What Sanlorenzo Yacht does

Sanlorenzo S.p.A. is an Italy-headquartered luxury yacht manufacturer founded in 1958 and publicly listed on Borsa Italiana (ticker SL.MI) since 2019. The company designs and builds bespoke yachts ranging from 24 to 74 meters across nine product lines — SL, SD, SX, SP, Steel, Alloy, Explorer, X-Space, and the heritage-inspired SHE — plus acquired brands Nautor Swan (sailing yachts) and Bluegame (open boats). Sanlorenzo operates six Italian shipyards and runs a fleet of approximately 25 models co-created with each owner. Reported FY2025 net revenues were EUR 960.4 million, with an 18.8% EBITDA margin and a EUR 1.002 billion net backlog.

The company's commercial model is high-touch enterprise field sales aimed at ultra-high-net-worth individuals, augmented by an owned retail showroom (London, Park Lane, opened April 2026 with Ancasta Group) and brand representatives globally. Distribution is reinforced by the 95%-owned Simpson Marine dealership across Asia-Pacific and a growing service business comprising Owner Care, Pre-Owned renewals, and Charter Fleet. Differentiation rests on made-to-measure craftsmanship, a brand identity at the intersection of architecture, design, and contemporary culture ('Tomorrow's Timeless'), and an early lead in alternative propulsion including methanol-ready architecture and hybrid systems on the 58Steel and SHE models.

Revenue is recognized on yacht delivery (long-lead project cycle) supplemented by recurring service and charter revenue. 2025 saw order intake of EUR 943 million (+16% year-over-year), with Americas revenue up 26.2%, APAC up 52.5%, and MEA up 100%, supported by the Simpson Marine acquisition. Beyond the core business, Sanlorenzo operates a cultural ecosystem (Sanlorenzo Arts, Casa Sanlorenzo Venice, Sanlorenzo Foundation) and an internal Sanlorenzo Academy training program that reinforces craft skills and Italy-EU certification.

Name

Sanlorenzo Yacht

Legal name

Sanlorenzo S.p.A.

Website

https://sanlorenzoyacht.com

Company type

Public

Founded year

1958

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sanlorenzo S.p.A. is an Italy-based, publicly listed (Borsa Italiana: SL.MI) bespoke luxury yacht manufacturer serving ultra-high-net-worth individuals with made-to-measure vessels from 24-74 meters across multiple product lines and acquired brands, distributed globally via brand representatives and the Simpson Marine dealership in Asia-Pacific.

Ownership category

akta.pro rank

Product category

Luxury Yacht Manufacturing

NAICS

Ship Building and Repairing (336611), Ship and Boat Building (3366), Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Luxury Motor Yacht Manufacturing (IMAJAMAD)

akta.pro secondary industry

Luxury Sailing Yacht Manufacturing (IMAJAMAC)

Keywords

• Luxury yacht manufacturing
• Bespoke yacht building
• Superyacht construction
• Sailing yacht brands
• Yacht ownership services

Headquarters

HQ city

Ameglia

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom luxury yacht manufacturing: Sanlorenzo builds bespoke luxury yachts from 24 to 74 meters on a made-to-measure basis. Each yacht is co-created with the owner. Revenue recognized as yachts are delivered. Full-year 2025 revenue of EUR 960.4 million with EBITDA margin of 18.8%.
2. Aftermarket services: Owner Care services for maintenance and care of yachts. Pre-owned yacht renewal program. Charter fleet services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sanlorenzo designs, manufactures, and sells bespoke luxury yachts ranging from 24 to 74 metres, built to individual owner specifications across multiple product lines (SL, SD, SX, SP, Steel, Alloy, Explorer, X-Space, and SHE). The company operates six Italian shipyards and sells yachts co-created with each owner, complemented by Owner Care maintenance services, a Pre-Owned certified program, a Charter Fleet, and acquired sub-brands Nautor Swan (sailing yachts) and Bluegame (open boats).

Product overview

Sanlorenzo S.p.A. is an Italy-based luxury yacht manufacturer founded in 1958, publicly listed on Borsa Italiana since 2019. The company operates six Italian shipyards and produces a diverse portfolio of bespoke luxury yachts spanning from 24 to 74 meters across multiple product lines: SL Line (flybridge planing yachts), SD Line (semi-displacement vessels), SX Line (crossover explorers), SP Line (performance sports yachts), Steel Line (superyachts in steel), Alloy Line (aluminum superyachts), Explorer Line (adventure vessels), and X-Space Line (versatile exploration yachts), plus the heritage-inspired SHE model. The portfolio also includes acquired brands Nautor Swan (sailing yachts) and Bluegame (open boats). Beyond vessels, Sanlorenzo offers Owner Care services, Pre-Owned certified yachts, and Charter Fleet services. The company also operates Sanlorenzo Arts cultural initiative, Casa Sanlorenzo cultural hub in Venice, and the Sanlorenzo Foundation. Recent financial data shows €960.4 million net revenues in 2025 with €1.002 billion net backlog.

