El Financiero

What El Financiero does

El Financiero is a privately held Mexican business and economics news publication operating under Grupo Multimedia Lauman, SAPI de CV, founded in 1981 and headquartered in Mexico City. The publication serves business professionals, executives, investors, traders, policy makers, and general news consumers in Mexico through a multi-channel portfolio that includes a daily print newspaper delivered Monday through Friday, a digital e-paper platform with archive access, a printed and digital edition of Bloomberg Businessweek México, an online portal with sections covering Economía, Mercados, Nacional, Opinión, Estados, Tech, Estilo, and Bloomberg Businessweek, and a slate of television programs on EF Bloomberg channels (Al Cierre, Con Ortega A Las 10, La Silla Roja, EF MeetPoint, Factor Fintec, and others).

The platform is built on a digital news infrastructure with e-paper capabilities, mobile-responsive web, multimedia content delivery, and branded microsite hosting used for partner content such as Espacio Actinver (a sponsored financial services section) and the Mundial 2026 microsite developed with Fox Sports México. A proprietary polling operation (Las Encuestas, led by columnist Alejandro Moreno) provides exclusive electoral and public opinion data that is cited by government officials and political actors, and is a non-trivial first-party data asset.

The business model combines consumer subscription revenue (print, digital e-paper, and Bloomberg Businessweek México, with multi-tier pricing in Mexican pesos across 3, 6, and 12 month durations), digital and display advertising, and sponsored/branded content partnerships with financial and media counterparties (Actinver, Bloomberg, Fox Sports México, TV Azteca). The flagship Bloomberg Businessweek licensing partnership and a co-branded TV deal with Bloomberg anchor the international business content layer, while regional state coverage (Monterrey, CDMX, Edomex, Jalisco, Querétaro, Sonora, Sinaloa, Península) and event microsites extend the addressable audience beyond Mexico City.

Name

El Financiero

Legal name

Grupo Multimedia Lauman, SAPI de CV

Website

https://elfinanciero.com.mx

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

El Financiero is a Mexican multi-platform business and economics news publication offering print, digital e-paper, Bloomberg Businessweek México, EF Bloomberg TV, and branded content partnerships for executives, investors, and policy makers in Mexico.

Ownership category

akta.pro rank

Product category

Business News Media

NAICS

Newspaper Publishers (51311), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

Keywords

• Business news media
• Financial journalism
• Economic reporting
• Market analysis
• News subscription

Headquarters

HQ city

Tlalpan

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Subscription: Physical newspaper delivery service with daily editions from Monday to Friday, including Bloomberg Businessweek magazine delivered monthly. Subscribers also receive access to digital e-paper versions and weekly supplements.
2. Digital Subscription (E-paper): Digital-only subscription providing access to electronic newspaper versions for 3, 6, or 12-month periods.
3. Branded Content / Sponsored Sections: Partner-branded microsites such as 'Espacio Actinver' hosting sponsored financial content, analysis, and advertising integrated into the El Financiero platform.
4. Digital Advertising: Display advertising, sponsored content placements, and branded editorial integrations across the digital platform including homepage takeovers, section sponsorships, and native advertising.
5. Magazine Subscription: Bloomberg Businessweek México magazine available in both print and digital formats as standalone subscription or add-on to newspaper packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

El Financiero is a Mexican business and financial news publication that produces and distributes journalism across multiple platforms: a daily print newspaper (Monday-Friday delivery), digital e-paper subscriptions, a digital news portal covering economy, markets, politics, sports, and lifestyle, the Bloomberg Businessweek México magazine (monthly print and digital editions), and television programming on EF Bloomberg. The publication also operates editorial microsites covering major events like the 2026 FIFA World Cup and hosts branded content sections for partners such as Espacio Actinver.

Product overview

El Financiero is a Mexican news media publication offering a multi-platform portfolio consisting of print newspapers (Diario Impreso and Periódico Impreso), digital subscriptions (Periódico Digital E-paper and Revista Digital), a printed magazine (Bloomberg Businessweek México), and a digital news portal. The publication also operates television programming through EF Bloomberg channels and maintains editorial microsites for major events like the Mundial 2026. El Financiero is owned by Grupo Multimedia Lauman and maintains partnerships with Bloomberg for business magazine content.

