What mijndomein does

Mijndomein Hosting B.V., trading as Mijndomein, is a Netherlands-based domain registrar and web services provider founded in 2003 in Lelystad and operated as a subsidiary of the impact-driven conglomerate The Sharing Group. The company serves approximately 270,000 Dutch customers and manages more than one million domain registrations across 450+ extensions, anchored by .nl (via registry SIDN), .eu (via EURid) and .com/.net (via Verisign). Beyond registration, Mijndomein runs a vertically integrated stack of web hosting (Webhosting Start/Plus on Plesk, Managed WordPress on NVMe SSD with a proprietary caching layer), privacy-first email (powered by Soverin under GDPR), an AI-driven DIY website builder (Websitemaker), a built-for-WordPress site builder (Extendify/Automattic) and an AI-enabled e-commerce platform (MijnWebshop with Mollie and Stripe payment integrations plus a native bookings module). All infrastructure is operated from redundant EU data centres under ISO/IEC 27001 certification with 99.9%+ uptime guarantees, and the company is a member of the Dutch Cloud Community.

The revenue model is a multi-layered subscription and transaction mix. Recurring streams include domain renewals, webhosting, managed WordPress, email, AI Websitemaker, MijnWebshop tiers and SEO add-ons, mostly billed monthly with a 25% annual discount and three-month free trial promotions. One-time professional-services revenue comes from Maak Mijn Website and Webshop Laten Maken, while transactional revenue is generated through Mijndomein Markt, the secondary domain marketplace on which the company earns commissions on domain transfers. Go-to-market is product-led growth via the mijndomein.nl storefront combined with free expert migration concierge for inbound switchers from TransIP, Hostnet, Versio and others, supplemented by The Sharing Group cross-promotion through the Sharepoints loyalty program. Customer segments are SMB-focused and horizontally segmented across Dutch self-employed, starter entrepreneurs, online retailers and individual consumers, with sub-brands MijnWebshop, Maak Mijn Website and Websitemaker targeting the e-commerce, professional services and DIY personas respectively.

Name

mijndomein

Legal name

Mijndomein Hosting B.V.

Website

https://mijndomein.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Mijndomein is a Netherlands-based domain registrar and web services platform managing 1M+ domains for ~270,000 Dutch SMBs, offering hosting, managed WordPress, AI website building, Soverin-powered email, e-commerce webshops and professional web design as integrated subscriptions.

Ownership category

akta.pro rank

Product category

Domain Registration and Web Hosting

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Blogging & Website Publishing Platforms (MPACAIAB)

akta.pro secondary industry

Self-Publishing & Author Platforms (BPAMAJAF)

Keywords

• Domain registration
• Web hosting services
• Website builder
• Ecommerce platform
• Business email hosting

Headquarters

HQ city

Lelystad

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Domain Name Registrations and Renewals: Domain name registration fees, starting at €0.01 per year for promotional extensions (.nl + .online), with standard renewal pricing. Revenue is recurring on an annual basis, auto-renewed unless cancelled. SIDN fees apply for .nl domains at ~€15/year standard rate.
2. Web Hosting Packages: Monthly or annual subscription for web hosting (Webhosting Start, Webhosting Plus, Managed WordPress). Packages include free email, SSL, and domain connection. First 3 months are free on most packages. Annual plans receive 25% discount.
3. Email Services: Email package powered by Soverin, priced at €6.50/month (billed annually at €49.50/year). First 3 months free. Includes unlimited email addresses, 5GB storage, spam/virus protection, and calendar/address book.
4. Webshop Hosting and Transaction Services: MijnWebshop packages (Start €14/mnd, Plus €26.50/mnd, Pro €39.50/mnd) with per-year billing. Includes payment gateway integration (Mollie, Stripe), shipping calculation, booking features, and AI tools. No separate transaction fees mentioned.
5. Website Building Professional Services: One-time fees for professionally built websites and webshops. Maak Mijn Website from €99 (normally €179), Maak Mijn Webshop from €109 (normally €198), and custom Website Op Maat with quote-based pricing. First-year hosting (Webhosting Plus or MijnWebshop Plus) is included free with these packages.
6. Domain Marketplace Commissions: Mijndomein Markt allows customers to buy and sell existing domain names. Mijndomein takes a commission on overname (takeover) transactions, with transparent fee structure and market rules.
7. SEO Add-ons and Premium Plugins: SEO add-on packages (SEO Start at €3.16/month, SEO Go at €10.17/month, SEO for WordPress at €1/month, SEO for WordPress Premium at €10/month) billed monthly with annual contract auto-renewal.
8. AI Websitemaker Subscription: AI Websitemaker priced at €13/month (monthly billing) or €12/month (annual billing), including unlimited email addresses, AI content generation, and drag-and-drop editing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Mijndomein is a Dutch domain registrar and web hosting provider offering an integrated, AI-assisted platform for individuals and small businesses to register domain names (450+ extensions from €0.01), host websites and email (Soverin-powered), build sites with the AI Websitemaker, run Managed WordPress, and operate online stores via MijnWebshop. Complementary offerings include professional website-building services, SEO add-ons, free migration, and the Mijndomein Markt domain marketplace.

