El Financiero
El Financiero is a Mexican multi-platform business and economics news publication offering print, digital e-paper, Bloomberg Businessweek México, EF Bloomberg TV, and branded content partnerships for executives, investors, and policy makers in Mexico.
- Company typePrivate
- Founded1981
- HeadquartersTlalpan, Mexico
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What El Financiero does
El Financiero is a privately held Mexican business and economics news publication operating under Grupo Multimedia Lauman, SAPI de CV, founded in 1981 and headquartered in Mexico City. The publication serves business professionals, executives, investors, traders, policy makers, and general news consumers in Mexico through a multi-channel portfolio that includes a daily print newspaper delivered Monday through Friday, a digital e-paper platform with archive access, a printed and digital edition of Bloomberg Businessweek México, an online portal with sections covering Economía, Mercados, Nacional, Opinión, Estados, Tech, Estilo, and Bloomberg Businessweek, and a slate of television programs on EF Bloomberg channels (Al Cierre, Con Ortega A Las 10, La Silla Roja, EF MeetPoint, Factor Fintec, and others).
The platform is built on a digital news infrastructure with e-paper capabilities, mobile-responsive web, multimedia content delivery, and branded microsite hosting used for partner content such as Espacio Actinver (a sponsored financial services section) and the Mundial 2026 microsite developed with Fox Sports México. A proprietary polling operation (Las Encuestas, led by columnist Alejandro Moreno) provides exclusive electoral and public opinion data that is cited by government officials and political actors, and is a non-trivial first-party data asset.
The business model combines consumer subscription revenue (print, digital e-paper, and Bloomberg Businessweek México, with multi-tier pricing in Mexican pesos across 3, 6, and 12 month durations), digital and display advertising, and sponsored/branded content partnerships with financial and media counterparties (Actinver, Bloomberg, Fox Sports México, TV Azteca). The flagship Bloomberg Businessweek licensing partnership and a co-branded TV deal with Bloomberg anchor the international business content layer, while regional state coverage (Monterrey, CDMX, Edomex, Jalisco, Querétaro, Sonora, Sinaloa, Península) and event microsites extend the addressable audience beyond Mexico City.
El Financiero firmographics
Firmographics- Name
- El Financiero
- Legal name
- Grupo Multimedia Lauman, SAPI de CV
- Website
- https://elfinanciero.com.mx
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- El Financiero is a Mexican multi-platform business and economics news publication offering print, digital e-paper, Bloomberg Businessweek México, EF Bloomberg TV, and branded content partnerships for executives, investors, and policy makers in Mexico.
- Ownership category
- akta.pro rank
El Financiero industry classification
Industry- Product category
- Business News Media
- NAICS
- Newspaper Publishers (51311), Periodical Publishers (51312)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
Keywords
Where El Financiero is headquartered
LocationHeadquarters
- HQ city
- Tlalpan
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
El Financiero business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Print Subscription: Physical newspaper delivery service with daily editions from Monday to Friday, including Bloomberg Businessweek magazine delivered monthly. Subscribers also receive access to digital e-paper versions and weekly supplements.
- Digital Subscription (E-paper): Digital-only subscription providing access to electronic newspaper versions for 3, 6, or 12-month periods.
- Branded Content / Sponsored Sections: Partner-branded microsites such as 'Espacio Actinver' hosting sponsored financial content, analysis, and advertising integrated into the El Financiero platform.
- Digital Advertising: Display advertising, sponsored content placements, and branded editorial integrations across the digital platform including homepage takeovers, section sponsorships, and native advertising.
- Magazine Subscription: Bloomberg Businessweek México magazine available in both print and digital formats as standalone subscription or add-on to newspaper packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium bundle with print + digital + magazine + supplements |
| Subscription | Multi-year contract | Print newspaper only with digital access |
| Subscription | Multi-year contract | Digital-only e-paper access |
| Subscription | Multi-year contract | Bloomberg Businessweek magazine print edition |
| Subscription | Multi-year contract | Bloomberg Businessweek digital edition |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
El Financiero product offering
Product offeringCore offering
El Financiero is a Mexican business and financial news publication that produces and distributes journalism across multiple platforms: a daily print newspaper (Monday-Friday delivery), digital e-paper subscriptions, a digital news portal covering economy, markets, politics, sports, and lifestyle, the Bloomberg Businessweek México magazine (monthly print and digital editions), and television programming on EF Bloomberg. The publication also operates editorial microsites covering major events like the 2026 FIFA World Cup and hosts branded content sections for partners such as Espacio Actinver.
Product overview
El Financiero is a Mexican news media publication offering a multi-platform portfolio consisting of print newspapers (Diario Impreso and Periódico Impreso), digital subscriptions (Periódico Digital E-paper and Revista Digital), a printed magazine (Bloomberg Businessweek México), and a digital news portal. The publication also operates television programming through EF Bloomberg channels and maintains editorial microsites for major events like the Mundial 2026. El Financiero is owned by Grupo Multimedia Lauman and maintains partnerships with Bloomberg for business magazine content.
Differentiator
Problem solved
Functional benefit
Brands
- Bloomberg Businessweek México: A business magazine publication partnership with Bloomberg, published monthly in print and digital formats
Products and services
- Premium Bundle (Diario Impreso + Epaper + Bloomberg Businessweek) Premium subscription bundle offering daily print newspaper delivery Monday through Friday, monthly Bloomberg Businessweek México print magazine, 3-month e-paper digital archive access, and weekly supplements (Viajes, Autos & Toys) plus special editions. Priced at $2,530 per year in Mexican pesos.
