What Aura Smart Air does

Aura Smart Air (operating as Aura Air) is a privately held air-quality technology company that designs, manufactures, and sells smart air purification systems for commercial, institutional, and residential customers. The company operates a dual corporate structure, with Aura Smart Air INC in the United States and Aura Smart Air LTD in Israel, and sells under the Aura Air brand. Its core product is a connected air purifier built around a four-stage adaptive purification architecture combining a pre-filter, a proprietary HEPA Ray filter, Sterionizer ionization, and UVC LEDs, with onboard sensors that drive automated fan and ionization adjustment. The platform is complemented by the Aura Web Platform, a centralized facility-management SaaS layer for multi-site monitoring, predictive analytics, and integration with building management systems, and by Aura Air Mini, a portable variant of the flagship unit.

The company generates revenue through three primary streams: hardware sales of the purifier units at a $699.99 price point, recurring filter replacement consumables priced between $119 and $399, and enterprise subscriptions to the Aura Web Platform. Go-to-market combines direct e-commerce, US federal procurement via the GSA Advantage contract (GS-03F-134DA), enterprise field sales into commercial real estate, hospitality, healthcare, K-12 education, and government customers, and channel partnerships including Lexington Partners for multifamily residential and Delos Australia for transportation. Named enterprise customers include Hilton, CBRE, Brookfield Properties, Carr Properties, Chase, Coca-Cola, Greystar, Stonehenge, and ComfortDelGro, with the company reporting deployments across 500-plus businesses and thousands of schools. Aura Air holds WELL, LEED, REST, and Fitwel certifications and has undergone clinical validation at Sheba Medical Center. Commercial distribution extends across the US, Canada, Brazil, Australia, India, Israel, the UK, and Singapore.

Name

Aura Smart Air

Legal name

Aura Smart Air

Website

https://auraair.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Aura Smart Air (Aura Air) sells connected multi-stage air purification hardware and the Aura Web Platform facility-management SaaS to commercial real estate, K-12 schools, hospitality, healthcare, government, and transportation customers across eight-plus countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Hardware Sales - Air Purifiers: One-time hardware sales of Aura Air air purification devices at $699.99 per unit. Includes 1-year warranty and 14-day trial period.
2. Consumables - Ray Filter Replacements: Recurring revenue from replacement HEPA Ray filters. Filters should be replaced every 12 months. Prices: $119.00 (1 filter), $215.00 (2 filters), $399.00 (4 filters).
3. Aura Web Platform: Business plans for enterprise facility management through the Aura Web Platform. Pricing not publicly disclosed - requires contacting sales.
4. Government/Institutional Sales: Enterprise sales to government, schools, and healthcare institutions, often funded through federal programs like ESSER funds, American Rescue Plan, and GSA Advantage contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Aura Smart Air (dba Aura Air) designs, manufactures, and sells connected smart air purification hardware that combines a proprietary HEPA Ray filter, Sterionizer ionization, and UVC LED technology into a 4-stage purification system with real-time air quality monitoring. The company sells direct-to-consumer smart purifiers (Aura Air and the portable Aura Air Mini) along with replacement HEPA Ray filters and accessories, and pairs the hardware with the Aura Web Platform — an enterprise SaaS dashboard for centralized multi-device monitoring, API integration with building management systems, and white-label deployment for facility operators.

Product overview

Aura Smart Air offers a unified air quality management solution consisting of the Aura Air smart air purifier as the core product, the Aura Web Platform for centralized multi-device management, and the Aura Air Mini as a portable alternative. The product ecosystem also includes proprietary HEPA Ray Filter replacements and mounting accessories. The Aura Air purifier uses a 4-stage adaptive purification process combining pre-filtration, copper-impregnated HEPA filtration, Sterionizer ionization, and UVC LED disinfection. The Aura Web Platform serves as the management hub providing real-time monitoring, analytics, facility management, and API integration capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Aura Air Smart Air Purifier Wall- or stand-mountable smart air purifier that captures particles, allergens, pathogens, and odors while measuring air quality in real time. Targeted at homes, schools, hospitality spaces, commercial offices, healthcare facilities, and government buildings.
• Aura Air Mini Portable Purifier Compact portable air purifier using the same proprietary Aura Air filtration technology for personal spaces, travel, and small rooms. Aimed at individual consumers seeking portable indoor air quality protection.
• Aura Web Platform Cloud-based facility management platform that aggregates data from deployed Aura Air devices, enabling operators to monitor, control, and analyze indoor air quality across multiple buildings, devices, and users via dashboard and API integrations. Targeted at facility managers, real estate operators, schools, government, healthcare, and hospitality enterprises managing large device fleets.
• HEPA Ray Replacement Filters Proprietary HEPA Ray replacement filters sold individually and in multi-packs for owners of Aura Air purifiers to maintain certified filtration performance against particles, pathogens, allergens, and odors.
• Aura Air Accessories (High Stand and Desk Stand) Physical mounting accessories — including a High Stand for floor placement and a Desk Stand for tabletop placement — that expand deployment options for Aura Air purifiers in homes, offices, classrooms, and other indoor environments.

