Capfun

What Capfun does

Capfun is a 100% French family-owned camping holiday company founded in 1992, headquartered in Mouans-Sartoux, France. The company operates 260 campings across 7 European countries — primarily France (217 properties) with additional sites in Spain, Italy, Belgium, the Netherlands, England, and Germany — serving more than 1 million customers annually, predominantly families with children seeking premium aquatic facilities, kids' clubs, and themed entertainment. Capfun's brand identity is anchored by its proprietary Carabouille mascot universe, featuring trademarked characters (Carabouille, Joe Cook, Gaufrette, Clapou, Mandragotte, Amanite) and themed accommodation brands such as Bizouquet Kids, Super Family, Tribu+, and Amnesia/Falabraque novelty units.

The company's core commercial platform is a direct-to-consumer online booking system available in five languages (French, English, Dutch, Spanish, German) with real-time availability checking, map-based search, and themed weekend packages. Accommodation tiers range from traditional tent and caravan pitches through standard mobile homes to five premium categories: Topissime (Max), MiniKids (Bizouquet), Premium (Raoul), SuperBig (Tribu+), Big (Super Family), and Exclu Ouf (Amnesia/Falabraque). A dedicated B2B CSE (Comité Social d'Entreprise) portal serves French corporate social committees, and Capfun accepts ANCV holiday vouchers in digital Connect format. Revenue is generated primarily through nightly and weekly rental fees with seasonal pricing variations; weekly rates for standard 4-person mobile homes range from approximately €509 to €777, with premium units commanding higher prices.

Capfun maintains an integrated digital presence with 526,000 Facebook, 258,000 Instagram, and 176,000 TikTok followers, and reports an 8.8/10 average rating across 300,731 customer reviews. In 2025, the company reported a 93% customer intent-to-return rate based on 220,000 satisfaction survey responses. The company operates with 101–250 employees, has no external investors or parent company, and has not publicly disclosed its revenue. No patents, regulatory actions, M&A activity, leadership changes, or funding rounds are disclosed in the available data.

Name

Capfun

Legal name

Capfun

Website

https://franceloc.fr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Capfun is a French family-owned operator of 260 campings across 7 European countries, serving over 1 million families annually with mobile-home rentals, premium aquatic facilities, and a multi-language direct-to-consumer booking platform anchored by its Carabouille mascot brand.

Ownership category

akta.pro rank

Product category

Outdoor hospitality and camping holiday rentals

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Campgrounds & RV Parks (Developed Sites) (THAGAOAA), Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)

Keywords

• Outdoor camping holidays
• Family vacation rentals
• Mobile home rentals
• Campsite accommodation booking
• European holiday resorts

Headquarters

HQ city

Mouans-sartoux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Accommodation Rental: Weekly and weekend rental of mobile homes, tents, caravans, and premium accommodations. Revenue generated from nightly/weekly rental fees with seasonal pricing variations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Capfun rents camping accommodation units, including mobile homes, tents, caravans, and premium/tiered units, across a network of 260 campings in 7 European countries. Offerings are sold directly to consumer families and through a corporate-committee (CSE) channel, bundled with on-site aquatic centers, children's entertainment clubs, and themed weekend/mid-week stays, and are booked through a multi-language online platform with real-time availability.

Product overview

Capfun operates a portfolio of 260 camping vacation properties across 7 European countries (France, Spain, Italy, Belgium, Netherlands, England, Germany), with primary concentration in France across 15 regions including Aquitaine, Provence-Alpes-Côte d'Azur, Bretagne, Languedoc Roussillon, and Poitou Charentes. The platform offers diverse accommodation types spanning traditional tent and caravan pitches, standard mobil-home rentals, and five premium accommodation tiers (Max, Bizouquet, Raoul, Tribu+Top Presta, Super Family, Amnesia/Falabraque) targeting couples, families, and large groups. Key product categories include Tribu (8-12 persons), Bubble (private SPA), Life (accessibility), Maisons et Villas, and Bizouquet Kids. The company differentiates through extensive aquatic centers with water slides, unique children's attractions, themed mascots (Carabouille and friends), and a booking platform enabling searches by destination, accommodation type, duration, and arrival date with themed weekend packages.

Differentiator

Problem solved

Functional benefit

Brands

• Carabouille: The main mascot of Capfun campings, featured on the company's dedicated shop website at folie.carabouille.fr.

