Work 'n Gear
Work 'N Gear is a specialty retailer selling work boots, workwear, and healthcare scrubs to trade professionals through six Mid-Atlantic and New England stores and a Shopify e-commerce platform, carrying 50+ brands including Carhartt, Timberland PRO, and Dickies.
- Company typePrivate
- Founded1992
- HeadquartersWeymouth, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Work 'n Gear does
Work 'N Gear (legal entity WNG Retail LLC) is a specialty retailer of work boots, workwear, and healthcare scrubs serving trade professionals across the United States, with a concentrated footprint in the Mid-Atlantic and New England. The company operates six physical retail locations across New York, New Jersey, Massachusetts, and Pennsylvania, supplemented by a Shopify-based e-commerce storefront (workngear.com) that supports ship-to-home and store pickup. The merchandising strategy is a curated multi-brand assortment of 50+ premium workwear and footwear labels — including Carhartt, Timberland PRO, Dickies, Wolverine, KEEN Utility, Helly Hansen, Carolina, and FXD — augmented by a private-label hi-vis line called Work Force. Product categories are organized by trade vertical (construction, healthcare, warehouse, food service, landscaping, public works, electrician, plumbing, and HVAC) and by safety feature (steel toe, composite toe, waterproof, electrical hazard, ANSI hi-vis), enabling fit-driven recommendations and safety-compliance purchasing.
The business operates a straightforward unit-pricing retail model with no subscriptions or membership fees. Price points range from approximately $4.99 for boot laces to over $270 for premium logger boots, with scrubs priced $10-$36 and outerwear $44-$170; a $75 free-shipping threshold applies to online orders. The primary customer segments are construction workers, healthcare professionals, and warehouse/industrial workers, with secondary segments across landscaping, food service, mechanics, public works, electricians, and plumbers. The in-store fitting experience for safety footwear is a key differentiator versus pure e-commerce competitors.
In October 2025, Work 'N Gear filed for Chapter 11 bankruptcy and obtained debtor-in-possession financing from Black Feather Capital, LLC to support restructuring. In April 2026, a family office-backed operator acquired the company's assets, fully repaid the prior UK-based DIP lender (Baaj Capital), and announced plans to relaunch with up to ten retail locations across the Mid-Atlantic and New England alongside a renewed focus on e-commerce and B2B sales. Headcount is reported at 251-500 employees, and the company remains privately held under the WNG Retail LLC structure.
Work 'n Gear firmographics
Firmographics- Name
- Work 'n Gear
- Legal name
- WNG Retail LLC
- Website
- https://workngear.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Work 'N Gear is a specialty retailer selling work boots, workwear, and healthcare scrubs to trade professionals through six Mid-Atlantic and New England stores and a Shopify e-commerce platform, carrying 50+ brands including Carhartt, Timberland PRO, and Dickies.
- Ownership category
- akta.pro rank
Work 'n Gear industry classification
Industry- Product category
- Workwear & Safety Footwear Retail
- NAICS
- Shoe Retailers (4582)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Uniforms & Workwear Specialty Department Stores (CRAGAGAH)
- akta.pro secondary industry
- Work, Safety & Occupational Footwear Retail (CRAAADAD)
Keywords
Where Work 'n Gear is headquartered
LocationHeadquarters
- HQ city
- Weymouth
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Work 'n Gear business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Store Sales: Physical retail store sales of work boots, footwear, workwear, and healthcare apparel across 6 store locations in New York, New Jersey, Massachusetts, and Pennsylvania.
- E-commerce Sales: Online product sales through the company's e-commerce platform, shipping products directly to customers across the US.
- B2B Sales: Business-to-business sales channel, identified as a growth focus area alongside e-commerce following the company's restructuring and bankruptcy proceedings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Work 'n Gear product offering
Product offeringCore offering
Work 'N Gear is a specialty retailer that sells work footwear (boots, shoes, clogs with steel/composite/soft toe, waterproof, and electrical hazard options), workwear and apparel (shirts, pants, outerwear, rainwear, bibs, hi-vis), and medical scrubs to trade professionals. Products are sourced from 50+ leading brands such as Carhartt, Timberland PRO, Dickies, Wolverine, KEEN Utility, Cherokee, Helly Hansen, Carolina, and FXD, and are sold through 6 company-owned retail stores in the Mid-Atlantic and New England plus the workngear.com e-commerce site.
