LearnFormula
LearnFormula is a global online marketplace that delivers accredited CPD/CE courses to regulated professionals across 30+ professions and 29 markets, with AI-powered authoring, automated credit tracking, and enterprise team licensing.
- Company typePrivate
- Founded2016
- HeadquartersMarkham, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What LearnFormula does
LearnFormula Inc. (Ontario, Canada; founded 2016; 51-100 employees) operates a global professional development marketplace that delivers accredited continuing professional development (CPD) and continuing education (CE) content to regulated professionals across 30+ professions and 29 markets. The platform hosts 8,600+ courses produced by 1,200+ instructors, with content accredited by 327+ regulatory bodies and professional associations including NASBA (QAS Sponsor), HRCI, FBPE, IRS, the State Bar of California, CPA Ontario, ICAEW, Engineers Australia, and LSO. Core products include the Unlimited Pass subscription, individual course purchases, an automated Credit Tracker that maps credits to users' regulatory bodies, and Team Licenses with an Admin Dashboard for enterprise compliance management. Distribution is supported by 15+ localized sub-brand marketplaces (CPDFormula, PECourses, CPE QAS US, etc.), an iOS mobile app, and LMS integrations with Canvas, Blackboard, Moodle, and D2L Brightspace.
The underlying technology stack combines a generative-AI authoring suite (AI Course Studio) that produces slides, narration scripts, quizzes, multi-language translations, AI-voice narration, and AI-avatar video, with automated accreditation and certificate generation infrastructure. Revenue is generated through recurring subscriptions (Unlimited Pass for individuals, Team Licenses for organizations, institutional per-student-per-year pricing for higher education), one-time individual course purchases, instructor royalty share, and enterprise add-ons (custom reporting at $2,400, SSO integration at $1,800). The GTM motion combines self-serve PLG (7-day free trial, course previews, automatic credit tracking) with sales-assisted enterprise and higher-education outreach (book-a-demo CTAs, dedicated account managers on the Professional tier), and is reinforced by content marketing, SEO, email, and social channels targeting the same regulated audiences.
LearnFormula firmographics
Firmographics- Name
- LearnFormula
- Legal name
- LearnFormula Inc.
- Website
- https://learnformula.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LearnFormula is a global online marketplace that delivers accredited CPD/CE courses to regulated professionals across 30+ professions and 29 markets, with AI-powered authoring, automated credit tracking, and enterprise team licensing.
- Ownership category
- akta.pro rank
LearnFormula industry classification
Industry- Product category
- Continuing Professional Development E-Learning
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Accounting, Audit & Tax (CPA/CA/ACCA CPE) (EDAAALAA)
- akta.pro secondary industries
- Online Learning Content & Course Publishing Platforms (BPAMAJAL), Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA), Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ), Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)
Keywords
Where LearnFormula is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Markets served
LearnFormula business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel
Revenue model
- Unlimited Pass Subscription: Annual subscription giving full access to 8,600+ courses across all professions and markets. Includes on-demand video courses, live webinars, downloadable resources, and full credit tracking. One flat fee with no per-course charges.
- Individual Course Purchases: Single course licenses purchased individually, ranging from $20 to $200+ depending on credit hours and profession.
- Team License: Organization-wide subscription covering multiple professions under one account. Multi-seat pricing with volume discounts. Includes admin dashboard, bulk licensing, and priority support.
- Instructor Revenue Share: Instructors earn fixed-fee royalties on course sales. Compensation varies for individual purchases vs. package/subscription enrollments. LearnFormula handles all costs for course hosting, marketing, and accreditation.
- Enterprise Add-ons: Additional services including custom reporting and SSO integration available as add-ons to team licenses.
- Institutional Subscription: Volume-based institutional pricing per-student per-year for universities and colleges. Covers students, faculty, and administrators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Unlimited Pass - Individual annual subscription with full platform access |
| Freemium | Pay-as-you-go | 7-Day Free Trial available for Unlimited Pass |
| Subscription | Annual | Team License - Starter (2-25 seats) |
| Subscription | Annual | Team License - Professional (25+ seats) |
| Subscription | Annual | Enterprise Add-ons |
| Unit Pricing | Pay-as-you-go | Individual Course Purchase |
| Subscription | Annual | Institutional Subscription - Higher Education |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
LearnFormula product offering
Product offeringCore offering
LearnFormula operates a global e-learning marketplace that aggregates 8,600+ accredited continuing professional development (CPD) courses from 1,200+ third-party instructors across 30+ regulated professions and 29 markets. The platform enables regulated professionals (accountants, lawyers, engineers, HR professionals, architects, etc.) to earn required CPD/CE credits through video courses, live webinars, and downloadable resources, with automated credit tracking and verifiable certificate generation tied to 327+ regulatory bodies. The offering spans individual subscriptions (Unlimited Pass), enterprise team licenses with compliance dashboards, an AI Course Studio for instructor authoring, and sub-brand marketplaces for profession-specific verticals.
