SikSilk
SikSilk is a UK-based direct-to-consumer streetwear and contemporary fashion brand selling men's, women's, and juniors' apparel and accessories online and through mobile apps to consumers aged 6-35 across 100+ countries, with localized storefronts in six markets.
- Company typePrivate
- Founded2012
- HeadquartersScarborough, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What SikSilk does
SikSilk is a UK-based direct-to-consumer streetwear and contemporary fashion brand founded in 2012 and headquartered in Scarborough. The company sells men's, women's, and juniors' apparel, footwear, headwear, and accessories through its e-commerce website (siksilk.com), supplemented by native iOS and Android mobile applications. Its core target demographic is consumers aged 18-35 seeking modern streetwear and urban fashion, with an extended juniors range covering boys and girls aged 6-16. The brand ships to over 100 countries and operates country-specific storefronts with multi-currency support in the US, UK, Germany, Netherlands, Poland, and Spain.
The technology stack is built on the Shopify e-commerce platform, which powers storefront, payments, inventory, and checkout operations. SikSilk integrates Klarna and ClearPay for Buy Now Pay Later functionality, StudentBeans for verified student discounts, and Gorgias for customer support. The brand also operates a rewards/loyalty program offering points, a 10% newsletter sign-up discount, and 200 reward points for new members. Marketing is centered on owned social channels — Instagram, TikTok, Facebook, and X — alongside email/newsletter acquisition and user-generated content under the #siksilk and #followthemovement hashtags.
Revenue is generated primarily through one-time apparel and accessories purchases across price points ranging from approximately $16 for basic underwear to $100+ for outerwear, with digital gift cards sold in fixed UK denominations of £25 to £500. The assortment is organized into themed sub-collections (Essentials, Beachwear, Festival Edit, Spring Summer, Occasion Wear, Athleisure) plus an Outlet section. The customer base consists exclusively of individual retail consumers with no disclosed B2B or wholesale channels. Ownership rests with founders Baz Gill, Dave Thompson, and Sam Kaye, and no parent company, institutional investors, or funding rounds are disclosed in the available material.
SikSilk firmographics
Firmographics- Name
- SikSilk
- Legal name
- SikSilk
- Website
- https://siksilk.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SikSilk is a UK-based direct-to-consumer streetwear and contemporary fashion brand selling men's, women's, and juniors' apparel and accessories online and through mobile apps to consumers aged 6-35 across 100+ countries, with localized storefronts in six markets.
- Ownership category
- akta.pro rank
SikSilk industry classification
Industry- Product category
- Streetwear and Contemporary Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
- akta.pro secondary industries
- Casual & Lifestyle Footwear Retail (CRAAADAB), Youth & Kids Athletic Footwear & Apparel Retail (CRAMACAL)
Keywords
Where SikSilk is headquartered
LocationHeadquarters
- HQ city
- Scarborough
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
SikSilk business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Apparel and Accessories Sales: Direct-to-consumer sales of men's, women's, and juniors clothing and accessories through e-commerce platform and mobile apps. Revenue generated through one-time product purchases at varying price points.
- Gift Cards: Digital gift cards sold in fixed denominations (£25, £50, £100, £200, £300, £400, £500) with no expiry date. Delivered via email with redemption instructions for checkout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift Card denominations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
SikSilk product offering
Product offeringCore offering
SikSilk designs, markets, and directly sells contemporary streetwear and casual apparel under its own brand through its e-commerce website and mobile apps. Its product range spans men's, women's, and juniors' (boys and girls) clothing, footwear, accessories, and themed collections (Essentials, Beachwear, Festival Edit, Spring Summer, Occasion Wear, Athleisure), complemented by a loyalty rewards program and digital gift cards.
Product overview
SikSilk is a modern streetwear and contemporary fashion brand offering apparel across multiple categories. The product portfolio includes men's, women's, and juniors' (boys and girls) clothing collections featuring t-shirts, polo shirts, hoodies, jackets, jeans, shorts, swimwear, and accessories. The brand organizes products into themed sub-collections including Essentials/Basics, Beachwear, Festival Edit, Spring Summer, Occasion Wear, and Athleisure. SikSilk also operates an Outlet/Sale section, a loyalty Rewards Program, and a mobile app available on iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Clothing Collection Full range of men's apparel including t-shirts, polo shirts, headwear, shorts, swimwear, jeans, hoodies, sweatshirts, bottoms, cargo pants, shirts, tracksuits, underwear, vests, and jackets.
