TD Insurance

What TD Insurance does

TD Insurance is the insurance division of The Toronto-Dominion Bank (TD Bank Group), providing multi-line personal and commercial insurance products to Canadian consumers and small businesses across all provinces and territories, with automobile coverage unavailable in British Columbia, Manitoba, and Saskatchewan due to provincial legislation. The product portfolio spans auto (car, motorcycle, ATV, snowmobile, motor home), home (homeowner, condo, tenant, high-value homeowner via Private Client Advice), life (term, guaranteed acceptance), accident and health (critical illness, critical accident, accidental death, accident disability, health and dental via Green Shield Canada), travel (single-trip, multi-trip, all-inclusive, trip cancellation/interruption), small-business commercial lines (commercial property, general liability, commercial auto), and credit protection (mortgage, line of credit, loan, credit card, business credit).

The platform combines multi-subsidiary underwriting (Security National, Primmum, TD General, TD Home and Auto, TD Life) with a digital distribution layer including the MyInsurance portal, a mobile app rated 4.8/5 on the App Store and 4.3/5 on Google Play, Photo Based Estimates powered by Mitchell International, the Digital Pink Card, and a generative AI chatbot. TD MyAdvantage, a usage-based insurance program, collects telematics data via mobile app to generate a Driving Score that adjusts auto premiums at each assessment period.

Revenue is generated through recurring insurance premiums across the multi-line product suite, supplemented by insurance administration services (travel plans administered by Global Excel Management). Distribution operates through digital self-serve, the TD Bank branch cross-sell network, phone-based advisory, and the TD Insurance Meloche Monnex affinity program serving over 750 professional associations, alumni groups, and employer groups, reaching over 4 million Canadian customers.

Name

TD Insurance

Legal name

TD Insurance (collectively Security National Insurance Company, Primmum Insurance Company, TD General Insurance Company, TD Home and Auto Insurance Company, TD Life Insurance Company, Meloche Monnex Insurance and Financial Services Inc., TD Insurance Direct Agency Inc., TD Assurance Agency Inc.)

Website

https://tdinsurance.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

TD Insurance is the insurance division of TD Bank Group, offering auto, home, life, travel, health, commercial, and credit protection insurance products to over 4 million Canadian consumers and small businesses through digital, branch, and affinity-group channels.

Ownership category

akta.pro rank

Product category

Personal Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Life Insurance Carriers (524113), Insurance Agencies and Brokerages (524210)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321), Insurance Carriers, Nec (6399)

akta.pro primary industry

Commercial General Liability (CGL) (FSAJADAA)

akta.pro secondary industries

Travel & Accident (Non-Life) Insurance (FSAJAMAN), General Liability Insurance (FSAJAMAE)

Keywords

• Personal insurance
• Auto insurance
• Home insurance
• Travel medical insurance
• Small business insurance

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Premiums: TD Insurance generates revenue primarily through insurance premiums collected from policyholders across auto, home, life, travel, accident, health, and business insurance products. Premiums are collected on a recurring basis (annual or monthly billing cycles) and represent the core revenue stream.
2. Insurance Administration Services: TD Insurance earns fees for administering travel insurance plans on behalf of other insurers. The company administers plans underwritten by TD Life Insurance Company and TD Home and Auto Insurance Company through its subsidiary CanAm Insurance Services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

TD Insurance is the insurance distribution and underwriting division of The Toronto-Dominion Bank, selling personal and small-business property & casualty, life, accident & health, travel medical, and credit protection insurance products across Canada. It distributes through its own digital channels, the TD Bank branch network, and a professional/alumni group program (Meloche Monnex). Products are underwritten by wholly-owned subsidiaries including TD Home and Auto Insurance Company, TD General Insurance Company, TD Life Insurance Company, Security National Insurance Company, and Primmum Insurance Company.

Product overview

TD Insurance is a multi-line insurance provider offering a comprehensive portfolio of personal and business insurance products across Canada. The product suite is organized into five main categories: (1) Auto & Home insurance covering cars, motorcycles, ATVs, snowmobiles, motor homes, homeowners, condos, and tenants; (2) Life, Accident & Health insurance including term life, guaranteed acceptance life, critical illness, critical accident recovery, accidental death, accident disability, and health/dental plans; (3) Travel insurance with single-trip, multi-trip, all-inclusive, and trip cancellation/interruption plans administered by Global Excel Management; (4) Business/Small Business insurance for commercial property, general liability, and commercial auto across industries; and (5) Credit Protection products including mortgage, line of credit, loan, credit card, and business credit protection. Key technology-enabled offerings include TD MyAdvantage (usage-based driving behavior scoring), the MyInsurance digital portal and mobile app, Digital Pink Card, and Photo Based Estimates for claims. The company serves over 4 million Canadians through multiple brands including TD Insurance Meloche Monnex and Private Client services for high-value homes.

