Bauer

What Bauer does

Bauer (Röhren- und Pumpenwerk BAUER GmbH) is an Austrian agricultural technology manufacturer founded in 1930 and headquartered in Voitsberg, Austria, employing 251–500 people under a private GmbH structure led by General Manager Otto Roiss. The company designs, manufactures, and sells equipment for two interrelated domains — irrigation (Beregnung) and slurry management (Gülletechnik) — covering pivot and linear irrigation systems (Centerstar, Linestar, Polystar, eco Pivot, Monostar), Rainstar reel machines (A, E, T), eco ProRain mobile sprinklers, separators (S300, S655/S855, Plug & Play, Green Bedding S855 GB), agitation and pump technology (MEX, MTX, MSXH, HelixDrive, Magnum series), slurry tankers, self-propelled applicators (PT, ST, GT, LT), and the BBU bedding unit. Around this hardware base, the company has built smart-farming software platforms — Irricontrol for irrigation management and SIGNO for slurry application — supplemented by 4G connectivity modules, anti-theft alarms, pressure and level sensors, and Cosmofield satellite integration.

The business operates a direct enterprise field-sales model with regional sales managers, a dealer network, and an e-commerce parts shop at shop.bauer-at.com, reaching customers in at least Austria, Sweden, Hungary, Germany, the Netherlands, the United States, New Zealand, Brazil and South Africa (via BSA). Customer segments are diversified across crop irrigation, dairy and livestock manure management, biogas plants, food and pharmaceutical waste processing, and municipal services such as airport winter maintenance. Pricing is quote-based with multi-year contract cadences on equipment, complemented by aftermarket parts and service revenue that leverages an installed base of which the company states over 90% of machines built in the last 40 years remain operational. Bauer holds ISO 9001 certification and operates under a group structure that includes wholly-owned subsidiaries FAN Separator and Irricontrol.

Name

Bauer

Legal name

Röhren- und Pumpenwerk BAUER GmbH

Website

https://bauer-at.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

251–500 employees

Short description

Bauer (Röhren- und Pumpenwerk BAUER GmbH) is an Austrian manufacturer of agricultural irrigation systems and slurry management equipment, serving dairy, arable, biogas, industrial and municipal customers worldwide through direct field sales and a parts e-commerce channel.

Ownership category

akta.pro rank

Product category

Agricultural Irrigation and Slurry Management Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Farm Machinery & Equipment (3523), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Sprinkler & Center-Pivot/Lateral-Move Systems (AFAAACAB)

akta.pro secondary industries

Filtration & Water Treatment for Irrigation (Sand/Disc/Screen, Chem Treatment) (AFAAACAD), Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Irrigation & Agricultural Pipe & Fittings (IMANADAE)

Keywords

• Agricultural irrigation systems
• Slurry management equipment
• Pivot irrigation machines
• Slurry separators
• Smart farm technology

Headquarters

HQ city

Voitsberg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Irrigation Equipment Sales: Sale of pivot irrigation systems, linear systems, Rainstar machines, sprinklers, pumps, and related irrigation equipment. Products include Centerstar, Bender, Centerliner, Polystar, Linestar, Monostar, eco Pivot, eco ProRain, and associated components.
2. Slurry Technology Equipment Sales: Sale of separators (S300, S655/S855, S855 GB, Plug & Play), agitation technology (MEX, MTX, MTXH, MSXH), pump technology (HelixDrive, Magnum series), slurry tankers, BBU units, and self-propelled technology (PT, ST, GT, LT models).
3. Waste Water Technology: Waste water treatment equipment and solutions for various applications.
4. Parts and Accessories: Online shop offering spare parts, accessories, and consumables for BAUER equipment
5. Professional Services: After sales service, customer support, and technical assistance for equipment maintenance and operation

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bauer designs and manufactures agricultural equipment for irrigation and slurry management, including pivot and linear irrigation systems (Centerstar, eco Pivot, Linestar, Centerliner, Polystar, Monostar, Bender with Precision Corner System), Rainstar reel machines, slurry separators (S300, S655/S855, Plug & Play, S855 GB Green Bedding), agitation technology, HelixDrive and Magnum pumps, vacuum/pump/polyester/combi/municipal slurry tankers, self-propelled applicators (PT/ST/LT/GT), and waste water treatment systems. The equipment is complemented by the Irricontrol smart irrigation platform and SIGNO slurry application platform with smart sensors, connectivity modules and remote monitoring for precision agriculture.

Product overview

Bauer (Röhren- und Pumpenwerk BAUER GmbH) is an Austrian agricultural technology company offering comprehensive solutions for irrigation (Beregnung) and slurry management (Gülletechnik) as a unified Smart Farm portfolio. The product architecture consists of three integrated systems: (1) Irrigation Division featuring pivot/linear systems (Centerstar, eco Pivot, Bender, Monostar, Linestar, Centerliner, Polystar with Precision Corner System and VRI), Rainstar reel irrigation machines (A, E, T), eco ProRain, sprinklers, booms, and irrigation infrastructure components; (2) Slurry Technology Division encompassing separators (S300, S655/S855, Plug & Play, Green Bedding), agitation technology (MEX, MTX, MSXH), pump technology (HelixDrive, Magnum series pumps), slurry tankers (vacuum, pump, polyester, combi, municipal/special), self-propelled applicators (PT, ST, GT, LT), and the BBU bedding unit; and (3) Smart Farming Platforms including Irricontrol for irrigation management and SIGNO for slurry application, both enhanced with smart sensors, connectivity modules, and monitoring tools. Waste water treatment technology rounds out the portfolio. All systems are designed to work together holistically, optimizing the nutrient cycle from slurry processing through field application while providing precision irrigation for various crop types and terrains.

Differentiator

Problem solved

Functional benefit

Brands

• Centerstar: Pivot irrigation system product line
• Rainstar
• eco Pivot
• eco ProRain
• Polystar
• Linestar
• Centerliner
• Monostar
• Bender
• Precision Corner System
• Irricontrol
• SIGNO
• Cosmofield
• Green Bedding
• BBU (Bauer Bedding Unit)

Products and services

• Centerstar Center pivot irrigation system for large-scale agricultural irrigation with precision watering capabilities, designed for commercial farming operations requiring uniform water distribution.
• eco Pivot Energy-efficient center pivot irrigation system designed for sustainable water management in agricultural operations.
• Linestar Linear irrigation system designed for rectangular field coverage, providing uniform water distribution across long, straight agricultural fields.
• Centerliner Center pivot irrigation system with linear extension capabilities, allowing flexible coverage of both circular and rectangular field sections.
• Polystar Multi-sided corner irrigation system for irregular field shapes, extending pivot coverage into non-circular zones.
• Monostar Compact center pivot irrigation system for smaller field applications where full-size pivots are not required.
• Precision Corner System Advanced corner arm attachment technology for pivot systems that maximizes irrigated area utilization in field corners.
• Bender Corner pivot system enabling flexible field coverage at 30-degree angles for irregular field shapes.
• Rainstar A Large-scale reel irrigation system suitable for field crops and sports turf applications.
• Rainstar E Electric-driven reel irrigation machine for efficient water distribution in agricultural fields.
• Rainstar T Trailed reel irrigation system offering flexibility for varying agricultural field applications.
• eco ProRain Sustainable mobile sprinkler system with reduced water consumption for agricultural irrigation.
• Separator S300 Compact slurry separator for small to medium slurry volumes, processing up to 15 m³/h, designed for livestock operations requiring slurry processing.
• Separator S655/S855 Flagship slurry separator series for medium to large livestock operations; S655 processes 10-25 m³/h and S855 processes 15-35 m³/h.
• Separator Plug & Play Mobile separator unit with integrated pump, electrical system, and controls in a compact design for immediate deployment on farms.
• Separator S855 GB (Green Bedding) Specialized slurry separator for producing bedding material from cattle manure, achieving up to 36% dry matter content solid fraction.
• HelixDrive Progressive cavity pump technology for high-efficiency slurry transfer applications on livestock farms and biogas plants.
• Vacuum Slurry Tankers Vacuum slurry tankers for suction and transport of liquid manure from storage to field application.
• Pump Tankers Pump-operated slurry tankers for loading slurry and applying it to agricultural fields.
• BAUER PT Self-Propelled Slurry Tanker Self-propelled slurry tanker for independent field application without requiring a separate tractor unit.
• BAUER ST Self-Propelled Slurry Technology Self-propelled slurry applicator for efficient field operations on commercial livestock farms.
• BAUER GT Self-Propelled Slurry Tanker

Quantifiable outcome

• Equipment longevity: Over 90% of BAUER irrigation and slurry machines built in the last 40 years are still in use
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Valmont Industries (Valley Irrigation): Valmont's Valley Irrigation division is the global market leader in center-pivot and linear irrigation machines. It competes head-to-head with BAUER's Centerstar, Linestar, Centerliner and Polystar product families for large-acreage farmers worldwide.
• Lindsay Corporation (Zimmatic): Lindsay manufactures Zimmatic center-pivot and lateral-move irrigation systems and the FieldNET remote-management platform, directly overlapping with BAUER's pivot/linear portfolio and Irricontrol/Nexus G2 software stack.
• Reinke Manufacturing: Reinke is a US-based center-pivot and lateral irrigation manufacturer competing directly with BAUER's pivot and linear systems across international agricultural markets.
• T-L Irrigation: T-L Irrigation produces hydrostatic-drive center-pivot and linear systems that compete with BAUER's Centerstar and Linestar families, particularly in the Americas and export markets.
• Kifco: Kifco manufactures water-reel and traveling-gun irrigation machines that directly compete with BAUER's Rainstar A, E and T reel irrigation product line.
• Netafim: Netafim is the global leader in drip and precision irrigation; it competes with BAUER's pivot and Rainstar lines in the broader 'efficient agricultural irrigation' category, especially in horticulture and field crops.
• Vogelsang: Vogelsang is a German manufacturer of slurry, liquid manure and wastewater technology — including separators, pumps and application equipment — that directly overlaps with BAUER's slurry technology, separator and HelixDrive pump lines.

Broad incumbents

• Jain Irrigation Systems: Jain is a large, diversified Indian irrigation and agricultural-inputs conglomerate offering drip, sprinkler and pivot solutions plus piping. It overlaps with BAUER's irrigation and pipe-and-coupling components and serves as a broader incumbent in the same category.

Emerging players

• Storth: Storth is a UK-based slurry and livestock equipment manufacturer offering pumps, mixers and separators. It is comparable to BAUER's slurry technology division for European dairy and beef customers.
• Trimble Agriculture: Trimble Agriculture provides GPS, variable-rate and farm-management software that increasingly touches irrigation decisioning. It is comparable to BAUER's Irricontrol and SIGNO platforms as a precision-agriculture software layer, although Trimble is software-first while BAUER is hardware-anchored.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/baueraustria
• Instagraminstagram.com/bauer_austria
• Xx.com/bauer_fan_uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bauer