Tradedoubler
- Company typePublic
- Founded1999
- HeadquartersStockholm, Sweden
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Tradedoubler firmographics
Firmographics- Name
- Tradedoubler
- Legal name
- Nyorda AB
- Website
- https://tradedoubler.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Tradedoubler industry classification
Industry- Product category
- Affiliate / Partner Marketing Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industries
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Influencer Marketing & Creator Marketplaces (BPAMALAG)
Keywords
Where Tradedoubler is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Tradedoubler business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Network Commission: Revenue generated from facilitating affiliate marketing relationships between brands and publishers. The platform acts as an intermediary, charging brands for performance-based marketing outcomes. Commission structure based on transactions, leads, or clicks generated through the publisher network.
- SaaS Platform Subscriptions (Grow): Self-serve affiliate marketing platform with tiered subscription plans (Start, Walk, Run). Recurring subscription revenue from SMEs managing their own affiliate programs. Additional fees for advanced features like scheduled commissions and newsletter capabilities.
- Enterprise Account Management: Managed services for enterprise brands requiring dedicated support, custom tracking implementations, and strategic affiliate program management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Start tier with basic features for new affiliate marketers |
| Subscription | Monthly | Walk tier for growing affiliate programs |
| Subscription | Monthly | Run tier for advanced/experienced affiliate marketers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Tradedoubler product offering
Product offeringCore offering
Tradedoubler operates a global partner marketing network that connects brands (advertisers) with publishers (affiliates, content creators, influencers, cashback and coupon sites) for performance-based marketing. Revenue is generated through affiliate commissions on tracked sales, leads and clicks, supplemented by the Grow self-serve SaaS platform (Start, Walk, Run subscription tiers) for SMEs and by managed services for enterprise clients. The offering is supported by proprietary tracking technology, a developer API suite, and complementary products such as PVN (white-label network), Metapic (influencer marketing), and Bridge Retail Media.
Product overview
Tradedoubler is a global partner marketing platform offering a comprehensive suite of interconnected products and services. The core offering consists of Tradedoubler (the flagship affiliate/partner marketing network connecting brands with publishers), complemented by Grow (a self-service SaaS affiliate platform for SMEs), PVN (Private/Virtual Network for white-label solutions), and Metapic (influencer content marketing). The platform supports multiple marketing models including affiliate programs, influencer marketing, lead generation, app marketing, and retail media. NYORDA serves as the parent group brand following a 2024 rebrand. The ecosystem includes proprietary tracking technology, developer APIs, and AI-powered tools (including Emna.ai for AI search visibility).
Differentiator
Problem solved
Functional benefit
Brands
- NYORDA Group: Parent brand that unites affiliate, influencer, app, retail media and AI search expertise. Tradedoubler continues delivering partner marketing growth under this group brand.
- Metapic
- Grow
- PVN (Private Network)
Products and services
- Tradedoubler Partner Marketing Network Flagship performance-based partner marketing network connecting brands (advertisers) with publishers (affiliates, influencers, cashback, coupon and content sites) across 90+ markets. Brands pay for desired outcomes such as clicks, leads, and sales driven through the publisher network, supported by dedicated affiliate managers for enterprise clients.
- Grow (Self-Serve SaaS Affiliate Platform) Self-service SaaS affiliate marketing platform for small and medium-sized businesses, startups and individual affiliate marketers. Offers tiered subscription plans (Start, Walk, Run), ChatGPT-powered program description generation, real-time analytics, instant publisher auto-approval on the entry tier, and simplified affiliate program management with minimal technical expertise required.
- PVN (Private/Virtual Network) White-label / in-house partner marketing solution that lets brands launch and operate their own private affiliate network with full branding control, proprietary publisher relationships, and dedicated management.
- Metapic (Influencer Content Marketing) Influencer content marketing platform under the NYORDA group, enabling brands to collaborate with content creators and influencers who promote products and services on their own social media accounts.
- Partner Programs (Affiliate Programs) Structured affiliate partnership programs that let brands create, manage and optimize commission-based partnerships with publishers across multiple commission models (CPS, CPL, CPC, etc.).
- Influencer Marketing Influencer and content-creator partnership programs that enable brands to collaborate with influencers to market products and services through social media channels via the publisher network.
- Lead Generation Campaigns Performance-based lead generation service in which brands pay for qualified leads delivered through the publisher network, with payment tied to lead quality metrics.
- App Marketing (Mobile App Tracking) Mobile app install and in-app action tracking and marketing solution, with a dedicated Mobile SDK that allows brands to track and reward impressions, clicks, leads and sales inside mobile apps and to acquire app users through the affiliate network.
- Emna.ai (AI Search Visibility Platform) AI-powered analytics platform that helps brands understand and influence their visibility in AI-generated answers across large language models (e.g., Gemini, ChatGPT, Perplexity), addressing the shift from traditional search results to AI-curated recommendations.
- Bridge Retail Media Retail media network co-founded by Tradedoubler that connects advertisers and retailers in a scalable way for retail media advertising partnerships.
- Tradedoubler Developer API Platform Comprehensive API platform offering programmatic access to Tradedoubler functionality: Products API, Vouchers API, Container Tag, Conversion Tracking, Cross Device Tracking and Mobile SDK for advertisers, plus Link Converter, Products API, Vouchers API and Google Parallel Tracking for publishers.
- Tradedoubler Tracking Library Proprietary tracking technology with first-party cookie scripts, server-to-server fallback tracking, cookie/consent management, integrated container tags, cross-device and ML-based attribution, designed to deliver robust conversion tracking resistant to ad-blocking and browser cookie restrictions.
