What Loopia does

Loopia AB is a Swedish web hosting and domain registration company founded in 1999 and headquartered in Västerås, Sweden. It operates a horizontally integrated all-in-one platform serving primarily small and medium businesses, individuals, web agencies, and e-commerce operators across Sweden, Norway, Serbia, and selected English-speaking markets. Core offerings include domain registration across multiple TLDs (.SE, .NU, .COM, .EU, and others), three-tier web hosting packages (Home, Business, Business Plus) with bundled email, DNS, SSL, webmail, backup, WAF, and DDoS protection, plus the Loopia Boost high-performance hosting platform featuring page, code (OPcache), and object (Redis) caching. Website creation spans WordPress hosting with AI assistant, the drag-and-drop Loopia Sitebuilder, and the newer LoopAI generative website builder. The product surface extends to Microsoft 365 bundling, VPS hosting, LoopiaSEO, LoopiaListings, LoopiaEasyListings, newsletter tooling, SSL/TLS certificates (Let's Encrypt, RapidSSL), and domain protection services.

Loopia monetizes through recurring subscription contracts (monthly and annual) across hosting, domains, email, marketing add-ons, and bundled productivity services, plus commission-based revenue from a 4,000+ reseller channel and a TradeDoubler affiliate program. Pricing is denominated in SEK, with promotional first-period discounts and a 30-day money-back guarantee. The company runs its own purpose-built data center in Västerås with renewable energy, dual power feeds, UPS, diesel backup, and 24/7 monitoring, and uses sister-company data centers within the EU for selected services. Loopia pioneered DNSSEC as the first registrar globally to support the protocol and holds a registered Loopia® trademark.

Loopia AB is a wholly-owned subsidiary of team.blue, a European conglomerate of hosting and domain brands, since 2025, with operations coordinated across sister companies in Serbia (Loopia D.o.o for development), Slovakia (Websupport S.R.O for VPS and shared services), and the Czech Republic (Active24 S.R.O for Sitebuilder and Windows hosting). The company employs 51–100 staff, serves 290,000+ customers, manages 800,000+ domains, and hosts 300,000+ websites.

Name

Loopia

Legal name

Loopia AB

Website

https://loopia.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Loopia is a Swedish web hosting and domain registration provider serving 290,000+ SMBs, individuals, web agencies, and e-commerce operators in the Nordics and Europe through an all-in-one platform spanning domains, hosting, email, AI-powered site building, and marketing tools.

Ownership category

akta.pro rank

Product category

Web Hosting Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Web Search Portals and All Other Information Services (51929)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Online Travel Agencies (OTAs) & Meta-Search (BPAMAIAA)

Keywords

• Web hosting services
• Domain registration
• Website builder
• Business email hosting
• SSL certificates

Headquarters

HQ city

Västerås

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Web Hosting Subscriptions: Recurring monthly/annual subscription revenue from web hosting packages (Home, Business, Business Plus) that include email, DNS, SSL, webmail, backup, WAF, and DDoS protection.
2. Domain Name Registration: Annual registration fees for domain names including .SE, .COM, .NU, and other TLDs. Domains can be registered and renewed through the platform.
3. Email Services: Standalone email packages and email add-ons providing professional email addresses with custom domains, including anti-spam, auto-reply, and webmail access.
4. SSL/TLS Certificates: Premium SSL certificates (RapidSSL, RapidSSL Wildcard) and Let's Encrypt certificates. RapidSSL starts at 320 SEK/year, Wildcard at 2,400 SEK/year.
5. Marketing Add-ons: LoopiaSEO (from 111 SEK/month), LoopiaListings (from 216 SEK/month), LoopiaEasyListings (from 49 SEK/month), and newsletter tools with tiered pricing based on contacts.
6. Microsoft 365 Partnership: Resale of Microsoft 365 Standard licenses bundled with hosting packages, providing branded email, Office apps, and Teams access.
7. VPS Services: Virtual Private Server offerings providing full server freedom with dedicated resources for customers needing more control than shared hosting.
8. Domain Protection Services: Loopia Domain Protection Privacy (80-99 SEK/domain/year) and Proxy (160-199 SEK/domain/year) services masking WHOIS information.
9. Reseller Program: Partners earn commission by reselling web services to their own customers. Commission payments are made through the reseller dashboard.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Loopia is a Swedish web hosting and domain registration provider offering an all-in-one platform for online presence. Core offerings include domain registration across multiple TLDs, tiered web hosting packages (Home, Business, Business Plus) with optional Boost high-performance infrastructure, professional email services, AI-powered website builders (LoopAI, Loopia Sitebuilder, WordPress with AI), e-commerce solutions (WooCommerce, OpenCart), VPS hosting, SSL certificates, DNS management, and marketing tools including SEO and business listings.

