What Field Company does

Field Company is a Brooklyn-based, family-owned American manufacturer of premium cast iron cookware, founded in 2016 by brothers Stephen and Chris Muscarella. The company designs and produces cast iron skillets, griddles, Dutch ovens, lids, and a complementary accessories line (seasoning oils, cleaning tools, leather handles, wood utensils) manufactured in the USA using traditional green sand casting methods and recycled iron. Its core technical differentiation is a proprietary graphite/iron composition developed in consultation with a European materials science professor, modeled on vintage 1930s Griswold and Wagner cast iron, combined with a machine-polished smooth cooking surface and pre-seasoning with organic grapeseed oil. The result is lighter (4.3-4.5 lbs for the flagship 10-inch No.8) and smoother than mass-produced cast iron, with non-toxic, naturally nonstick seasoning that improves with use over time.

The company operates a direct-to-consumer e-commerce business at fieldcompany.com as its primary sales channel, supplemented by wholesale distribution to retail stockists and a corporate and group gifting program (10+ units, up to 25% off). Pricing is one-time purchase with no subscription, ranging from $12-$137 for accessories, $100-$350 for individual skillets, and up to $1,825 for premium bundles, with bundle discounts and a 45-day in-kitchen trial reducing purchase friction. Customer acquisition relies on content marketing (recipe blog with 18+ pages, Cast Iron 101 educational hub), email capture (10% off first purchase), an affiliate/creator program, organic social media, and strong earned media presence in publications such as Bon Appetit, Serious Eats, Gear Patrol, and Food & Wine. The company has accumulated 6,597+ verified reviews at a 4.9/5 rating with a 97-99% recommendation rate, and remains privately held and bootstrapped since its $1.6M Kickstarter raise in 2016.

Name

Field Company

Legal name

Field Company

Website

https://fieldcompany.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Field Company is a Brooklyn-based, family-owned American manufacturer of premium cast iron cookware serving home cooks and gift buyers with lightweight, machined-smooth skillets, griddles, Dutch ovens, and accessories sold direct-to-consumer, through wholesale, and via corporate gifting.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cast Iron Cookware Sales: Direct-to-consumer sales of cast iron skillets, griddles, and Dutch ovens through the company's e-commerce website. Individual pans range from $100 to $350, with various bundle and set options available at discounted prices.
2. Kitchen Tools & Accessories: Sales of complementary products including seasoning oil, chain mail scrubbers, cleaning brushes, leather handle covers, oven mitts, turners, and care kits. Accessories range from $12 to $137.
3. Corporate & Group Gifting: Bulk corporate orders with discounts up to 25% off for orders of 10+ units. Custom gift bundles and tailored gifting options for employee gifts, client appreciation, and corporate events.
4. Wholesale & Retail Distribution: Wholesale program for retailers and stockists carrying Field Company products. The company maintains a 'Find a Store' locator for customers seeking physical retail locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Field Company designs, manufactures, and sells premium cast iron cookware made in the USA using a proprietary graphite/iron composition and traditional green sand casting methods. Their lineup includes machined-smooth, lighter-weight skillets (sizes No.4 through No.16), griddles, Dutch ovens, matching lids, and complementary kitchen tools and care accessories, sold primarily direct-to-consumer through fieldcompany.com with a 45-day in-home trial and lifetime warranty.

