What MYStartup does

MYStartup is a Malaysian government-backed web portal that operates as a single-window national directory for the country's startup ecosystem. Founded in 2021 and headquartered in Kuala Lumpur with 51-100 employees, the platform is an initiative of the Ministry of Science, Technology and Innovation (MOSTI) and is powered by Cradle Fund Sdn Bhd as the implementing entity. It serves four primary user segments — startup founders, investors (angels, VCs, corporates), tech talents, and government agencies — through role-based interfaces that aggregate access to funding opportunities, accelerator programs, jobs, talent profiles, and community features. The platform supports English and Bahasa Malaysia and is distributed at mystartup.gov.my.

The product surface spans integrated modules including a Government Funding Directory, an Investor Hub (tax incentives, investor guidelines, curated investor lists), a Startup Jobs Portal, a Tech Talent Community with API Hub, a Business Directory, and an ecosystem analytics suite covering mapping, startup distribution, and tech talent analytics. Underpinning the platform are structured programs such as the MYStartup Accelerator suite (Accelerator, Pre-Accelerator, Bootcamp), VentureX for technology matching and market access, MYHackathon as a national hackathon initiative, and a Global Expansion program. An AI-powered chatbot, MYStartup AI, assists founders in discovering funding options based on startup stage. Onboarding is supported via Google and LinkedIn single sign-on.

MYStartup operates on a freemium model with the platform currently free to use and accessible to all personas. Revenue generation is not the primary objective; as a government initiative under MOSTI, with Cradle Fund Sdn Bhd as the operating entity, the platform is funded through public-sector allocations. The go-to-market motion is community-led, relying on direct-to-user web distribution supplemented by social channels (Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube). No commercial revenue is disclosed, and the platform's mandate is ecosystem orchestration rather than monetization.

Name

MYStartup

Legal name

MYStartup

Website

https://mystartup.gov.my

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

MYStartup is Malaysia's government-backed national startup ecosystem directory, operated by Cradle Fund Sdn Bhd under MOSTI, connecting founders, investors, tech talents, and government agencies through a free web platform offering funding directories, accelerator programs, jobs, and analytics.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Access: The platform is currently free to use and accessible by everyone. Revenue generation is not the primary objective as MYStartup is a government initiative under Cradle Fund Sdn Bhd, Ministry of Science, Technology and Innovation (MOSTI), designed to support Malaysia's startup ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MYStartup is a free, government-backed single-window web platform that serves as Malaysia's centralized startup ecosystem directory. It connects founders, investors, tech talents, and government agencies by aggregating government and private funding directories, accelerator and pre-accelerator programmes, jobs, API discovery, and ecosystem analytics into one role-based portal. Complementary offerings include accelerator programmes (Accelerator, Pre-Accelerator, Bootcamp, VentureX), a national hackathon (MYHackathon), and a Global Expansion Program for cross-border scaling.

Product overview

MYStartup is a single-window platform serving as Malaysia's comprehensive startup ecosystem directory. The platform operates as a multi-stakeholder hub connecting founders, investors, tech talents, and government agencies through integrated modules including the Government Funding Directory, Investor Hub, Startup Jobs Portal, Tech Talent Community, and API Hub. Supporting programs include MYStartup Accelerator (scaling beyond borders), MYStartup Pre-Accelerator (idea validation), MYStartup Bootcamp (mindset building), and MYStartup VentureX (technology matching). The platform also provides ecosystem analytics including mapping, distribution tracking, and talent analytics, along with an AI-powered funding recommendation chatbot.