Product overview

Loopia is a Swedish web hosting and domain registration company offering a comprehensive suite of online services through a platform-plus-modules architecture. The core offerings include domain name registration supporting multiple TLDs, and three-tier web hosting packages (Home, Business, Business Plus) with optional Boost high-performance platform. Website creation is enabled through multiple channels: the AI-powered LoopAI website builder, WordPress hosting with AI assistant, and the Loopia Sitebuilder with drag-and-drop interface. E-commerce capabilities are provided via WooCommerce and OpenCart integrations. Additional services include professional email with Microsoft 365 integration, DNS management through LoopiaDNS, marketing tools (LoopiaSEO, LoopiaListings, LoopiaEasyListings), newsletter marketing, SSL/TLS certificates, domain protection, and VPS hosting. The company operates its own data center in Västerås, Sweden and is part of the team.blue European hosting group.

Differentiator

Problem solved

Functional benefit

Brands

• LoopAI: AI-powered website builder that generates WordPress sites automatically from business descriptions.
• LoopiaDNS
• Loopia Sitebuilder
• LoopiaSEO
• LoopiaListings
• LoopiaEasyListings
• Loopia Boost

Products and services

• Web Hosting (Home, Business, Business Plus) Tiered web hosting packages (Home, Business, Business Plus) providing server space for websites and email, with included email, DNS, SSL, webmail, backup, WAF, and DDoS protection. Business and Business Plus tiers include the Boost high-performance hosting platform for fast WordPress sites. UNIX and Windows hosting options available on Business tiers.
• LoopAI AI-powered website builder that generates complete WordPress websites automatically from business descriptions in approximately 5 minutes. Includes an AI assistant for editing content, AI image generation, and a conversational AI agent for help, designed for users without technical expertise.
• Domain Name Registration Domain name registration services supporting multiple TLDs including .SE, .NU, .COM, .ONLINE, .STORE, .SITE, .TECH, and .WEBSITE. Includes WHOIS management, domain transfer services, and registry connections to IIS (.SE/.NU), EURid (.EU), and OpenSRS/Ascio for other TLDs.
• WordPress Hosting with AI Managed WordPress hosting with integrated AI assistant for website design and structure. Includes thousands of themes and plugins with easy customization and publishing tools, available with Boost performance for fast loading.
• Loopia Sitebuilder Drag-and-drop website builder powered by Basekit with AI features. Users describe their business to AI, choose templates, and customize sites with images and text before publishing with one click. Includes e-commerce capabilities with inventory management, payment solutions, and shipping integration.
• VPS (Virtual Private Server) Virtual private server hosting providing full server freedom with dedicated resources for customers needing more control and customization than shared hosting. Infrastructure managed by sister company Websupport S.R.O.
• Email Services Professional email hosting with custom domain names, including webmail access, anti-spam filtering, auto-reply, and antivirus protection. Available as standalone packages (25 GB / 5 accounts or 50 GB / 10 accounts) or bundled with hosting.
• Microsoft 365 Resold Microsoft 365 Standard licenses bundled with hosting packages, providing branded email with custom domain in Outlook, access to Office applications (Word, Excel, Teams), and simplified license management through the Loopia Customer Zone.
• LoopiaDNS DNS management service for domains with fast and secure resolution. Includes DynDNS support, DNS backup (time machine), advanced configuration, and Anycast deployment for faster global resolution and redundancy.
• LoopiaSEO SEO optimization tool providing step-by-step guides, improvement suggestions, daily position reports, and competitor statistics to help websites rank higher on Google. Configured and administered by rankingCoach GmbH.
• LoopiaListings Online presence management service that adds business information to over 20 directories including Google Maps, Facebook, Instagram, and Yelp with one-click updates from a single dashboard.
• LoopiaEasyListings Simplified business listings service managing presence on Google, Facebook, and Instagram with AI assistance for responding to customer reviews and generating social media content matching the user's business.
• Newsletter Tool Email marketing tool included in hosting packages for sending newsletters and campaign mailings. Features subscriber collection, drag-and-drop templates, open/click tracking, Google Analytics integration, and tiered contact-based pricing.
• SSL/TLS Certificates SSL/TLS certificates for encrypting website traffic. Includes free Let's Encrypt (auto-enabled in all hosting), RapidSSL (399 SEK/year) for single-domain protection with 256-bit encryption, and RapidSSL Wildcard (2,999 SEK/year) for unlimited subdomains.
• Loopia Domain Protection Domain privacy protection service preventing identity theft, domain hijacking, and domain-related spam. Includes Privacy (masks WHOIS contact details) and Proxy (replaces details with Domain Trustees UK LTD address) tiers.
• .SE Direkt Domain Package Premium .SE domain package including monitoring, VIP support, DNSSEC, RapidSSL certificate, newsletter tool, BankID login, and automatic renewal for Swedish domain holders, with a Premium tier adding Pingdom monitoring and a security agreement.
• Loopia Starter Entry-level combined package providing up to 10 email addresses with 50 GB email space and access to Loopia Sitebuilder for creating one professional website, designed for small businesses just starting online.
• Loopia Boost Hosting Platform High-performance hosting platform with multi-layer caching including page cache (full-page caching as static files), code cache (OPcache for compiled PHP), and object cache (Redis for database responses). Designed for larger websites and online stores requiring fast loading times and ability to handle traffic peaks.
• Reseller Program Partner program allowing resellers and agencies to offer web services to customers under their own brand and earn commission. Includes API access for resellers, white-label capabilities, customer account management, and invoice management.
• DNSSEC DNS Security Extensions protecting domain names from being hijacked and preventing visitors from being redirected to malicious websites. Loopia was the first registrar globally to launch support for this technology.

