What Ballet does

Ballet is a Las Vegas-headquartered cryptocurrency self-custody company founded in 2019 by Bobby Lee, the former founder of BTCC. It designs and sells physical cold storage cards under the REAL Series brand, using its proprietary Two-Factor Key Generation (2FKG) technology built on the open BIP38 standard to split each wallet's private key across two independent physical components embedded on the card. The cards are fully offline, contain no electronic components, and eliminate the need for seed phrases, passwords, or account setup, enabling approximately one-minute onboarding. Each card supports 1,000+ cryptocurrencies and NFTs.

The company's product portfolio extends beyond the core REAL Series to include the Crypto Gift Card for gifting, the Crypto Business Card for corporate users, and the Ballet Crypto mobile app for iOS and Android, which enables card management, QR scanning, in-app buy/sell and swap, and NFT interaction. Revenue is generated primarily through one-time hardware sales via a direct-to-consumer e-commerce storefront, authorized resellers, and an affiliate program, with premium insured vaulting offered through a partnership with Malca-Amit. The company serves individual crypto holders as its primary segment, with secondary segments in gift givers and SMB/corporate buyers for branded and bulk purchases. Ballet Global Inc. is incorporated in Delaware, operates an adjacent subsidiary (Ballet Crypto Inc.), and claims to secure over $1 billion in cryptocurrency worldwide.

Name

Ballet

Legal name

Ballet Global Inc.

Website

https://ballet.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Ballet is a Las Vegas-based cryptocurrency cold storage company founded in 2019 by Bobby Lee. It sells physical offline cards using proprietary two-factor key generation to let individual and SMB users self-custody Bitcoin, 1,000+ other cryptocurrencies, and NFTs without seed phrases.

Ownership category

akta.pro rank

Product category

Cryptocurrency Cold Storage Hardware

NAICS

Credit Card Issuing (522210)

SIC

Finance Services (6199)

akta.pro primary industry

Smart Contract Wallets & Account Abstraction (FSADACAF)

akta.pro secondary industries

Digital Gift Cards, Vouchers & Stored-Value (Crypto) (FSADAIAN), Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC)

Keywords

• Cold storage wallet
• Cryptocurrency hardware
• Crypto security
• Private key management
• Bearer asset card

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Cold Storage Hardware Sales: One-time purchase revenue from selling physical cold storage cards (REAL Series) and related cryptocurrency storage products directly to consumers and businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ballet designs, manufactures, and sells physical cryptocurrency cold storage cards under the REAL Series brand, using BIP38-standard cryptography combined with its proprietary Two-Factor Key Generation (2FKG) that splits each private key across two independent physical components embedded on the card. The cards are 100% offline, electronics-free, require no account, password, or seed phrase, and support 1,000+ cryptocurrencies and NFTs for self-custody by individual holders, gift recipients, and business users.

Product overview

Ballet offers a portfolio of cryptocurrency cold storage products centered on their REAL Series cards, which use a unique two-piece private key architecture that eliminates the need for traditional seed phrases. The product line includes the standard REAL Series for general users, the Crypto Gift Card for presenting cryptocurrency as gifts, and the Crypto Business Card for professional users. Additional services include the Ballet Crypto App for card management, Buy & Sell Crypto and Swap Crypto services for trading, NFT support for digital collectibles, and Insured Vaulting through a Malca-Amit partnership for premium storage protection. The core innovation is the BIP38-based physical card design that provides air-gapped security while maintaining accessibility for beginners.

Differentiator

Problem solved

Functional benefit

Brands

• REAL Series: Crypto cold storage wallet product line
• Crypto Gift Card
• Crypto Business Card

Quantifiable outcome

• Over $1 billion in cryptocurrency secured worldwide

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Malca-AmitminorStrategic or Co-development PartnerMalca-Amit provides insured vaulting services for Ballet cold storage products, offering customers an option for secure physical storage of their cold storage cards in professional vault facilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BitBox02 (Shift Crypto): BitBox02 is a Swiss-made hardware wallet focused on security and multi-asset support, competing in the same consumer self-custody segment as Ballet.
• Ellipal: Ellipal makes air-gapped (no USB/Bluetooth) hardware wallets—architecturally and philosophically aligned with Ballet's offline, no-electronic-components cold storage approach.
• Ledger: Ledger is the leading consumer hardware wallet maker (Nano S Plus, Nano X, Stax). It is the most direct competitor to Ballet in physical cold storage for crypto self-custody.
• Tangem: Tangem produces physical card-format crypto wallets (similar in form factor to Ballet's REAL Series) using secure element chips. Closely comparable bearer-asset card design and target market.
• KeepKey: KeepKey is a hardware wallet maker (now part of ShapeShift) offering physical cold storage for cryptocurrencies, directly competing with Ballet in the consumer self-custody market.
• SafePal: SafePal offers hardware wallets (S1, S Pro) paired with a mobile app and in-app swap/buy services—overlapping with Ballet's combined hardware + mobile app + buy/sell/swap offering.
• CoolWallet: CoolWallet produces credit-card-form-factor Bluetooth hardware wallets for crypto, sharing Ballet's emphasis on portability and physical-form convenience for self-custody.
• Trezor: Trezor (by SatoshiLabs) is one of the original hardware wallet manufacturers offering physical cold storage devices for cryptocurrencies—directly comparable to Ballet's REAL Series.

Broad incumbents

• BitGo: BitGo is a leading institutional crypto custodian and wallet infrastructure provider—overlapping with Ballet in wallet/key management but focused on institutional rather than retail self-custody.
• Coinbase Custody: Coinbase operates one of the largest regulated crypto custody platforms. While it competes in crypto custody broadly, it is a centralized exchange/custodian rather than a self-custody hardware provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BalletCrypto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ballet