Notaviva Vineyards

What Notaviva Vineyards does

Notaviva Vineyards (dba Notaviva Brewing) is a family-owned farm winery and brewery combination located at 13274 Sagle Rd in Hillsboro, Virginia. Founded in 2008 as Notaviva Vineyards and expanded in 2019 to include Notaviva Brewing, the company produces hand-crafted beer, wine, cider, and seltzer in small batches on a nano-scale farm where all viticulture is performed manually, including late-winter pruning, spring shoot positioning, summer leaf pulling, and fall harvest. Its signature "Uncle Jimmy" West Coast IPA features whole-cone Cascade hops grown on-site in an adjoining meadow, hand-picked and air-dried before use.

The business operates a direct-to-consumer model through an on-site tasting room open Saturdays (12p-6p) and Sundays (12p-5p), with private venue rentals by appointment for corporate offsites, weddings, rehearsal dinners, private parties, and non-profit events. Distribution is restricted to the single farm location, with no wholesale, online e-commerce, or third-party retail channels disclosed. Marketing is event-driven, anchored by recurring Bluegrass Jam (Friday evenings) and Songwriter Showcase programming, an email newsletter, and Facebook event promotion.

Revenue is generated primarily from on-premise beverage sales (by the glass) and event venue rentals, supplemented by a loyalty program for repeat visitors. The company is co-founded by Stephen and Shannon Mackey, operates with 1-10 employees, and has no disclosed venture capital, private equity, or institutional ownership. The core product proposition centers on family farm authenticity, provenance (estate-grown hops and grapes), and the integration of live music with craft beverage experiences.

Name

Notaviva Vineyards

Legal name

Notaviva Vineyards, LLC

Website

https://notavivavineyards.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Notaviva Vineyards is a family-owned farm winery and brewery in Hillsboro, Virginia, producing hand-crafted beer, wine, cider, and seltzer from estate-grown ingredients for on-site tasting room visitors and private event clients.

Ownership category

akta.pro rank

Product category

Craft Winery and Brewery

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYAFAGAJAA

Vineyard Establishment & Development (Site Prep, Trellising, Planting)

Agriculture & Food Production/Crop Farming/Viticulture & Vineyard Operations (Grapes for Wine/Table)

SECONDARYAFAGAJAB

Grape Growing & Canopy Management (In-Season Vineyard Operations)

Agriculture & Food Production/Crop Farming/Viticulture & Vineyard Operations (Grapes for Wine/Table)

SECONDARYAFAGAJAL

Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP)

Agriculture & Food Production/Crop Farming/Viticulture & Vineyard Operations (Grapes for Wine/Table)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Craft winery production
• Small batch brewing
• Farm brewery operations
• Wine tasting room
• Event venue rental

Headquarters

HQ city

Hillsboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. On-site Beverage Sales: Retail sales of hand-crafted beer, wine, cider, and seltzer through the on-site tasting room. Customers purchase by the glass during visit, with potential bottle/can sales for take-home consumption.
2. Venue Rental: Private venue rentals including corporate offsites, rehearsal dinners, weddings, private parties, and non-profit events. Bookable by appointment outside regular tasting room hours.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Notaviva Vineyards is a family farm nano-scale winery and brewery combination that produces and sells hand-crafted beer, wine, cider, and seltzer in small batches at its Hillsboro, Virginia location. All viticulture is performed manually, and on-site whole-cone Cascade hops are used in brewing signature offerings like the 'Uncle Jimmy' West Coast IPA. The company also rents its rural mountain-view venue for corporate offsites, weddings, private parties, rehearsal dinners, and non-profit events.

Product overview

Notaviva Farm Brewery & Winery is a family farm winery and brewery combination offering hand-crafted alcoholic beverages including Beer, Wine, Cider, and Seltzer produced in small batches. Founded as Notaviva Vineyards in 2008, the operation expanded to include Notaviva Brewing in 2019, combining viticulture and brewing at a nano-scale farm in Northern Virginia. The company operates as a unified hospitality brand offering both alcoholic beverage products and venue rental services for corporate events, private parties, rehearsal dinners, non-profits, and weddings. Additional offerings include a Loyalty Program, Bluegrass Jam live music events, and Songwriter Showcase performances. Products include the signature 'Uncle Jimmy' West Coast IPA featuring Cascade hops grown on-site, and Viognier wine produced through hand-done viticulture practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Notaviva Farm Brewery & Winery Hand-crafted alcoholic beverages including beer, wine, cider, and seltzer produced in small batches at a family farm nano-scale winery and brewery combination in Northern Virginia, sold through the on-site tasting room and venue rental experiences. Beer offerings include the 'Uncle Jimmy' West Coast IPA made with whole-cone Cascade hops grown on-site.
• Notaviva Vineyards Wine Brand The original wine brand of the farm, producing hand-crafted wines from estate-grown grapes with fully manual viticulture at nano scale, including late-winter pruning, spring shoot positioning, summer leaf pulling, and fall harvest.
• Notaviva Brewing Brewery operations added in 2019, producing hand-crafted beers in small batches with on-site grown ingredients, including whole-cone Cascade hops from the meadow adjoining the vineyard for the signature 'Uncle Jimmy' West Coast IPA.
• Venue Rental Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Stable Craft Brewing: Virginia farm-brewery combining craft beer production with on-site hospitality and events; directly comparable farm-brewery concept in the same regional market.
• Two Twisted Posts Winery: Small Virginia farm winery with estate-grown wines and rustic tasting room experience; comparable small-batch farm winery with on-site hospitality focus.
• Stone Tower Winery: Northern Virginia estate winery offering tastings, events, and private venue rentals; comparable Loudoun-area farm winery with event-driven hospitality model.
• Breaux Vineyards: Large Loudoun County, VA winery with on-site tasting, live events, and private venue rentals; comparable Northern Virginia farm winery with similar DTC hospitality and event-driven GTM.
• Lost Creek Vineyard & Winery: Small Loudoun County, VA winery and vineyard producing hand-crafted wines with on-site tasting; comparable nano-scale farm winery with similar hand-crafted positioning.
• Bluemont Vineyard: Northern Virginia farm winery offering estate-grown wines with live music events and scenic tasting room; directly comparable farm-winery hospitality model with similar music-event programming.
• Wisteria Farm and Vineyard: Boutique Loudoun County, VA farm winery with small-batch estate wines and rustic tasting experience; comparable nano-scale farm winery with similar hand-crafted positioning.

Emerging players

• Old Hill Cider: Virginia farm cidery producing heritage cider from estate orchard with on-site tastings; overlapping craft beverage category and farm-to-glass DTC hospitality model.
• Bold Rock Hard Cider: Virginia-based craft cidery with taproom and farm hospitality; overlapping beverage category (cider) and farm-based DTC model, though at significantly larger scale.

Broad incumbents

• Devil's Backbone Brewing Company: Established Virginia craft brewery with taprooms and broad distribution; comparable craft beer production and on-premise hospitality, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NotavivaFarmBreweryWinery
• Xx.com/notaviva

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notaviva Vineyards