Mason Vitamins

Name

Mason Vitamins

Legal name

Mason Vitamins, Inc.

Website

https://masonvitamins.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Dietary Supplements

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Dietary supplements
• Vitamin manufacturing
• Nutritional supplements
• Beauty supplements
• Health products

Headquarters

HQ city

Miami Lakes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2C Supplement Sales: Direct-to-consumer sales of vitamins, supplements, and beauty products through the company's e-commerce website and retail partners.
2. Retail Distribution: Products sold through distributors and retail chains including Walgreens and Amazon Marketplace.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Mason Vitamins (dba Mason Natural) is a dietary supplement manufacturer that produces and sells over 300 vitamins, supplements, gummies, and beauty/skin care products for general consumer health and wellness. The company formulates capsules, softgels, caplets, tablets, gummies, topical creams, and oils under cGMP-compliant manufacturing processes, and distributes its products through its own e-commerce site, major retail chains including Walgreens, Amazon Marketplace, and a nationwide distributor network.

Product overview

Mason Vitamins (doing business as Mason Natural) is a dietary supplement manufacturer offering over 300 products across three core categories: Vitamins & Supplements, Gummies, and Beauty & Skin. The company operates as a single unified product portfolio rather than a platform architecture, with products organized by health condition and delivery format. The Vitamins & Supplements line includes single-nutrient products (biotin, calcium, vitamin C, vitamin D, zinc, melatonin) and specialty formulations (cranberry supplements, red yeast rice, cinnamon with alpha lipoic acid, ashwagandha, apple cider vinegar, brain power). The Gummies sub-brand offers pectin-based supplements in various flavors. The Beauty & Skin category encompasses both oral supplements (collagen, biotin, body/hair/skin/nails formulas) and topical products (skin creams, topical oils including vitamin E oil, coconut oil cream, and aloe vera cream). Products are primarily sold through retail channels including Amazon, Walgreens, and direct-to-consumer through the company's e-commerce platform. The company emphasizes manufacturing under cGMP standards with quality testing and FDA compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitamins & Supplements

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• March of DimesminorOthersMason Vitamins has partnered with March of Dimes as part of their community support initiatives, contributing to organizations that help make a better, healthier world.
• MAP InternationalminorOthersPartnership with MAP International, a Christian organization providing medicines and health supplies to people in need worldwide.
• RekindminorOthersCommunity partnership with Rekind, focused on disaster response and humanitarian aid.
• American Cancer SocietyminorOthersPartnership with American Cancer Society to support cancer research and patient assistance programs.
• International AidminorOthersPartnership with International Aid organization working to deliver medicines and health supplies globally.
• Convoy of HopeminorOthersCommunity partnership with Convoy of Hope, a charitable organization focused on feeding people and providing disaster relief.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nature Made (Pharmavite): Pharmavite's Nature Made is one of the largest U.S. supplement brands with comparable mass-market retail distribution through drugstores and mass merchants. Directly comparable as a broad-line vitamin and supplement manufacturer competing for similar shelf space at Walgreens, Amazon, and other retailers Mason serves.
• NATURE'S BOUNTY (Nestle Health Science): Nature's Bounty is a top-tier mass-market supplement brand now owned by Nestle Health Science, with deep retail relationships and a broad SKU portfolio spanning vitamins, minerals, and herbal supplements. Highly comparable to Mason as a broad-line supplement manufacturer competing across the same categories and channels.

Emerging players

• Life Extension: Life Extension is a premium supplement brand focused on longevity, cognitive health, and specialty formulations sold primarily direct-to-consumer. Comparable to Mason's specialty/cognitive health sub-line (Brain Power with sage extract, ashwagandha, alpha lipoic acid) on product positioning and DTC motion.

Direct peers

• NOW Foods: NOW Foods is a privately held, family-owned supplement manufacturer offering 1,400+ SKUs across vitamins, minerals, herbal supplements, and personal care, with strong distribution through natural product retailers, drugstores, and Amazon. Highly comparable to Mason as a similarly sized private supplement manufacturer with broad SKU depth and overlapping channel strategy.
• Vitafusion (Schiff / Reckitt): Vitafusion is a leading gummy vitamin brand offering pectin-based supplements across immunity, beauty, and general health categories. Highly comparable to Mason's gummies sub-brand on format (gummies), positioning (mass-market), and category coverage.
• Country Life (Taubman): Country Life is an established mid-tier supplement manufacturer offering vitamins, minerals, and specialty supplements with broad retail and natural product distribution. Comparable to Mason on mid-tier positioning, broad catalog, and diversified retail channel strategy.
• Solgar (Nestle Health Science): Solgar is a long-established premium vitamin, mineral, and herbal supplement brand with broad distribution through health food stores, drugstores, and online channels. Comparable to Mason on broad-line supplement manufacturing, longevity of brand, and retail distribution strategy.
• 21st Century (Inverness Medical / Church & Dwight): 21st Century is a value-positioned vitamin and supplement brand sold through mass-market drugstores and discount retailers. Closely comparable to Mason on positioning (value-tier, broad drugstore distribution including Walgreens and Amazon), SKU breadth, and target consumer demographics.
• Puritan's Pride (Nestle Health Science): Puritan's Pride is a direct-to-consumer supplement brand with a deep catalog of vitamins, minerals, and herbal products and significant online and retail distribution. Comparable to Mason on SKU breadth, value positioning, and direct-to-consumer motion through own e-commerce plus marketplace presence.

Others

• Herbalife: Herbalife is a global nutrition and weight management company with a multi-category portfolio spanning supplements, meal replacement, and beauty/inner nutrition. Comparable to Mason on category adjacency (weight management, beauty, immunity) and global reach aspiration, though its MLM distribution model differs from Mason's retail-distributor model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/masonvitamins
• Facebookfacebook.com/MasonVitamins

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mason Vitamins