PM3
PM3 is a Brazilian online education platform that delivers courses, postgraduate programs, and corporate training in product management, digital products, and applied AI, serving individual professionals and 800+ enterprises as a subsidiary of Grupo Alun.
- Company typePrivate
- Founded2018
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What PM3 does
PM3 (legal entity SOMOS 3 INTERNET S.A) is a Brazilian online education company founded in 2018 and headquartered in São Paulo, operating what it describes as Brazil's largest Product community with 50,000+ trained professionals and 800+ corporate clients. The platform delivers structured learning in digital product management, product marketing, analytics, leadership, and increasingly in applied AI and automation, organized into three product lines: Formations (in-depth multi-week courses), Sprints (short subscription-based courses), and postgraduate programs delivered in partnership with FIAP under MEC certification. The underlying technology stack is an online learning platform combining live sessions, recorded content, practical exercises, and community features, supplemented by a separate corporate portal (empresas.cursospm3.com.br) and postgraduate enrollment flow via FIAP. Its proprietary pedagogical framework, branded the PM3 Methodology (Learn, Exchange, Apply), differentiates it from pure-content competitors.
PM3 monetizes through three revenue streams: (1) individual B2C course and subscription purchases for professionals via self-serve on pm3.com.br; (2) B2B corporate training sold through a dedicated enterprise sales motion (PM3 para Empresas), with customized programs typically scoped for teams of 15+ and billed under multi-year contracts; and (3) postgraduate tuition routed through the FIAP partnership. Customer acquisition is community-led, leveraging free events such as Product Camp and the PM3 Summit, alongside content marketing through the PM3 Blog and the Mesa de Produto podcast, with organic SEO as a primary top-of-funnel channel. The customer base spans individual professionals seeking career transitions into product roles and enterprises (including Nubank, iFood, VTEX, OLX, Creditas, and others) upskilling teams in product, AI, and automation.
In 2025, PM3 became part of Grupo Alun, a diversified Brazilian education technology conglomerate also comprising Alura, FIAP, and StartSe, gaining access to shared distribution and cross-ecosystem branding while retaining its independent product identity. PM3 operates as a private subsidiary within that group with 51–100 employees and no public ticker, no disclosed venture funding, and no disclosed revenue figures. The company's primary forward strategy is to expand its AI curriculum (AI Product Builder, AI Specialist, and n8n automation training) for both B2C and B2B channels while leveraging Grupo Alun for broader Brazilian market reach.
PM3 firmographics
Firmographics- Name
- PM3
- Legal name
- SOMOS 3 INTERNET S.A
- Website
- https://cursospm3.com.br
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PM3 is a Brazilian online education platform that delivers courses, postgraduate programs, and corporate training in product management, digital products, and applied AI, serving individual professionals and 800+ enterprises as a subsidiary of Grupo Alun.
- Ownership category
- akta.pro rank
PM3 industry classification
Industry- Product category
- Professional Education and Training
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)
- akta.pro secondary industries
- Data & Metrics for PM/PPM (Analytics, KPIs, Experimentation) (EDABAHAL), Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)
Keywords
Where PM3 is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
PM3 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Individual Online Courses: Subscription-based and individual course purchases for professionals seeking product management education. Includes Formations (deep-dive programs), Sprints (quick courses), and postgraduate programs.
- Corporate Training (In-Company): Customized training programs sold to enterprises for team development in AI, automation, product management, and digital skills. Quote-based pricing tailored to company needs.
- Postgraduate Programs: MEC-certified postgraduate programs in partnership with FIAP, including Digital Product Management, Growth Marketing, and Tech Management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Corporate training packages customized per organization |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PM3 product offering
Product offeringCore offering
PM3 is an online education school (Escola de Negócios e Produtos Digitais) that sells professional training courses and postgraduate programs in Product Management, Product Marketing, Product Analytics, Product Leadership, AI, and Digital Products to individual professionals and corporate teams in Brazil. Its offering spans deep-dive Formações, short-format Sprints subscriptions, MEC-certified postgraduate degrees via FIAP, and customized in-company corporate training programs in AI and automation.
Product overview
PM3 is an online education platform (Escola de Negócios e Produtos Digitais) focused on Product Management and Digital Products in Brazil. The company offers a comprehensive portfolio of educational products organized into three main categories: (1) Formações (In-depth courses) including AI Product Builder, AI Product Specialist, Product Management, Product Marketing, Product Analytics, Product Leadership, Product Discovery, Product Growth, Product Design, and Analista de Dados; (2) Pós-tech (Postgraduate programs) in partnership with FIAP covering Digital Product Management, Growth Marketing, Tech Management, and AI para Negócios; and (3) PM3 Sprints for quick, subscription-based learning in business, data, marketing, and product topics. PM3 also provides corporate training services including AI training and automation training using tools like n8n. The platform serves over 50,000 professionals and partners with over 800 companies, emphasizing practical learning through real company cases from major Brazilian and international companies.