- Women's Clothing Collection
- Juniors Collection (Boys & Girls)
- Accessories
- Footwear
- Gift Cards Digital gift cards delivered by email with denominations of £25, £50, £100, £200, £300, £400, and £500. No expiry date.
Companies that use SikSilk
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
SikSilk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SikSilk partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- StudentBeansminorStudent discount partnership providing exclusive discount offers to verified students, targeting the youth demographic segment.
- ShopifycoreE-commerce platform powering the siksilk.com website and store operations, including payments, inventory, and checkout infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SikSilk competitors and assessment
Company assessmentDirect peers
- Born Tough: DTC streetwear and activewear brand targeting fitness and streetwear consumers globally. Comparable on athletic-streetwear crossover positioning, broad product catalog, and international shipping footprint.
- Represent Clothing: UK-based streetwear and contemporary fashion DTC brand. Direct competitor on men's premium streetwear positioning, product aesthetic, and DTC-first distribution model.
- Fashion Nova: US-headquartered DTC fast-fashion brand built on social-media-driven demand and trend-cycle speed. Comparable on rapid merchandising, influencer-led marketing, and broad global e-commerce footprint in the affordable fashion segment.
- PrettyLittleThing: UK-based trend-led fast-fashion DTC brand owned by Boohoo, targeting young women and streetwear-leaning consumers. Comparable in fast-cycle product drops, social media marketing intensity, and global multi-currency storefronts.
- Boohoo: UK-headquartered fast-fashion DTC retailer selling affordable apparel to 18-35 demographics globally. Closely comparable to SikSilk in target customer, price points, multi-region e-commerce, and reliance on social-media-driven demand.
- BoohooMAN: Men's-focused vertical of Boohoo targeting 18-30 streetwear and casual apparel consumers. Most direct overlap with SikSilk's men's core assortment, pricing, and target demographic.
- Hype (Hype Apparel): UK streetwear brand with bold prints and youth-focused apparel. Note: site is for the energy drink line; comparable brand operates in the same UK streetwear space targeting 13-25 demographic with similar bold design language.
Emerging players
- Gymshark: UK-founded DTC athleisure brand that scaled from streetwear-adjacent fitness apparel into a global brand. Comparable on UK origin, social-first marketing, mobile app engagement, and youth demographic focus — though primarily activewear rather than streetwear.
Broad incumbents
- ASOS: UK-listed multi-brand online fashion retailer serving 20-somethings with broad apparel assortment and own-brand lines. Overlaps with SikSilk on demographic, e-commerce-led distribution, and global shipping, but operates at significantly larger scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SikSilk social profiles
Digital presenceSikSilk financial estimates
Financial estimateRevenue estimate
Valuation estimate
SikSilk leadership team
Management profileNumber of profiles
Profiles3 records
SikSilk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SikSilk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SikSilk
What does SikSilk do?
SikSilk designs, markets, and directly sells contemporary streetwear and casual apparel under its own brand through its e-commerce website and mobile apps. Its product range spans men's, women's, and juniors' (boys and girls) clothing, footwear, accessories, and themed collections (Essentials, Beachwear, Festival Edit, Spring Summer, Occasion Wear, Athleisure), complemented by a loyalty rewards program and digital gift cards.
Is SikSilk a public or private company?
SikSilk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SikSilk founded?
SikSilk was founded in 2012. It employs 51 to 100 people.
Where is SikSilk based?
SikSilk is headquartered in Scarborough, United Kingdom, in the Europe region.
How does SikSilk make money?
Two revenue lines are on record. Apparel and Accessories Sales are the primary driver. The others are gift Cards.
Who are SikSilk's main competitors?
Direct peers on record are Born Tough, Represent Clothing, Fashion Nova, PrettyLittleThing, Boohoo, BoohooMAN and Hype (Hype Apparel). Gymshark is listed as an emerging player. ASOS is listed as a broad incumbent.
Does SikSilk have an API?
No public API is recorded for SikSilk.
What industry is SikSilk in?
SikSilk's product category is Streetwear and Contemporary Fashion Apparel. Its primary akta.pro industry code is CRAAABAL, Outdoor & Active Lifestyle Apparel Retail, with a secondary code of CRAAADAB, Casual & Lifestyle Footwear Retail. Its NAICS code is 45811 and its SIC code is 5600.