Product overview
LearnFormula operates as a global professional education marketplace platform with 8,600+ courses across 30+ professions in 29 markets. The core LearnFormula Platform serves as the central hub, complemented by the AI Course Studio for instructor content creation, the Credit Tracker for compliance monitoring, and the Team License/Admin Dashboard for enterprise compliance management. The Unlimited Pass subscription model provides unlimited access to the course library. Market-specific sub-brands including CPDFormula (Canadian CPAs), PE Courses (US Professional Engineers), and CPE QAS US (NASBA-accredited accounting) operate as specialized verticals. A mobile app extends accessibility to iOS devices, while LMS Integration Suite enables institutional deployment in higher education via Canvas, Blackboard, Moodle, and D2L Brightspace integrations.
Differentiator
Problem solved
Functional benefit
Brands
- CPDFormula (CACPD): CPD marketplace for Canadian CPAs - Canada's largest CPD marketplace
- PECourses
- LearnFormula US
- CPD Engineers CA
- Legal Education CA
- PD HR US
- AU & NZ Legal CPD
- CPD On Demand GB
- CPE QAS US
- AU&NZ Engineers CPD
- CE Architects CA
- AU / NZ Language PD
- CA Psychology CPD
- AU & NZ CPD
- CPD for RCICs & RISIAs
Products and services
- LearnFormula Platform
Quantifiable outcome
- 2,500+ organizations trust LearnFormula for team compliance
- +5 more outcomes
Companies that use LearnFormula
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
LearnFormula technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature8 records
LearnFormula partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Canvas LMScoreLTI 1.3 integration allowing institutions to access LearnFormula courses directly within Canvas LMS environment.
- BlackboardcoreBuilding Block integration enabling Blackboard users to access LearnFormula professional development content.
- MoodlecoreNative plugin integration for Moodle LMS allowing seamless access to LearnFormula course catalog.
- D2L BrightspacecoreLTI integration for D2L Brightspace LMS enabling institutional access to LearnFormula content.
- StripecorePayment processing partner for instructor payouts. Instructors register with Stripe and link accounts to receive royalty payments.
- NASBA (National Association of State Boards of Accountancy)coreQAS Sponsor status - LearnFormula is a recognized NASBA QAS Sponsor for CPE credits for accountants.
- HRCI (Human Resource Certification Institute)coreApproved provider for HRCI recertification credits for HR professionals.
- FBPE (Florida Board of Professional Engineers)coreApproved provider for PDH courses for professional engineers in Florida.
- State Bar of CaliforniacoreCLE Provider status - approved for continuing legal education credits for California attorneys.
- IRS CE ProvidercoreApproved provider for IRS continuing education credits for tax professionals.
- EA (Engineers Australia)coreCPD provider for engineers in Australia and New Zealand.
- LSO (Law Society of Ontario)coreAccredited provider for continuing professional development for Ontario lawyers.
- OAA (Ontario Association of Architects)coreCE provider for Canadian architects continuing education.
- CPA OntariocoreCPD provider for CPA Ontario members - largest CPD marketplace for Canadian CPAs.
- CCPA (Canadian Psychological Association)coreCPD provider for Canadian psychologists continuing professional development.
- ICAEW (Institute of Chartered Accountants in England and Wales)coreCPD provider for global accountants under ICAEW framework.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
LearnFormula competitors and assessment
Company assessmentDirect peers
- Surgent Accounting & Tax Education: Surgent is a major US-based CPE provider for accountants and tax professionals, offering self-study and live CPE courses with NASBA QAS accreditation. It directly competes with LearnFormula's CPE QAS US sub-brand in the accounting/CE vertical and is the most natural marketplace competitor.
- WebCE: WebCE is a leading online continuing education provider for insurance, securities, and financial professionals across the US. Like LearnFormula, it operates an accredited CE marketplace with regulator-mapped credit tracking and per-course plus subscription billing, making it a directly comparable marketplace-model peer.
