Better Homes and Gardens Real Estate Metro Brokers

What Better Homes and Gardens Real Estate Metro Brokers does

Better Homes and Gardens Real Estate Metro Brokers (legal entity Metro Brokers, Inc.) is a privately held, full-service real estate franchise headquartered at 5775-D Glenridge Drive in Atlanta, Georgia. Founded in 1979 and operating under a franchise agreement with Better Homes and Gardens Real Estate LLC, the company serves home buyers, home sellers, commercial clients, investors, luxury buyers, and relocation clients across Metro Atlanta and North Georgia. It self-describes as Georgia's largest real estate company, deploying a network of 1,778 agents across 27 physical offices that span urban Atlanta, suburban counties, exurban markets, and North Georgia mountain communities.

The core product is a residential brokerage platform combining agent-led representation with a property search portal, agent matching tools, and 50+ community/neighborhood profiles. Around this core, the company operates an integrated ecosystem of subsidiary service lines: Metro Brokers Financial (mortgage origination including FHA, VA, jumbo, and investment property loans), Metro Brokers Insurance (home and auto), Metro Title Trust (title and closing), Metro Brokers Academy of Real Estate (licensing education with live, virtual, and simulator training), the Distinctive Collection (luxury marketing), Coldwell Banker Commercial Metro Brokers (commercial transactions), BHGRE Moves (mover concierge), and Guaranteed Move (transaction guarantees). Supporting technology includes individual agent-branded websites, a content library of community guides, and a home valuation tool, but no proprietary AI/ML capabilities are disclosed.

The business model is commission-based real estate brokerage revenue, augmented by professional service fees from mortgage, insurance, title, education, and ancillary programs. Distribution is agent-driven across the physical office network and supported by organic content marketing through the metrobrokers.com website, community profiles, and agent-level SEO. The company is privately held with no disclosed funding rounds, no institutional investors, no M&A activity, and no public ticker. Kevin Levent serves as President and Broker. The franchise license relationship with Better Homes and Gardens Real Estate LLC and Meredith Operations Corporation is the foundational operating constraint and brand asset.

Name

Better Homes and Gardens Real Estate Metro Brokers

Legal name

Metro Brokers, Inc.

Website

https://metrobrokers.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Better Homes and Gardens Real Estate Metro Brokers is a privately held real estate franchise operating as Georgia's largest brokerage, with 1,778 agents across 27 offices serving home buyers, sellers, and investors in Metro Atlanta and North Georgia through an integrated brokerage, mortgage, insurance, title, and education platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Commercial & Multifamily Mortgage Brokers (FSALABAB)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Mortgage financing services
• Title and closing services
• Real estate education

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission-based revenue from residential and commercial property transactions. Agents earn commissions on successful closings, with the company operating as a franchise of Better Homes and Gardens Real Estate.
2. Mortgage Services: Mortgage financing services through Metro Brokers Financial, offering home purchase loans, refinancing, FHA & VA loans, jumbo loans, investment property financing, and construction loans
3. Insurance Services: Home and auto insurance solutions through Metro Brokers Insurance
4. Title and Closing Services: Title and closing services through Metro Title Trust
5. Real Estate Education: Real estate licensing courses and training through Metro Brokers Academy of Real Estate

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Better Homes and Gardens Real Estate Metro Brokers is a full-service real estate brokerage delivering residential and commercial buying and selling services through 1,778 agents across 27 offices in Metro Atlanta and North Georgia. The company operates an integrated one-stop transaction platform that bundles mortgage financing (Metro Brokers Financial), home and auto insurance (Metro Brokers Insurance), title and closing (Metro Title Trust), home warranty, relocation services, luxury representation (Distinctive Collection), commercial real estate, and real estate licensing education (Metro Brokers Academy).

Product overview

Better Homes and Gardens Real Estate Metro Brokers operates as a comprehensive real estate services platform offering a unified portfolio of residential and commercial real estate services. The core offerings include Buying Services and Selling Services, supplemented by an ecosystem of integrated subsidiary brands: Metro Brokers Financial (mortgage/financing solutions), Metro Brokers Insurance (home and auto coverage), Metro Title Trust (title and closing services), and Metro Brokers Academy (real estate education). Additional specialized services include the Distinctive Collection (luxury homes), Commercial Real Estate division, BHGRE Moves (concierge moving services), Guaranteed Move program, and Super Sunday open house events. The company also offers home warranty through HSA partnership and relocation services. Together, these products provide a one-stop-shop for Georgia's largest real estate company, serving buyers, sellers, and investors across Metro Atlanta and North Georgia through 27 offices and over 1,700 agents.