Product overview
Work 'N Gear operates as a brick-and-mortar and e-commerce retailer specializing in work footwear, workwear, and healthcare apparel for trade professionals. The company offers a curated portfolio organized around three core product lines: work footwear (boots, shoes, clogs), workwear/apparel (shirts, pants, outerwear, hi-vis gear), and medical scrubs. Products are distributed through 6 retail locations across the Mid-Atlantic and New England regions, plus an e-commerce platform supporting store pickup and home delivery. The assortment features 50+ national brands including Carhartt, Timberland PRO, Dickies, Wolverine, KEEN Utility, and Cherokee, alongside private-label Work Force hi-vis products. The company positions itself as a specialty retailer serving construction, manufacturing, healthcare, food service, landscaping, and public safety workers, offering fit assistance and product selection expertise unavailable at general retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Work Footwear
- Workwear and Apparel Job-site appropriate clothing for men and women, including work shirts, T-shirts, work pants, jeans, shorts, outerwear, coats, jackets, sweaters, bibs, overalls, and rainwear. Sourced from brands such as Carhartt, Dickies, Helly Hansen, and FXD.
- Medical Scrubs Healthcare apparel including scrub tops, scrub pants, joggers, and underscrubs for medical professionals, in multiple styles and fits. Sourced from brands such as Cherokee, Grey's Anatomy by Barco, and Dickies (EDS Essentials).
- Hi-Vis and Safety Gear High-visibility safety apparel meeting ANSI/ISEA standards, including vests, shirts, hoodies, and jackets in Class 2 and Class 3 ratings, as well as the private-label Work Force brand of safety vests, rain jackets, and reflective sweatshirts.
- Footwear Accessories Boot and shoe care products including boot dryers, insoles, laces, and socks.
- Tools and Supplies Healthcare and jobsite supplies including stethoscopes, blood pressure cuffs, safety glasses, and work lights.
- E-commerce Storefront (workngear.com) Online retail storefront enabling customers to browse and purchase the full workwear, footwear, scrubs, and safety gear assortment, with options for home delivery and in-store pickup at any of the 6 retail locations.
- B2B Sales Channel Business-to-business sales channel for outfitting crews and organizations with workwear, footwear, and healthcare apparel, positioned as a growth focus alongside e-commerce post-restructuring.
Companies that use Work 'n Gear
Customer profileSegments9 records
Ideal customer profiles2 records
Work 'n Gear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Work 'n Gear partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- CarharttcoreOne of the flagship brands carried in-store with the broadest selection including jackets, hoodies, pants, shirts, and work boots. One of the best-selling brands at Work 'N Gear.
- Timberland PROcoreFeatured brand for work boots, carrying waterproof, insulated, steel toe, and composite toe options. Prominently featured on homepage and brand pages.
- WolverinecoreWork boot brand carried in-store featuring the Floorhand, I-90, and other lines. Products range from $130 to $200.
- DickiescoreWork pants, shorts, shirts, and scrubs brand. Stocks Dickies work pants in multiple fits and sizes year-round.
- KEEN UtilitycoreWork boot brand featuring Logandale, Lansing, Flint II, and Vista Energy lines. Products include waterproof and safety toe options.
- CherokeecoreHealthcare scrubs brand carried for nurses and healthcare professionals. Stocks WW Revolution, Workwear Professionals, and other scrub lines.
- Grey's Anatomy by BarcominorHealthcare scrubs brand targeting nurses and medical professionals with premium scrub tops and pants.
- Helly HansenminorPremium workwear brand carried for outerwear including the Gale rain jacket and Manchester 2.0 shell jacket.
- CarolinaminorWork boot brand featuring waterproof logger boots and safety toe options ranging from $195 to $210.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Work 'n Gear competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Work 'n Gear social profiles
Digital presenceWork 'n Gear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Work 'n Gear leadership team
Management profileNumber of profiles
Work 'n Gear funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Work 'n Gear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Work 'n Gear
What does Work 'n Gear do?
Work 'N Gear is a specialty retailer that sells work footwear (boots, shoes, clogs with steel/composite/soft toe, waterproof, and electrical hazard options), workwear and apparel (shirts, pants, outerwear, rainwear, bibs, hi-vis), and medical scrubs to trade professionals. Products are sourced from 50+ leading brands such as Carhartt, Timberland PRO, Dickies, Wolverine, KEEN Utility, Cherokee, Helly Hansen, Carolina, and FXD, and are sold through 6 company-owned retail stores in the Mid-Atlantic and New England plus the workngear.com e-commerce site.
Is Work 'n Gear a public or private company?
Work 'n Gear is a private company. It is classified as family owned and is currently operating.
When was Work 'n Gear founded?
Work 'n Gear was founded in 1992. It employs 251 to 500 people.
Where is Work 'n Gear based?
Work 'n Gear is headquartered in Weymouth, United States, in the North America region.
How does Work 'n Gear make money?
Three revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce Sales and B2B Sales.
Does Work 'n Gear have an API?
No public API is recorded for Work 'n Gear.
What industry is Work 'n Gear in?
Work 'n Gear's product category is Workwear & Safety Footwear Retail. Its primary akta.pro industry code is CRAGAGAH, Uniforms & Workwear Specialty Department Stores, with a secondary code of CRAAADAD, Work, Safety & Occupational Footwear Retail. Its NAICS code is 4582 and its SIC code is 5661.