- Lorman Education Services: Lorman is a US-based online professional development marketplace offering accredited continuing education across multiple professions including accounting, HR, engineering, legal, and healthcare. Its multi-profession subscription marketplace model directly mirrors LearnFormula's breadth strategy.
- ILSI Engineering / PDH Source: PDH Source provides online PDH courses for professional engineers required by US state boards like FBPE. It is the closest direct competitor to LearnFormula's PE Courses sub-brand in the regulated engineering CE vertical.
- HRWatchdog (Career Trend): HRWatchdog provides HRCI-approved recertification credits for HR professionals across PHR, SPHR, and SHRM credentials. It directly competes with LearnFormula's "PD HR US" sub-brand for HR compliance training subscriptions.
Broad incumbents
- Wolters Kluwer (CCH CPE/Tax & Accounting): Wolters Kluwer offers CPE and professional development content for tax, accounting, legal, and HR professionals as part of a much broader compliance and information portfolio. It competes with LearnFormula in specific verticals (especially US accounting CPE) but is anchored in enterprise content subscriptions rather than multi-profession consumer pass.
- AICPA Store / CPAexam Review: The AICPA offers CPE and credentialing content to its 400K+ members through its own marketplace and learning tools. As the dominant accounting association, it is a structural incumbent that LearnFormula complements rather than fully displaces, but its member-only CE catalog directly overlaps with LearnFormula's accounting content.
- Skillsoft (SumTotal, Pluralsight): Skillsoft is a large, public-listed enterprise learning and compliance training provider serving regulated industries including financial services, healthcare, and engineering. Its compliance and certification content competes for the same enterprise Team License budget that LearnFormula targets.
- Udemy Business: Udemy Business is an enterprise learning marketplace offering thousands of courses across professional and technical subjects. While not accredited for regulator-mandated CPD/CE, it competes for the same enterprise training wallets and could move into accredited verticals over time.
Emerging players
- KnowledgeCity: KnowledgeCity is an online platform offering accredited continuing education courses for HR, accounting, legal, and other regulated professionals. Its multi-profession accredited marketplace positioning closely echoes LearnFormula's breadth strategy at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
LearnFormula social profiles
Digital presenceLearnFormula compliance and trust
Trust signalCompliance9 records
LearnFormula financial estimates
Financial estimateRevenue estimate
Valuation estimate
LearnFormula leadership team
Management profileNumber of profiles
LearnFormula funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LearnFormula M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LearnFormula
What does LearnFormula do?
LearnFormula operates a global e-learning marketplace that aggregates 8,600+ accredited continuing professional development (CPD) courses from 1,200+ third-party instructors across 30+ regulated professions and 29 markets. The platform enables regulated professionals (accountants, lawyers, engineers, HR professionals, architects, etc.) to earn required CPD/CE credits through video courses, live webinars, and downloadable resources, with automated credit tracking and verifiable certificate generation tied to 327+ regulatory bodies. The offering spans individual subscriptions (Unlimited Pass), enterprise team licenses with compliance dashboards, an AI Course Studio for instructor authoring, and sub-brand marketplaces for profession-specific verticals.
Is LearnFormula a public or private company?
LearnFormula is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LearnFormula founded?
LearnFormula was founded in 2016. It employs 51 to 100 people.
Where is LearnFormula based?
LearnFormula is headquartered in Markham, Canada, in the North America region.
How does LearnFormula make money?
Six revenue lines are on record. Unlimited Pass Subscription is the primary driver. The others are individual Course Purchases, team License, instructor Revenue Share, enterprise Add-ons and institutional Subscription.
Who are LearnFormula's main competitors?
Direct peers on record are Surgent Accounting & Tax Education, WebCE, Lorman Education Services, ILSI Engineering / PDH Source and HRWatchdog (Career Trend). Broad incumbents are Wolters Kluwer (CCH CPE/Tax & Accounting), AICPA Store / CPAexam Review, Skillsoft (SumTotal, Pluralsight) and Udemy Business. KnowledgeCity is listed as an emerging player.
Does LearnFormula have an API?
No public API is recorded for LearnFormula.
What industry is LearnFormula in?
LearnFormula's product category is Continuing Professional Development E-Learning. Its primary akta.pro industry code is EDAAALAA, Accounting, Audit & Tax (CPA/CA/ACCA CPE), with a secondary code of BPAMAJAL, Online Learning Content & Course Publishing Platforms. Its NAICS code is 611430 and its SIC code is 8200.