twelveNYC

What twelveNYC does

twelveNYC is a Brooklyn-headquartered merchandise and packaging design-build agency founded in 2005 that designs and produces branded merchandise, private label collections, custom packaging, influencer seeding kits, and corporate gifting programs for world-leading luxury, beauty, fashion, and lifestyle brands. The company operates five integrated service lines (Private Label, Brand Merchandise, Influencer & Strategic Seeding, Gifts & Loyalty, and Custom Packaging) supported by three cross-functional categories spanning Creative & Design, Sourcing & Development, and Production & Operations, executing an end-to-end "Dream. Design. Develop. Deliver" process from concept through global delivery.

The underlying operating model is a 100+ person global team working across offices in Brooklyn, Hong Kong, London, and Paris, with a multi-vendor supply chain network spanning sourcing, compliance, kitting, warehousing, 3PL integration, and drop-shipping. The technology stack is design-led rather than platform-software; the proprietary asset is the integrated process and supplier network, backed by EcoVadis Gold sustainability certification (2023) and Pentawards recognition in 2024 and 2025. Service line items reference AR integrations and 2D and 3D animation, but no AI, ML, or software-platform capabilities are disclosed.

Revenue is generated through project-based B2B enterprise engagements sold directly to brand clients; pricing is per-engagement and not publicly disclosed, with no recurring or retainer model identified. The customer base of 25+ named logos is heavily concentrated in beauty (Dior, YSL Beauty, Fenty Beauty, Glossier, Sephora, Clinique, Lancôme, Kiehl's, Sol De Janeiro, Ulta Beauty) and luxury (Prada, Coach), with additional exposure to retail (Nordstrom, Bloomingdale's, Anthropologie, Target), fashion (Ralph Lauren, Calvin Klein), and selectively to technology (Google, Spotify), automotive (Mercedes-Benz), beverage (Coca-Cola), and healthcare (NYU Langone). The company is privately held with no disclosed funding rounds or institutional investors in the source data.

Name

twelveNYC

Legal name

Twelve

Website

https://twelvenyc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

twelveNYC is a Brooklyn-based design-build agency, founded in 2005, that designs and produces branded merchandise, packaging, private label collections, and influencer seeding programs for leading luxury, beauty, fashion, and lifestyle brands globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Merchandise and Packaging Design & Production: Design and build services for branded merchandise, private label collections, custom packaging, influencer mailers, corporate gifts, and loyalty programs. Project-based engagements with enterprise brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

twelveNYC is a design-led agency that designs and builds custom merchandise and packaging for enterprise luxury, beauty, fashion, and lifestyle brands. The company operates an end-to-end Dream. Design. Develop. Deliver. process covering private label collections, branded merchandise, influencer and seeding programs, gifts and loyalty items, and custom packaging, supported by creative, sourcing, and production teams managing a global supply chain.

Product overview

Twelve is a merchandise and packaging design and development agency that operates as a single unified service offering rather than a platform-plus-modules architecture. Since 2005, the company has designed and built merchandise and packaging for luxury and iconic brands through five core service offerings: Private Label (exclusive retail collections), Brand Merchandise (promotional and corporate gifting), Influencer & Strategic Seeding (influencer marketing programs), Gifts & Loyalty (customer engagement programs), and Custom Packaging (creative packaging solutions). These offerings are supported by three service categories—Creative & Design, Sourcing & Development, and Production & Operations—that span the full product lifecycle from ideation through delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Label
• Brand Merchandise
• Influencer & Strategic Seeding
• Gifts & Loyalty
• Custom Packaging

Named customers25 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Karla Otto: Milan-founded global luxury communications and PR agency with offices in NY, London, Paris, and Hong Kong. Directly comparable to twelveNYC in global luxury and beauty client servicing across fashion, beauty, and lifestyle brands.
• Pearlfisher: London-based independent packaging and brand design agency serving global beauty, drinks, and lifestyle brands. Directly comparable to twelveNYC's Custom Packaging and Creative & Design services for premium consumer brands.
• LaForce: Fashion, beauty, and lifestyle PR and communications agency with strong NYC presence. Overlaps with twelveNYC in serving premium beauty and fashion brand clients and in influencer and seeding program execution.
• BPCM: New York-based fashion, beauty, and lifestyle communications and brand strategy agency. Comparable to twelveNYC in serving the same luxury, beauty, and lifestyle client verticals and overlap in influencer and strategic seeding programs.
• Stranger & Stranger: UK-based packaging design agency specializing in premium spirits, beauty, and lifestyle products. Closely comparable for premium packaging design, structural packaging innovation, and brand-building merchandise services.
• The Marketing Arm: Omnicom-owned agency specializing in promotional merchandise, branded merchandise, and corporate gifting programs for enterprise brands. Closest direct peer to twelveNYC's Brand Merchandise, Influencer Seeding, and Gifts & Loyalty service lines.

Broad incumbents

• Jack Morton Worldwide: Interpublic-owned global brand experience agency with capabilities that overlap with twelveNYC's brand merchandise, experiential packaging, and influencer activation offerings at significantly larger scale and broader scope.
• Momentum Worldwide: Interpublic-owned brand experience and activation agency with overlapping capabilities in branded merchandise, retail activations, and loyalty programs serving similar enterprise brand clients.
• Sparks: Omnicom-owned brand experience and marketing agency with capabilities in merchandise, retail activations, and experiential marketing that intersect with twelveNYC's branded merchandise and experiential packaging offerings.
• George P. Johnson: Global experience marketing agency with capabilities across brand activations, events, and merchandise programs. Larger-scope competitor to twelveNYC for experiential brand work and corporate event merchandise.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/twelvenyc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about twelveNYC