Differentiator

Problem solved

Functional benefit

Brands

• Nautor Swan: A legendary name in sailing, Nautor's Swan combines Nordic heritage, precision engineering, and performance-oriented design to offer yachts that embody pure sporting spirit and exceptional build quality.
• Bluegame
• SHE

Products and services

• SL Line Sanlorenzo's signature flybridge planing yacht line for over 40 years, featuring innovative asymmetric designs with five models from 86 to 120 feet (SL86A, SL90A, SL96A, SL110A, SL120A).
• SD Line Semi-displacement composite yachts inspired by 1930s transatlantic liners, offering exceptional range and comfort from 28 to 40 metres.
• SX Line Revolutionary crossover concept blending flybridge yacht comfort with open-air explorer spirit, representing a bold innovative direction.
• SP Line Smart Performance line redefining the sports yacht segment, uniting thrilling speed with exceptional comfort.
• Steel Line Pioneering steel superyachts spanning from 50 to 74 metres, redefining expectations of steel construction with elegance and innovation.
• Alloy Line Aluminum superyachts pioneering seamless flow between interior and exterior spaces, redefining how a superyacht connects with its surroundings.
• Explorer Line Adventure-oriented yachts delivering remarkable range and capability for reaching the world's most remote waters with Sanlorenzo refinement.
• X-Space Line Versatile vessels sitting between displacement yachts and Explorer line, combining remarkable versatility with intelligent architecture.
• SHE Yacht 25.5-metre tribute to Italian elegance combining 1960s design aesthetics with hybrid propulsion and crafted details in mahogany and light.
• Owner Care Bespoke care service providing ongoing maintenance and support to preserve Sanlorenzo yachts' timeless soul for owners.
• Pre-Owned Certified pre-owned yacht renewal program offering renewed yachts for the next journey with Sanlorenzo quality assurance.
• Charter Fleet Charter services offering unforgettable journeys through professional yacht charter experiences.
• Nautor Swan sailing yachts Legendary sailing yacht brand within Sanlorenzo Group, combining Nordic heritage, precision engineering, and performance-oriented design.
• Bluegame open boats Unconventional brand within Sanlorenzo Group delivering versatile open boats with bold lines and smart solutions.

Quantifiable outcome

• 16% year-on-year order intake growth in 2025 to EUR 943 million
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LandorcoreStrategic or Co-development Partner · 4 June 2026Brand consultancy partnership for development of new brand identity 'Tomorrow's Timeless'. Landor worked with Sanlorenzo to shift the company's narrative from product-led to brand-led storytelling, positioning Sanlorenzo at the intersection of architecture, design, and contemporary culture.
• Piero LissonicoreStrategic or Co-development Partner · 1 April 2026Renowned designer Piero Lissoni conceived the UN_Material installation unveiled at Milan Design Week 2026, exploring dematerialisation through full-scale architectural sections inspired by the SHE project.
• Simpson Marine LimitedcoreChannel Partner/ Reseller/ Distributor · 11 December 2023Acquisition of 95% majority stake in Simpson Marine Limited, a major yacht dealership in the Asia-Pacific region, completed March 5, 2024. Expansion involves yacht, superyacht, and sports utility yacht divisions.
• Michelangelo PistolettominorStrategic or Co-development PartnerCollaboration with artist Michelangelo Pistoletto for the reinterpretation of Third Paradise, part of Sanlorenzo Arts Venice cultural initiative.
• Ancasta GroupcoreChannel Partner/ Reseller/ DistributorPartnership with Ancasta Group for UK market representation, including the opening of Sanlorenzo's first London showroom on Park Lane, Mayfair.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Feadship: Dutch builder of fully custom luxury superyachts (steel and aluminum, 50m+). Directly competes with Sanlorenzo's Steel and Alloy lines for the same bespoke superyacht clientele.
• Lürssen: German superyacht builder specializing in large custom vessels (70m+). Competes with Sanlorenzo's Steel line (50-74m) and 74Steel Virtuosity in the upper superyacht segment.
• Heesen Yachts: Dutch builder of aluminum and steel superyachts in the 35m-70m+ range, producing fully custom vessels. Direct competitor for Sanlorenzo's Alloy and Steel superyacht buyers.
• Ferretti Group: Italian luxury yacht manufacturer also listed on Borsa Italiana, producing motor yachts in overlapping size ranges (24m-100m+) under Ferretti Yachts, Riva, Pershing, and CRN brands. Direct competitor for UHNW buyers globally with comparable bespoke customization.
• Azimut-Benetti Group: Italy's largest luxury yacht builder, producing Azimut flybridge yachts and Benetti superyachts across comparable 24m-100m+ segments. Direct competitor across every product line where Sanlorenzo operates.
• Princess Yachts: UK-based luxury motor yacht manufacturer producing flybridge and M-class yachts in the 24m-40m range. Directly competes with Sanlorenzo's SL, SD, SX, and SP lines for the same UHNW customer base.
• Sunseeker International: British luxury motor yacht builder producing yachts from 15m-50m+, direct competitor in the flybridge and performance segments overlapping with Sanlorenzo's SL and SP lines.
• Oceanco: Dutch builder of large custom superyachts (80m+) with sustainability and innovative propulsion focus. Competes in the upper superyacht segment adjacent to Sanlorenzo Steel and Explorer lines, sharing similar UHNW customers.
• CRN (Ferretti): Italian superyacht builder (subsidiary of Ferretti Group) producing fully custom 40m-90m+ vessels in steel and aluminum. Direct competitor in the same Italian superyacht tradition as Sanlorenzo.

Emerging players

• Damen Yachting: Dutch builder of explorer and support yachts (SeaXplorer, Amels) competing with Sanlorenzo's Explorer Line at the 50m+ segment, with overlap in Ice Class and long-range capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgX8OM1rOUUnVRauQDW6iXQ
• Facebookfacebook.com/sanlorenzoyacht
• LinkedInlinkedin.com/company/sanlorenzoyacht
• Instagraminstagram.com/sanlorenzoyacht
• Xx.com/SL_Americas

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanlorenzo Yacht