Product overview

Mijndomein is a Dutch domain registrar and web services provider offering a comprehensive one-stop-shop platform for individuals and businesses to establish and manage their online presence. The core product portfolio centers on domain name registration (450+ extensions, starting at €0.01) complemented by a layered ecosystem of hosting, email, website building, and e-commerce products. The main product categories include: (1) Domain Registration — the foundational service with extensions from .nl to Web3 domains; (2) Email — powered by Soverin, providing unlimited business email addresses with European hosting and full privacy; (3) Webhosting — Netherlands-based hosting with unlimited bandwidth, SSL, and Plesk management; (4) Websitemaker AI — an AI-powered DIY website builder for non-technical users; (5) WordPress Hosting — managed WordPress with unique Site Builder and AI tools; (6) MijnWebshop — full e-commerce platform with AI content generation, booking features, and payment integrations (Mollie, Stripe); (7) Professional Services — including Maak Mijn Website and Webshop Laten Maken for custom-built sites and shops; (8) Add-ons — SEO tools, Online Visitekaart (digital business card), domain marketplace, and transfer services. Products are designed to grow together with customers, from basic domain-only registration to full hosting, professional design services, and AI-powered e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• MijnWebshop: E-commerce platform for building online stores with drag-and-drop builder, AI tools, and integrated payment solutions.
• Maak Mijn Website
• Websitemaker
• Soverin

Products and services

• Domeinnaam (Domain Registration) Domain name registration service offering over 450 TLDs (.nl, .com, .eu, .online, .store, etc.) starting at €0.01 for the first year, including domain transfer, pre-registration for city/regional domains, and Web3 domain bundles. Targets Dutch individuals, SMBs, and entrepreneurs establishing an online identity.
• E-mailpakket (Email Package) Business email service with unlimited email addresses, 5GB storage, spam and virus protection, calendar, and address book, powered by Soverin with European hosting and full privacy (no tracking or ads). First 3 months free with monthly billing.
• Webhosting (Start, Plus) Netherlands-based web hosting with unlimited bandwidth, free SSL, free email, and 99.9%+ uptime. Includes Plesk management panel, databases, cronjobs, NVMe SSD storage, proprietary caching for fast load times, and automatic backups. Packages range from 100GB to unlimited storage.
• Managed WordPress Hosting Managed WordPress hosting with automatic updates, backups, and security; includes the WordPress Toolkit for management and the WordPress Site Builder for AI-assisted site creation. Targeted at users wanting a WordPress-based site without operational overhead.
• AI Websitemaker DIY website building tool powered by AI that generates a complete, mobile-, tablet-, and desktop-optimized website in approximately 5 minutes with no coding. Includes drag-and-drop editor, templates, AI writing tools, and SSL. Designed for users without technical knowledge.
• MijnWebshop (Start, Plus, Pro) Full e-commerce platform with AI-powered product description and layout generation, booking and appointment scheduling, payment integrations (Mollie, Stripe), shipping calculation, and support for digital, physical, and subscription products. Scales from 25 variants (Start) to 20,000 products (Pro).
• Maak Mijn Website (Professional Website Build Service) Done-for-you website service where Mijndomein designers build a 5-page WordPress site in 2 business days, including personal branding, SEO optimization, and free Webhosting Plus for the first year. Starting at €99 (normally €179), with a 14-day money-back guarantee.
• Maak Mijn Webshop (Professional Webshop Build Service) Done-for-you webshop service where Mijndomein experts build a webshop in 4 business days, including 10 products, payment system (Mollie/Stripe), shipping options, and free first-year MijnWebshop Plus hosting. Starting at €109 (normally €198).
• Verhuisservice (Free Migration Service) Free migration service where Mijndomein specialists handle the transfer of domains, websites, email, and WordPress installations from competitors. Includes a free .nl domain transfer and personalized migration support to lower switching barriers.
• Mijndomein Markt (Domain Marketplace) Online marketplace where customers can list existing domain names for sale or purchase domains already registered by others. Mijndomein takes a commission on takeover (overname) transactions, with transparent fees and category-organized listings.
• Gratis WordPress Free entry-level WordPress package for beginners, including automated WordPress installation, a free .co.nl domain, and AI tools. Limited to 15 pages, 50 posts, 10 plugins, and 250MB storage; not indexed by Google. Designed as a low-friction gateway to paid Managed WordPress.

