MoonClerk
MoonClerk is a bootstrapped, Stripe-based payment platform enabling small businesses and solopreneurs to accept recurring subscriptions and one-time payments without coding, serving 5,000+ paying customers across 70+ countries from Greenville, SC.
- Company typePrivate
- Founded2013
- HeadquartersGreenville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MoonClerk does
MoonClerk is a cloud-based payment processing platform that enables small businesses, solopreneurs, coaches, and membership-based organizations to accept both recurring subscriptions and one-time payments without coding or contracts. Founded in February 2013 in Greenville, South Carolina by Dodd Caldwell (CEO) and Ryan Wood (CTO), the company has bootstrapped to over 5,000 paying customers while remaining privately held with 1-10 employees and no external funding rounds.
The platform is architected as a Stripe Partner Application, with all card processing, PCI-DSS Level 1 compliance, SCA PSD2 compliance, and GDPR adherence handled through Stripe's payment infrastructure. Core features include embeddable customizable checkout forms, automated administrative billing workflows, flexible billing controls (custom frequencies, charge days, trials, coupons), and a proprietary Revenue Recapture feature that preemptively prevents card declines and auto-updates failed payment methods. Optional paid extensions include Digital Delivery ($18/month add-on for selling digital products, streaming video, and live webinars) and MoonClerk Pro for Mailchimp newsletter integration, alongside a free Crowdfunding extension.
Revenue is generated primarily through tiered monthly subscriptions ranging from $18 to $550 per month based on payment volume processed, with no per-transaction fees charged by MoonClerk. The go-to-market motion is product-led growth via self-serve signup at app.moonclerk.com (no credit card required for exploration), supplemented by a 30% recurring affiliate program powered by Rewardful. The platform operates globally wherever Stripe is available (70+ countries) and holds PCI-DSS Service Provider Level 1, GDPR, EU-U.S. Data Privacy Framework, and SCA PSD2 certifications.
MoonClerk firmographics
Firmographics- Name
- MoonClerk
- Legal name
- MoonClerk LLC
- Website
- https://moonclerk.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MoonClerk is a bootstrapped, Stripe-based payment platform enabling small businesses and solopreneurs to accept recurring subscriptions and one-time payments without coding, serving 5,000+ paying customers across 70+ countries from Greenville, SC.
- Ownership category
- akta.pro rank
MoonClerk industry classification
Industry- Product category
- Online Payment Processing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
- akta.pro secondary industries
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
Keywords
Where MoonClerk is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MoonClerk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Subscription - Core Platform: Monthly subscription fees based on payment volume processed, ranging from $18/month minimum to $550/month at highest tier. No per-transaction fees. Fees auto-adjust based on monthly volume. Minimum $18/month once account is activated.
- Extensions - Digital Delivery: Optional $18/month add-on for selling digital products including uploads, streaming video, and live webinars.
- Extensions - Crowdfunding: Free crowdfunding campaign extension allowing unlimited campaigns with goal amounts and end-dates.
- Affiliate Commission: 30% recurring commission on referred paying customers in perpetuity. For example, $75/month tier customer generates $22.50/month commission.
- Stripe Transaction Fees: Stripe charges per-transaction fees separate from MoonClerk's monthly fee. MoonClerk does not charge per-transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Volume Tier 1: $0-$2,000 monthly volume |
| Subscription | Monthly | Volume Tier 2: $2,000-$4,000 monthly volume |
| Subscription | Monthly | Volume Tier 3: $4,000-$7,500 monthly volume |
| Subscription | Monthly | Volume Tier 4: $7,500-$12,500 monthly volume |
| Subscription | Monthly | Volume Tier 5: $12,500-$20,000 monthly volume |
| Subscription | Monthly | Volume Tier 6: $20,000-$30,000 monthly volume |
| Subscription | Monthly | Volume Tier 7: $30,000-$45,000 monthly volume |
| Subscription | Monthly | Volume Tier 8: $45,000-$65,000 monthly volume |
| Subscription | Monthly | Volume Tier 9: $65,000-$100,000 monthly volume |
| Subscription | Monthly | Volume Tier 10: $100,000-$150,000 monthly volume |
| Subscription | Monthly | Digital Delivery Extension |
| Freemium | Monthly | Crowdfunding Extension |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
MoonClerk product offering
Product offeringCore offering
MoonClerk is a cloud-based recurring and one-time payment processing platform that enables small businesses, freelancers, and membership organizations to accept payments online without coding. The platform provides customizable embeddable checkout forms, automated billing management with flexible schedules and coupons, a proprietary Revenue Recapture feature that auto-updates failed payment methods, and a back-office dashboard. It is built natively on Stripe's payment infrastructure and charges a volume-based monthly subscription fee with no per-transaction fees.
Product overview
MoonClerk is a unified online payment platform enabling businesses to accept recurring subscriptions and one-time payments. The core product centers on customizable checkouts, automated billing management, revenue recapture for failed transactions, and a back-office dashboard. The platform operates on a tiered pricing model (starting at $18/month) based on transaction volume. Optional paid extensions include Digital Delivery ($18/month) for selling digital products, and MoonClerk Pro for Mailchimp for newsletter integration. A free Crowdfunding extension allows running unlimited campaigns. The platform integrates with Stripe for payment processing and supports thousands of automation integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- MoonClerk Online Payment Platform Cloud-based recurring and one-time payment processing platform that enables small businesses, freelancers, coaches, consultants, coworking spaces, and digital creators to accept payments online without coding. Built natively on Stripe, the platform provides customizable embeddable checkouts, automated billing with flexible schedules/trials/coupons, a proprietary Revenue Recapture feature for failed payments, a back-office dashboard, PCI-DSS Level 1 security, GDPR and PSD2/SCA compliance, and thousands of automation integrations.