Quantifiable outcome

• AI-powered website generation in approximately 5 minutes
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• team.bluecoreStrategic or Co-development Partnerteam.blue is the parent company of Loopia AB. The group consists of multiple brands and subsidiaries across Europe. Loopia operates as part of team.blue with shared resources, coordinated product development, and centralized marketing through team.blue Hub for personalized notifications and product recommendations.
• GooglecoreTechnology or IntegrationGoogle provides multiple services including G Suite (Drive, Docs, Sheets) for internal operations and troubleshooting, BigQuery for analytics, Google Analytics integration for newsletter tool, and Google Maps API for LoopiaListings business directory features.
• MicrosoftcoreTechnology or IntegrationMicrosoft 365 is resold as a bundled service with hosting packages, providing Outlook email with custom domains, Office apps, and Teams collaboration. Microsoft handles account configuration and management for customer Microsoft 365 accounts.
• Internetstiftelsen i Sverige (IIS)coreTechnology or IntegrationIIS is the registry for .SE and .NU domain names. Loopia registers, manages, renews, and monitors these domain types directly through IIS systems.
• Let's EncryptcoreTechnology or IntegrationLet's Encrypt provides free, automated SSL/TLS certificates included in all hosting packages, enabling HTTPS for customer websites without additional cost.
• TradeDoublerminorGTM or Marketing PartnerTradeDoubler is an affiliate advertising network that tracks purchases made through affiliate marketing. Loopia offers affiliate partnership through TradeDoubler for publisher-based customer acquisition.
• TrustpilotminorGTM or Marketing PartnerTrustpilot enables validated reviews of Loopia products using product order information to verify reviewers.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• One.com: Danish-headquartered web hosting and domain registration provider serving SMBs across Europe with bundled domain, hosting, email, and website builder offerings. Directly comparable to Loopia in customer segment, product mix, and Nordic/European geographic focus.
• Websupport: Slovak web hosting and domain registrar that is a sister company of Loopia within the team.blue group. Provides directly comparable domain, hosting, email, and sitebuilder products to Central European SMBs, making it the closest operational and strategic peer.
• Active24: Czech web hosting and domain registration company and team.blue sister company. Offers bundled hosting, domain, email, and SSL products to SMBs in Central Europe with a very similar product and pricing model to Loopia.
• Hetzner: German hosting provider offering shared hosting, VPS, dedicated servers, and domain registration with a reputation for price-performance leadership. Competes with Loopia in the European SMB and prosumer hosting market with overlapping infrastructure and product offerings.
• SiteGround: Bulgarian-origin hosting provider specializing in managed WordPress, WooCommerce, and shared hosting for SMBs globally. Comparable to Loopia in its WordPress/AI focus, managed hosting positioning, and SMB customer segment.

Broad incumbents

• IONOS: One of Europe's largest hosting and cloud infrastructure providers, offering domain registration, shared hosting, VPS, email, and website builders to SMBs and developers. Competes with Loopia across nearly all product categories but at significantly larger scale and broader geographic reach.
• GoDaddy: Global market leader in domain registration and SMB web hosting, with bundled website builders, email, marketing, and commerce tools. Overlaps with Loopia's full product portfolio at a vastly larger scale and serves similar SMB and prosumer customer segments.
• OVHcloud: Major European cloud and hosting infrastructure provider offering shared hosting, VPS, dedicated servers, and domain services. Larger and more infrastructure-focused than Loopia, but a meaningful competitor in the European SMB hosting segment.

Emerging players

• Cloudflare: Global infrastructure provider that has expanded from CDN/security into domain registration, email routing, and Workers-based hosting. Represents an emerging competitive threat to traditional SMB hosts like Loopia via commoditized, developer-friendly alternatives.
• Wix.com: Leading AI-powered website builder with hosting, commerce, and marketing tools targeted at SMBs and individuals. Direct overlap with Loopia's Sitebuilder, LoopAI, and e-commerce offerings, though focused more on the design/builder layer than on domain and infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/loopia
• YouTubeyoutube.com/loopiawebbhotell
• Facebookfacebook.com/loopia
• LinkedInlinkedin.com/company/loopia-ab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loopia