What Forbes México does

Forbes México is a Spanish-language digital business media publication serving Mexican and Latin American audiences, founded in 2014 as a licensed franchise of Forbes Media. The company operates a platform-plus-sections model anchored by the forbes.com.mx website, which distributes editorial content across business, finance, technology (via the Tech Future section), politics (Forbes Política), lifestyle (Forbes Life), women's leadership (Forbes Women), and regional business analysis (Red Forbes). The platform has produced over 190,530 articles and is part of a coordinated Latin American editorial network with sibling editions in Colombia, Chile, Peru, Central America, and the Dominican Republic, coordinated by a Director Editorial LATAM role. Technology infrastructure consists of a digital publishing platform with content management, video integration, and newsletter distribution capabilities, supported by a technology partnership with Dreams Engine.

Forbes México monetizes through three revenue streams: digital advertising and branded content (via the Brand Voice México program), subscriptions and newsletter sponsorships, and event revenue (Foro Forbes, Forbes Conecta, and the AMEX Business Class webinar series). Its go-to-market motion is sales-led, targeting enterprise advertisers through a dedicated commercial organization that includes a VP Comercial, a Directora Comercial, multiple Key Account Managers, Gerentes Comerciales, and a Director de Alianzas Estratégicas. Named enterprise advertiser clients include AMEX Business Class, Microsoft, Mercedes Benz, Grupo Bimbo, Banamex, Club Premier, L'Oréal, Vacheron Constantin, UKG, Veolia, Kyndryl, Grupo Multisistemas, and others across financial services, technology, automotive, FMCG, luxury, aviation, cosmetics, and human resources technology sectors. Pricing is quote-based and not publicly disclosed.

The company is headquartered in Mexico City and is led by CEO Dante Acevedo and Managing Director Mariano Benítez, with a Chief Digital Officer (Carlos Valerio), VP Comercial (Natalia Smaldone), and a senior editorial team including Editor en Jefe Diego Salazar and Director Editorial LATAM Jonathan Torres. Forbes Media retains brand control globally while Forbes México operates as a private licensed regional edition. Forbes México's customer segments are a hybrid: business executives and entrepreneurs form the primary reader persona, while enterprise advertisers and corporate brands constitute the paying customer base.

Name

Forbes México

Legal name

Forbes México

Website

https://forbes.com.mx

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Forbes México is a licensed Spanish-language digital business media publication serving Mexican and Latin American audiences with editorial coverage of business, finance, technology, politics, and lifestyle, monetizing through advertising, branded content (Brand Voice México), subscriptions, and events.

Ownership category

akta.pro rank

Product category

Business News Media

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

akta.pro secondary industries

Business, Finance & Industry Trade Magazines (MPAJAEAM), Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)

Keywords

• Business news media
• Branded content
• Executive events
• Digital publishing
• Business journalism

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising and Branded Content: Forbes México generates revenue primarily through digital advertising including display ads, sponsored content, and native advertising solutions under its Brand Voice México program. Brands pay for placements that integrate with Forbes editorial content.
2. Subscriptions and Newsletters: The publication offers free newsletters and subscription-based access to premium content, generating revenue through reader subscriptions and newsletter sponsorships.
3. Events and Webinars: Forbes México organizes events such as Foro Forbes, Forbes Conecta, and Webinar Series AMEX, generating revenue through event sponsorships and attendance fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Forbes México is the Mexican licensed edition of Forbes Media and operates a Spanish-language digital business news publication covering economics, finance, business, and policy. It monetizes its audience through branded content (Brand Voice México), executive events (Foro Forbes, Forbes Conecta), newsletters, and a multi-platform social presence. Editorial verticals include Forbes Women, Forbes Life, Forbes Política, Red Forbes, and Tech Future.

Product overview

Forbes México operates as a digital media publication with a platform-plus-sections architecture. The core product is the Forbes México website delivering news across business, finance, technology, and politics. Supporting sub-brands include Forbes Life (lifestyle content), Forbes Women (gender-focused coverage), Forbes Política (political journalism), and Red Forbes (regional business analysis). The publication also offers Brand Voice México as a branded content advertising product, and Foros Forbes as an events platform. Content is organized into sections including Tech Future for technology coverage, + Dinero for finance, and various Life categories spanning travel, gastronomy, fashion, and culture.

