Netafim
Netafim is a global precision irrigation company that designs, manufactures, and deploys drip irrigation, fertigation, and digital farming (GrowSphere) solutions for field-crop, orchard, greenhouse, and smallholder farmers across 110 countries, and operates as the precision agriculture unit of Orbia.
- Company typePrivate
- Founded1966
- HeadquartersTel Aviv, Israel
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Netafim does
Netafim Ltd., headquartered in Giv'atayim, Israel, is a precision irrigation company that designs, manufactures, and deploys drip irrigation and fertigation systems for agriculture. Founded in 1966 at Kibbutz Hatzerim in the Negev Desert, the company sells physical irrigation hardware (drippers, driplines, sprinklers, filters, valves, pipes, water meters, tanks) and subsurface drip irrigation (SDI) systems across roughly 110 countries, served by 21 manufacturing plants and a network of dealers, distributors, and development-organization partners.
Its offering is structured as a platform plus modules: the GrowSphere digital farming operating system integrates controllers (MAX, ONE, FLEX), in-field sensors, the Crop Advisor decision-support module (which runs daily crop-model-driven irrigation recommendations on structured agronomic data), and the AI-powered Dosing 5G fertigation product line (FertiKit, FertiOne, NetaJet, NetaFlex) for automated nutrient delivery. Digital tools such as NetSpeX and HydroCalc 3.0 support system design, while complementary digital tools (FilterConfig, ETO apps, mobile applications) extend farmer engagement. Adjacent offerings include end-to-end greenhouse projects (via the 2021-acquired Gakon Horticultural Projects), landscape and residential irrigation (via the Irrigreen partnership), and turnkey climate-solutions / water-stewardship programs for corporate ESG buyers.
Netafim operates as the Precision Agriculture business group of Orbia Advance Corporation, which acquired 80% in 2017 for $1.8 billion; as of early 2026, Chinese billionaire Haoyu Wang (Dayu) was in negotiations to acquire control at a $1.4 billion valuation. Revenue is generated through quote-based hardware sales, subscription and licensing of digital farming software, managed climate/ESG program fees, and multi-year enterprise contracts across field crops, orchards, protected crops, and smallholder development channels.
Netafim firmographics
Firmographics- Name
- Netafim
- Legal name
- Netafim Ltd.
- Website
- https://netafim.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Netafim is a global precision irrigation company that designs, manufactures, and deploys drip irrigation, fertigation, and digital farming (GrowSphere) solutions for field-crop, orchard, greenhouse, and smallholder farmers across 110 countries, and operates as the precision agriculture unit of Orbia.
- Ownership category
- akta.pro rank
Netafim industry classification
Industry- Product category
- Precision Irrigation Equipment
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Water Supply and Irrigation Systems (221310)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)
- akta.pro secondary industries
- Precision Irrigation & Water Optimization Services (Sensor-Based Scheduling, VRI Prescriptions) (AFACACAF), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI)
Keywords
Where Netafim is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices3 records
Markets served
Netafim business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Precision Irrigation Hardware: Sale of drippers, driplines, sprinklers, filters, valves, flexible pipes, water meters, connectors, accessories, and subsystems (SDI, low energy drip systems, frost protection). Primary revenue driver; sold directly and through dealers/distributors.
- Digital Farming Subscriptions and Software: GrowSphere digital farming OS, Crop Advisor, monitoring sensors, and controllers sold as subscription-based or one-time licensing model. Dosing 5G products and digital tools generate recurring software and services revenue.
- Climate Solutions and Water Stewardship Services: Turnkey water stewardship, carbon programs, and regenerative agriculture project delivery for corporate clients (Google, Keurig Dr Pepper), generating fees for program design, implementation, monitoring, and third-party certification.
