Work 'n Gear

What Work 'n Gear does

Work 'N Gear (legal entity WNG Retail LLC) is a specialty retailer of work boots, workwear, and healthcare scrubs serving trade professionals across the United States, with a concentrated footprint in the Mid-Atlantic and New England. The company operates six physical retail locations across New York, New Jersey, Massachusetts, and Pennsylvania, supplemented by a Shopify-based e-commerce storefront (workngear.com) that supports ship-to-home and store pickup. The merchandising strategy is a curated multi-brand assortment of 50+ premium workwear and footwear labels — including Carhartt, Timberland PRO, Dickies, Wolverine, KEEN Utility, Helly Hansen, Carolina, and FXD — augmented by a private-label hi-vis line called Work Force. Product categories are organized by trade vertical (construction, healthcare, warehouse, food service, landscaping, public works, electrician, plumbing, and HVAC) and by safety feature (steel toe, composite toe, waterproof, electrical hazard, ANSI hi-vis), enabling fit-driven recommendations and safety-compliance purchasing.

The business operates a straightforward unit-pricing retail model with no subscriptions or membership fees. Price points range from approximately $4.99 for boot laces to over $270 for premium logger boots, with scrubs priced $10-$36 and outerwear $44-$170; a $75 free-shipping threshold applies to online orders. The primary customer segments are construction workers, healthcare professionals, and warehouse/industrial workers, with secondary segments across landscaping, food service, mechanics, public works, electricians, and plumbers. The in-store fitting experience for safety footwear is a key differentiator versus pure e-commerce competitors.

In October 2025, Work 'N Gear filed for Chapter 11 bankruptcy and obtained debtor-in-possession financing from Black Feather Capital, LLC to support restructuring. In April 2026, a family office-backed operator acquired the company's assets, fully repaid the prior UK-based DIP lender (Baaj Capital), and announced plans to relaunch with up to ten retail locations across the Mid-Atlantic and New England alongside a renewed focus on e-commerce and B2B sales. Headcount is reported at 251-500 employees, and the company remains privately held under the WNG Retail LLC structure.

Name

Work 'n Gear

Legal name

WNG Retail LLC

Website

https://workngear.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Work 'N Gear is a specialty retailer selling work boots, workwear, and healthcare scrubs to trade professionals through six Mid-Atlantic and New England stores and a Shopify e-commerce platform, carrying 50+ brands including Carhartt, Timberland PRO, and Dickies.

Ownership category

akta.pro rank

Product category

Workwear & Safety Footwear Retail

NAICS

Shoe Retailers (4582)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Uniforms & Workwear Specialty Department Stores (CRAGAGAH)

akta.pro secondary industry

Work, Safety & Occupational Footwear Retail (CRAAADAD)

Keywords

• Workwear retail
• Safety footwear
• Medical scrubs
• Hi-vis apparel
• Work boots

Headquarters

HQ city

Weymouth

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Store Sales: Physical retail store sales of work boots, footwear, workwear, and healthcare apparel across 6 store locations in New York, New Jersey, Massachusetts, and Pennsylvania.
2. E-commerce Sales: Online product sales through the company's e-commerce platform, shipping products directly to customers across the US.
3. B2B Sales: Business-to-business sales channel, identified as a growth focus area alongside e-commerce following the company's restructuring and bankruptcy proceedings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Work 'N Gear is a specialty retailer that sells work footwear (boots, shoes, clogs with steel/composite/soft toe, waterproof, and electrical hazard options), workwear and apparel (shirts, pants, outerwear, rainwear, bibs, hi-vis), and medical scrubs to trade professionals. Products are sourced from 50+ leading brands such as Carhartt, Timberland PRO, Dickies, Wolverine, KEEN Utility, Cherokee, Helly Hansen, Carolina, and FXD, and are sold through 6 company-owned retail stores in the Mid-Atlantic and New England plus the workngear.com e-commerce site.