Differentiator

Problem solved

Functional benefit

Brands

• Bloomberg Businessweek México: A business magazine publication partnership with Bloomberg, published monthly in print and digital formats

Products and services

• Premium Bundle (Diario Impreso + Epaper + Bloomberg Businessweek) Premium subscription bundle offering daily print newspaper delivery Monday through Friday, monthly Bloomberg Businessweek México print magazine, 3-month e-paper digital archive access, and weekly supplements (Viajes, Autos & Toys) plus special editions. Priced at $2,530 per year in Mexican pesos.
• Print Newspaper Subscription (Periódico Impreso)
• Digital E-paper Subscription (Periódico Digital)
• Bloomberg Businessweek México Print Edition
• Bloomberg Businessweek México Digital Edition
• El Financiero Digital News Portal
• EF Bloomberg Television Programming

Quantifiable outcome

• El Financiero polls are frequently cited by government officials and political actors as reference for public sentiment
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Bloomberg BusinessweekflagshipStrategic or Co-development PartnerLicensing partnership for Bloomberg Businessweek México - the Mexican edition of the international business magazine. El Financiero publishes monthly print editions and digital versions, bundled with newspaper subscriptions. This partnership provides international business journalism to Mexican readers.
• Fox Sports MéxicocoreStrategic or Co-development PartnerDedicated sports section and content partnership providing coverage of football, World Cup 2026, and sports news integrated into the El Financiero platform. Includes World Cup microsite with stadium information, match schedules, and team standings.
• ActinvercoreGTM or Marketing PartnerFinancial services firm Actinver maintains branded microsite 'Espacio Actinver' on El Financiero featuring sponsored financial content, market analysis, economic commentary, and educational materials about investing. The partnership includes Actinver-branded articles and educational content in the finance section.
• TV AztecaminorChannel Partner/ Reseller/ DistributorContent partnership for MasterChef 24/7 reality show coverage, including competition updates, elimination announcements, and viewer voting information. El Financiero covers entertainment programming from TV Azteca as part of its lifestyle/entertainment section.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• El Universal: One of Mexico's largest national newspapers, owned by El Universal de la Nación. Competes directly with El Financiero for Mexican print and digital news subscribers, advertisers, and political/business coverage market share.
• Reforma: Mexico City-based national newspaper owned by Grupo Reforma. A direct competitor in Mexican print, digital subscription, and premium business/political journalism, often cited as El Financiero's primary print rival.
• Milenio: National Mexican newspaper and digital news outlet owned by Grupo Multimedios. Competes across print, digital, and TV—overlapping El Financiero's multi-platform business model for general and business news audiences in Mexico.
• El Economista (México): Mexican financial and business newspaper offering print and digital editions. Closest head-to-head comparable to El Financiero's business-and-economics journalism positioning in the Mexican market.
• Expansión (México): Mexican business and lifestyle magazine brand and digital outlet, part of Time Inc./Grupo Expansión. Competes for the same business-executive advertising and subscriber audience as El Financiero's premium business content.
• Forbes México: Licensed Mexican edition of Forbes targeting executives and high-net-worth individuals. Competes directly with El Financiero for premium business-news subscribers and financial-services advertising in Mexico.

Broad incumbents

• Bloomberg LP: Global financial news and data giant and El Financiero's licensing partner for Bloomberg Businessweek México. Comparable because it sets the standard for premium business news and powers the international content bundled inside El Financiero's subscriptions.
• The Wall Street Journal: Global English-language business newspaper from News Corp with a successful digital subscription model. Comparable as a flagship business-news subscription brand that informs El Financiero's premium positioning and bundle strategy.
• Financial Times: International business newspaper known for B2B subscription success and a global executive readership. Comparable to El Financiero for its premium business-news subscription model and advertiser relationships with financial-services firms.

Emerging players

• Infobae: Argentina-headquartered Spanish-language digital news outlet expanding across Latin America. Comparable as a digitally native Spanish-language news brand that competes for Mexican digital advertising and ad-supported reader attention versus El Financiero's subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ElFinanciero_Mx
• Facebookfacebook.com/ElFinancieroMx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Financiero