Tangem
Tangem AG is a Swiss non-custodial hardware wallet provider offering NFC-based card and ring cold wallets with EAL6+ certified security chips, serving individual crypto holders and blockchain communities across 141 countries via direct, reseller, and co-branding channels.
- Company typePrivate
- Founded2017
- HeadquartersLuzern, Switzerland
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tangem does
Tangem AG is a Swiss privately-held company headquartered in Zug, Switzerland (CHE-390.112.525), founded in 2017, that designs and sells non-custodial hardware cryptocurrency wallets. Its core technology is an NFC-based cold wallet in card or ring form factor, powered by an EAL6+ Common Criteria certified secure element chip co-developed with Samsung Semiconductors. Private keys are generated and stored entirely within the chip via a true random number generator, with multi-card "smart backup" replacing traditional seed phrases. The hardware supports 14,100+ tokens across 90+ blockchains, and pairs with a companion mobile app rated 4.9 on the App Store and 4.8 on Google Play. Since launch, more than 6,000,000 cards have been sold with zero reported hacks.
The product portfolio comprises Tangem Wallet (cards in 2-pack, 3-pack, family pack, and Pro Kit bundles at $54.90–$180.00), Tangem Ring (a wearable wallet launched in 2024), Tangem Pay (a non-custodial Visa card service launched in 2025 that enables USDC-on-Polygon spending at 150M+ merchants via Apple Pay and Google Pay), and accessory SKUs such as a Napa leather cardholder. Tangem Pay introduces recurring subscription revenue through Basic (free), Plus ($29/month, waivable with $4,500 monthly spending), and Prestige ($999/year) tiers, in addition to third-party transaction fees from integrated buy/swap/stake services and affiliate commissions paid in USDT TRC20.
The company operates a hybrid go-to-market combining product-led growth (direct e-commerce on tangem.com), a global reseller program across 54 countries (including Amazon presence in USA, Canada, and Mexico), community-led growth via a 1M+ member social ecosystem and referral/ambassador programs, and B2B co-branding partnerships with crypto communities such as Tron, Shiba Inu, Kaspa, and ChangeNOW. Tangem ships to 141 countries, maintains compliance infrastructure (KYC via Sumsub, AML monitoring via Elliptic) for its payments product, and is independently audited by Kudelski Security and Riscure. No funding rounds, headcount, or revenue figures are publicly disclosed.
Tangem firmographics
Firmographics- Name
- Tangem
- Legal name
- Tangem AG
- Website
- https://tangem.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tangem AG is a Swiss non-custodial hardware wallet provider offering NFC-based card and ring cold wallets with EAL6+ certified security chips, serving individual crypto holders and blockchain communities across 141 countries via direct, reseller, and co-branding channels.
- Ownership category
- akta.pro rank
Tangem industry classification
Industry- Product category
- Cryptocurrency Hardware Wallets
- NAICS
- Credit Card Issuing (522210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Smart Contract Wallets / Account Abstraction (MPC/AA, social recovery, paymasters) (FSAPACAB)
- akta.pro secondary industry
- Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC)
Keywords
Where Tangem is headquartered
LocationHeadquarters
- HQ city
- Luzern
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Tangem business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Hardware Wallet Sales (Cards & Rings): One-time purchase of Tangem Wallet cards (2-card or 3-card sets) and Tangem Ring (Ring + 2 cards). Hardware is sold at fixed price points with no subscription. Revenue is recognized at point of sale. Additional accessories (napa leather cardholders) sold as optional add-ons.
- Tangem Pay Subscription Tiers: Tangem Pay (a Visa card feature within the Tangem Wallet app) generates subscription revenue through tiered plans: Basic (free), Plus ($29/month or free with $4,500 monthly spending or $65,000 in Yield Mode), and Prestige ($999/year). Revenue is recurring subscription-based.
- Co-Branding & White-Label Orders: Tangem offers co-branding/customization of Tangem Wallet cards for crypto communities and brands (e.g., Tron, Shiba, Kaspa, ChangeNOW). Minimum order quantities apply, with 4–8 week turnaround. Revenue is B2B one-time per order.