- Print Newspaper Subscription (Periódico Impreso)
- Digital E-paper Subscription (Periódico Digital)
- Bloomberg Businessweek México Print Edition
- Bloomberg Businessweek México Digital Edition
- El Financiero Digital News Portal
- EF Bloomberg Television Programming
Quantifiable outcome
- El Financiero polls are frequently cited by government officials and political actors as reference for public sentiment
- +1 more outcomes
Companies that use El Financiero
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles5 records
El Financiero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
El Financiero partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Bloomberg BusinessweekflagshipLicensing partnership for Bloomberg Businessweek México - the Mexican edition of the international business magazine. El Financiero publishes monthly print editions and digital versions, bundled with newspaper subscriptions. This partnership provides international business journalism to Mexican readers.
- Fox Sports MéxicocoreDedicated sports section and content partnership providing coverage of football, World Cup 2026, and sports news integrated into the El Financiero platform. Includes World Cup microsite with stadium information, match schedules, and team standings.
- ActinvercoreFinancial services firm Actinver maintains branded microsite 'Espacio Actinver' on El Financiero featuring sponsored financial content, market analysis, economic commentary, and educational materials about investing. The partnership includes Actinver-branded articles and educational content in the finance section.
- TV AztecaminorContent partnership for MasterChef 24/7 reality show coverage, including competition updates, elimination announcements, and viewer voting information. El Financiero covers entertainment programming from TV Azteca as part of its lifestyle/entertainment section.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
El Financiero competitors and assessment
Company assessmentDirect peers
- El Universal: One of Mexico's largest national newspapers, owned by El Universal de la Nación. Competes directly with El Financiero for Mexican print and digital news subscribers, advertisers, and political/business coverage market share.
- Reforma: Mexico City-based national newspaper owned by Grupo Reforma. A direct competitor in Mexican print, digital subscription, and premium business/political journalism, often cited as El Financiero's primary print rival.
- Milenio: National Mexican newspaper and digital news outlet owned by Grupo Multimedios. Competes across print, digital, and TV—overlapping El Financiero's multi-platform business model for general and business news audiences in Mexico.
- El Economista (México): Mexican financial and business newspaper offering print and digital editions. Closest head-to-head comparable to El Financiero's business-and-economics journalism positioning in the Mexican market.
- Expansión (México): Mexican business and lifestyle magazine brand and digital outlet, part of Time Inc./Grupo Expansión. Competes for the same business-executive advertising and subscriber audience as El Financiero's premium business content.
- Forbes México: Licensed Mexican edition of Forbes targeting executives and high-net-worth individuals. Competes directly with El Financiero for premium business-news subscribers and financial-services advertising in Mexico.
Broad incumbents
- Bloomberg LP: Global financial news and data giant and El Financiero's licensing partner for Bloomberg Businessweek México. Comparable because it sets the standard for premium business news and powers the international content bundled inside El Financiero's subscriptions.
- The Wall Street Journal: Global English-language business newspaper from News Corp with a successful digital subscription model. Comparable as a flagship business-news subscription brand that informs El Financiero's premium positioning and bundle strategy.
- Financial Times: International business newspaper known for B2B subscription success and a global executive readership. Comparable to El Financiero for its premium business-news subscription model and advertiser relationships with financial-services firms.
Emerging players
- Infobae: Argentina-headquartered Spanish-language digital news outlet expanding across Latin America. Comparable as a digitally native Spanish-language news brand that competes for Mexican digital advertising and ad-supported reader attention versus El Financiero's subscription model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
El Financiero social profiles
Digital presenceEl Financiero financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Financiero leadership team
Management profileNumber of profiles
El Financiero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Financiero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Financiero
What does El Financiero do?
El Financiero is a Mexican business and financial news publication that produces and distributes journalism across multiple platforms: a daily print newspaper (Monday-Friday delivery), digital e-paper subscriptions, a digital news portal covering economy, markets, politics, sports, and lifestyle, the Bloomberg Businessweek México magazine (monthly print and digital editions), and television programming on EF Bloomberg. The publication also operates editorial microsites covering major events like the 2026 FIFA World Cup and hosts branded content sections for partners such as Espacio Actinver.
Is El Financiero a public or private company?
El Financiero is a private company. It is classified as corporate owned and is currently operating.
When was El Financiero founded?
El Financiero was founded in 1981. It employs 251 to 500 people.
Where is El Financiero based?
El Financiero is headquartered in Tlalpan, Mexico, in the Latin America region.
How does El Financiero make money?
Five revenue lines are on record. Print Subscription is the primary driver. The others are digital Subscription (E-paper), branded Content / Sponsored Sections, digital Advertising and magazine Subscription.
Who are El Financiero's main competitors?
Direct peers on record are El Universal, Reforma, Milenio, El Economista (México), Expansión (México) and Forbes México. Broad incumbents are Bloomberg LP, The Wall Street Journal and Financial Times. Infobae is listed as an emerging player.
Does El Financiero have an API?
No public API is recorded for El Financiero.
What industry is El Financiero in?
El Financiero's product category is Business News Media. Its primary akta.pro industry code is MPAJADAC, Business, Financial & Trade News Publishers. Its NAICS code is 51311 and its SIC code is 2711.