The Gettys Group
The Gettys Group is an integrated hospitality design firm founded in 1988 that delivers strategy, branding, interior design, and procurement services to hotel developers, owners, and major brands including Marriott, Hilton, and Hyatt across the U.S., Asia Pacific, and the Middle East.
- Company typePrivate
- Founded1988
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What The Gettys Group does
The Gettys Group is an integrated hospitality design firm founded in 1988 in Chicago by Roger G. Hill II and Andrew Fay, delivering strategy, branding, interior design, and procurement services to hospitality developers, owners, brands, and operators. The firm operates from a Chicago headquarters and a Manila studio with project teams assembled per engagement, and reports more than 5,000 completed hospitality projects over 35+ years spanning full-service hotels, boutique properties, resorts, dual-branded select-service hotels, and mixed-use developments for major brands including Marriott, Hilton, and Hyatt. Its work reaches an estimated 337,500 guests nightly in client properties across the United States, Asia Pacific, and the Middle East.
Service delivery is organized into five practices: Hospitality Consulting, Brand Experience, Interiors: Bespoke Studio (custom design with 3D visualization and FF&E design), Interiors: Prototypical branded as Gettys One (brand-standard select-service hotels), and Procurement (FF&E sourcing through installation). The firm's core methodology treats every guest-touching object as a decision traceable to a property's brand story and strategic pillars. In June 2026 it entered a strategic partnership with Vurvey to integrate an AI-powered "Agentic Population" model that simulates guest responses to brand and design concepts in real time, replacing static customer segmentation. The Hotel of Tomorrow Project, an industry think tank launched in 2003/2004 covering AI, wellness, automation, sustainability, and modular construction, functions as ongoing research and thought-leadership infrastructure.
The revenue model is B2B professional services: projects are scoped through consultations and RFP processes, with pricing undisclosed publicly and engagement-based fees across design, branding, and procurement. Go-to-market is enterprise field sales pursued through direct relationships, RFP responses, and a sibling development subsidiary, Ridgeline Development Partners, jointly controlled by the firm's principals. The company is privately held with no disclosed outside funding, 200+ employees, and active operations as of 2026.
The Gettys Group firmographics
Firmographics- Name
- The Gettys Group
- Legal name
- The Gettys Group
- Website
- https://gettys.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Gettys Group is an integrated hospitality design firm founded in 1988 that delivers strategy, branding, interior design, and procurement services to hotel developers, owners, and major brands including Marriott, Hilton, and Hyatt across the U.S., Asia Pacific, and the Middle East.
- Ownership category
- akta.pro rank
The Gettys Group industry classification
Industry- Product category
- Hospitality Design Services
- NAICS
- Interior Design Services (54141), Architectural Services (54131)
- akta.pro primary industry
- Retail & Hospitality Fit-Out (Stores, Restaurants, Hotels) (IMAFANAB)
Keywords
Where The Gettys Group is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Gettys Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hospitality Design Services: Integrated design services encompassing strategy, branding, interior design, and procurement for hotels, resorts, and mixed-use hospitality developments. Revenue generated through professional service fees for consulting, design, and implementation projects. Projects range from full bespoke hotel designs to prototypical brand-compliant renovations.
- Procurement Services: FF&E (Furniture, Fixtures & Equipment) procurement managing every detail from specification through installation. Includes expert product sourcing, freight management, installation oversight, budgeting, bidding, financial accounting, and project management through opening day.
- Brand Experience Services: Strategic branding and brand activation services including visioning workshops, positioning strategy, guest experience strategy, naming, copywriting, visual identity, environmental design, and operational/marketing materials.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Gettys Group product offering
Product offeringCore offering
The Gettys Group is an integrated hospitality design firm that delivers strategy, branding, interior design, and FF&E procurement services for hotels, resorts, and mixed-use hospitality developments. Its service portfolio spans Hospitality Consulting, Brand Experience, Interiors: Bespoke Studio for unique properties, Interiors: Prototypical (Gettys One) for brand-standard select-service hotels, and full Procurement services from specification through installation.