Quantifiable outcome

• 99.9%+ uptime guaranteed through redundant infrastructure and 24/7 monitoring
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SoverincoreTechnology or IntegrationMijndomein partners with Soverin as the exclusive email platform provider powering its email packages. Soverin is described as 'Security First' and provides encrypted, privacy-first email hosting within Europe, complying with GDPR and ISO 27001. The partnership provides customers with unlimited email addresses, 5GB storage, spam/virus protection, and full privacy without tracking or ads.
• SIDN (Stichting Internet Domeinregistratie Nederland)coreTechnology or IntegrationSIDN is the registry for .nl domain names. Mijndomein acts as an accredited registrar, forwarding domain registration applications to SIDN, which makes final decisions on domain name allocation. SIDN requires accurate personal data for each .nl registration, which Mijndomein passes through as part of the registration process.
• PleskcoreTechnology or IntegrationPlesk is the website management environment used across Mijndomein's hosting platforms, providing customers with an intuitive control panel for file uploads, database management, DNS settings, and WordPress Toolkit access. Available on Webhosting Start, Plus, and Managed WordPress packages.
• Mollie and StripecoreTechnology or IntegrationMijnWebshop integrates Mollie and Stripe payment gateways, enabling all common payment methods (iDeal, Klarna, PayPal, Apple Pay, credit cards) for Dutch and international webshop transactions.
• The Sharing GroupcoreStrategic or Co-development PartnerMijndomein is a subsidiary of The Sharing Group, an impact-driven network organization accelerating societal transitions in Online, Energy, and Mobility. The Sharing Group includes sister companies Hegg Energy, EnergyZero (Energy), MyWheels, and Drop Mobility (Mobility). Mijndomein participates in the Sharepoints loyalty program where customers earn points convertible to Good Shares in The Sharing Group.
• KIWAcoreOthersMijndomein holds ISO/IEC 27001 certification awarded by KIWA, demonstrating compliance with the international standard for information security management. KIWA is an independent certification body.
• Dutch Cloud CommunityminorOthersMijndomein is a member of the Dutch Cloud Community, an industry association for Dutch cloud and hosting providers, providing networking, standards, and industry representation.
• EURidcoreTechnology or IntegrationEURid is the registry operator for .eu domain names. Mijndomein acts as an accredited registrar for .eu domains, processing registrations through EURid's system.
• VerisigncoreTechnology or IntegrationVerisign manages the .com and .net TLD registries. Mijndomein processes .com domain registrations through Verisign's registry as an accredited registrar.
• Contrast DigitalminorOthersContrast Digital conducted research on the impact of .store domain extensions on e-commerce metrics, finding 87% increase in website traffic, 2x higher search visibility, and 12% lower CPA compared to other domain extensions. Mijndomein cites this research to promote .store domain registrations.
• Extendify (Automattic)coreTechnology or IntegrationExtendify is integrated into Mijndomein's Managed WordPress hosting as the WordPress Site Builder, enabling branch-specific site creation in 60 seconds with AI assistance, pattern libraries, and AI writing tools. Extendify is owned by Automattic (parent of WordPress.com).

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• One.com: European hosting and domain provider with strong presence in the Netherlands, offering shared hosting, website builder, email, and WordPress. Comparable SMB-focused European footprint.
• GoDaddy: Global incumbent in domain registration and hosting with full website builder and email suite. Operates in the Netherlands as a broad competitor across every product category Mijndomein offers.
• Strato: European hosting provider owned by Deutsche Telekom, with substantial Dutch market share in domains, hosting, and website builders. Broad incumbent with overlapping SMB offerings.
• SiteGround: International managed hosting provider with strong WordPress hosting presence and SMB targeting. Comparable in managed hosting infrastructure and AI-enhanced site-building tools.

Direct peers

• Yourhosting: Dutch hosting provider with shared hosting, WordPress, domains, and website builder offerings targeting SMBs. Directly comparable product set and customer profile.
• Versio: Dutch hosting and domain registrar offering shared hosting, reseller hosting, VPS, and SSL. Operates in the same Dutch SMB segment with comparable pricing structure and acquisition tactics.
• TransIP: Largest Dutch domain registrar and hosting provider, offering VPS, shared hosting, domains, and WordPress hosting. Closest direct competitor in the Netherlands with overlapping SMB and prosumer target market.
• Hostnet: Dutch hosting and domain provider serving SMBs and individuals with shared hosting, WordPress, and website builder offerings. Direct overlap with Mijndomein's core customer base and product mix.
• Antagonist: Dutch hosting company focused on managed WordPress, hosting, and domains for SMBs and developers. Comparable Dutch market position with shared hosting and WordPress emphasis.

Emerging players

• Wix: Global AI-powered website builder with hosting and ecommerce, increasingly overlapping with Mijndomein's AI Websitemaker and MijnWebshop products. Adjacent competitor for SMB digital presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mijndomein
• YouTubeyoutube.com/channel/UCLNt-IIT6rq174FaLnRuTgQ
• Facebookfacebook.com/mijndomein
• LinkedInlinkedin.com/company/mijndomein/mycompany/verification
• Instagraminstagram.com/mijndomein/?__coig_restricted=1

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mijndomein