Differentiator

Problem solved

Functional benefit

Brands

• Forbes Women: Dedicated to women's leadership, entrepreneurship, and gender topics in business
• Forbes Life
• Forbes Política
• Red Forbes
• Brand Voice México

Products and services

• Forbes México Digital Publication The flagship digital business news destination for Mexican and Latin American audiences, delivering business, economic, financial, and policy journalism across web, mobile, and social channels.
• Brand Voice México Premium branded content production service that enables enterprise advertisers to publish native advertising and custom content aligned with Forbes editorial standards. Targets B2B marketers and brand managers.
• Foro Forbes Flagship executive event program produced by Forbes México, gathering senior business leaders, executives, and sponsors for high-profile convenings. Monetized through sponsorships and ticket sales.
• Forbes Conecta Experiential and content sub-brand comprising Forbes Conecta Magazine and Forbes Connect Summit, providing additional event-driven content and B2B sponsorship opportunities.
• Forbes México Newsletters Proprietary email newsletters delivering curated business news, analysis, and editorial verticals to subscribers, supporting audience retention and sponsorship inventory.
• Forbes Women México Editorial vertical dedicated to women in business, leadership, and entrepreneurship, providing dedicated content and commercial opportunities for advertisers targeting this segment.
• Forbes Life México Editorial vertical covering luxury, lifestyle, and consumer culture content for high-income readers, with attendant advertising inventory.
• Forbes Política Editorial vertical covering politics, public policy, and government affairs, providing deep coverage of Mexican policy and regulatory developments.
• Red Forbes Editorial vertical focused on business networks, leadership, and columnists across the Forbes México ecosystem.
• Tech Future Editorial vertical covering technology, innovation, startups, and the future of work, with coverage targeted at Mexican and Latin American technology and business audiences.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Forbes en EspañolcoreOthersForbes en Español (forbesenespanol.com) is the Spanish-language Forbes platform that includes Forbes México and other Latin American editions as part of its network of Spanish-language business publications.
• Forbes ColombiacoreOthersRegional edition of Forbes serving the Colombian market, part of the Forbes Latin America network.
• Forbes ChilecoreOthersRegional edition of Forbes serving the Chilean market, part of the Forbes Latin America network.
• Forbes PerucoreOthersRegional edition of Forbes serving the Peruvian market, part of the Forbes Latin America network.
• Forbes CentroamericacoreOthersRegional edition of Forbes serving Central American markets, part of the Forbes Latin America network.
• Forbes DominicanacoreOthersRegional edition of Forbes serving the Dominican Republic market, part of the Forbes Latin America network.
• AMEX Business ClassflagshipGTM or Marketing PartnerAMEX Business Class is a flagship sponsor of the Forbes Conecta webinar series, providing exclusive content and networking opportunities for business professionals through the partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bloomberg: Global business and financial news leader with a broad portfolio of data terminals, news, and events. Serves as the upper-tier incumbent competing with Forbes México for premium Mexican/LATAM business executive audiences.
• CNN en Español: The Spanish-language edition of CNN, providing news in Spanish across the LATAM region with a broader scope than business-only. Competes with Forbes México for Spanish-speaking premium audience attention and advertising.
• The Wall Street Journal (Américas): Global business and financial newspaper with strong reach among Mexican and LATAM executives. Competes for premium enterprise advertising targeting business decision-makers in the region.
• Fortune: Established US-based global business magazine with a strong brand in business executive coverage. Competes with Forbes México for multinational advertiser budgets targeting business decision-makers across the Americas.

Direct peers

• El Financiero (México): Major Mexican financial newspaper and digital outlet with strong coverage of markets, economy, and politics. Targets a similar Mexican business executive audience and competes for the same enterprise advertising dollars.
• Expansión (México): Mexican business magazine and digital publication focused on business leaders, economy, and lifestyle. Competes with Forbes México across editorial content, branded content advertising, and executive events in the Mexican market.
• El Economista (México): Mexico's leading domestic business newspaper and digital publication covering economy, finance, and business news in Spanish. Directly competes with Forbes México for Mexican business executive readership and enterprise advertising.
• Forbes en Español: The Spanish-language hub of the Forbes network, of which Forbes México is a core affiliate. Shares editorial resources and brand positioning with Forbes México, and represents a sister publication within the same franchise.
• Forbes (US/Global): The global flagship of the same Forbes Media brand franchise. Forbes México operates as its licensed Mexican edition, sharing brand identity, advertising products (Brand Voice), and editorial standards — making it the most direct comparable peer.

Regional players

• Milenio: Major Mexican general-interest news outlet with dedicated business and political coverage. Competes with Forbes México for Mexican advertising spend, though positioned more broadly than pure business media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ForbesLifeLatam
• Facebookfacebook.com/ForbesMexico
• Instagraminstagram.com/forbesmexico
• LinkedInlinkedin.com/company/forbesmexico

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forbes México