- Referral Program Commissions: Affiliates and influencers earn commissions for every successful referral that results in a purchase. Commissions are paid in USDT TRC20 directly to the referrer's Tangem Wallet. Payment is made no earlier than 30 days after purchase delivery to account for cancellations.
- Third-Party Crypto Services (Integrated Providers): The Tangem app integrates third-party providers for buying, selling, swapping, and staking crypto. Tangem earns a share of fees from these integrated services (e.g., exchange rates for swaps, staking yield distribution fees). Tangem notes these are third-party providers and it provides no advice on their use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tangem Card 2.0 - 2 Cards Set |
| Unit Pricing | Pay-as-you-go | Tangem Card 2.0 - 3 Cards Set (Recommended) |
| Unit Pricing | Pay-as-you-go | Family Pack - Two cold wallets (2 cards each) |
| Unit Pricing | Pay-as-you-go | Tangem Ring + 2 Cards |
| Unit Pricing | Pay-as-you-go | Tangem Pro Kit - Everything included |
| Freemium | Monthly | Tangem Pay - Basic (Free) |
| Subscription | Monthly | Tangem Pay - Plus ($29/month) |
| Subscription | Multi-year contract | Tangem Pay - Prestige ($999/year) |
| Unit Pricing | Pay-as-you-go | Napa Leather Cardholder Accessory |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels16 records
Tangem product offering
Product offeringCore offering
Tangem manufactures and sells NFC-enabled hardware cryptocurrency wallets in credit-card and wearable ring form factors, paired with a mobile app for key generation, transaction signing, and portfolio management. The company also offers Tangem Pay, a Visa-branded card that lets users spend their crypto balances, and supports reseller, referral, and co-branding partner programs. All products are designed around a certified secure-element chip and offline key storage for self-custody of digital assets.
Product overview
Tangem offers a portfolio of non-custodial cryptocurrency hardware wallets comprising the Tangem Wallet (card form factor, Tangem Card 2.0), Tangem Ring (wearable ring form factor), and companion Tangem Mobile App. The ecosystem includes Tangem Pay for virtual Visa card spending, plus business programs including Reseller, Referral, and Co-branding services. Products are built around EAL6+ certified secure elements and NFC technology, supporting 14,100+ tokens across 90+ blockchains with no batteries or charging required.
Differentiator
Problem solved
Functional benefit
Brands
- Tangem Wallet: A hardware cold wallet in card form factor for secure cryptocurrency storage, supporting 14,100+ tokens across 90+ blockchains with EAL6+ certified security chip.
- Tangem Ring
- Tangem Pay
Products and services
- Tangem Wallet (card form factor) An NFC-enabled credit-card-form-factor hardware wallet that stores private keys inside a certified secure-element chip and signs transactions when tapped against a smartphone running the Tangem mobile app. Sold individually or in 2-pack/3-pack bundles for seed backup. Targeted at individual crypto holders who want a portable, durable, battery-free alternative to USB hardware wallets.
- Tangem Ring A wearable titanium ring that embeds Tangem's secure-element wallet chip and signs transactions when tapped against the user's smartphone. Targets individual crypto holders who want always-on, body-worn self-custody and an alternative to carrying a card.
- Tangem Pay A Visa-branded payment card linked to a user's Tangem wallet that allows them to spend their crypto balance directly at point of sale, online, or via contactless terminals. Targeted at Tangem wallet users who want to use their crypto holdings for everyday purchases without first off-ramping to a centralized exchange.
- Tangem mobile app Free iOS/Android companion application that pairs with Tangem Wallet cards or the Tangem Ring over NFC to set up wallets, generate and back up keys, manage multiple cryptocurrency accounts, and sign transactions. The app hosts no private keys itself; all signing happens on the secure element of the paired Tangem device.
