What Mastry does

Mastry operates a craft brewing business under the DBA "Mastry's Brewing," producing beer in Florida with a single flagship product, the St. Pete Pilsner. The pilsner is the first beer branded by the University of South Florida and was developed in collaboration with USF's Brewing Arts program; a USF alumnus working at the brewery led recipe creation, while USF packaging-design students developed the label through a competitive class project. A contracted share of proceeds from beer sales is directed back to support the Brewing Arts program, which provides training for craft-brewing careers. This structure provides Mastry with an authentic university partnership, academic legitimacy, and a co-creation narrative that few independent craft breweries of comparable scale can match.

The company sells St. Pete Pilsner directly from its retail showroom in St. Pete Beach, Florida, and has stated plans to broaden distribution through regional retail/wholesale channels located near USF campuses. The firm is privately held, was incorporated in 2022, operates with a headcount of 1-10, and lists Francesca Sipma as Founder/CEO and Haley Lancaster as Head of Operations. There is a meaningful description mismatch in the source set: the firmographic short description characterizes Mastry as "a platform for personal health and fitness services," but every operational data point (product, partnership, location, GTM) describes a craft brewery. The investment-relevant view therefore treats Mastry as an early-stage Florida craft brewery anchored by a university co-branded product, not as a health/fitness platform. No technology stack, AI capability, app, patents, or third-party integrations are evidenced.

Revenue mechanics are implicit: Mastry earns from on-premise retail sales at its St. Pete Beach location and intends to earn wholesale distributor and retail margins from broader distribution near USF campuses. Pricing is not publicly disclosed, no funding has been raised in the one recorded round, and no headcount growth or revenue figures are available to confirm scale. Customer segments are horizontal and persona-led, aimed at craft beer consumers seeking locally and university-affiliated products, with no enterprise or large-anchor customer concentration visible in the data.

Name

Mastry

Website

https://mastryexperience.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Mastry, operating as Mastry's Brewing, is an early-stage Florida craft brewery producing the St. Pete Pilsner in co-development with the University of South Florida's Brewing Arts program, sold at its St. Pete Beach retail location with planned broader distribution near USF campuses.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Distribution channels2 records

Core offering

Mastry, operating as Mastry's Brewing, is a craft brewing company that produces and sells beer, with its flagship product being the St. Pete Pilsner — the first University of South Florida-branded beer — developed in collaboration with USF's Brewing Arts program. The company sells its beer through a St. Pete Beach retail location and plans broader retail distribution near USF campuses in Florida, with a portion of proceeds supporting USF's Brewing Arts program.

Product overview

Mastry is a brewing company offering craft beer products. The company's primary offering is the St. Pete Pilsner, a USF-branded beer developed in partnership with the University of South Florida through their Brewing Arts program. The product portfolio includes beer available at Mastry's St. Pete Beach location with plans for broader retail distribution near USF campuses.

Differentiator

Problem solved

Functional benefit

Brands

• St. Pete Pilsner: USF-branded beer created through partnership with University of South Florida's Brewing Arts program.

Products and services

• St. Pete Pilsner

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• University of South Florida (USF)coreStrategic or Co-development Partner · 22 January 2026Mastry's Brewing partnered with the University of South Florida to launch the St. Pete Pilsner, the first USF-branded beer. The beer was developed through USF's Brewing Arts program, with a USF alumnus at the brewery helping create the recipe and students in a packaging design class creating the label. A portion of all proceeds from beer sales supports the Brewing Arts program, which provides training for careers in craft brewing.

Recent moves4 records

Expansion highlights2 records

Direct peers

• 3 Daughters Brewing: St. Petersburg, FL-based craft brewery of comparable scale operating a single-brewery/taproom model in the same local market as Mastry's St. Pete Beach location, with a similar focus on Florida craft consumers.
• Coppertail Brewing Company: Tampa, FL craft brewery with a comparable Florida-based, single-region craft model serving the Tampa Bay consumer base through on-site taproom distribution.
• Bold City Brewing: Jacksonville, FL craft brewery of similar scale with a single-brewery, taproom-led model targeting Florida craft consumers — directly comparable in operating approach to Mastry.

Broad incumbents

• Cigar City Brewing: Tampa, FL-headquartered craft brewery and one of the largest independent craft players in Florida, with broader distribution and a wider SKU portfolio than Mastry but overlapping regional customers.
• Sierra Nevada Brewing Co. National craft beer incumbent with broad portfolio and distribution. Relevant as a benchmark for what scaled craft distribution looks like and a competitive reference point for shelf space and brand awareness.
• New Belgium Brewing: Major US craft brewery with national distribution and a portfolio-led model. Useful as a peer reference for the trajectory of an independent craft brewery that scaled into national retail.
• Boston Beer Company: Largest independent craft-adjacent beverage company (Samuel Adams, Truly, etc.). Comparable as a benchmark for what an independent craft brewer can become at scale, with overlapping product category.
• SweetWater Brewing Company: Atlanta-based regional craft brewery with broader Southeast distribution. Comparable as a regional craft incumbent model that expanded from taproom roots into multi-state retail — a potential trajectory for Mastry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mastry