Product overview

Work 'N Gear operates as a brick-and-mortar and e-commerce retailer specializing in work footwear, workwear, and healthcare apparel for trade professionals. The company offers a curated portfolio organized around three core product lines: work footwear (boots, shoes, clogs), workwear/apparel (shirts, pants, outerwear, hi-vis gear), and medical scrubs. Products are distributed through 6 retail locations across the Mid-Atlantic and New England regions, plus an e-commerce platform supporting store pickup and home delivery. The assortment features 50+ national brands including Carhartt, Timberland PRO, Dickies, Wolverine, KEEN Utility, and Cherokee, alongside private-label Work Force hi-vis products. The company positions itself as a specialty retailer serving construction, manufacturing, healthcare, food service, landscaping, and public safety workers, offering fit assistance and product selection expertise unavailable at general retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Work Footwear
• Workwear and Apparel Job-site appropriate clothing for men and women, including work shirts, T-shirts, work pants, jeans, shorts, outerwear, coats, jackets, sweaters, bibs, overalls, and rainwear. Sourced from brands such as Carhartt, Dickies, Helly Hansen, and FXD.
• Medical Scrubs Healthcare apparel including scrub tops, scrub pants, joggers, and underscrubs for medical professionals, in multiple styles and fits. Sourced from brands such as Cherokee, Grey's Anatomy by Barco, and Dickies (EDS Essentials).
• Hi-Vis and Safety Gear High-visibility safety apparel meeting ANSI/ISEA standards, including vests, shirts, hoodies, and jackets in Class 2 and Class 3 ratings, as well as the private-label Work Force brand of safety vests, rain jackets, and reflective sweatshirts.
• Footwear Accessories Boot and shoe care products including boot dryers, insoles, laces, and socks.
• Tools and Supplies Healthcare and jobsite supplies including stethoscopes, blood pressure cuffs, safety glasses, and work lights.
• E-commerce Storefront (workngear.com) Online retail storefront enabling customers to browse and purchase the full workwear, footwear, scrubs, and safety gear assortment, with options for home delivery and in-store pickup at any of the 6 retail locations.
• B2B Sales Channel Business-to-business sales channel for outfitting crews and organizations with workwear, footwear, and healthcare apparel, positioned as a growth focus alongside e-commerce post-restructuring.

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• CarharttcoreChannel Partner/ Reseller/ DistributorOne of the flagship brands carried in-store with the broadest selection including jackets, hoodies, pants, shirts, and work boots. One of the best-selling brands at Work 'N Gear.
• Timberland PROcoreChannel Partner/ Reseller/ DistributorFeatured brand for work boots, carrying waterproof, insulated, steel toe, and composite toe options. Prominently featured on homepage and brand pages.
• WolverinecoreChannel Partner/ Reseller/ DistributorWork boot brand carried in-store featuring the Floorhand, I-90, and other lines. Products range from $130 to $200.
• DickiescoreChannel Partner/ Reseller/ DistributorWork pants, shorts, shirts, and scrubs brand. Stocks Dickies work pants in multiple fits and sizes year-round.
• KEEN UtilitycoreChannel Partner/ Reseller/ DistributorWork boot brand featuring Logandale, Lansing, Flint II, and Vista Energy lines. Products include waterproof and safety toe options.
• CherokeecoreChannel Partner/ Reseller/ DistributorHealthcare scrubs brand carried for nurses and healthcare professionals. Stocks WW Revolution, Workwear Professionals, and other scrub lines.
• Grey's Anatomy by BarcominorChannel Partner/ Reseller/ DistributorHealthcare scrubs brand targeting nurses and medical professionals with premium scrub tops and pants.
• Helly HansenminorChannel Partner/ Reseller/ DistributorPremium workwear brand carried for outerwear including the Gale rain jacket and Manchester 2.0 shell jacket.
• CarolinaminorChannel Partner/ Reseller/ DistributorWork boot brand featuring waterproof logger boots and safety toe options ranging from $195 to $210.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/workngear
• Facebookfacebook.com/workngear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Work 'n Gear