Awarepoint

What Awarepoint does

Awarepoint is a privately held, for-profit healthcare technology company founded in 2002 and headquartered in San Diego, California. The company develops workflow automation, tracking solutions, and real-time location systems (RTLS) targeted at the acute care hospital marketplace, with a stated employee headcount of 51-100. Its publicly listed website is awarepoint.com.

Between 2006 and 2012, Awarepoint completed eight disclosed venture funding rounds totaling approximately $82.3 million, drawing capital from a syndicate that includes Avalon Ventures, Cardinal Partners, Heritage Group, Icon Ventures, Kleiner Perkins, New Leaf Venture Partners, Top Tier Capital Partners, and Venrock. The largest single round, a $27 million Series 3 financing led by Kleiner Perkins in August 2011, was followed in 2012 by a $14 million round. In April 2011, Awarepoint extended its product footprint through the acquisition of Patient Care Technology Systems, a move consistent with a strategy of broadening beyond pure location tracking into hospital clinical workflow software. Detailed product, technology, and customer information specific to Awarepoint is not available in the supplied data; much of the input block describes CenTrak, an apparently distinct healthcare RTLS vendor, and has not been used to characterize Awarepoint.

Name

Awarepoint

Legal name

CenTrak, Inc.

Website

https://awarepoint.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Awarepoint is a private San Diego-based healthcare technology company that provides workflow automation, tracking solutions, and real-time location systems to acute care hospitals in the United States.

Ownership category

akta.pro rank

Product category

Healthcare Real-Time Location Systems (RTLS)

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO)

akta.pro secondary industry

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)

Keywords

• Real-time location systems
• Healthcare RTLS solutions
• Asset tracking software
• Clinical workflow automation
• IoT hospital devices

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. RTLS Hardware and Software Solutions: Sale and deployment of IoT networks, devices, tags, sensors, and associated software platforms for healthcare facility tracking and monitoring. Includes implementation services, consulting, and ongoing support.
2. Software and Support Services: Ongoing software subscriptions, firmware upgrades, maintenance releases, and technical support services. Products backed by 7-year warranty with 24/7 technical support.
3. Professional Services: Clinical Excellence Consulting, implementation services, training, and success management to support healthcare facility deployments

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Awarepoint provides Real-Time Location Systems (RTLS) and workflow automation for acute care hospitals and healthcare facilities. The offering combines IoT-based hardware (wearables, sensors, tags) with software platforms for asset tracking, patient and staff safety, clinical workflow, infection control, patient experience, and environmental monitoring. Enterprise deployments include Clinical Excellence Consulting, implementation services, and ongoing success management backed by a 7-year warranty and 24/7 support.

Differentiator

Problem solved

Functional benefit

Brands

• TruView: Senior living safety and experience solution
• Elpas Series
• Connect Pulse

Products and services

• Enterprise Location Services Comprehensive RTLS platform for tracking people and assets across healthcare facilities with real-time location and status monitoring capabilities, supporting equipment tracking, logistics automation, PAR-level management, and preventive maintenance scheduling.
• Connect Pulse™

Quantifiable outcome

• Over $10 million in benefit delivered to Atrium Health Wake Forest Baptist
• +9 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core, support and minor.

• Electronic Medical Records (EMR) SystemscoreTechnology or IntegrationCenTrak integrates with leading EMR systems to enable seamless data exchange and enhanced operational workflows across healthcare facilities.
• CMMS (Computerized Maintenance Management Systems)coreTechnology or IntegrationIntegration with CMMS platforms enables automated workflow such as preventive maintenance scheduling and asset lifecycle management.
• Nurse Call SystemscoreTechnology or IntegrationIntegration with Nurse Call platforms enables workflow automation and clinical communication improvements.
• Patient Engagement PlatformssupportTechnology or IntegrationIntegrations with Patient Engagement platforms display staff presence and enhance patient experience solutions.
• Halma plc (Parent Company)minorOthersCenTrak is a company under Halma plc, a global group of life-saving technology companies. Referenced in Modern Slavery Act statement.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• TeleTracking Technologies: TeleTracking is a long-standing healthcare operations platform focused on patient flow, capacity management, and asset tracking for hospitals — overlapping significantly with Awarepoint's workflow automation and RTLS-based asset management offerings.
• HID Global (Bluvision / HID Location Services): HID Global provides BLE-based RTLS and location services for healthcare and industrial customers, including asset tracking and condition monitoring — competing with Awarepoint on IoT infrastructure, tags, and location software for hospital use cases.
• Sonitor Technologies: Sonitor provides ultrasound-based indoor positioning and RTLS solutions purpose-built for healthcare, with focus on clinical-grade accuracy for asset and patient tracking — a direct technology competitor to Awarepoint in the hospital RTLS market.
• Securitas Healthcare (formerly Stanley Healthcare): Securitas Healthcare is one of the largest healthcare RTLS and patient safety solution providers, offering AeroScout-based location services across asset tracking, patient flow, staff duress, and infant protection — directly overlapping Awarepoint's core offerings for hospitals and senior living.
• CenTrak: CenTrak is a healthcare-focused real-time location systems company offering clinical-grade RTLS for asset tracking, patient/staff safety, workflow, and infection control in hospitals — the closest direct competitor to Awarepoint, serving the same acute-care customer base with overlapping IoT-based location technology.
• Midmark RTLS (formerly Versus Technology): Midmark's RTLS business (acquired from Versus Technology) delivers location-based patient flow, asset tracking, and clinical workflow solutions for hospitals and clinics — directly comparable to Awarepoint in customer base, use cases, and delivery model.

Broad incumbents

• Zebra Technologies: Zebra Technologies offers enterprise location solutions including passive RFID, BLE, and ultra-wideband RTLS as part of a broad portfolio spanning barcode, mobile computing, and printing — competing with Awarepoint in healthcare asset tracking while serving many other verticals at much greater scale.
• GE Healthcare: GE Healthcare provides hospital operations, asset management, and patient monitoring solutions at global scale across a much broader portfolio (imaging, monitoring, analytics) — overlapping with Awarepoint on hospital workflow and asset visibility but as one offering among many.
• Hillrom (Baxter International): Hillrom, now part of Baxter, offers connected hospital solutions including patient monitoring, nurse communication, and asset tracking — adjacent and partially overlapping with Awarepoint's RTLS and workflow portfolio within a much larger medical device franchise.

Emerging players

• Intelligent Locations: Intelligent Locations is a smaller healthcare RTLS vendor focused on patient flow and asset tracking for hospitals and senior living, with a narrower footprint than Awarepoint but overlapping in use cases and target customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Awarepoint
• Facebookfacebook.com/Awarepoint
• LinkedInlinkedin.com/company/awarepoint

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awarepoint