- Greenhouse Projects and Systems: End-to-end commercial greenhouse solutions including structures, water systems, project management, and financing for controlled environment agriculture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Product and solution pricing is not publicly disclosed; enterprise and project sales handled via direct inquiry and quote-based engagement. |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Netafim product offering
Product offeringCore offering
Netafim manufactures and sells precision irrigation hardware (drippers, driplines, sprinklers, filters, valves, SDI systems, and water storage tanks) and the GrowSphere digital farming operating system with AI-powered fertigation (Dosing 5G) for delivering water and nutrients directly to plant root zones. The company delivers turnkey greenhouse projects, climate/water-stewardship programs funded by corporate ESG buyers, and crop-specific solutions across 30+ crops from alfalfa to wine grapes to commercial farms, agribusinesses, and smallholders in 110 countries.
Product overview
Netafim offers a comprehensive precision irrigation portfolio organized as a platform-plus-modules architecture. The core offering is the GrowSphere™ operating system, an all-in-one digital farming platform that integrates with physical irrigation hardware and provides crop-specific irrigation and fertigation management. The product portfolio includes: (1) Core Irrigation Hardware - drippers, driplines, sprinklers, filters, valves, flexible pipes, connectors, water meters, and tanks; (2) GrowSphere Digital Platform - including Crop Advisor (AI-powered crop modeling), Controllers (MAX, ONE, FLEX for irrigation automation), and Monitoring (sensor integration); (3) Dosing 5G - AI-powered fertigation product line with FertiKit, FertiOne, NetaJet, and NetaFlex models; (4) SDI Solutions - subsurface drip irrigation including Conventional, GO, and E variants; and (5) Digital Tools - NetSpeX, HydroCalc 3.0, FilterConfig, ETO, and mobile apps. The company also offers greenhouse projects, climate solutions (water stewardship, carbon programs, regenerative agriculture), and crop-specific solutions across 30+ crop types from alfalfa to wine grapes.
Differentiator
Problem solved
Functional benefit
Brands
- GrowSphere: World's first operating system (OS) for precision irrigation and fertigation, enabling farmers to manage irrigation and fertigation from planning to execution to validation
- Dosing 5G
- NetBeat
- NetSpeX
- HydroCalc 3.0
- Crop Advisor
- Netafim Precision Agriculture
Products and services
- GrowSphere OS Digital farming operating system enabling farmers to manage irrigation and fertigation from planning to execution to validation, integrating sensors, controllers, and cloud platform.
- Dosing 5G AI-powered fertigation management system with FertiKit 5G, FertiOne 5G, NetaJet 5G, and NetaFlex 5G models for automated nutrient dosing integrated with GrowSphere.
- Drippers and Driplines Pressure-compensating drippers, thin-wall driplines, and SDI solutions that deliver water and nutrients directly to plant root zones.
- Sprinklers Sprinkler irrigation systems delivering uniform water distribution across fields for various crop types and terrain conditions.
- Filters Filtration systems that protect irrigation systems from clogging and ensure clean water delivery to crops.
- Valves Hydraulic valves for controlling and regulating water flow throughout irrigation systems with pressure compensation.
- Subsurface Drip Irrigation (SDI) SDI systems delivering water and nutrients beneath the soil surface directly to plant root zones, including SDI Conventional, SDI-GO, and SDI-E variants.
- Smart Drip System (with Irrigreen) Drip irrigation system for landscaped areas that integrates Netafim drip hardware with Irrigreen's monitoring platform, featuring leak and clog detection and weather-aware automation.
- Hybrid Dripline Patented Hybrid Dripline product delivering precise pressure-compensating drip performance for a range of irrigation conditions.
- Toofan with TurbuNext Technology Anti-clogging drip irrigation system for Indian farmers using TurbuNext technology to optimize water and nutrient delivery under varying water quality.
- NetAtank Water storage tanks for irrigation systems providing reliable water supply for agricultural operations.
- Greenhouse Projects End-to-end commercial greenhouse solutions including structures, water systems, project management, and financing for controlled environment agriculture operators.
