Spring 2026, High Summer 2026) alongside ongoing core lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Menswear Men's ready-to-wear collection featuring handmade shirts, cut and sew pieces, knitwear, outerwear, trousers, shorts, swimwear, suiting, accessories, and shoes, constructed from vintage textiles using traditional craftsmanship. Targeted at fashion-conscious men seeking unique artisanal clothing.
• Womenswear Women's ready-to-wear collection featuring handmade dresses, shirts and tops, cut and sew pieces, knitwear, outerwear, shorts, skirts, trousers, underpinnings, swimwear, accessories, and shoes, constructed from vintage textiles using traditional craftsmanship. Targeted at women seeking artisanal vintage-inspired pieces.
• Home Goods Lifestyle products for the home offered under the Etc. category, complementing Bode's apparel collections. Targeted at existing Bode customers seeking branded home items.
• Gift Cards Digital gift cards available for purchase on bode.com, allowing customers to give Bode merchandise as gifts. Targeted at individuals purchasing gifts for Bode customers.
• One-of-a-Kind Limited-edition, unique handmade pieces offered in both menswear and womenswear, featuring one-of-a-kind vintage textile designs. Targeted at collectors and luxury buyers seeking singular garments.
• Bode Fine Tailoring Custom tailoring services offered at select store locations for personalized garment fitting and alterations. Targeted at Bode customers seeking bespoke fitting services.
• High Summer 2026 Collection Seasonal Summer 2026 collection featuring patriotic-themed dresses, blouses, shirts, shorts, and pants with American flag-inspired designs and vintage styling, priced from $220 to $1,200. Targeted at consumers seeking seasonal statement pieces.
• Barrel Racer Jean for Levi's Collaborative product release with Levi's creating the Barrel Racer Jean. Targeted at fashion consumers seeking limited-edition collaborative denim apparel.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and core.

• Levi'sflagshipStrategic or Co-development Partner · 1 March 2026Collaboration creating the Barrel Racer Jean for Levi's, representing a high-profile partnership between Bode and the iconic denim brand.
• Green River Project LLC (GRPLLC)coreStrategic or Co-development Partner · 1 February 2026Green River Project LLC designed the Tokyo retail store. GRPLLC is a design firm co-founded by Emily Adams Bode Aujla's husband, making this a closely aligned partnership for brand experience and store design.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alex Mill: New York-based contemporary brand offering vintage-inspired everyday apparel at premium price points through DTC and select retail. Comparable to Bode in NYC base, Americana-leaning aesthetic, and DTC-led distribution.
• A.P.C. French contemporary fashion brand offering premium denim and ready-to-wear with a minimalist, understated aesthetic. Comparable to Bode in French retail footprint, premium price band, and DTC-plus-wholesale distribution.
• Lemaire: Paris-based artisanal ready-to-wear label known for craft-driven, timeless collections sold at luxury price points. Comparable to Bode in handmade construction, premium ASPs, and Paris flagship retail presence.
• Aimé Leon Dore: New York-based menswear brand with a vintage-inspired, artisanal aesthetic and a similar DTC-plus-flagship-store model. Closely comparable to Bode in category, price point, customer, and brand-led retail strategy.
• Sézane: Paris-founded DTC fashion brand offering vintage-inspired ready-to-wear at premium price points with a strong owned-retail and e-commerce presence. Comparable to Bode in DTC-first distribution, premium positioning, and French/international store footprint.
• Toast: UK-based artisanal fashion and home goods brand with handmade, vintage-inspired collections and own-store retail. Comparable to Bode in craft-led positioning, premium price points, and expansion of apparel into home goods.
• Engineered Garments: New York menswear label rooted in heritage workwear and vintage Americana, with craft-driven construction. Comparable to Bode in NYC menswear positioning, vintage textile inspiration, and artisanal production ethos.
• Noah: New York menswear label with a vintage Americana sensibility and premium price points, sold through DTC channels. Comparable to Bode in NYC menswear roots, vintage-inspired design language, and premium DTC positioning.

Broad incumbents

• J.Crew: Established American apparel retailer with a heritage-Americana aesthetic that overlaps Bode's vintage-inspired menswear and womenswear, but J.Crew serves a much broader mass-premium customer across a far larger store and wholesale footprint.
• Ralph Lauren: Iconic American luxury house whose vintage-Americana design language, embroidery heritage, and global store network overlap thematically with Bode's aesthetic, but Ralph Lauren operates at vastly greater scale and as a broad portfolio brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bode
• Xx.com/bodenewyork

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bode