- MoonClerk Digital Delivery Optional paid add-on extension that enables merchants to sell access to digital products including uploaded content, streaming video, and live webinars. Priced at $18/month and layered on top of the core MoonClerk platform.
- MoonClerk Crowdfunding Free extension that lets merchants run unlimited crowdfunding campaigns with customizable goal amounts and end-dates, including public progress tracking. Available at no additional cost alongside the core platform.
- MoonClerk Pro for Mailchimp Paid newsletter extension that automatically sends and syncs payer name, email address, recurring plan status, and additional subscriber data to Mailchimp, enabling creators to monetize paid newsletters on top of MoonClerk's recurring billing.
Quantifiable outcome
- 95% more efficient billing and payment collection
- +6 more outcomes
Companies that use MoonClerk
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
MoonClerk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
MoonClerk partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe is the payment processor powering all MoonClerk transactions. MoonClerk is a Stripe Partner Application using the Stripe API. All credit/debit card processing, including SCA compliance for European cards and PCI-DSS compliance, is handled through Stripe. Customers must have an active Stripe account to accept live payments. Stripe charges separate per-transaction fees. MoonClerk does not see full card information during submission.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
MoonClerk competitors and assessment
Company assessmentEmerging players
- FreshBooks: Cloud accounting and invoicing platform with recurring billing features for freelancers and small businesses. Overlaps with MoonClerk on SMB invoicing/recurring payments but extends into broader accounting workflows.
- Wave: Free invoicing and accounting platform with recurring billing for very small businesses. Targets the same solopreneur / micro-SMB segment as MoonClerk's lower tiers, with overlapping value proposition on simple, low-cost payment acceptance.
Others
- Zapier: Workflow automation platform that MoonClerk leverages for 'thousands of integrations' per its marketing. Functionally an enabling partner rather than a competitor, but materially extends MoonClerk's reach into SMB tool stacks.
- Rewardful: Affiliate program management platform used by SaaS companies. Listed here because Rewardful powers MoonClerk's affiliate program and represents the closest ecosystem/integration relationship in the company's stack.
Broad incumbents
- PayPal Subscriptions: PayPal's recurring billing / subscription product aimed at SMBs accepting online payments. Directly comparable functionality and customer profile, with much greater brand recognition and payment-method coverage.
- Stripe Billing: Stripe's native recurring billing product. Same target use case (SMB recurring payments) but bundled into Stripe's full payments platform — MoonClerk's most direct competitive and existential threat as its underlying infrastructure provider.
- Square Subscriptions: Square's recurring billing product bundled with its POS and payments ecosystem. Competes for the same SMB customer (coaching, fitness, memberships) that MoonClerk serves, but offers a wider commerce stack.
Direct peers
- Recurly: Subscription management and recurring billing platform serving subscription-based businesses. Comparable core offering to MoonClerk with a similar focus on retention and churn-reduction tooling, though Recurly skews toward mid-market.
- Chargebee: Subscription billing and revenue management platform targeting SMB through enterprise. Closest functional competitor to MoonClerk, with overlapping features (recurring billing, dunning, revenue recovery) but broader market reach and venture backing.
- Pabbly Subscriptions: Recurring billing and subscription management software targeting SMBs and solopreneurs. Highly comparable in customer profile (small businesses, no-code setup, simple pricing) and overlaps directly with MoonClerk's positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MoonClerk social profiles
Digital presenceMoonClerk compliance and trust
Trust signalCompliance4 records
MoonClerk financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoonClerk leadership team
Management profileNumber of profiles
Profiles2 records
MoonClerk funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoonClerk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoonClerk
What does MoonClerk do?
MoonClerk is a cloud-based recurring and one-time payment processing platform that enables small businesses, freelancers, and membership organizations to accept payments online without coding. The platform provides customizable embeddable checkout forms, automated billing management with flexible schedules and coupons, a proprietary Revenue Recapture feature that auto-updates failed payment methods, and a back-office dashboard. It is built natively on Stripe's payment infrastructure and charges a volume-based monthly subscription fee with no per-transaction fees.
Is MoonClerk a public or private company?
MoonClerk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MoonClerk founded?
MoonClerk was founded in 2013. It employs 1 to 10 people.
Where is MoonClerk based?
MoonClerk is headquartered in Greenville, United States, in the North America region.
How does MoonClerk make money?
Five revenue lines are on record. Subscription - Core Platform is the primary driver. The others are extensions - Digital Delivery, extensions - Crowdfunding, affiliate Commission and stripe Transaction Fees.
Who are MoonClerk's main competitors?
Emerging players on record are FreshBooks and Wave. Others are Zapier and Rewardful. Broad incumbents are PayPal Subscriptions, Stripe Billing and Square Subscriptions. Direct peers are Recurly, Chargebee and Pabbly Subscriptions.
Does MoonClerk have an API?
No public API is recorded for MoonClerk.
What industry is MoonClerk in?
MoonClerk's product category is Online Payment Processing Software. Its primary akta.pro industry code is CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments, with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 522320 and its SIC code is 7372.