- Climate Solutions and Water Stewardship Programs Turnkey water stewardship, carbon, and regenerative agriculture project delivery for corporate sustainability buyers, including program design, implementation, monitoring, and third-party certification.
- GrowSphere Crop Advisor Real-time irrigation decision-support system providing customized daily irrigation recommendations by connecting real-time field conditions, irrigation system status, and Netafim agronomic knowledge.
- GrowSphere Controllers (MAX, ONE, FLEX) Irrigation and fertigation controllers that automate control and regulation of pumps, valves, and hydraulic components in the GrowSphere system.
Quantifiable outcome
- 60% reduction in environmental impact of coffee cultivation vs. traditional overhead sprinkler irrigation
- +9 more outcomes
Companies that use Netafim
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
Netafim technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Netafim partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, core and flagship.
- Kaveri UniversityminorKaveri University launched B.Sc Agriculture and AgriTech programs in collaboration with IBM, with Netafim Irrigation included in the industry-integrated learning ecosystem alongside TAFE, Coromandel International, and Kaveri Seeds. Global research collaborations include ICRISAT, University of Florida, Kansas State University, and Fraunhofer-Gesellschaft.
- IrrigreencoreIrrigreen partnered with Netafim to launch the Smart Drip System for garden beds, landscaped areas, hedges, and shrubs. The system integrates Netafim's drip line technology with Irrigreen's digital monitoring and automation platform, featuring Smart Valve for real-time water flow and pressure monitoring, leak and clog detection up to 50 PSI. Both lawn and drip irrigation managed through unified Irrigreen mobile app.
- GrowGenerationcoreGrowGeneration announced strategic co-marketing and sales partnership with Netafim at Indoor Ag-Con 2026 in Las Vegas, focused on integrated solutions for controlled environment agriculture (CEA) growers. Collaboration aims to offer comprehensive fertigation, water management, and educational support for growers transitioning from open field to indoor farming.
- Amazon IndiacoreOrbia Netafim partnered with Amazon India in February 2026 for drip-irrigation projects across 120 hectares, expanding access to precision irrigation for Indian farmers through e-commerce channels.
- GoogleflagshipGoogle partnered with Netafim for a water stewardship program conserving water in the San Joaquin River watershed while supporting local farmers. Google's Water Stewardship Lead cited partnership to replenish water resources and enhance watershed health for ecosystems and water-stressed communities.
- Keurig Dr PepperflagshipKeurig Dr Pepper partnered with Netafim for corporate water stewardship, funding drip irrigation adoption among farmers to advance KDP's ambition to achieve Net Positive Water Impact by 2050. Partnership provides measurable, reportable water savings in designated basins.
- Better Life Farming Alliance (IFC, Bayer, Yara)flagshipBetter Life Farming is a multi-stakeholder alliance between Bayer, Netafim, Yara, and IFC supporting smallholder farmers in Tanzania through training, technology, and market access. Already supports over 12,000 smallholder farmers in Tanzania. IFC launched broader AgriConnect initiative building on this model with target to reach 250 million farmers.
- McCain FoodscoreMcCain Foods partnered with Orbia Netafim for drip irrigation deployment in potato cultivation, improving water efficiency and yield in McCain's agricultural supply chain.
- NextGen Fruit GroupminorNextGen Fruit Group, a UK initiative bringing together young people from various areas of agriculture, is supported by Netafim UK to deliver events, learning opportunities, and mentorship for the next generation of fruit industry professionals.
Scale indicators19 records
Recent moves9 records
Expansion highlights6 records
Netafim competitors and assessment
Company assessmentBroad incumbents
- Valmont Industries: Diversified industrial manufacturer whose Valley brand is the global leader in center-pivot irrigation and a competing precision-irrigation platform. Overlaps with Netafim in large-acreage field crops and increasingly in digital farming.