- Tangem bundle packs and accessories Multi-card bundles (e.g., 2-card and 3-card packs) priced as a single SKU for backup/seed purposes, plus physical accessories such as card holders and lanyards, sold via the direct online store and reseller channel.
Quantifiable outcome
- Zero out of 6,000,000 cards hacked since launch in 2017
- +6 more outcomes
Companies that use Tangem
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
Tangem technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature8 records
Tangem partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Amazon (USA, Canada, Mexico)coreOfficial Tangem storefront on Amazon marketplaces across USA, Canada, and Mexico. Amazon resellers reach millions of crypto-interested shoppers. No minimum order quantities for customers. Tangem provides access to generous reseller discounts and free express delivery.
- The Crypto MerchantcoreAuthorized US reseller based in Daytona Beach, FL. Specializes in cryptocurrency hardware wallets. Part of Tangem's 54-country reseller network.
- ATM Token Financial Inc.coreAuthorized Canadian reseller. Located in Vancouver, BC. Corporate administration. Part of Tangem's North American reseller network.
- The Crypto Wallet StorecoreAuthorized US reseller. Part of Tangem's 54-country reseller network providing direct sales to end consumers.
- ShopiCart (Canada)minorAuthorized Canadian reseller. Specializes in crypto hardware products sold through shopi-cart.com.
- Bitcoin Merch LLC (USA)minorAuthorized US reseller. Sells Tangem products through bitcoinmerch.com.
- EtherbitminorCrypto merchant partner. Part of Tangem's global reseller network.
- Phoenix (Crypto Reseller)minorAuthorized reseller partner. Part of Tangem's 54-country reseller network.
- Coin-XSminorAuthorized reseller partner. Part of Tangem's global reseller network.
- Hardware Wallets AustraliaminorAuthorized Australian reseller. Part of Tangem's 54-country reseller network.
- Tron (TRX Community)coreCo-branded Tangem Wallet produced for the Tron blockchain community. 1,000 custom wallets produced. Marketed to Tron community members. Successful project demonstrating Tangem's ability to create branded hardware wallets for crypto communities.
- Shiba Inu (SHIB Community)coreCo-branded Tangem Wallet produced for the Shiba Inu community. 5,000+ custom wallets produced — the largest co-branding project to date. Strong brand association with a major DeFi community.
- ChangeNOWminorCo-branded Tangem Wallet for the ChangeNOW crypto exchange platform. Provides a secure cold wallet option for ChangeNOW users.
- Kaspa (KAS Community)minorCo-branded Tangem Wallet for the Kaspa blockchain community. Expands Tangem's reach within the Proof-of-Work mining and DeFi community.
- Samsung SemiconductorscoreThe secure element chip inside every Tangem Wallet is developed with Samsung Semiconductors. Provides the certified EAL6+ microchip that generates and stores private keys. This is a critical hardware supply partnership for Tangem's core product.
- Kudelski SecuritycoreIndependent security firm that audited Tangem's firmware. Confirmed no backdoors or vulnerabilities in the firmware. Critical third-party validation of Tangem's security claims.
- RiscurecoreIndependent security lab that reviewed Tangem's firmware. Confirmed authenticity and reliability. Works alongside Kudelski Security in a dual-audit approach.
- Rain (Visa Principal Member)coreRain is the Visa Principal Member that issues the Tangem Pay virtual Visa card. This is the critical banking/financial infrastructure partnership that enables the Tangem Pay card program. Without Rain, Tangem Pay cannot operate.
- Paera LLCcorePaera LLC is the US-based company that operates the Tangem Pay program on behalf of Tangem AG. Provides the card program infrastructure, customer support, KYC handling, and transaction processing. Full legal agreements and regulatory notices at paera.com/tangempay.
- SumsubcoreIdentity verification provider for Tangem Pay KYC procedures. Conducts identity verification on behalf of the issuing partner. Required for all cardholders as a legal compliance requirement.
