Lorman Education Services
Lorman Education Services is a U.S.-based e-learning provider that offers continuing-education courses, live webinars, OnDemand training, and custom corporate programs accredited by nearly 100 professional certification bodies, serving individual professionals and enterprise teams across 30+ subject areas.
- Company typePrivate
- Founded1986
- HeadquartersEau Claire, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Lorman Education Services does
Lorman Education Services is a U.S.-based professional e-learning provider founded in 1986/1987 and headquartered in Cary, North Carolina, operating as a subsidiary of Noggin Guru Inc. The company delivers a catalog of nearly 4,000 continuing-education courses and 12,000+ learning resources across 30+ subject areas — including legal, accounting, HR, construction/engineering, healthcare, leadership, and workplace compliance — through three primary formats: scheduled live webinars (~65 minutes each), self-paced OnDemand courses, and custom on-site or virtual training programs. Content is accredited with nearly 100 professional certification bodies (CLE, CPE/NASBA, SHRM, HRCI, AIA, AIPB, AIA, ENG, AHIMA, etc.), which is a central pillar of the company's value proposition and a meaningful barrier to entry. Course output is continuously refreshed, with 100+ new live courses added monthly.
The underlying technology is a cloud-based learning management system (LMS) with SCORM-compliant course delivery, mobile-responsive access, and Single Sign-On support that allows enterprise customers to embed Lorman content inside their own LMS. The Lorman Learning Platform provides administrators with dashboards for assigning courses, building Learning Paths (structured certification sequences with 90-day completion windows), tracking CE credits by jurisdiction, and reviewing course progression. The company serves a 1.4M+ cumulative customer base split across two primary segments: individual licensed professionals buying the $699/year All-Access Pass subscription or à la carte live ($149) and OnDemand ($99) courses, and enterprise teams buying custom training and multi-year contracts through a field sales motion with dedicated customer-success support. Distribution combines self-serve, SEO-driven direct traffic with enterprise field sales and an affiliate/partnership layer; pricing spans $99-$699 per learner for individuals and custom-quoted multi-year contracts for organizations.
The go-to-market is dual-motion: a direct-to-consumer subscription funnel targeting individual professionals seeking CE credit, paired with an enterprise field-sales motion targeting organizations with compliance, upskilling, and workforce-development needs. Marketing channels include the Lorman blog, SEO-optimized course catalogs, monthly webinars, email, social media, and a professional directory marketplace, supplemented by an affiliate program that extends reach through third-party intermediaries. Named enterprise customers include Nikon (manufacturing), Ready Capital (financial services), Vista Solutions Group (professional services), Edelman (communications), and EarlystART (education), indicating a horizontal customer mix across sectors rather than vertical specialization.
Lorman Education Services firmographics
Firmographics- Name
- Lorman Education Services
- Legal name
- Lorman Education Services
- Website
- https://lorman.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lorman Education Services is a U.S.-based e-learning provider that offers continuing-education courses, live webinars, OnDemand training, and custom corporate programs accredited by nearly 100 professional certification bodies, serving individual professionals and enterprise teams across 30+ subject areas.
- Ownership category
- akta.pro rank
Lorman Education Services industry classification
Industry- Product category
- Professional Education and Training
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD)
- akta.pro secondary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
Keywords
Where Lorman Education Services is headquartered
LocationHeadquarters
- HQ city
- Eau Claire
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lorman Education Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- All-Access Pass Subscription: Annual subscription providing unlimited access to entire learning library including OnDemand courses, live webinars, videos, slide decks, and MP3 recordings. One annual fee covers all training needs for individuals and organizations.
- Individual Course Purchase: One-time purchase of individual live webinars, OnDemand courses, or recordings. Pricing varies by course type and format (live only vs. live + recording bundle).
- Custom Training Solutions: Customized on-site and virtual training programs developed for specific organizational needs. Tailored curriculum, flexible scheduling from 60-minute sessions to multi-day programs. Pricing structured to meet distinct client needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All-Access Pass - Annual unlimited training subscription |
| One time/ perpetual license | Pay-as-you-go | Live Webinar Only - Single course registration |
| One time/ perpetual license | Pay-as-you-go | Live Webinar + Recording Bundle - Best Value |
| One time/ perpetual license | Pay-as-you-go | OnDemand Course Only |
| Hybrid | Multi-year contract | Enterprise/Custom Training |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Lorman Education Services product offering
Product offeringCore offering
Lorman Education Services provides on-demand and live continuing education and professional development training to businesses and individual professionals. It operates an enterprise learning platform and offers bundled learning paths, custom on-site/virtual training, and subscription-based access to 4,000+ courses spanning 30+ subject areas such as legal, accounting, HR, compliance, healthcare, and construction. The catalog supports accredited CLE and CPE credit programs for regulated professions.