Quantifiable outcome
- MediaMarkt achieved 18% revenue growth through multi-pillar affiliate strategy
- +8 more outcomes
Companies that use Tradedoubler
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles4 records
Tradedoubler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature7 records
Tradedoubler partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- OpenAttributioncoreTradedoubler joined OpenAttribution to support fairer AI attribution. The initiative addresses clearer attribution, fairer recognition of content value, and better visibility insights before the click in AI-driven commerce.
- Bridge Retail MediacoreTradedoubler co-founded Bridge Retail Media to enter the retail media space, connecting advertisers and retailers in a more scalable way. This strategic initiative expands the company's service offerings into the growing retail media sector.
- Metapic Sweden ABcoreMetapic Sweden AB (reg.no 556965-7868) is part of Nyorda Group, processing data on metapic.com. Part of the corporate family under parent company Nyorda AB, sharing privacy team and data processing principles.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Tradedoubler competitors and assessment
Company assessmentDirect peers
- Impact: Impact is a partner marketing platform that competes with Tradedoubler in affiliate, influencer, and B2B partnership automation. It has been a fast-growing direct competitor, especially among enterprise brands seeking unified partnership management.
- ShareASale: ShareASale (owned by Awin) is a long-established US-centric affiliate network with strong SME and mid-market positioning. It competes with Tradedoubler's Grow platform and serves as a US market incumbent that Tradedoubler must displace in its US expansion.
- Awin: Awin is a global affiliate marketing network directly competing with Tradedoubler across brands and publishers. Both operate two-sided affiliate platforms in Europe with global expansion ambitions, share similar enterprise client bases, and offer comparable tracking and attribution technology.
- Rakuten Advertising: Rakuten Advertising operates a global affiliate network directly comparable to Tradedoubler's offering, with strengths in US and APAC markets. It serves similar enterprise brands and publishers, and competes on tracking technology and global reach.
- CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest global affiliate marketing networks, owned by Publicis Groupe. It competes directly with Tradedoubler for enterprise brand budgets, offers a comparable publisher network, and has stronger US market presence—a key competitive threat to Tradedoubler's US expansion.
- Webgains: Webgains is a European-headquartered affiliate marketing network, part of the ad pepper group. It directly competes with Tradedoubler across UK, European, and global markets, particularly in retail and fashion verticals.
Emerging players
- Refersion: Refersion is an influencer and affiliate marketing platform focused on DTC brands and Shopify merchants. It overlaps with Tradedoubler's Grow platform in the SME self-serve segment, particularly for influencer-driven commerce.
- PartnerStack: PartnerStack is a B2B-focused partner management platform enabling SaaS companies to manage affiliate, referral, and reseller programs. It overlaps with Tradedoubler's Grow SaaS offering for SME self-serve affiliate marketing, particularly in the SaaS vertical.
Broad incumbents
- Criteo: Criteo operates a commerce media platform spanning retargeting, retail media, and performance marketing. It competes with Tradedoubler in retail media (overlapping with Bridge Retail Media) and broader performance marketing budgets, representing a larger, more diversified competitor.
- Amazon Associates: Amazon Associates is the world's largest affiliate program, part of Amazon's broader commerce ecosystem. While not a traditional network competitor, it sets baseline publisher monetization rates and competes for affiliate publisher attention that might otherwise flow to Tradedoubler's network.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tradedoubler social profiles
Digital presenceTradedoubler compliance and trust
Trust signalCompliance3 records
Tradedoubler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tradedoubler leadership team
Management profileNumber of profiles
Profiles18 records
Tradedoubler subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tradedoubler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tradedoubler M&A and investment
M&A and investmentM&A3 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tradedoubler
What does Tradedoubler do?
Tradedoubler operates a global partner marketing network that connects brands (advertisers) with publishers (affiliates, content creators, influencers, cashback and coupon sites) for performance-based marketing. Revenue is generated through affiliate commissions on tracked sales, leads and clicks, supplemented by the Grow self-serve SaaS platform (Start, Walk, Run subscription tiers) for SMEs and by managed services for enterprise clients. The offering is supported by proprietary tracking technology, a developer API suite, and complementary products such as PVN (white-label network), Metapic (influencer marketing), and Bridge Retail Media.
Is Tradedoubler a public or private company?
Tradedoubler is a public company. It is classified as public and is currently operating.
When was Tradedoubler founded?
Tradedoubler was founded in 1999. It employs 251 to 500 people.
Where is Tradedoubler based?
Tradedoubler is headquartered in Stockholm, Sweden, in the Europe region.
How does Tradedoubler make money?
Three revenue lines are on record. Affiliate Network Commission is the primary driver. The others are saaS Platform Subscriptions (Grow) and enterprise Account Management.
Who are Tradedoubler's main competitors?
Direct peers on record are Impact, ShareASale, Awin, Rakuten Advertising, CJ Affiliate (Commission Junction) and Webgains. Emerging players are Refersion and PartnerStack. Broad incumbents are Criteo and Amazon Associates.
Does Tradedoubler have an API?
Yes. Tradedoubler offers a comprehensive developer API platform for both advertisers and publishers. Advertisers can access: Products API (for distributing product databases programmatically), Vouchers API (for distributing voucher codes programmatically), Container Tag (for managing marketing tags without IT resource), Conversion Tracking (pixel tracking, Product Level Tracking, and offline tracking), Cross Device Tracking, and Mobile SDK. Publishers can access: Link Converter (automatic affiliate link conversion), Products API, Vouchers API, Cross Device Tracking, and Google Parallel Tracking. APIs enable real-time data synchronization, programmatic access to affiliate marketing operations, and automated campaign management. Developer documentation is at dev.tradedoubler.com.
What industry is Tradedoubler in?
Tradedoubler's product category is Affiliate / Partner Marketing Software. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships). Its NAICS code is 5418 and its SIC code is 7311.