Differentiator

Problem solved

Functional benefit

Brands

• TD MyAdvantage: Telematics-based auto insurance program that tracks driving behavior to calculate premium adjustments
• TD Insurance Meloche Monnex
• TD Insurance Direct

Products and services

• Car Insurance

Quantifiable outcome

• Over 4 million Canadians insured with TD Insurance
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Global Excel Management Inc.coreImplementation/ SI/ Consulting PartnerGlobal Excel Management Inc. administers TD Insurance travel insurance plans, providing claims assistance, claims payment, and administrative services. Its subsidiary CanAm Insurance Services (2018) Ltd. also distributes travel insurance products.
• American Bankers Insurance Company of FloridaminorOthersAmerican Bankers Insurance Company of Florida and American Bankers Life Assurance Company of Florida underwrite the TD Credit Card Payment Protection Plan as group creditor insurance products.
• The Canada Life Assurance CompanyminorOthersCanada Life Assurance Company underwrites TD Protection Plans including TD Mortgage Protection, TD Line of Credit Protection, TD Loan Protection, and TD Business Credit Protection. TD Life Insurance Company serves as the authorized administrator.
• TD Life Insurance CompanycoreOthersTD Life Insurance Company is the underwriter for TD Insurance life, travel medical, accident and sickness, and critical illness insurance products. It is a subsidiary of The Toronto-Dominion Bank and part of the TD Insurance group of companies.
• Security National Insurance CompanycoreOthersSecurity National Insurance Company underwrites TD Insurance home and auto insurance for members of professional and alumni groups (Meloche Monnex program) and small business insurance in Quebec. Part of the TD Insurance group of companies.
• Primmum Insurance CompanycoreOthersPrimmum Insurance Company underwrites TD Insurance home and auto insurance for employer groups and direct market customers throughout Canada (except Ontario). Part of the TD Insurance group of companies.
• TD General Insurance CompanycoreOthersTD General Insurance Company underwrites TD Insurance auto and home insurance products in Ontario for the direct market. Part of the TD Insurance group of companies.
• TD Home and Auto Insurance CompanycoreOthersTD Home and Auto Insurance Company underwrites TD Insurance home and auto insurance for direct market customers throughout Canada (except Ontario) and trip cancellation/interruption insurance. Part of the TD Insurance group of companies.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Intact Financial Corporation: Canada's largest property and casualty insurer, directly competing with TD Insurance across personal and commercial lines. Both are multi-channel Canadian insurers with similar product portfolios including auto, home, and commercial insurance.
• Aviva Canada: Major Canadian P&C insurer offering personal auto, home, and commercial insurance products through direct and broker channels. Directly competes with TD Insurance across multiple personal lines in overlapping Canadian provinces.
• The Co-operators Group Limited: Canadian multi-line insurer offering home, auto, life, and commercial insurance with a focus on group and member-based distribution. Compares to TD Insurance's Meloche Monnex group program structure and multi-line approach.
• Desjardins Insurance: Insurance arm of Desjardins Group, one of Canada's largest financial cooperatives. Offers similar multi-line personal and commercial insurance products to TD Insurance, leveraging a captive distribution network of credit union members.
• RBC Insurance: Insurance division of Royal Bank of Canada, directly comparable to TD Insurance as a bank-affiliated multi-line insurer. Both leverage parent bank's customer base for cross-selling and offer similar auto, home, life, and travel products.
• Manulife Financial Corporation: Major Canadian life and health insurer competing with TD Insurance's life insurance and accident/health lines. Both offer term life, critical illness, and travel medical insurance to Canadian consumers.
• Sun Life Financial: Leading Canadian life and health insurer with comparable life insurance, critical illness, and group benefits products. Competes with TD Insurance's life and health insurance offerings particularly in employer-sponsored and individual markets.

Regional players

• Wawanesa Insurance: Canadian mutual insurer primarily operating in Western Canada and Ontario, offering auto, home, and commercial insurance. Comparable product set to TD Insurance but with regional concentration in Western provinces where TD has auto coverage.

Emerging players

• Sonnet Insurance: Digital-first Canadian home and auto insurer owned by Definity Financial. Represents the emerging digital-native competitor challenging traditional insurers like TD Insurance with streamlined online experiences and direct-to-consumer pricing.
• Belairdirect: Direct-to-consumer Canadian insurance brand owned by Intact Financial, offering auto and home insurance online and by phone. Competes with TD Insurance in the digital and direct channels, particularly for self-service-oriented customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TD_Insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TD Insurance