Product overview
The Gettys Group is an integrated hospitality design firm offering a comprehensive suite of services across the project lifecycle: Hospitality Consulting (preliminary budgeting, renovation strategy, positioning), Brand Experience (visioning, naming, visual identity, environmental design), Interiors: Bespoke Studio (custom interior design with 3D visualization, art curation), Interiors: Prototypical (Gettys One) for brand-standard select-service hotels, and Procurement (FF&E sourcing, installation). The firm operates across multiple global offices and has developed over 5,000 hospitality projects. The portfolio includes branded hotel properties across major chains (Marriott, Hilton, Hyatt) featuring award-winning designs, mixed-use developments like The Bend at Capitol District, and luxury boutique properties. The company also runs the Hotel of Tomorrow Project, an industry think tank exploring future hospitality design directions.
Differentiator
Problem solved
Functional benefit
Brands
- Gettys One: Interiors Prototypical Studio - interior design group dedicated to branded hotels for select-service properties
- Hotel of Tomorrow
Products and services
- Hospitality Consulting Advisory services for hospitality projects including preliminary budgeting, renovation strategy, positioning strategy, and conceptual planning for hotel owners, developers, and brands.
- Brand Experience Full-service branding studio offering visioning workshops, positioning strategy, guest experience strategy, brand development, naming, copywriting, visual identity, brand activations, environmental design, signage, marketing materials, illustration, and photography/video art direction for hospitality clients.
- Interiors: Bespoke Studio Custom interior design for unique hospitality brand stories, including strategic planning, programming, 3D visualization, model room design, public area and F&B design, art curation, FF&E design, construction documentation, and implementation.
- Interiors: Prototypical (Gettys One) Interior design tailored to existing brand standards for select-service hotels, including planning, design, concept development, brand compliance, guidelines implementation, full specifications, drawing sets, and furnishing design.
- Procurement FF&E procurement services managing every detail from specification through installation, including expert product sourcing, freight management, installation oversight, budgeting, bidding, financial accounting, and project management for hospitality projects.
- AI-Powered Agentic Population Model for Hospitality AI-powered guest validation platform built with Vurvey that replaces static customer segments with dynamic, AI-simulated guest personas capable of evaluating brand positioning, experiences, messaging, and design concepts in real time before market launch.
Quantifiable outcome
- 337,500 global guests stay in client properties nightly
- +2 more outcomes
Companies that use The Gettys Group
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
The Gettys Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
The Gettys Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- VurveycoreStrategic partnership to introduce AI-powered Agentic Population model for hospitality brands. Vurvey's consumer intelligence platform combines with Gettys' hospitality expertise to create dynamic, AI-simulated guest personas that evaluate brand and design concepts in real time, replacing static customer segmentation with evolving behavioral simulations.
- Vurvey LabscoreProduct partnership for guest behavior simulation technology integrated into hospitality design process. AI-powered guest validation platform enabling brands to test positioning, experiences, messaging, and design concepts before market launch.
- Outbound HotelsflagshipDesign partnership for Outbound Sedona desert resort featuring Pueblo-inspired architecture. The Gettys Group provides hospitality design expertise for Outbound's portfolio expansion including properties in Jackson Hole, Mammoth Lakes, Stowe, Yosemite, and Park City.
- Folkart ManagementminorRestaurant development partnership for Lucida restaurant at Outbound Sedona resort. Folkart Management developing the dining concept in collaboration with the property design.
- Ridgeline Development PartnersflagshipPartner company and sibling organization focused on hospitality real estate development. Ridgeline serves as the development arm of the Gettys Group ecosystem, creating opportunities for integrated design-development partnerships. Co-founded by same principals as The Gettys Group.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
The Gettys Group competitors and assessment
Company assessmentDirect peers
- Hirsch Bedner Associates (HBA): Largest global hospitality-focused interior design firm, with deep relationships across luxury and upper-upscale hotel brands. Direct competitor for the same Marriott, Hilton, Hyatt, and independent developer RFPs that Gettys pursues; Gettys' Manila Sr. Director Dave Li previously worked at HBA.
