Made In Cookware
Made In Cookware is a premium direct-to-consumer cookware brand founded in 2017 in Austin, Texas, selling professional-grade stainless clad, ceramic non-stick, carbon steel, and cast iron cookware to home cooks and 4,000+ professional chefs across 200+ countries, with retail distribution through Crate & Barrel.
- Company typePrivate
- Founded2017
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Made In Cookware does
Made In Cookware is a premium direct-to-consumer cookware company founded in 2017 in Austin, Texas, by co-founders Chip Malt (CEO) and Jake Kalick (President), emerging from a fourth-generation, 100-year-old family restaurant supply business. The company designs and sells professional-grade kitchen tools spanning five core cookware material platforms — 5-ply Stainless Clad, CeramiClad® ceramic non-stick, seasoned Carbon Steel, seasoned and enameled Cast Iron, and ProCoat Non Stick — plus Japanese and French knife collections, tabletop and dinnerware, bakeware, and accessories. Proprietary technology includes the Stay Cool Handle™ (hollow-core heat-dissipating design) and the CeramiClad® PFAS-, PFOA-, PTFE-, lead-, cadmium-, and BPA-free ceramic coating, with products third-party lab certified (30 of 30 tests) and oven safe to 800°F. Manufacturing is sourced through legacy partners in Italy, France, Sweden, Germany, and the United States, supporting a chef-collaborated product development process that includes a Tom Colicchio signature line.
The business operates a product-led growth model built around a flagship owned e-commerce storefront (madeincookware.com) serving 200+ countries, complemented since July 2025 by an exclusive retail partnership with Crate & Barrel and dedicated regional sites in Canada (July 2024), the UK (September 2024), and Australia (September 2025). Revenue is generated primarily through one-time consumer purchases ranging from $29 utensils to a $2,999 Complete Kitchen Set, with periodic promotional discounting of up to 37% during Black Friday and Cyber Week, plus a separate B2B industry/restaurant program offering volume discounts on multi-year contracts. The customer base includes 1,400,000+ verified buyers, 120,000+ five-star reviews, and 4,000+ professional chefs. The company is privately held, founder-controlled, and has raised approximately $8.33 million across seed-stage rounds in 2018 and 2019, suggesting a capital-efficient, bootstrapped growth profile relative to typical venture-backed consumer brands.
Made In Cookware firmographics
Firmographics- Name
- Made In Cookware
- Legal name
- Made In Cookware
- Website
- https://madeincookware.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Made In Cookware is a premium direct-to-consumer cookware brand founded in 2017 in Austin, Texas, selling professional-grade stainless clad, ceramic non-stick, carbon steel, and cast iron cookware to home cooks and 4,000+ professional chefs across 200+ countries, with retail distribution through Crate & Barrel.
- Ownership category
- akta.pro rank
Made In Cookware industry classification
Industry- Product category
- Premium Cookware
- NAICS
- Metal Kitchen Cookware, Utensil, Cutlery, and Flatware (except Precious) Manufacturing (332215), Cutlery and Handtool Manufacturing (3322)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Kitchen Gadgets & Tools Retail (CRACADAB)
Keywords
Where Made In Cookware is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Made In Cookware business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Cookware Hardware Sales: One-time purchase model for premium cookware products including stainless steel clad, carbon steel, cast iron, ceramic non-stick, and knives. Products sold as individual pieces and curated sets at premium price points.
- Industry/Restaurant Pricing: Dedicated B2B pricing program for restaurants and professional chefs, offering volume discounts and specialized terms for industry customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level individual pieces and accessories |
| Unit Pricing | Pay-as-you-go | Mid-range cookware sets and individual premium pieces |
| Unit Pricing | Pay-as-you-go | Premium complete kitchen and specialty collections |
| Other | Multi-year contract | Industry/restaurant pricing program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Made In Cookware product offering
Product offeringCore offering
Made In Cookware designs, manufactures, and sells professional-quality cookware and kitchen knives directly to consumers. The product line spans 5-ply stainless steel cookware, carbon steel pans, enameled cast iron, ceramic non-stick cookware (CeramiClad), bakeware, tabletop, and kitchen knives. The company operates a direct-to-consumer e-commerce model serving both home cooks and 4,000+ professional chefs, supplemented by retail partnerships (notably Crate & Barrel) and a dedicated industry program for restaurants.
Product overview
Made In Cookware is a direct-to-consumer cookware company offering professional-quality kitchen tools across multiple material categories. The core product portfolio includes five main cookware lines: Stainless Clad (5-ply construction with aluminum core), CeramiClad Non Stick (ceramic-based), Carbon Steel (seasoned), Cast Iron (both seasoned and enameled), and ProCoat Non Stick. The company also offers knife collections (Japanese and French styles), tabletop/dinnerware, bakeware, and kitchen accessories. Products are available as individual pieces or in curated sets, with the Complete Kitchen Set serving as the flagship bundle. The brand positions itself for both professional chefs (serving 4,000+ chef customers) and home cooks, with international operations in the US, Canada, UK, and Australia. Manufacturing spans Italy, USA, Sweden, and France, reflecting premium sourcing and craftsmanship standards.
Differentiator
Problem solved
Functional benefit
Brands
- CeramiClad®: Non-stick cookware line featuring ceramic coating technology
- Stainless Clad
- Seasoned Carbon Steel
- Seasoned Cast Iron
- The Clean Cooking Collection
Products and services
- Stainless Steel Cookware (5-Ply Clad) Made In's flagship 5-ply stainless steel cookware line, bonding five layers of metal for even heat distribution and restaurant-grade durability. Includes frying pans, saucepans, sauté pans, rondeaus, stockpots, and complete sets aimed at home cooks and professional chefs.