Product overview

Field Company is a family-owned American manufacturer of premium cast iron cookware that revived vintage-style casting techniques. The product portfolio centers on seven skillet sizes (No.4 through No.16), complemented by round and long griddles, Dutch ovens, and matching lids. The lineup emphasizes lighter weight and smoother machined surfaces compared to conventional cast iron, achieved through proprietary graphite/iron composition and green sand casting methods. Supporting accessories include care kits, seasoning oils, cleaning tools (chain mail scrubbers, brushes), utensils (turners, scrapers), and leather accessories (handle covers, oven mitts). Products are sold individually or as bundled sets (starter sets, grilling sets, celebration sets) offering various combinations of cookware plus accessories. All products are 100% made in the USA with recycled iron and backed by a 45-day trial and lifetime warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• No.4 Cast Iron Skillet (6.75") A 6¾-inch cast iron skillet weighing 1.8 lbs, machined smooth and pre-seasoned with organic grapeseed oil, marketed to home cooks as the smallest size in the Field Company skillet range and ideal for single servings.
• No.5 Cast Iron Chef Skillet (7.25") A 7½-inch cast iron chef skillet with curved sloped sidewalls, weighing 2.2 lbs, machined smooth and pre-seasoned, designed for egg cooking, omelets, and one-handed flipping.
• No.6 Cast Iron Skillet (8.375") An 8⅜-inch cast iron skillet weighing 3 lbs, machined smooth and pre-seasoned with organic grapeseed oil, marketed for 1–2 servings and side dishes.
• No.8 Cast Iron Skillet (10.25") The flagship 10¼-inch cast iron skillet, weighing 4.3–4.5 lbs, with a machined-smooth cooking surface and factory-baked organic grapeseed oil pre-seasoning; designed as the all-purpose 2–4 serving weeknight skillet.
• No.10 Cast Iron Skillet (11.625") An 11⅝-inch cast iron skillet weighing 6 lbs, machined smooth and pre-seasoned with organic grapeseed oil, marketed for 4–6 servings and family meals.
• No.12 Cast Iron Skillet (13.375") The largest single-handled skillet at 13⅜ inches, weighing 8 lbs, machined smooth and pre-seasoned, designed for 6–8 servings, entertaining, and pizza night.
• No.16 Double-Handled Cast Iron Skillet A double-handled cast iron skillet with loop handles on each side, machined smooth and pre-seasoned, designed for heavy-duty cooking and entertaining.
• No.9 Round Cast Iron Griddle A round cast iron griddle with a low rim, machined smooth and pre-seasoned, designed for pancakes and other flat foods.
• Long Cast Iron Griddle A long rectangular cast iron griddle providing 148 square inches of machined-smooth flat searing surface, designed for use on grills and for cooking multiple items at once.
• No.8 Cast Iron Dutch Oven A No.8 cast iron Dutch oven with matching lid, machined smooth and pre-seasoned, designed for bread baking and braising.
• No.10 Cast Iron Dutch Oven A No.10 cast iron Dutch oven with lid and loop handles, machined smooth and pre-seasoned, designed for larger braises, soups, and bread baking.
• Cast Iron Skillet Lids (No.6, No.8, No.10, No.12) Matching cast iron lids for Field Company's No.6, No.8, No.10, and No.12 skillets, sold separately to enable oven cooking, steaming, and moisture retention.
• Cookware Sets and Bundles Multi-piece bundled cookware sets combining skillets, griddles, Dutch ovens, lids, and accessories (e.g., Summer Celebration Set, 5-Piece, 9-Piece, 12-Piece, Collector's Set) priced at a discount versus buying items individually.
• Cast Iron Care Kit A bundled cast iron maintenance kit containing Field Company's Seasoning Oil, Chain Mail Scrubber, and Natural Fiber Brush, sold as a single unit for everyday cast iron care.
• Cast Iron Seasoning Oil A custom seasoning oil blend of organic grapeseed and sunflower oils plus beeswax, formulated for maintaining and building durable nonstick seasoning on cast iron.
• Chain Mail Scrubber A stainless steel chain mail scrubber designed to remove stubborn cooked-on food residue from cast iron while preserving the seasoning layer.
• Natural Fiber Cleaning Brush A natural fiber cleaning brush designed to remove loose food residue from cast iron during routine cleaning.
• Leather Oven Mitts Full-grain leather oven mitts handmade in Vermont, available in Small (6¾"), Medium (7⅜"), and Large (8") sizes for handling hot cast iron cookware.
• Leather Handle Cover A leather handle cover available in Cognac, Black, Brown, and Cherry colors, slipped over a skillet handle to protect hands from heat.
• Slotted Turner A stainless steel slotted turner with a cherry wood handle, designed for flipping and serving food in cast iron cookware.
• Griddle Turner A wide stainless steel turner with a cherry wood handle, designed for use with Field Company's cast iron griddles.
• Mini Turner A compact stainless steel turner with a cherry wood handle, designed for detailed cooking tasks in cast iron cookware.
• Bench Scraper A stainless steel bench scraper with a cherry wood handle, used for cutting dough and scraping cast iron cookware.
• Cherry Wood Spoons & Spatulas Set A set of three cherry wood spoons and spatulas designed for cooking and serving with cast iron cookware.
• Corporate & Group Gifting Program A dedicated corporate and group gifting program that sells Field Company cookware in bulk (10+ units) at discounts up to 25%, with custom bundles for employee recognition, client appreciation, and corporate events, handled through [email protected].

Quantifiable outcome

• 4.9 out of 5 stars from 6,597+ verified reviews with 97-99% recommendation rate
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Staub: French premium cast iron cookware brand (owned by Zwilling) known for enameled Dutch ovens and skillets. Overlaps with Field in the premium home cook and gifting segments with a wider global footprint.
• Le Creuset: Global premium cookware incumbent best known for enameled cast iron Dutch ovens. Operates at much larger scale and broader product breadth, but competes for the same premium gifting and home cook dollars as Field.

Emerging players

• Great Jones: DTC colorful cookware brand targeting younger home cooks with playful design. Overlaps with Field on premium DTC positioning and gifting, though different on aesthetic and material.
• Our Place: Premium DTC cookware and lifestyle brand known for the Always Pan, with strong gifting and content-led marketing. Competes with Field for premium gifting and design-conscious home cook spend, though broader in category.
• Made In: Direct-to-consumer premium cookware brand with institutional backing, offering stainless steel, non-stick, and cast iron across a full kitchen ecosystem. Comparable in DTC premium positioning and content-led GTM, but broader in category.

Direct peers

• Smithey Ironware: A direct-to-consumer premium cast iron brand founded in Charleston that emphasizes smooth, polished cooking surfaces and vintage-inspired design. Closely comparable to Field's product positioning, target customer, and go-to-market model.
• Lodge Manufacturing: The largest US cast iron cookware manufacturer, producing skillets, Dutch ovens, and griddles sold through mass retail and DTC. Lodge competes directly with Field Company across all sizes and price tiers, though Field positions itself as the premium, smoother, lighter alternative.
• Lancaster Cast Iron: A premium American-made cast iron skillet brand offering polished smooth-surface pans with proprietary designs. Direct competitor in the smooth-surface, vintage-inspired cast iron niche.
• Finex Cast Iron: Premium American-made cast iron cookware with a distinctive octagonal design and polished cooking surface. Targets the same high-end home cook and gifting segments as Field Company.
• Victoria Cast Iron: Colombian-made traditional cast iron cookware sold direct-to-consumer at value-to-mid price points. Competes with Field for entry-level cast iron shoppers and serves as the value benchmark against which Field justifies its premium pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thefieldcompany
• Facebookfacebook.com/fieldcompany
• Instagraminstagram.com/fieldcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field Company