Products and services

• Super Mobilhome De Max (Topissime tier) Spacious and luxurious premium mobil-home combining camping charm with cottage-level comfort, sold to families seeking top-tier on-site lodging.
• Super Mobilhome De Bizouquet (MiniKids tier) Family-focused premium mobil-home with spacious children's bedroom, dedicated playroom, baby-adapted bathroom, and themed surprises, marketed to families with young children.
• Super Mobilhome De Raoul (Premium tier) Most spacious and comfortable Capfun mobil-home, with 2 bathrooms, flat-screen TV, and dishwasher, sold to families wanting premium comfort.
• Tribu+ Top Presta (SuperBig tier) Large-group premium accommodation for 10 persons with 5 bedrooms, 2 bathrooms, 2 toilets, 2 equipped kitchens, dishwasher, and covered terrace with plancha grill, sold to large families and groups.
• Super Family (Big tier) 40m² family accommodation with 4 bedrooms (2 adult, 2 children) and 2 bathrooms to eliminate morning scheduling conflicts, sold to bigger families.
• Amnesia / Falabraque (Exclu Ouf tier) Novelty accommodation combining a traditional mobil-home with a 7m² custom-themed magic treehouse cabin with 2 single beds and climate control, sold to families seeking unusual stays for adventurous children.
• Tribu (8 to 12 persons) Large-group accommodation option for 8 to 12 persons, designed for extended families and group gatherings.
• Bubble (private SPA) Specialized accommodation featuring a private SPA, sold to guests seeking relaxation and wellness amenities during their stay.
• Life (accessibility) Accessible accommodation designed for persons with reduced mobility, ensuring inclusive vacation experiences.
• Maisons et Villas Independent houses and villas offering enhanced comfort and privacy for vacation stays.
• Bizouquet Kids Family-focused accommodation featuring a dedicated children's playroom, sold to families with young children.
• Emplacement (tent and caravan pitch) Traditional camping pitches for tents and caravans representing the classic outdoor accommodation option.
• Tous les locatifs (general rental) General camping accommodation category encompassing all types of vacation rentals including standard mobil-homes, tents, and caravans.
• CSE (Comité Social d'Entreprise) corporate booking portal Dedicated B2B booking channel for company social committees (CSE) to arrange group camping holidays with corporate pricing and arrangements for employees.
• Themed weekend and mid-week packages Curated short-stay packages built around specific dates and themes (e.g., 4 July, Bastille Day), bookable through capfun.com.

Quantifiable outcome

• 93% customer retention rate - clients want to return
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ANCV (Agence Nationale des Chèques Vacances)minorOthersCapfun accepts ANCV holiday vouchers in Connect format (digital version). The company does not accept paper holiday vouchers for security, ecological, and cost reasons. Customers are encouraged to convert paper vouchers to Connect format via the official ANCV Connect website.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sandaya: French-owned chain of 4- and 5-star campings with extensive aquatic facilities across France and parts of Europe. Closely comparable to Capfun in target customer (families), amenity-led differentiation (water parks), and multi-site French footprint.
• Yelloh! Village: Network of premium campsites primarily in France with strong focus on aquatic parks, family activities, and mobile-home rentals. Directly comparable to Capfun in product mix, family targeting, and tiered accommodation strategy.
• Tohapi: European operator of camping holiday parks and mobile-home rentals across France, Spain, Italy, and Croatia. Comparable to Capfun in mobile-home-led family camping product and pan-European footprint.
• Homair Vacances: European mobile-home camping holiday specialist operating numerous campings across France, Spain, and Italy. Comparable to Capfun in mobile-home rental model, family target market, and multi-country European coverage.
• Eurocamp: UK-founded operator offering family mobile-home camping holidays across Europe (France, Spain, Italy, Croatia). Comparable to Capfun in family camping holiday product, mobile-home-led model, and multi-country European site base.
• Loué (camping broker): French online broker/aggregator of campsites and mobile-home rentals across France and Europe. Comparable to Capfun in distribution model for family camping holidays and French-language digital-first customer base.

Emerging players

• Vacanceselect: European camping holiday specialist offering mobile homes, tents, and chalets across multiple countries. Overlaps with Capfun in product type and geography but operates at smaller scale and with a more broker-led model.

Broad incumbents

• Kampgrounds of America (KOA): North American franchise system of private campgrounds. Comparable to Capfun in operating a network of branded family-friendly campgrounds at scale, though KOA is franchise-led and primarily North American.
• Pierre & Vacances (Center Parcs): French vacation residence operator including Center Parcs, providing family-oriented short-stay accommodation with extensive on-site leisure facilities. Comparable to Capfun in family-targeted leisure-stay product across France and Europe, but at higher price point.
• Airbnb: Global alternative accommodation marketplace competing for the same family-travel discretionary budget. Comparable to Capfun as an alternative channel for short-stay family vacations, but operates an asset-light marketplace model rather than owning campgrounds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC--LYt7i-uwGa8g1wumeb5A
• Facebookfacebook.com/capfun
• LinkedInlinkedin.com/company/campingscapfun
• Instagraminstagram.com/capfun_campings
• TikToktiktok.com/@campings_capfun

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capfun