- EllipticcoreTransaction monitoring provider for Tangem Pay. Provides blockchain analytics and AML compliance monitoring for the card program. Ensures regulatory compliance for the payment service.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Tangem competitors and assessment
Company assessmentDirect peers
- Ledger: Ledger is the leading consumer hardware wallet manufacturer (Nano S Plus, Nano X, Stax), competing head-to-head with Tangem in the same retail self-custody segment with overlapping feature sets (secure element, multi-chain support, companion app).
- Trezor: Trezor (SatoshiLabs) is the original hardware wallet brand, offering Trezor Safe devices that compete directly with Tangem on secure cold storage of cryptocurrencies, with similar open-source positioning and multi-chain support.
- SafePal: SafePal offers hardware wallets, a software wallet, and an integrated crypto Visa card (SafePal Card), making it a direct competitor across both Tangem's hardware line and Tangem Pay's crypto card offering.
- CoolWallet: CoolWallet produces card-form-factor hardware wallets with Bluetooth connectivity — the closest direct competitor to Tangem's NFC card design, targeting the same portable self-custody use case.
- ELLIPAL: ELLIPAL makes air-gapped hardware wallets (Titan series) with companion mobile app, competing with Tangem in the consumer cold-wallet segment with a similar focus on security and multi-chain coverage.
- BitBox: BitBox (by Shift Crypto) is a Swiss-made hardware wallet (BitBox02) with secure-element dual-chip architecture, comparable to Tangem on EAL-grade security, Swiss origin, and multi-chain support.
- Keystone: Keystone (formerly Cobo Vault) makes air-gapped hardware wallets with QR-based transaction signing, targeting the same security-conscious crypto self-custody audience as Tangem with strong multi-chain coverage.
- Ngrave: Ngrave produces high-security hardware wallets (Zero, Graph) with EAL7-certified secure elements, competing with Tangem at the premium end of the cold-wallet market on certified hardware and tamper resistance.
- KeepKey: KeepKey, now under ShapeShift, is a hardware wallet competing in the consumer cold-storage segment alongside Tangem, with overlapping target customers (retail crypto holders seeking offline key storage).
Emerging players
- Wirex: Wirex issues a crypto-backed Visa card and mobile wallet, comparable to Tangem Pay's crypto-spending feature, although Wirex operates as a custodial card program rather than non-custodial like Tangem Pay.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tangem social profiles
Digital presenceTangem compliance and trust
Trust signalCompliance7 records
Tangem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tangem leadership team
Management profileNumber of profiles
Tangem funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tangem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tangem
What does Tangem do?
Tangem manufactures and sells NFC-enabled hardware cryptocurrency wallets in credit-card and wearable ring form factors, paired with a mobile app for key generation, transaction signing, and portfolio management. The company also offers Tangem Pay, a Visa-branded card that lets users spend their crypto balances, and supports reseller, referral, and co-branding partner programs. All products are designed around a certified secure-element chip and offline key storage for self-custody of digital assets.
Is Tangem a public or private company?
Tangem is a private company. It is classified as unknown and is currently operating.
When was Tangem founded?
Tangem was founded in 2017. It employs 101 to 250 people.
Where is Tangem based?
Tangem is headquartered in Luzern, Switzerland, in the Europe region.
How does Tangem make money?
Five revenue lines are on record. Hardware Wallet Sales (Cards & Rings) is the primary driver. The others are tangem Pay Subscription Tiers, co-Branding & White-Label Orders, referral Program Commissions and third-Party Crypto Services (Integrated Providers).
Who are Tangem's main competitors?
Direct peers on record are Ledger, Trezor, SafePal, CoolWallet, ELLIPAL, BitBox, Keystone, Ngrave and KeepKey. Wirex is listed as an emerging player.
Does Tangem have an API?
No public API is recorded for Tangem.
What industry is Tangem in?
Tangem's product category is Cryptocurrency Hardware Wallets. Its primary akta.pro industry code is FSAPACAB, Smart Contract Wallets / Account Abstraction (MPC/AA, social recovery, paymasters), with a secondary code of FSADAIAC, Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid). Its NAICS code is 522210 and its SIC code is 6200.