Differentiator
Problem solved
Functional benefit
Brands
- PM3 Sprints: Quick, targeted courses for professionals looking to level up in business, innovation, data, marketing, and product, available through a single subscription.
- PM3 para Empresas
- PM3 Panorama Reports
- PM3 Academy
Products and services
- Product Management Course In-depth course (Formação) expanding skills in product management, covering tools, discovery, roadmap, metrics, and solution building with real company cases for professionals seeking to enter or advance in product management roles.
- AI Product Specialist Course A specialized Formação course focused on AI product management skills and applications in digital product development for professionals working with AI-driven products.
- AI Product Builder Course
Quantifiable outcome
- 9 in 10 students who complete a course feel more confident for daily challenges
- +1 more outcomes
Companies that use PM3
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
PM3 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature1 record
PM3 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FIAPcoreFIAP is PM3's key academic partner for postgraduate programs. Together they offer MEC-certified postgraduate degrees including Digital Product Management, Growth Marketing, Tech Management, and IA para Negócios. PM3 provides course content and instruction while FIAP provides the academic framework and certification.
- Grupo AluncorePM3 is part of the Grupo Alun ecosystem, which includes Alura, FIAP, PM3, and StartSe. This is a rebranded identity representing the largest and most complete technology education ecosystem in Brazil, providing synergies across brands for expanded reach and opportunities.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
PM3 competitors and assessment
Company assessmentDirect peers
- Alura: Alura is PM3's sibling brand within Grupo Alun and a leading Brazilian online education platform focused on technology and creative skills. They are directly comparable as both serve Brazilian professionals seeking career advancement in tech via online courses and corporate training.
- Product School: Product School is a global leader in product management training, offering courses, certifications, and community events. It is the closest international direct competitor to PM3 in PM-specific curriculum and professional audience.
- Platzi: Platzi is a leading LATAM online education platform offering professional courses in technology, design, business, and digital marketing. It competes directly with PM3 for Spanish- and Portuguese-speaking professionals seeking tech career upskilling.
- FIAP: FIAP is PM3's academic partner and sibling brand within Grupo Alun, offering technology higher education in Brazil. They share student audiences, course content, and postgraduate program infrastructure.
- DigitalHouse: DigitalHouse is a LATAM-focused digital education company offering bootcamps and online courses in coding, data, UX, and digital marketing. It competes with PM3 for Brazilian and Spanish-speaking learners seeking tech career credentials.
- Reforge: Reforge provides advanced online training programs for product, growth, and engineering leaders at technology companies. It targets a similar senior product professional audience as PM3, though focused on global rather than Brazilian market.
- Rocketseat: Rocketseat is a Brazilian online education platform focused on full-stack development and software engineering careers. It competes with PM3 for the same Brazilian tech professional audience and overlapping corporate training buyers.
- StartSe: StartSe is a Brazilian education and events company focused on entrepreneurship, innovation, and business trends, and is a sibling brand within Grupo Alun. It overlaps with PM3 in executive education and digital business content.
Broad incumbents
- Coursera: Coursera is a global online learning platform partnering with top universities and companies, with a growing Brazil presence including Coursera for Business. It is a broader incumbent that competes with PM3 for enterprise training budgets and individual learners.
- Udemy: Udemy is a global online learning marketplace with extensive catalog of professional courses including product management. Udemy Business directly competes with PM3's corporate training offering and B2C course sales in Brazil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PM3 social profiles
Digital presencePM3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
PM3 leadership team
Management profileNumber of profiles
Profiles3 records
PM3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PM3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PM3
What does PM3 do?
PM3 is an online education school (Escola de Negócios e Produtos Digitais) that sells professional training courses and postgraduate programs in Product Management, Product Marketing, Product Analytics, Product Leadership, AI, and Digital Products to individual professionals and corporate teams in Brazil. Its offering spans deep-dive Formações, short-format Sprints subscriptions, MEC-certified postgraduate degrees via FIAP, and customized in-company corporate training programs in AI and automation.
Is PM3 a public or private company?
PM3 is a private company. It is classified as corporate owned and is currently operating.
When was PM3 founded?
PM3 was founded in 2018. It employs 51 to 100 people.
Where is PM3 based?
PM3 is headquartered in São Paulo, Brazil, in the Latin America region.
How does PM3 make money?
Three revenue lines are on record. Individual Online Courses are the primary driver. The others are corporate Training (In-Company) and postgraduate Programs.
Who are PM3's main competitors?
Direct peers on record are Alura, Product School, Platzi, FIAP, DigitalHouse, Reforge, Rocketseat and StartSe. Broad incumbents are Coursera and Udemy.
Does PM3 have an API?
No public API is recorded for PM3.
What industry is PM3 in?
PM3's product category is Professional Education and Training. Its primary akta.pro industry code is EDAFAIAH, Corporate Training Course Marketplaces (B2B Content Libraries), with a secondary code of EDABAHAL, Data & Metrics for PM/PPM (Analytics, KPIs, Experimentation). Its NAICS code is 611430 and its SIC code is 8200.