Quantifiable outcome

• 99.998% effectiveness against Influenza A in 60 minutes (63.69% in 15 minutes, 79.4% in 30 minutes)
• +10 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Delos AustraliacoreChannel Partner/ Reseller/ Distributor · 1 July 2021Delos Australia serves as channel partner for transportation sector, implementing Aura Air in public transit fleets. Pilot conducted with ComfortDelGro Corporation buses achieving 75% reduction in VOC levels and 54% improvement in AQI. Goal to install in 2500 buses.
• Lexington Partners LLCcoreStrategic or Co-development PartnerAura Air partnered with Lexington Partners to outfit The Borden luxury apartment complex with 150 air purification units. The partnership achieved 314% ROI in first year through faster lease-up and $25/month amenity fee revenue. Created a 314% ROI and served as unique selling point in marketing.
• ComfortDelGro Corporation (CDC)coreChannel Partner/ Reseller/ DistributorCDC operates city buses where Aura Air was piloted through Delos Australia partnership. Results showed significant air quality improvements with 75% decrease in VOC levels and 54% improvement in AQI.
• Frost & SullivanminorOthersIndustry analyst firm that awarded Aura Air with Entrepreneurial Company of the Year recognition.
• RealcommminorOthersIndustry conference organization that awarded Aura Air with Best Tech Innovation in Wellness Tech award.
• Innovative Bioanalysis LaboratorycoreTechnology or IntegrationCalifornia-based laboratory conducting clinical trials proving Aura Air's effectiveness. Published separate trial results showing 99.998% effectiveness against Influenza A and 99.997% against RSV.
• Sheba Medical CentercoreStrategic or Co-development PartnerIsraeli hospital where Aura Air conducted clinical testing at general and oncological surgery department. 2019 study found devices removed up to 99.9% of bacteria in the air.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rabbit Air: Design-forward smart air purifier brand with HEPA filtration, app control, and wall-mountable form factors similar to Aura Air's flagship. Targets premium residential and small commercial buyers.
• IQ Air: Premium residential and commercial air purifier brand with HEPA filtration, real-time air quality monitoring, and global distribution. Comparable as a premium-positioned IAQ brand competing for the same enterprise and high-end consumer buyer.
• Austin Air: Medical-grade air purifier brand strong in healthcare, schools, and government — overlapping directly with Aura Air's institutional verticals and clinical-validation messaging.
• Molekule: Smart air purifier company with patented PECO photoelectrochemical oxidation technology, real-time monitoring, and app/voice integrations. Closely mirrors Aura Air's smart-purifier-plus-platform positioning and premium pricing strategy.

Broad incumbents

• Dyson: Global premium consumer appliance brand with a major air purifier line (Purifier Cool/Heat/Humidify), app connectivity, and strong design-led brand equity. Competes head-to-head at the consumer end of Aura Air's TAM with much larger marketing and retail muscle.
• Sharp: Plasmacluster ionizer-based air purifiers and integrated IAQ products across consumer and B2B. Closest direct comparable to Aura Air's Sterionizer-based ionization approach.
• Blueair (Unilever): Established premium air purifier brand with HEPASilent technology and growing commercial presence. Overlaps directly with Aura Air's residential and SMB use cases and competes for the same enterprise amenity positioning.
• Coway: Major Asian air purifier and home appliance brand with strong recurring filter subscription model, competing with Aura Air on the consumable-revenue economics side.
• Honeywell: Diversified industrial conglomerate with a sizable air purifier portfolio across consumer, commercial, and HVAC-integrated IAQ. Competes across price tiers and via integrated building systems where Aura Air sells as a standalone device.

Emerging players

• Kaiterra: IAQ sensor and monitoring specialist (Laser Egg, Sensedge) used in commercial buildings and smart home deployments. Comparable as the data/monitoring layer that competes with or complements Aura Air's sensor stack and Aura Web Platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/auraair_io
• Facebookfacebook.com/auraair.io
• LinkedInlinkedin.com/company/auraair
• Instagraminstagram.com/auraair.io

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aura Smart Air