Differentiator

Problem solved

Functional benefit

Products and services

• MYStartup Platform Malaysia's centralized startup ecosystem directory and single window web platform connecting founders, investors, tech talents, and government agencies, providing free access to funding directories, programmes, jobs, APIs, and ecosystem analytics.
• MYStartup Accelerator Acceleration programme for Malaysian startups focused on scaling beyond borders through mentorship, funding access, and ecosystem support.
• MYStartup Pre-Accelerator Pre-acceleration programme aimed at building and validating startup ideas for early-stage Malaysian entrepreneurs.
• MYStartup Bootcamp Intensive bootcamp programme designed to develop entrepreneurial mindset and capabilities for aspiring and early-stage startup founders.
• MYStartup VentureX Technology matching and market access programme that helps Malaysian startups connect with the right technology partners and expand into new markets.
• MYHackathon National hackathon initiative focused on developing digital government solutions and fostering innovation across Malaysia's startup ecosystem.
• Global Expansion Program Programme supporting Malaysian startups in expanding globally beyond Malaysia to scale their operations internationally.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Partnerships

Three partnerships are on record, tiered core.

• Cradle Fund Sdn BhdcoreStrategic or Co-development PartnerCradle Fund Sdn Bhd powers the MYStartup platform as the operating entity. It is an initiative under the Ministry of Science, Technology and Innovation (MOSTI) and serves as the primary administrator for Malaysia's startup ecosystem directory. Cradle provides funding programmes including the Angel Tax Incentive and manages various ecosystem development initiatives.
• Ministry of Science, Technology and Innovation (MOSTI)coreStrategic or Co-development PartnerMOSTI is the parent ministry behind the MYStartup initiative. The platform is an official government initiative to centralize and support Malaysia's startup ecosystem under the ministry's digital economy agenda.
• Jelawang CapitalcoreStrategic or Co-development PartnerJelawang Capital manages Malaysia's Fund-Of-Fund programme and supports the venture capital ecosystem. They partner with MYStartup to connect fund managers and provide ecosystem programmes including the Emerging Fund Managers' Programme (EMP).

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Crunchbase: Global startup and investor database providing company profiles, funding rounds, and ecosystem intelligence. Comparable to MYStartup's Investor Hub, Government Funding Directory, and Startup List features, though Crunchbase is a commercial SaaS platform operating worldwide.
• Plug and Play Tech Center: Global accelerator and venture platform running corporate innovation, accelerator, and venture programmes. Comparable to MYStartup Accelerator, Pre-Accelerator, Bootcamp, and VentureX programmes in terms of programme structure and corporate-startup matching.
• AngelList Talent: Global startup-focused job platform and venture ecosystem connecting tech talent with startups. Comparable to MYStartup's Startup Jobs Portal and Tech Talent Community features, though AngelList operates as a venture-backed commercial platform.

Emerging players

• F6S: Global startup community platform connecting founders with accelerators, programmes, and investors. Comparable to MYStartup's Programmes directory, Accelerator listings, and founder community features, though F6S operates commercially and worldwide.

Direct peers

• Startup Genome: Global startup ecosystem research and policy advisory organisation producing the Global Startup Ecosystem Report (GSER). MYStartup publishes GSER 2025 insights and Ecosystem Mapping analytics, indicating direct methodological and competitive overlap.
• StartupBlink: Global startup ecosystem map and rankings platform covering cities, countries, and industries. Directly comparable to MYStartup's Ecosystem Mapping and Startup Distribution Analytics features, both producing data-driven ecosystem intelligence.
• Tech in Asia: Asia's largest startup media and ecosystem platform covering founders, investors, jobs, and events across Southeast Asia. Directly comparable to MYStartup as a multi-stakeholder ecosystem hub, though Tech in Asia operates regionally and as a private media company rather than a government initiative.

Regional players

• DealStreetAsia: Asia-focused startup deals, funding, and private equity intelligence platform. Comparable to MYStartup's funding directory and investor hub features, though DealStreetAsia is a private media company covering all of Southeast Asia rather than a single-country government platform.
• e27 (TechNode Global): Southeast Asia startup media, community, and events platform (now part of TechNode Global). Comparable to MYStartup's content marketing, ecosystem insights, and events coverage functions across the ASEAN region.

Others

• Cradle Fund Sdn Bhd: MYStartup's parent operating entity and Malaysia's primary startup funding agency managing Angel Tax Incentive and grant programmes. Included as a peer because Cradle is the implementing body that owns and operates MYStartup, making it the most structurally comparable entity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/themystartup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments34 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYStartup