You First Services, Inc.

What You First Services, Inc. does

You First Services, Inc. is a privately-held, founder-controlled healthcare technology company founded in May 2013 and headquartered in Buffalo, NY. The company operates a diversified portfolio across three business areas: consumer oral healthcare (Lubricity dry mouth spray and MetaQil metallic taste rinse, both developed through SUNY Buffalo research and clinically validated), air sterilization and infection control (SteriSpace, claiming 99.9999% elimination of airborne pathogens via HVAC-integrated or standalone units, and BioFloze biofilm removal compound), and pharmaceutical contract manufacturing (YFS Pharma, a cGMP-compliant facility in Buffalo for liquid and semi-solid products).

The business generates revenue through three distinct mechanics: enterprise SteriSpace system sales to healthcare facilities, schools, government buildings, and defense applications at $50,000–$300,000 per installation under multi-year contracts; consumer oral healthcare product sales through retail partnerships with Walmart (nationwide), Walgreens, and Tops Friendly Markets (75 stores) plus direct e-commerce; and contract compounding/manufacturing services via YFS Pharma. The company has secured Lubricity medical device registrations in the EU, Canada, Australia, and India, holds an exclusive worldwide license for its air sterilization technology, and benefits from a 10-year NY State tax holiday under the START-UP NY program.

You First Services pursues a dual go-to-market combining direct enterprise sales (evidenced by SteriSpace installations at Schoellkopf Health Center and HDT Global defense integration) with channel-driven consumer distribution. The company is led by Chairman & CEO Dr. Satish Sharma, a University at Buffalo research professor, and has received multiple New York State grants (ESD, STEP Global NY Exports, RIT FuzeHub) supporting manufacturing scale-up, international expansion, and COVID-19 response production. Headcount stands at approximately 40 employees with plans to expand to roughly 60.

Name

You First Services, Inc.

Legal name

You First Services, Inc.

Website

https://youfirstservices.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

You First Services is a Buffalo, NY-based private healthcare technology company commercializing oral healthcare products (Lubricity, MetaQil), air sterilization systems (SteriSpace), and pharmaceutical contract manufacturing (YFS Pharma) for consumer retail, healthcare facilities, and defense customers.

Ownership category

akta.pro rank

Product category

Medical Devices and Pharmaceuticals

NAICS

Pharmaceutical Preparation Manufacturing (325412), Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391)

SIC

Pharmaceutical Preparations (2834), Perfumes, Cosmetics & Other Toilet Preparations (2844), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Healthcare technology development
• Air sterilization systems
• Oral healthcare products
• Pharmaceutical contract manufacturing
• Infection control solutions

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Product Sales - Oral Healthcare: Direct sales of consumer oral healthcare products including Lubricity (dry mouth spray) and MetaQil (metallic taste rinse) through retail partners (Walmart, Walgreens, Tops) and direct-to-consumer e-commerce.
2. Product Sales - Air Sterilization Systems: SteriSpace air sterilization technology sales for hospital isolation rooms, containment rooms, government buildings, schools, restaurants, emergency rooms, and ICUs. Installation costs range from $50,000 to $300,000 per location depending on facility size.
3. Pharmaceutical Manufacturing Services: YFS Pharma offers custom contract compounding and filling services including formula development assistance, commercial scale-up, and manufacturing for cosmetics and OTC products.
4. Technology Licensing: Exclusive worldwide licensing of air sterilization technology and other proprietary technologies developed through academic partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

You First Services commercializes unique healthcare-related technologies developed through academic research partnerships with the University at Buffalo. The company manufactures and sells consumer oral healthcare products (Lubricity dry mouth spray and MetaQil oral rinse), enterprise air sterilization systems (SteriSpace) that eliminate 99.9999% of airborne pathogens, biofilm removal compounds (BioFloze), and offers cGMP pharmaceutical contract compounding and filling services through its wholly-owned subsidiary YFS Pharma in Buffalo, NY.

Product overview

You First Services Group of Companies operates as a diversified healthcare technology portfolio across three core business areas: Oral Healthcare (Lubricity, MetaQil), Air Sterilization & Infection Control (SteriSpace, BioFloze), and Pharmaceutical Manufacturing (YFS Pharma). The company commercializes technologies developed through partnerships with leading scientific institutions and academic communities, particularly the State University of New York at Buffalo. Products span medical devices, OTC pharmaceuticals, infection prevention solutions, and contract manufacturing services. The portfolio includes both consumer-facing retail brands (Lubricity, MetaQil available at Walmart, Walgreens, Tops) and institutional products (SteriSpace deployed in hospitals and healthcare facilities).