Product overview
Lorman Education Services operates as a unified online professional development and corporate training platform comprising a core subscription (All-Access Pass), the proprietary Learning Platform management system, and multiple content delivery formats (Live Webinars, OnDemand Courses, Custom Training). The platform is organized around specialized professional tracks (CLE, CPE) and includes supplementary resources such as Learning Paths (structured certification programs), Slide Decks, and White Papers. The ecosystem integrates with SCORM-compliant LMS systems and offers Single Sign-On capability. With a catalog spanning over 30 subject matters and 13,000+ training products updated monthly, the platform serves both individual professionals and enterprise teams through shared content while offering differentiated admin and tracking features for organizational clients.
Differentiator
Problem solved
Functional benefit
Products and services
- All-Access Pass
- On-Demand Courses
- Live Webinars
- Learning Paths
- Custom On-Site and Virtual Training
- Learning Platform (Enterprise LMS)
- Continuing Legal Education (CLE) Programs
- Continuing Professional Education (CPE) Programs
Quantifiable outcome
- A highly engaged workforce can reduce a company's turnover rate as much as 59%
- +2 more outcomes
Companies that use Lorman Education Services
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Lorman Education Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Lorman Education Services partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Lorman Education Services competitors and assessment
Company assessmentDirect peers
- Coursera: Coursera (NYSE: COUR) operates one of the largest online learning platforms globally, offering professional development courses, certifications, and degree programs from universities and companies. Highly comparable to Lorman's course marketplace and subscription model, with substantial overlap in target audience of working professionals seeking credentials and continuing education.
- Skillsoft: Skillsoft is a long-standing corporate compliance and leadership training provider offering content libraries, learning paths, and enterprise LMS integration — direct overlap with Lorman's enterprise compliance, CE credits, and Learning Platform offerings for professional workforce training.
- Udemy Business: Udemy operates a marketplace of professional courses plus Udemy Business for enterprise subscription. Highly comparable to Lorman's individual subscription (All-Access Pass) and enterprise training model, with similar pricing tiering and breadth of topic coverage for working professionals.
- Pluralsight: Pluralsight (acquired by Vista Equity Partners) offers technology and creative skills training through subscription plans for individuals and enterprises. Directly comparable to Lorman's subscription-based professional training model, with similar Learning Path concepts and enterprise SKU offerings.
- BizLibrary: BizLibrary provides video-based employee training and continuing education content for HR and L&D teams, with comparable subscription model to Lorman. Strong overlap in customer base (HR directors, training managers) and use case (compliance + soft skills training for SMB and mid-market).
- McKissock: McKissock specializes in continuing education for licensed professionals, particularly real estate appraisers, agents, and brokers. Direct peer in the niche of CE-credit-based professional training with similar subscription and per-course revenue models to Lorman.
- Vector Solutions: Vector Solutions (formerly RedVector) provides compliance, safety, and professional development training for industries including construction, engineering, healthcare, and public sector. Strong direct overlap with Lorman's construction/engineering and compliance segments and similar LMS integration for enterprise customers.
Broad incumbents
- LinkedIn Learning: LinkedIn Learning (part of Microsoft/LinkedIn) offers a broad catalog of professional development courses bundled with LinkedIn Premium subscriptions. Comparable to Lorman's professional development subscription, with the major difference being LinkedIn's integration into a much larger professional data platform enabling personalized recommendations.
- KnowBe4: KnowBe4 (owned by Vista Equity Partners) is a leading security awareness and compliance training provider for enterprises, with overlapping compliance training capabilities and similar enterprise sales motion. Differs in narrower focus on security/compliance versus Lorman's broader professional development catalog.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Lorman Education Services social profiles
Digital presenceLorman Education Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lorman Education Services leadership team
Management profileNumber of profiles
Profiles2 records
Lorman Education Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lorman Education Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lorman Education Services
What does Lorman Education Services do?
Lorman Education Services provides on-demand and live continuing education and professional development training to businesses and individual professionals. It operates an enterprise learning platform and offers bundled learning paths, custom on-site/virtual training, and subscription-based access to 4,000+ courses spanning 30+ subject areas such as legal, accounting, HR, compliance, healthcare, and construction. The catalog supports accredited CLE and CPE credit programs for regulated professions.
Is Lorman Education Services a public or private company?
Lorman Education Services is a private company. It is classified as corporate owned and is currently operating.
When was Lorman Education Services founded?
Lorman Education Services was founded in 1986. It employs 11 to 50 people.
Where is Lorman Education Services based?
Lorman Education Services is headquartered in Eau Claire, United States, in the North America region.
How does Lorman Education Services make money?
Three revenue lines are on record. All-Access Pass Subscription is the primary driver. The others are individual Course Purchase and custom Training Solutions.
Who are Lorman Education Services's main competitors?
Direct peers on record are Coursera, Skillsoft, Udemy Business, Pluralsight, BizLibrary, McKissock and Vector Solutions. Broad incumbents are LinkedIn Learning and KnowBe4.
Does Lorman Education Services have an API?
No public API is recorded for Lorman Education Services.
What industry is Lorman Education Services in?
Lorman Education Services's product category is Professional Education and Training. Its primary akta.pro industry code is EDAAAEAD, Professional & Applied Skills Noncredit Certificates (Non-licensure), with a secondary code of EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces. Its NAICS code is 61171 and its SIC code is 8200.