SRX

What SRX does

SRX is a Singapore-based property technology platform operated by StreetSine Singapore Pte Ltd, a subsidiary of the regional property technology conglomerate 99 Group. Founded in 2009, SRX serves as a comprehensive property portal for buying, selling, and renting residential and commercial properties across Singapore, serving three primary customer segments: home seekers (buyers/renters), property owners tracking their home values, and property agents/agencies seeking leads and visibility. The platform covers HDB flats, condominiums, landed properties, and commercial categories including office, retail, shophouse, warehouse, land, and factory. As of June 2026, 327,413 Singapore homes are tracked through the mySG Home service, with 7+ million X-Value calculations and 2.3 million home reports generated since inception.

The platform's core technology is the X-Value automated valuation model, powered by the proprietary SRX Smart Engine, which cleans and organizes HDB transaction data refreshed daily, isolates transactions most relevant to a given property unit, and applies market indices to produce property value estimates with claimed 97-98% accuracy. This is supplemented by SRX Concierge (AI-based recommendation engine matching users with 6 best-fit agents), SRX Community (neighborhood-level social platform), mySG Home (property tracking), SRX Valuations (certified professional appraisals), and X-Drone (aerial listing photography). SRX also publishes market intelligence through SRX eXpress and the SRX Price Index, which is cited by major Singapore media outlets and powers ongoing consumer engagement.

SRX operates a freemium, two-sided marketplace business model. Consumers receive free property search, X-Value calculations, home tracking, market intelligence, and agent matching. Revenue is generated primarily from property agents and agencies via the Agent Finder directory, featured agent placements, premium listing tiers, certified listing badges, and Concierge service placements — a B2B advertising and lead generation model billed monthly. Pricing for agent services is not publicly disclosed. The platform monetizes a single geographic market (Singapore) under the broader 99 Group ecosystem, which also operates 99.co (Singapore) and Rumah123.com (Indonesia).

Name

SRX

Legal name

StreetSine Singapore Pte Ltd

Website

https://srx.com.sg

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

SRX is a Singapore-based property technology platform providing AI-driven valuations (X-Value), comprehensive property listings, and market intelligence for home seekers, property owners, and real estate agents across residential and commercial segments in Singapore.

Ownership category

akta.pro rank

Product category

Online Real Estate Portal

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate (6500)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Property search platform
• AI property valuation
• Real estate listings
• Property market intelligence
• Agent matching services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Agent Advertising and Lead Generation: SRX generates revenue by connecting property agents with potential buyers and renters through its platform. Agents appear in agent finder results, featured agent placements, and concierge service matches.
2. Property Listing Services: Agents and property owners pay for premium listing placements, certified listing badges that increase ranking, and promotional visibility for property advertisements on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SRX operates a Singapore property portal that lets consumers search listings of HDB flats, condominiums, landed homes, and commercial properties for sale or rent. The platform is anchored by X-Value, an AI-driven automated valuation model that provides instant property value estimates using HDB and condo transaction data, and it monetizes primarily through agent advertising and premium listing placements.

Product overview

SRX is a Singapore property technology platform operated by StreetSine Singapore Pte Ltd (a subsidiary of 99 Group) that serves as a comprehensive property portal and market intelligence platform. The core offering centers on the SRX Property Portal for property listings (HDB, condos, landed, commercial) and the X-Value automated valuation system (over 1.3M valuations annually). These are supplemented by integrated modules including SRX Valuations (professional appraisals), mySG Home (property tracking), SRX Concierge (AI-powered agent matching), SRX Community (neighborhood social features), SRX eXpress (market intelligence), and specialized directories for HDB estates and condominiums. The platform also supports BTO launch information and features X-Drone aerial imagery for listings. The system processes extensive property transaction data through the SRX Smart Engine to power predictive analytics for property valuations.

Differentiator

Problem solved

Functional benefit

Brands

• X-Value: AI-powered property valuation tool providing instant home value estimates with 98% accuracy rate
• mySG Home
• SRX Community
• SRX Concierge
• SRX eXpress
• SRX Valuations

Products and services

• SRX Property Portal Singapore's property and real estate portal providing comprehensive listings for HDB flats, condominiums, landed homes, and commercial properties, enabling property search, buying, selling, and renting across Singapore.
• X-Value AI-powered automated property valuation tool providing instant home value estimates using comparable market analysis, with claimed 97–98% accuracy, generating over 1.3 million home valuations annually.
• SRX Valuations Professional property valuation service providing certified appraisal reports for property sale, purchase, mortgage, accounting, and internal transfer purposes, with consultation and detailed analysis of past transactions.
• mySG Home Property tracking service allowing users to monitor up to three properties simultaneously, receiving email alerts and updates on value changes, with access to SRX Community for tracked addresses.
• SRX Concierge Free AI-powered agent matching service that identifies six agents best suited to help users achieve their property goals of selling, buying, renting, or finding tenants.

Quantifiable outcome

• 97%+ accuracy rate for property valuations
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• StreetSine Singapore Pte LtdcoreOthersStreetSine Singapore Pte Ltd is the operating company for SRX. It is a subsidiary of 99 Group, leveraging the parent company's technology infrastructure and regional resources.

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/srxproperty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRX