The Gettys Group

What The Gettys Group does

The Gettys Group is an integrated hospitality design firm founded in 1988 in Chicago by Roger G. Hill II and Andrew Fay, delivering strategy, branding, interior design, and procurement services to hospitality developers, owners, brands, and operators. The firm operates from a Chicago headquarters and a Manila studio with project teams assembled per engagement, and reports more than 5,000 completed hospitality projects over 35+ years spanning full-service hotels, boutique properties, resorts, dual-branded select-service hotels, and mixed-use developments for major brands including Marriott, Hilton, and Hyatt. Its work reaches an estimated 337,500 guests nightly in client properties across the United States, Asia Pacific, and the Middle East.

Service delivery is organized into five practices: Hospitality Consulting, Brand Experience, Interiors: Bespoke Studio (custom design with 3D visualization and FF&E design), Interiors: Prototypical branded as Gettys One (brand-standard select-service hotels), and Procurement (FF&E sourcing through installation). The firm's core methodology treats every guest-touching object as a decision traceable to a property's brand story and strategic pillars. In June 2026 it entered a strategic partnership with Vurvey to integrate an AI-powered "Agentic Population" model that simulates guest responses to brand and design concepts in real time, replacing static customer segmentation. The Hotel of Tomorrow Project, an industry think tank launched in 2003/2004 covering AI, wellness, automation, sustainability, and modular construction, functions as ongoing research and thought-leadership infrastructure.

The revenue model is B2B professional services: projects are scoped through consultations and RFP processes, with pricing undisclosed publicly and engagement-based fees across design, branding, and procurement. Go-to-market is enterprise field sales pursued through direct relationships, RFP responses, and a sibling development subsidiary, Ridgeline Development Partners, jointly controlled by the firm's principals. The company is privately held with no disclosed outside funding, 200+ employees, and active operations as of 2026.

Name

The Gettys Group

Legal name

The Gettys Group

Website

https://gettys.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

The Gettys Group is an integrated hospitality design firm founded in 1988 that delivers strategy, branding, interior design, and procurement services to hotel developers, owners, and major brands including Marriott, Hilton, and Hyatt across the U.S., Asia Pacific, and the Middle East.

Ownership category

akta.pro rank

Product category

Hospitality Design Services

NAICS

Interior Design Services (54141), Architectural Services (54131)

akta.pro primary industry

Retail & Hospitality Fit-Out (Stores, Restaurants, Hotels) (IMAFANAB)

Keywords

• Hospitality interior design
• Hotel branding services
• FF&E procurement
• Hospitality brand strategy
• Hotel design consulting

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hospitality Design Services: Integrated design services encompassing strategy, branding, interior design, and procurement for hotels, resorts, and mixed-use hospitality developments. Revenue generated through professional service fees for consulting, design, and implementation projects. Projects range from full bespoke hotel designs to prototypical brand-compliant renovations.
2. Procurement Services: FF&E (Furniture, Fixtures & Equipment) procurement managing every detail from specification through installation. Includes expert product sourcing, freight management, installation oversight, budgeting, bidding, financial accounting, and project management through opening day.
3. Brand Experience Services: Strategic branding and brand activation services including visioning workshops, positioning strategy, guest experience strategy, naming, copywriting, visual identity, environmental design, and operational/marketing materials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Gettys Group is an integrated hospitality design firm that delivers strategy, branding, interior design, and FF&E procurement services for hotels, resorts, and mixed-use hospitality developments. Its service portfolio spans Hospitality Consulting, Brand Experience, Interiors: Bespoke Studio for unique properties, Interiors: Prototypical (Gettys One) for brand-standard select-service hotels, and full Procurement services from specification through installation.

Product overview

The Gettys Group is an integrated hospitality design firm offering a comprehensive suite of services across the project lifecycle: Hospitality Consulting (preliminary budgeting, renovation strategy, positioning), Brand Experience (visioning, naming, visual identity, environmental design), Interiors: Bespoke Studio (custom interior design with 3D visualization, art curation), Interiors: Prototypical (Gettys One) for brand-standard select-service hotels, and Procurement (FF&E sourcing, installation). The firm operates across multiple global offices and has developed over 5,000 hospitality projects. The portfolio includes branded hotel properties across major chains (Marriott, Hilton, Hyatt) featuring award-winning designs, mixed-use developments like The Bend at Capitol District, and luxury boutique properties. The company also runs the Hotel of Tomorrow Project, an industry think tank exploring future hospitality design directions.

Differentiator

Problem solved

Functional benefit

Brands

• Gettys One: Interiors Prototypical Studio - interior design group dedicated to branded hotels for select-service properties
• Hotel of Tomorrow

Products and services

• Hospitality Consulting Advisory services for hospitality projects including preliminary budgeting, renovation strategy, positioning strategy, and conceptual planning for hotel owners, developers, and brands.
• Brand Experience Full-service branding studio offering visioning workshops, positioning strategy, guest experience strategy, brand development, naming, copywriting, visual identity, brand activations, environmental design, signage, marketing materials, illustration, and photography/video art direction for hospitality clients.
• Interiors: Bespoke Studio Custom interior design for unique hospitality brand stories, including strategic planning, programming, 3D visualization, model room design, public area and F&B design, art curation, FF&E design, construction documentation, and implementation.
• Interiors: Prototypical (Gettys One) Interior design tailored to existing brand standards for select-service hotels, including planning, design, concept development, brand compliance, guidelines implementation, full specifications, drawing sets, and furnishing design.
• Procurement FF&E procurement services managing every detail from specification through installation, including expert product sourcing, freight management, installation oversight, budgeting, bidding, financial accounting, and project management for hospitality projects.
• AI-Powered Agentic Population Model for Hospitality AI-powered guest validation platform built with Vurvey that replaces static customer segments with dynamic, AI-simulated guest personas capable of evaluating brand positioning, experiences, messaging, and design concepts in real time before market launch.

Quantifiable outcome

• 337,500 global guests stay in client properties nightly
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• VurveycoreStrategic or Co-development Partner · 11 June 2026Strategic partnership to introduce AI-powered Agentic Population model for hospitality brands. Vurvey's consumer intelligence platform combines with Gettys' hospitality expertise to create dynamic, AI-simulated guest personas that evaluate brand and design concepts in real time, replacing static customer segmentation with evolving behavioral simulations.
• Vurvey LabscoreStrategic or Co-development Partner · 5 May 2026Product partnership for guest behavior simulation technology integrated into hospitality design process. AI-powered guest validation platform enabling brands to test positioning, experiences, messaging, and design concepts before market launch.
• Outbound HotelsflagshipStrategic or Co-development Partner · 28 April 2026Design partnership for Outbound Sedona desert resort featuring Pueblo-inspired architecture. The Gettys Group provides hospitality design expertise for Outbound's portfolio expansion including properties in Jackson Hole, Mammoth Lakes, Stowe, Yosemite, and Park City.
• Folkart ManagementminorStrategic or Co-development Partner · 28 April 2026Restaurant development partnership for Lucida restaurant at Outbound Sedona resort. Folkart Management developing the dining concept in collaboration with the property design.
• Ridgeline Development PartnersflagshipStrategic or Co-development PartnerPartner company and sibling organization focused on hospitality real estate development. Ridgeline serves as the development arm of the Gettys Group ecosystem, creating opportunities for integrated design-development partnerships. Co-founded by same principals as The Gettys Group.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hirsch Bedner Associates (HBA): Largest global hospitality-focused interior design firm, with deep relationships across luxury and upper-upscale hotel brands. Direct competitor for the same Marriott, Hilton, Hyatt, and independent developer RFPs that Gettys pursues; Gettys' Manila Sr. Director Dave Li previously worked at HBA.
• Wimberly Allison Tong & Goo (WATG): Long-established hospitality architecture and interior design firm serving major hotel brands, mixed-use developers, and resort owners globally. Directly competes with Gettys for full-service branded and resort commissions.
• Wilson Associates: Boutique hospitality interior design firm specializing in luxury hotels, resorts, and branded residences. Comparable in service scope (interior design + branding) and target clients (independent luxury developers and major brands).
• Stonehill & Taylor: Hospitality interior design firm with strong presence in branded full-service conversions and lifestyle hotels. Frequently a co-bidder for Marriott and Hilton commissions, overlapping with Gettys' branded portfolio work.
• Yabu Pushelberg: Luxury hospitality interior design studio serving Four Seasons, Edition, and other premium brands. Comparable on bespoke interior design for ultra-upscale hotel projects, particularly international flagships.
• Champalimaud Design: Boutique interior design firm specializing in luxury hotels, resorts, and residences. Direct comparable for the bespoke interior design arm of Gettys' offering, particularly on independent luxury and branded collection projects.
• Rockwell Group: Cross-disciplinary design firm with a significant hospitality and hotel F&B design practice. Overlaps with Gettys on branded lifestyle hotels, immersive F&B environments, and story-driven experiential design.
• AVRO|KO: Brand and interior design firm with a hospitality focus, particularly on lifestyle and F&B-driven hotel concepts. Comparable in its integration of brand storytelling with interior design, mirroring Gettys' brand-experience-plus-interiors model.

Broad incumbents

• Gensler: Global architecture and design giant with a dedicated hospitality practice and Brand Creative Director talent pool that overlaps with Gettys' brand experience studio. Competes for large mixed-use and branded programs where scale and multi-discipline delivery matter.
• CallisonRTKL: Global architecture and design practice with a strong hospitality and mixed-use portfolio. Competes with Gettys on large mixed-use developments like The Bend at Capitol District and major branded hotel programs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-gettys-group
• Instagraminstagram.com/thegettysgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gettys Group