What thjnk does

thjnk AG is a German full-service creative agency founded in 2012 and headquartered in Hamburg, operating across five locations in Germany (Hamburg, Munich, Düsseldorf, Berlin) and Switzerland (Zürich), with an additional presence in New York. The agency delivers measurably effective communication across four service pillars — Strategy (brand, portfolio, communication, innovation, customer experience, data strategy), Campaigning (communication planning, marketing consulting, performance marketing, social media, testing and optimization, media strategy), Design (corporate identity, brand identity and naming, experience, packaging, web, UX/UI), and Content (content strategy, corporate publishing, editing, image production, distribution, influencer marketing). It runs wholly-owned sub-brands loved (creative agency services), UPLJFT, thjnk 24/7 (digital always-on services) and thjnk green (sustainability-focused work), and is a wholly-owned subsidiary of WPP since 2017, operating as thjnk AG within that network while retaining an independent brand identity. The agency's enterprise client base spans automotive (Audi, Škoda), retail/home furnishings (IKEA, Douglas, REWE), aviation (Lufthansa Technik, Austrian Airlines, Edelweiss), fast food (McDonald's), satellite TV (HD+) and non-profit (SOS-Kinderdorf), served through project-based fees and retainer arrangements via direct enterprise sales. Notable documented work includes the McDonald's 60th Anniversary campaign (2015, multiple international awards), REWE Coupons for Clubs (2020-2021, ADC, BCM and Effie recognition), IKEA Ideas (2021 ADC) and the 2026 global Audi RS campaign. The technology stack disclosed is conventional for the sector — Google Analytics, Usercentrics consent management, YouTube embed and Personio ATS — with no proprietary platform or AI/ML tooling evident in the data.

Name

thjnk

Legal name

thjnk AG

Website

https://thjnk.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

thjnk is a full-service German creative agency group founded in 2012, operating across Hamburg, Munich, Düsseldorf, Berlin, Zürich and New York. A WPP subsidiary since 2017, it provides strategy, campaigning, design and content services to enterprise clients including IKEA, Audi, McDonald's and REWE, through wholly-owned sub-brands loved, UPLJFT, thjnk 24/7 and thjnk green.

Ownership category

akta.pro rank

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Full-service creative agency providing brand strategy, campaign development, design, and content services to enterprise clients. Revenue generated through project fees, retainer arrangements, and campaign-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

thjnk is a full-service independent creative agency that plans and produces measurably effective communication for enterprise clients. Offerings span four service disciplines: Strategy (brand, portfolio, communication, innovation, customer experience, data), Campaigning (communication planning, performance marketing, social media, media planning), Design (corporate identity, brand identity, experience design, packaging, web, UX/UI), and Content (content strategy, publishing, editing, image production, distribution, influencer marketing). Sub-brands loved, UPLJFT, thjnk 24/7, and thjnk green extend delivery into content, digital always-on, and sustainability work.

Product overview

thjnk is a full-service creative agency founded in 2012, providing measurably effective communication services across strategy, campaigning, design, and content. The agency operates as a unified offering rather than a platform-plus-modules architecture. Its core services span four main areas: Strategy (brand strategy, portfolio strategy, communication strategy, innovation strategy, customer experience strategy, data strategy), Campaigning (communication planning, marketing consulting, performance marketing, social media, testing and optimization, media strategy and planning), Design (corporate identity and design, brand identity and naming, experience design, packaging design, web design, UX/UI), and Content (content strategy, corporate publishing, editing, image production, content distribution, influencers). The agency has established sub-brands including thjnk green for sustainability-focused work and thjnk 24/7 for digital always-on services. thjnk operates under the WPP family since 2017 with approximately 450 employees across 5 locations in Hamburg, Munich, Düsseldorf, Berlin, and Zürich. Notable client projects documented on the site include campaigns for Douglas, Škoda, IKEA, McDonald's, REWE, Austrian Airlines, HD+, and Edelweiss, among others.

Differentiator

Problem solved

Functional benefit

Brands

• thjnk 24/7: Digital always-on services under the thjnk 24/7 umbrella
• thjnk green

Products and services

• Strategy Services

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• WPPcoreOthers · 1 January 2017thjnk became part of the WPP family in 2017, gaining access to global creative network resources and capabilities while maintaining its independent brand identity and leadership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kempertrautmann: Hamburg-based independent creative agency with comparable DACH focus and a roster overlapping in automotive and FMCG categories. Operates at a similar headcount tier with a creative-first positioning.
• Jung von Matt: One of Germany's most awarded independent creative agency groups, headquartered in Hamburg. Direct competitor for the same enterprise brand clients and award categories (ADC, Cannes, D&AD), with a comparable scale and DACH footprint.
• Scholz & Friends: Independently operated German creative agency network (Hamburg-headquartered) with multi-location German presence and a similar enterprise brand and campaign focus. Comparable in scale, structure, and target client types.
• TBWA\Germany (TBWA\Düsseldorf): Disruption-led creative network agency based in Düsseldorf, part of the global TBWA/Omnicom group. Directly comparable in DACH geography and enterprise client roster (including automotive and FMCG) with similar service breadth.
• Antoni Advertising: German creative agency (Berlin/Hamburg) specializing in integrated brand campaigns for major enterprise clients including Mercedes-Benz. Comparable scale and creative-led positioning within the DACH market.
• DDB Germany (DDB Tribal): Berlin/Hamburg-based creative agency network, part of DDB Worldwide (Omnicom). Comparable enterprise brand focus, multi-location DACH structure, and service scope around integrated brand communications.
• Grabarz & Partner: Hamburg-headquartered creative agency with strong enterprise client roster and award track record in DACH. Directly comparable mid-size independent competitor vying for the same creative awards and brand accounts.
• Serviceplan Group: Largest independent owner-managed agency group in Europe, headquartered in Munich. Direct competitor offering strategy, creative, digital, and media under one roof — directly comparable service mix and enterprise targeting.

Broad incumbents

• Accenture Song Germany: Experience-focused creative and consulting arm of Accenture operating in Germany, combining strategy, creative, and technology services. Competes with thjnk for large-enterprise transformation mandates integrating brand, CX, and digital execution.
• Ogilvy Germany: WPP sister agency with a global network and full-service creative, brand, PR, and digital capabilities in Germany. While thjnk's focus is more creatively specialized, Ogilvy competes for the same enterprise brand briefs at the multinational tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/thjnkag
• LinkedInlinkedin.com/company/thjnk
• Instagraminstagram.com/thjnk/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about thjnk