- The Toro Company: Diversified outdoor equipment manufacturer with a significant irrigation segment (Toro Ag and drip lines including recycled-resin products). Overlaps with Netafim in agricultural and landscape irrigation and has launched competing drip-tape products.
- Deere & Company: Largest global ag-equipment OEM and increasingly a precision-agriculture platform provider through John Deere Operations Center. Competes with Netafim as an adjacent incumbent pursuing farm data, irrigation intelligence, and dealer-channel reach.
- Lindsay Corporation: Maker of Zimmatic center-pivot and lateral-move irrigation systems and FieldNET remote irrigation management. Competes with Netafim in field-crop irrigation and increasingly in IoT-enabled water management.
Direct peers
- Rain Bird Corporation: Privately held global manufacturer of irrigation products for agriculture, golf, and residential markets. Direct peer in sprinkler and drip irrigation with comparable dealer networks across 110+ markets.
- Rivulis Irrigation: Global drip and micro-irrigation manufacturer (now backed by Temasek following the merger with Eurodrip). Closest head-to-head peer to Netafim across drip lines, filters, and digital farm management.
- Hunter Industries: Family-owned manufacturer of irrigation products for landscape and agriculture. Overlaps with Netafim in landscape/residential drip and in controllers, sensors, and central-control software.
- Jain Irrigation Systems: India-based manufacturer of drip and sprinkler irrigation systems, pipes, and processed foods. Direct competitor to Netafim in precision irrigation hardware across Asia, Africa, and the Americas with comparable crop solutions and dealer networks.
Emerging players
- Trimble: Precision-agriculture software and GNSS/guidance provider expanding into irrigation and water management. Competes with GrowSphere as an enabling digital-farming platform that OEMs and dealers integrate with.
- CropX: Soil-sensor and irrigation-decision-support startup with a cloud agronomy platform. Competes with Netafim's GrowSphere monitoring/Crop Advisor modules in the digital farm-management layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Netafim social profiles
Digital presenceNetafim compliance and trust
Trust signalCompliance1 record
Netafim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netafim leadership team
Management profileNumber of profiles
Profiles10 records
Netafim subsidiaries and ownership
Company hierarchySubsidiaries1 record
Netafim funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netafim M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netafim
What does Netafim do?
Netafim manufactures and sells precision irrigation hardware (drippers, driplines, sprinklers, filters, valves, SDI systems, and water storage tanks) and the GrowSphere digital farming operating system with AI-powered fertigation (Dosing 5G) for delivering water and nutrients directly to plant root zones. The company delivers turnkey greenhouse projects, climate/water-stewardship programs funded by corporate ESG buyers, and crop-specific solutions across 30+ crops from alfalfa to wine grapes to commercial farms, agribusinesses, and smallholders in 110 countries.
Is Netafim a public or private company?
Netafim is a private company. It is classified as corporate owned and is currently operating.
When was Netafim founded?
Netafim was founded in 1966. It employs 1,001 to 5,000 people.
Where is Netafim based?
Netafim is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Netafim make money?
Four revenue lines are on record. Precision Irrigation Hardware is the primary driver. The others are digital Farming Subscriptions and Software, climate Solutions and Water Stewardship Services and greenhouse Projects and Systems.
Who are Netafim's main competitors?
Broad incumbents on record are Valmont Industries, The Toro Company, Deere & Company and Lindsay Corporation. Direct peers are Rain Bird Corporation, Rivulis Irrigation, Hunter Industries and Jain Irrigation Systems. Emerging players are Trimble and CropX.
Does Netafim have an API?
No public API is recorded for Netafim.
What industry is Netafim in?
Netafim's product category is Precision Irrigation Equipment. Its primary akta.pro industry code is AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting), with a secondary code of AFACACAF, Precision Irrigation & Water Optimization Services (Sensor-Based Scheduling, VRI Prescriptions). Its NAICS code is 333111 and its SIC code is 3523.