Differentiator

Problem solved

Functional benefit

Brands

• Metro Brokers Financial: Mortgage financing services provided through the brokerage network
• Metro Title Trust
• Metro Brokers Insurance
• Metro Brokers Academy of Real Estate
• Guaranteed Move
• Coldwell Banker Commercial Metro Brokers
• BHGRE Moves
• Distinctive Collection

Products and services

• Buying Services Residential home buying assistance for consumers in Metro Atlanta and North Georgia, providing trusted local agents, property search tools, and expert guidance through the entire purchase process.
• Selling Services Home selling services for residential property owners, including strategic pricing, marketing, and experienced agent representation to maximize sale value across Metro Atlanta and North Georgia.
• Metro Brokers Financial (Mortgage) Mortgage and financing solutions for buyers and investors, including home purchase loans, refinancing, FHA & VA loans, jumbo loans, investment property financing, and construction loans.
• Metro Brokers Insurance Home and auto insurance solutions tailored to protect clients' property, vehicles, and lifestyle as part of the brokerage's integrated real estate services.
• Metro Title Trust Title and closing services that facilitate smooth real estate transactions from contract execution through keys handoff for buyers and sellers.
• Home Warranty with HSA Home warranty coverage options designed to protect homes after closing, offered through the brokerage's partnership with HSA.
• Distinctive Collection (Luxury Homes) Elevated marketing and expert representation for high-value distinctive homes and exceptional lifestyles in the luxury Metro Atlanta and North Georgia real estate market.
• Commercial Real Estate Strategic guidance and brokerage services for buying, selling, and leasing commercial properties across key markets in Metro Atlanta and North Georgia.
• Metro Brokers Academy of Real Estate Real estate licensing education offering live and virtual courses, simulator training, and scholarship programs to help aspiring agents start and build successful real estate careers.
• Guaranteed Move Move guarantee program offering peace of mind and move-related support services for clients during their real estate transactions, including utility setup assistance and money-saving offers.
• Relocation Services Coordinated relocation assistance for individuals and companies moving to or from the Metro Atlanta and North Georgia area, covering home search, mortgage, insurance, and community familiarization.
• Coldwell Banker Commercial Metro Brokers Commercial real estate brand under the Metro Brokers umbrella offering strategic guidance for buying, selling, and leasing commercial properties across key Metro Atlanta and North Georgia markets.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Better Homes and Gardens Real Estate LLCcoreChannel Partner/ Reseller/ DistributorFranchise relationship with Better Homes and Gardens Real Estate LLC. Metro Brokers operates under the BHGRE brand, providing residential and commercial real estate services as part of this national franchise network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Compass: Tech-forward national brokerage that has expanded aggressively in major metros including Atlanta. Represents the modern, technology-led model that traditional franchises like Metro Brokers must defend against, with different agent economics and platform investments.
• eXp Realty: Cloud-based brokerage with significantly higher agent commission splits and equity participation. Competes directly for Metro Brokers' agents by offering better economics, threatening the franchise's ability to retain top-producing talent.

Direct peers

• Century 21: Global real estate franchise with similar commission-based agent network and brand-licensed model. Comparable scale and structure, competing for the same buyer/seller pool and agent talent in the Southeast.
• RE/MAX: Global franchise brokerage with comparable commission structure and independent-agent model. Strong Southeast presence makes it a direct competitor for both listings and agent recruitment in Metro Atlanta.
• Keller Williams Realty: Largest US real estate franchise by agent count, with similar commission-based model, agent-centric culture, and emphasis on local market dominance. Direct competitor for both agents and consumer mindshare in the Southeast.
• Better Homes and Gardens Real Estate: Parent franchise network of independently owned brokerages operating under the BHGRE brand. Other BHGRE franchisees use the same brand, technology platform, and business model, making them the most directly comparable peer set.
• Coldwell Banker: National franchise brokerage closely related to BHGRE under the Anywhere Real Estate umbrella. Operates the same franchise model and competes in luxury and traditional segments; Metro Brokers already runs a Coldwell Banker Commercial division.
• Berkshire Hathaway HomeServices: Premium-positioned franchise brokerage with national footprint and luxury emphasis similar to Metro Brokers' Distinctive Collection. Competes for high-end listings and brand-conscious sellers in major metros.

Regional players

• Harry Norman Realtors: Long-established Atlanta-focused luxury brokerage with deep roots in Metro Atlanta's high-end market. Directly competes with Metro Brokers' Distinctive Collection for luxury listings and affluent buyer representation in the same geography.
• Atlanta Fine Homes Sotheby's International Realty: Atlanta's Sotheby's-affiliated luxury brokerage and a direct rival in the high-end segment. Comparable luxury-focused value proposition and same Metro Atlanta footprint, competing for the same prestige listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/metrobrokersatlanta
• Xx.com/MetroBrokers
• LinkedInlinkedin.com/company/better-homes-and-gardens-real-estate-metro-brokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Homes and Gardens Real Estate Metro Brokers