Differentiator

Problem solved

Functional benefit

Brands

• Lubricity: Premium dry mouth spray providing relief from dry mouth symptoms, developed through collaborative research at SUNY Buffalo
• Lubricity Xtra
• MetaQil
• SteriSpace
• YFS Pharma
• BioFloze
• YFS Foundation

Quantifiable outcome

• SteriSpace eliminates 99.9999% of airborne pathogens including viruses, bacteria, and allergens
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• University at Buffalo - Center for Integrated Global Biomedical SciencescoreStrategic or Co-development Partner · 6 February 2024Joint research partnership with UB's Center for Integrated Global Biomedical Sciences (CIGBS) for air-sterilization technology development. Dr. Gene D. Morse serves on advisory board. Partnership includes demonstration projects at healthcare facilities and exploration of global expansion through CIGBS's international program.
• Rethink Western New York Community Health CollaborativemajorStrategic or Co-development Partner · 6 February 2024Facilitation partner for air-sterilization demonstration projects. Co-founded by Gene Morse and Rolanda L. Ward to expand evaluation of air-sterilization approaches in healthcare facilities and community centers. Plans to work with additional healthcare organizations, schools, and Department of Defense.
• Niagara Falls Memorial Medical Center (Schoellkopf Health Center)majorStrategic or Co-development Partner · 28 June 2023Demonstration project site for SteriSpace air sterilization technology. Installation at Schoellkopf Health Center long-term care facility to protect elderly residents. Testing showed no detectable microbial growth. Funded by City of Niagara Falls and You First Services.
• WalmartcoreChannel Partner/ Reseller/ Distributor · 1 February 2023Partnership with Walmart to offer Lubricity hyaluronic acid-based dry mouth spray nationwide. Selected from over 2,000 companies and 6,000 products at 9th Annual Walmart Open Call. Products brought to local communities nationwide beginning February 2023.
• Tops Friendly MarketsmajorChannel Partner/ Reseller/ Distributor · 6 March 2022Partnership to offer Lubricity and MetaQil oral healthcare products in 75 Tops stores. Provides in-person accessibility for consumers with dry mouth or altered taste concerns. Local partnership supporting Western New York communities.
• Academy of General DentistryminorGTM or Marketing Partner · 1 January 2021Accredited through AGD's Program for Continuing Education credits. Oral Healthcare Educator Sara Juliano, RDH, offers CE courses via Teeth Chatters Podcast covering oral-systemic health connection for dental professionals nationwide.
• ACS LabsminorOthers · 1 December 2019Grand Island, NY-based company that collected baseline air samples per CDC guidelines for SteriSpace demonstration project at Schoellkopf Health Center.
• RIT FuzeHub / Tom Golisano Institute for SustainabilityminorImplementation/ SI/ Consulting Partner · 2 April 2019Manufacturing grant providing expertise to streamline procurement of parts and manufacturing of SteriSpace technology. Rochester Institute of Technology experts providing assistance for production efficiency.
• WalgreensmajorChannel Partner/ Reseller/ Distributor · 5 April 2018Initial shipment of Lubricity dry mouth product featured in Walgreens spring rollout. National pharmacy retail distribution for consumer oral healthcare products.
• HDT GlobalcoreStrategic or Co-development Partner · 1 January 2018Partnership to incorporate SteriSpace air sterilization technology into HDT Global's Temporary Negative Pressure Isolation Shelters for defense and emergency applications. Collaboration on SteriSpace product integration with HDT Patient Isolation Shelter, demonstrating ability to destroy biological spores and viruses while maintaining required negative pressure.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Biotène (Haleon / GSK Consumer Healthcare): Market-leading dry mouth product portfolio (rinses, sprays, gels) sold through major retail and pharmacy channels. The most direct competitive benchmark to Lubricity's dry-mouth spray and MetaQil's oral-rinse positioning.
• Novaerus (WellAir): Manufacturer of portable air disinfection devices using plasma technology for hospitals, long-term care, and clinical settings. Closely overlaps with SteriSpace's healthcare-facility focus and airborne-pathogen value proposition.
• Aenova Group: Contract development and manufacturing organization (CDMO) specializing in solid, semi-solid, and liquid dosage forms for pharma and consumer health. Closely comparable to YFS Pharma's cGMP contract compounding and filling service for liquid and semi-solid OTC/cosmetic products.
• R-Zero Systems: Developer of UV-C air and surface disinfection systems for healthcare, education, and commercial buildings. Most directly comparable to You First Services' SteriSpace line, sharing the same enterprise infection-control GTM motion and competing for healthcare-facility and school budgets.

Emerging players

• Xlear: Developer of xylitol- and saline-based oral and nasal care products sold through retail and pharmacy. Comparable to Lubricity/MetaQil as a niche consumer oral-healthcare brand with retail distribution at mass and drug channels.
• BioGaia: Probiotic oral and gut health company commercializing clinically validated consumer health brands. Comparable to YFS as a clinically-validated oral-healthcare brand commercialized through retail and pharmacy distribution.
• Xeros Technologies: Polymer-based cleaning, disinfection, and biofilm-removal technology company serving industrial, healthcare, and commercial markets. Comparable to YFS's BioFloze biofilm-removal line and to the broader healthcare/industrial infection-control orientation.

Broad incumbents

• Catalent: Global CDMO offering formulation, manufacturing, and packaging services across dosage forms including softgel, oral, and topical. A larger incumbent comparable to YFS Pharma for contract manufacturing partnerships with OTC and consumer health brands.
• IQAir: Global manufacturer of high-performance air purifiers and HyperHEPA filtration systems for healthcare, commercial, and residential markets. A broader incumbent in air quality with overlapping healthcare and institutional customer base to SteriSpace.
• Medivators / Cantel Medical: Provider of infection prevention and medical device reprocessing for hospitals and healthcare facilities. Overlaps with SteriSpace's infection-control and healthcare-facility positioning, though focused on instrument sterilization rather than air sterilization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdmN8DcHKosMKOn_1nJmpRQ
• Facebookfacebook.com/YouFirstServicesInc
• LinkedInlinkedin.com/company/you-first-services-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about You First Services, Inc.