- Wimberly Allison Tong & Goo (WATG): Long-established hospitality architecture and interior design firm serving major hotel brands, mixed-use developers, and resort owners globally. Directly competes with Gettys for full-service branded and resort commissions.
- Wilson Associates: Boutique hospitality interior design firm specializing in luxury hotels, resorts, and branded residences. Comparable in service scope (interior design + branding) and target clients (independent luxury developers and major brands).
- Stonehill & Taylor: Hospitality interior design firm with strong presence in branded full-service conversions and lifestyle hotels. Frequently a co-bidder for Marriott and Hilton commissions, overlapping with Gettys' branded portfolio work.
- Yabu Pushelberg: Luxury hospitality interior design studio serving Four Seasons, Edition, and other premium brands. Comparable on bespoke interior design for ultra-upscale hotel projects, particularly international flagships.
- Champalimaud Design: Boutique interior design firm specializing in luxury hotels, resorts, and residences. Direct comparable for the bespoke interior design arm of Gettys' offering, particularly on independent luxury and branded collection projects.
- Rockwell Group: Cross-disciplinary design firm with a significant hospitality and hotel F&B design practice. Overlaps with Gettys on branded lifestyle hotels, immersive F&B environments, and story-driven experiential design.
- AVRO|KO: Brand and interior design firm with a hospitality focus, particularly on lifestyle and F&B-driven hotel concepts. Comparable in its integration of brand storytelling with interior design, mirroring Gettys' brand-experience-plus-interiors model.
Broad incumbents
- Gensler: Global architecture and design giant with a dedicated hospitality practice and Brand Creative Director talent pool that overlaps with Gettys' brand experience studio. Competes for large mixed-use and branded programs where scale and multi-discipline delivery matter.
- CallisonRTKL: Global architecture and design practice with a strong hospitality and mixed-use portfolio. Competes with Gettys on large mixed-use developments like The Bend at Capitol District and major branded hotel programs.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Gettys Group social profiles
Digital presenceThe Gettys Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Gettys Group leadership team
Management profileNumber of profiles
Profiles18 records
The Gettys Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Gettys Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Gettys Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Gettys Group
What does The Gettys Group do?
The Gettys Group is an integrated hospitality design firm that delivers strategy, branding, interior design, and FF&E procurement services for hotels, resorts, and mixed-use hospitality developments. Its service portfolio spans Hospitality Consulting, Brand Experience, Interiors: Bespoke Studio for unique properties, Interiors: Prototypical (Gettys One) for brand-standard select-service hotels, and full Procurement services from specification through installation.
Is The Gettys Group a public or private company?
The Gettys Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Gettys Group founded?
The Gettys Group was founded in 1988. It employs 101 to 250 people.
Where is The Gettys Group based?
The Gettys Group is headquartered in Chicago, United States, in the North America region.
How does The Gettys Group make money?
Three revenue lines are on record. Hospitality Design Services are the primary driver. The others are procurement Services and brand Experience Services.
Who are The Gettys Group's main competitors?
Direct peers on record are Hirsch Bedner Associates (HBA), Wimberly Allison Tong & Goo (WATG), Wilson Associates, Stonehill & Taylor, Yabu Pushelberg, Champalimaud Design, Rockwell Group and AVRO|KO. Broad incumbents are Gensler and CallisonRTKL.
Does The Gettys Group have an API?
No public API is recorded for The Gettys Group.
What industry is The Gettys Group in?
The Gettys Group's product category is Hospitality Design Services. Its primary akta.pro industry code is IMAFANAB, Retail & Hospitality Fit-Out (Stores, Restaurants, Hotels). Its NAICS code is 54141.