- Carbon Steel Cookware Lightweight, high-heat carbon steel pans including frying pans, woks, and griddles. Designed for searing, sautéing, and wok cooking with seasoning guidance to develop a natural non-stick patina.
- Enameled Cast Iron Cookware Premium enameled cast iron Dutch ovens, braisers, and cocottes manufactured in France. Features smooth enamel interior finish that resists sticking and is compatible with all cooktops.
- CeramiClad Ceramic Non-Stick Cookware Ceramic non-stick cookware coated with Made In's proprietary CeramiClad coating, free of PFAS, PFOA, PTFE, lead, and cadmium. Targets consumers seeking non-toxic, easy-release pans for everyday cooking.
- Kitchen Knives
Quantifiable outcome
- Third-party lab certified: 30 out of 30 tests passed for safety and quality
- +1 more outcomes
Companies that use Made In Cookware
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Made In Cookware technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Made In Cookware partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Crate & BarrelcoreExclusive retail partnership launched July 2025, blending Made In's professional-grade cookware performance with Crate & Barrel's design-focused home goods retail presence. Available both in Crate & Barrel stores and online.
- WranglerminorLimited edition collaboration creating a 'sizzling' brand partnership between the iconic denim brand and Made In cookware, targeting shared lifestyle audiences.
- Eric WareheimminorLimited edition steak knife collection commemorating the comedian and best-selling author's new book 'STEAK HOUSE', leveraging his entertainment brand for product promotion.
- Tom ColicchiocoreChef collaboration creating signature cookware line including frying pans, roasting pans, and griddle tools designed by the renowned chef and restaurateur.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Made In Cookware competitors and assessment
Company assessmentDirect peers
- Le Creuset: Le Creuset is the global leader in enameled cast iron cookware and a benchmark premium cookware brand. It directly competes with Made In's Enameled Cast Iron line and Dutch oven category across both retail and DTC channels.
- Great Jones: Great Jones is a DTC cookware brand targeting design-conscious home cooks with colorful, photogenic Dutch ovens and pans. It overlaps with Made In's enameled cast iron line and direct-to-consumer go-to-market motion.
- Misen: Misen is a DTC kitchen brand offering premium pans, knives, and tools at accessible premium price points. It competes with Made In on value-positioned stainless cookware and direct-to-consumer acquisition.
- HexClad: HexClad sells patented hybrid stainless/non-stick cookware with a distinctive laser-etched surface, marketed heavily through chef Gordon Ramsay. It competes directly with Made In on premium multi-clad construction and chef endorsement.
- All-Clad: All-Clad is the long-standing gold standard in premium multi-ply stainless steel cookware, directly competing with Made In's Stainless Clad line. Both target home cooks seeking restaurant-grade performance at premium price points.
- Our Place: Our Place is a direct-to-consumer cookware and kitchen brand known for its Always Pan and celebrity-driven design-led marketing. Like Made In, it targets millennial home cooks via social channels and premium positioning.
- Lodge Cast Iron: Lodge is the dominant American cast iron cookware manufacturer and directly overlaps with Made In's Seasoned Cast Iron and carbon steel lines on price, category, and home-cook positioning.
- Caraway: Caraway is a DTC cookware brand built around non-toxic ceramic non-stick coatings and design-forward aesthetics. It directly competes with Made In's CeramiClad line on the clean-cooking narrative targeting health-conscious consumers.
Broad incumbents
- Calphalon: Calphalon is a long-established mass-premium cookware brand offering hard-anodized non-stick and stainless lines across major retailers. It competes with Made In in the broader premium cookware category but with wider mass-market distribution.
Others
- Crate & Barrel: Crate & Barrel is both a retail partner (exclusive Made In collection launched July 2025) and an indirect competitor carrying multiple premium cookware brands. As the most recent channel partner, the relationship is commercially material to Made In's distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Made In Cookware social profiles
Digital presenceMade In Cookware compliance and trust
Trust signalCompliance9 records
Made In Cookware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made In Cookware leadership team
Management profileNumber of profiles
Profiles3 records
Made In Cookware funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made In Cookware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made In Cookware
What does Made In Cookware do?
Made In Cookware designs, manufactures, and sells professional-quality cookware and kitchen knives directly to consumers. The product line spans 5-ply stainless steel cookware, carbon steel pans, enameled cast iron, ceramic non-stick cookware (CeramiClad), bakeware, tabletop, and kitchen knives. The company operates a direct-to-consumer e-commerce model serving both home cooks and 4,000+ professional chefs, supplemented by retail partnerships (notably Crate & Barrel) and a dedicated industry program for restaurants.
Is Made In Cookware a public or private company?
Made In Cookware is a private company. It is classified as venture growth investor backed and is currently operating.
When was Made In Cookware founded?
Made In Cookware was founded in 2017. It employs 51 to 100 people.
Where is Made In Cookware based?
Made In Cookware is headquartered in Austin, United States, in the North America region.
How does Made In Cookware make money?
Two revenue lines are on record. Cookware Hardware Sales are the primary driver. The others are industry/Restaurant Pricing.
Who are Made In Cookware's main competitors?
Direct peers on record are Le Creuset, Great Jones, Misen, HexClad, All-Clad, Our Place, Lodge Cast Iron and Caraway. Calphalon is listed as a broad incumbent. Crate & Barrel is listed as an others.
Does Made In Cookware have an API?
No public API is recorded for Made In Cookware.
What industry is Made In Cookware in?
Made In Cookware's product category is Premium Cookware. Its primary akta.pro industry code is CRACADAB, Kitchen Gadgets & Tools Retail. Its NAICS code is 332215 and its SIC code is 3420.