Homair Vacances

What Homair Vacances does

Homair Vacances SAS is a French direct-to-consumer booking platform for camping holidays and mobil-home rentals, operating 400+ curated destinations across 12 European countries (France, Spain, Italy, Croatia, Portugal, the Netherlands, Germany, Switzerland, Austria, Luxembourg, Belgium, and Slovenia). The company is headquartered in Aix-en-Provence under the European Camping Group (ECG), alongside sister brands Tohapi and Marvilla Parks, and is led by Director General Quentin Schaepelynck. Its core proposition is a multi-tier accommodation catalog (Ultimate, Premium, Comfort, Classic mobil-homes, unusual lodgings such as chalets, safari tents, tipis, caravanettes, and traditional camping pitches) bundled with ancillary services including cancellation insurance, meal plans, a loyalty program, gift boxes, and family/PMR-accessible accommodations.

The platform architecture centers on homair.com: a self-service search-and-book engine with multi-payment support (credit card, cheques, ANCV holiday vouchers, bank transfers, and Oney Bank 3-4x interest-free installments), a verified-review system anchored at 4.6/5, and a relational database of campsite content (photos, amenities, themes like kids clubs, water parks, pet-friendly, beach access). Distribution is augmented by phone support, a corporate CSE channel, a printed catalogue, and a content/blog layer. The company is CNIL-declared (1071348), RGPD-compliant, and uses SSL-encrypted payment routing.

Commercially, Homair operates a hybrid revenue model: commission/marketplace economics on bookings across 400+ partner campsites, plus transactional fees on ancillary services (e.g., processing fees starting at €10 for card payments) and ancillary revenue from insurance, restaurant/full-board plans, and equipment rentals. The customer base is fragmented across families (primary), couples, groups of friends, pet owners, and guests with reduced mobility. Pricing is per-stay, seasonally variable, with non-combinable promotional discounts for stays of 7+ nights. No revenue, headcount, or external funding figures are disclosed in the available source data.

Name

Homair Vacances

Legal name

Homair Vacances SAS

Website

https://homair.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Homair Vacances is a French direct-to-consumer camping and mobil-home rental platform, booking 400+ curated destinations across 12 European countries for families, couples, groups, and accessible travelers under the European Camping Group.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Camping Reservations

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hostel & Shared Accommodation Booking Platforms (Short-Stay Shared Inventory) (THAMALAK)

akta.pro secondary industry

Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• Camping holidays
• Mobil-home rentals
• Outdoor accommodation
• Campsite booking
• Vacation rentals

Headquarters

HQ city

Aix-en-provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Mobil-home and Accommodation Rentals: Primary revenue from renting mobil-homes across multiple comfort tiers (Ultimate, Premium, Comfort, Classic) and camping pitches to holidaymakers. Revenue is generated through per-stay bookings with pricing varying by season, location, and accommodation type.
2. Campsite Partner Commissions: Revenue from partnerships with 400+ campsites across France and Europe, earning commissions on bookings made through the Homair platform
3. Ancillary Services: Additional revenue from cancellation insurance, restaurant and catering services at campsites, equipment rentals, and service fees. Document processing fees starting from 10€ for credit card payments.
4. Installment Payment Processing: Facilitates payment in installments (3-4 times) through Oney Bank partnership, generating processing fees from financial services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Homair Vacances operates a direct-to-consumer online booking platform that aggregates 400+ campsites across France and Europe, renting mobil-homes (across four quality tiers: Ultimate, Premium, Comfort, Classic), unusual accommodations (chalets, safari tents, tipis), and traditional camping pitches to individual holidaymakers. The platform offers ancillary services including cancellation insurance, installment payment processing via Oney Bank, a loyalty program, gift boxes, and meal plans at select campings.

Product overview

Homair Vacances is a camping and mobile home rental platform offering over 400 destinations across France and Europe. The core product portfolio consists of mobile homes across four quality tiers (Ultimate, Premium, Comfort, Classic) plus unusual accommodations (chalets, tents, tipis, caravans) and camping pitches. Additional services include installment payment options, cancellation insurance, loyalty program, gift boxes, meal plans, and themed events. The company operates under European Camping Group and also includes brands Tohapi and Marvilla Parks.

Differentiator

Problem solved

Functional benefit

Brands

• Tohapi by Homair: Camping holiday brand offering mobil-home and camping pitch rentals across France and Europe, operated under the Homair umbrella.
• Marvilla Parks by Homair

Products and services

• Mobil-home Ultimate
• Mobil-home Premium
• Mobil-home Comfort
• Mobil-home Classic
• Unusual Accommodations (Hébergements Insolites)
• Camping Pitches (Emplacements de Camping)
• Safari Tent Lodges (Tentes Lodges)
• Pack Roadtrip
• Installment Payment Service (Paiement en Plusieurs Fois)
• Cancellation Insurance (Assurance Annulation)
• Privilège Loyalty Program (Programme Privilège)
• Homair Gift Box (Coffret Cadeau Homair)
• Catering Service (Offre de Restauration)
• Animated Campings (Campings avec Animations)

Quantifiable outcome

• 400+ destinations across France and Europe
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• European Camping GroupflagshipStrategic or Co-development PartnerHomair is part of European Camping Group (ECG), the European leader in camping and outdoor services. ECG provides strategic backing, brand consolidation, and operational synergies across multiple camping holiday brands including Tohapi and Marvilla Parks.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tohapi: Sister brand under European Camping Group offering camping and mobil-home rentals across France and Europe. Operates as a near-identical business model under the same parent, making it the closest possible comparable.
• Marvilla Parks: Another ECG sister brand providing mobil-home and camping pitch rentals in France and Europe. Directly overlaps in product, target customer (families), and distribution channels with Homair.
• Eurocamp: UK-headquartered specialist offering family camping holidays across European campsites. Competes for the same family and couple segments with comparable mobil-home inventory and booking platform model.
• Canvas Holidays: UK-based camping holiday operator offering fully-equipped mobile homes at European campsites. Closely comparable in product offering, customer demographic (families), and European destination network.
• Vacansoleil: Dutch specialist in family camping holidays across Europe with comparable mobil-home rentals at curated campsites. Directly comparable in customer profile, product structure, and distribution approach.
• Vacanceselect: Dutch-based camping and mobil-home booking platform with European-wide inventory. Closely comparable aggregator/marketplace model targeting similar family and couple demographics.
• Campings.com: European camping search and booking aggregator covering campsites across Spain and Europe. Closely comparable marketplace model focused specifically on campsite reservations, directly competing for camping search demand.

Broad incumbents

• Pierre & Vacances: Large French vacation rental group offering holiday residences across Europe. Competes for the same French family demographic but with apartment/village-style accommodations rather than mobil-homes; broader incumbent in adjacent segment.
• TUI Group: European travel and tourism conglomerate with camping and resort offerings. Operates adjacent vacation categories at much greater scale; competes for overlapping family holiday spend through its own holiday park brands.
• Booking.com: Global OTA with broad accommodation inventory including unique stays and vacation rentals. Indirectly competes for camping searches and competes for the same end-customer with significantly larger marketing reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CampingHomair

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homair Vacances