Dallas Sports Commission

Name

Dallas Sports Commission

Legal name

Dallas Sports Commission

Website

https://dallassports.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Event Management & Destination Marketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

akta.pro secondary industries

Collegiate & Scholastic Tournament Organizers (MPAKADAG), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports event hosting
• Sports destination marketing
• Event bidding services
• Venue coordination services
• Sports commission services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Hosting Services: As a division of Visit Dallas, the Dallas Sports Commission generates economic impact and enriches quality of life through sports by attracting and hosting events. Revenue comes through municipal funding, sponsorships, and economic impact rather than direct product/service sales.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

As a division of Visit Dallas, the Dallas Sports Commission attracts, bids for, and hosts amateur, grassroots, collegiate, Olympic, and professional championship sporting events in the Dallas/North Texas region. The organization provides end-to-end event hosting support, including bid preparation, venue selection, coordination with local partners, logistics management, and marketing promotion. Since 2014, DSC has hosted 614+ events, welcomed 9.5 million+ attendees, and generated $5.4 billion+ in regional economic impact.

Product overview

The Dallas Sports Commission (DSC) is a division of Visit Dallas that serves as a sports marketing and events organization, not a technology product company. DSC provides event hosting services, venue coordination, sports tourism promotion, and community programs including the Dallas Regional Spelling Bee, Mayor's Youth Sports Ticket Program, and FIFA World Cup 2026 hosting operations. DSC does not offer software products, platforms, or technology services.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Hosting & Bidding Services End-to-end event hosting support for event organizers, federations, and rights holders, including bid preparation, venue selection, partner coordination, logistics management, and destination marketing promotion in the Dallas/North Texas region.
• FIFA World Cup 2026 Host City Services Host city coordination for the FIFA World Cup 2026 in North Texas, including match hosting (9 matches including a semi-final at AT&T Stadium) and operation of the International Broadcast Center serving 200+ global media partners.
• HBCUAC Hope Credit Union Basketball Championship Hosting
• Dallas Regional Spelling Bee
• Mayor's Youth Sports Ticket Program

Quantifiable outcome

• $5.4B+ economic impact generated since 2014
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• HBCU Athletic ConferencecoreStrategic or Co-development Partner · 19 February 2026Awarded Dallas a three-year bid to host the Hope Credit Union Basketball Championship from 2027-2029.
• North Texas Sports FoundationcoreStrategic or Co-development Partner · 12 February 2026Nonprofit organization established to leverage FIFA World Cup 2026 and drive long-term community impact. Designated as Official Dallas World Cup 2026 Legacy Supporter. Supports mini-pitches, youth sports access, public art, and community education.
• National Soccer RootscoreStrategic or Co-development Partner · 18 December 2025Partnership for Legacy Program mini-pitch installations. National Soccer Roots is a 501(c)(3) nonprofit dedicated to cultivating love for soccer across all communities.
• U.S. Soccer FoundationcoreStrategic or Co-development Partner · 18 December 2025Partnership for Legacy Program mini-pitch installations. Founded as a legacy of the 1994 FIFA World Cup, the Foundation provides underserved communities with safe play spaces.
• FIFAflagshipStrategic or Co-development PartnerFIFA selected Dallas as a Host City for the 2026 FIFA World Cup, with Dallas hosting 9 matches including a semi-final. The North Texas FWC Organizing Committee coordinates with FIFA for tournament delivery.
• North Texas FWC Organizing CommitteecoreStrategic or Co-development PartnerOfficial entity responsible for planning and delivering FIFA World Cup 2026 experience in North Texas. Led by Co-Chairs Dan Hunt and Nina Vaca, with President Monica Paul.
• City of Lake DallascoreStrategic or Co-development PartnerPartner in the first mini-pitch installation at Lake Dallas City Park as part of FIFA World Cup 2026 Legacy initiatives.
• Street Art for MankindminorStrategic or Co-development PartnerCurated and produced the Texan Golden Boot sculpture for the World Cup legacy initiative.
• Coca-Cola Southwest BeveragesflagshipGTM or Marketing PartnerOfficial World Cup 2026 Dallas Host City Supporter playing key roles in supporting community and Legacy initiatives.
• Choctaw Casinos & ResortsflagshipGTM or Marketing PartnerOfficial World Cup 2026 Dallas Host City Supporter playing key roles in supporting community and Legacy initiatives.
• Paul Quinn CollegeminorStrategic or Co-development PartnerHost venue partner for the HBCUAC Hope Credit Union Basketball Championship press conference.
• Hope Credit UnioncoreGTM or Marketing PartnerTitle sponsor of the HBCUAC Basketball Championship being hosted in Dallas through 2029.
• WFAAminorGTM or Marketing PartnerOfficial broadcast partner for the Dallas Regional Spelling Bee, streaming on WFAA+.
• Leon Capital GroupminorGTM or Marketing PartnerSponsor of the Dallas Regional Spelling Bee.
• Southwest AirlinesminorGTM or Marketing PartnerSponsor providing flights for spelling bee champions to attend the Scripps National Spelling Bee.
• Red BullcoreGTM or Marketing PartnerRed Bull Coded Cleats hybrid soccer/esports event debuting in Dallas, hosted at AT&T Discovery District.
• Global Media Partners (200+)coreChannel Partner/ Reseller/ DistributorOver 200 global media partners receiving broadcast feeds from the Dallas International Broadcast Center during FIFA World Cup 2026.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Los Angeles Sports Council: The LA Sports Council is the closest functional peer: a non-profit destination sports commission that bids for and hosts major amateur, collegiate, and professional sporting events across the Los Angeles region. Directly comparable in mission, scale, and bid-driven model to DSC.
• Houston Sports Authority / Greater Houston Sports Committee: Houston's regional sports commission attracts and hosts amateur, collegiate, and professional championship events in the Houston metro — a like-for-like Texas-market peer to DSC with a comparable event-bidding GTM motion.
• New York City Sports Commission: NYC's municipal sports commission markets and supports sports events across the five boroughs, serving rights-holders seeking a major US host city. Directly comparable in DMO-style sports promotion and event-hosting services to DSC.
• Atlanta Sports Council: Operated under the Metro Atlanta Chamber, the Atlanta Sports Council bids for and hosts major sporting events across the Atlanta metro. Directly comparable in mission and a recurring competitor against DSC for NCAA and amateur championships.
• Choose Chicago Sports Commission: The sports division of Chicago's DMO that bids for and supports hosting of major sporting events in Chicago. Directly comparable in structure (DMO-embedded sports commission) and event portfolio to DSC.
• Philadelphia Sports Congress: Greater Philadelphia's sports commission that attracts NCAA, amateur, and professional events to the region. Comparable scope and competitor with DSC for mid-major US sporting event bids.
• San Diego Sports Commission: San Diego's sports division promotes the city as a host destination for amateur, collegiate, and professional events. Same DMO-embedded structure and event-bidding focus as DSC.
• Boston Sports Commission: A division of the Greater Boston Convention & Visitors Bureau that markets Boston for sporting events. Structurally and functionally equivalent to DSC as a city-embedded sports commission.
• Greater Phoenix Sports & Tourism Authority: Phoenix's sports-tourism DMO that pursues and hosts major amateur and professional events in the Phoenix metro. Comparable in warm-climate, mega-venue market positioning and bid-driven model.
• Austin Sports Commission: Another Texas-market sports commission that bids for amateur and collegiate events across Austin. Direct in-state peer competing for similar rights-holder RFPs and university sport hosting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Dallas_Sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dallas Sports Commission