Quantcast
Quantcast operates an AI-powered demand-side platform for programmatic advertising across CTV, Audio, Video, Display, Mobile, and Native channels, serving agencies and DTC brands across eight verticals with omnichannel orchestration and cookieless targeting capabilities.
- Company typePrivate
- Founded2006
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Quantcast does
Quantcast operates an AI-powered demand-side platform (DSP) for programmatic digital advertising, built around a unified platform that supports buying across six media channels — Connected TV (CTV), Audio, Video, Display, Mobile, and Native — orchestrated through an Omnichannel layer. The core technology stack comprises the proprietary AI Suite (campaign optimization), Q+ Advantage (audience intelligence and measurement), Audience Graph (segmentation), Creative Solutions (ad creative optimization), and Cookieless Solutions (privacy-compliant targeting without third-party cookies). The company was founded in 2006 and is headquartered in San Francisco with 501-1,000 employees.
Quantcast serves two primary customer sets: agencies and direct-to-consumer brands, with explicit vertical coverage spanning DTC Retail, Ticketing, Tourism, Travel, Gaming, Finance, B2B, and B2C. Go-to-market combines an enterprise field-sales motion anchored on a "Book a Demo" engagement model with a self-serve platform login for mid-market buyers, supplemented by a Publishers-facing analytics product on the supply side. Marketing is content-driven — blog, case studies, video, newsletter, and active social presence — targeting top- and mid-funnel demand.
The company's revenue mechanics are not publicly disclosed; pricing is not listed and customer logos are not named in the input. Strategic activity disclosed in the data is concentrated in 2013-2015 (three acquisitions: MakeGood, Struq, Ad Performance) with subsequent emphasis on product expansion into CTV, Audio, and Cookieless capabilities. The most recent confirmed leadership event is the departure of Andrew Double, VP of Commercial for North America, to competitor Adora — a notable senior commercial loss in the core revenue region.
Quantcast firmographics
Firmographics- Name
- Quantcast
- Legal name
- Quantcast
- Website
- https://quantcast.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Quantcast operates an AI-powered demand-side platform for programmatic advertising across CTV, Audio, Video, Display, Mobile, and Native channels, serving agencies and DTC brands across eight verticals with omnichannel orchestration and cookieless targeting capabilities.
- Ownership category
- akta.pro rank
Quantcast industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Video (DSP/RTB) (BPAFACAC)
- akta.pro secondary industries
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG), Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
Keywords
Where Quantcast is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Quantcast business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Distribution channels2 records
Marketing channels5 records
Quantcast product offering
Product offeringCore offering
Quantcast operates a Demand Side Platform (DSP) for programmatic digital advertising that enables agencies and brands to plan, buy, and optimize ad campaigns across Connected TV, Audio, Video, Display, Mobile, and Native channels. The platform is enhanced by an AI Suite for AI-powered optimization, Q+ Advantage for measurement and analytics, and an Audience Graph for audience intelligence and segmentation, with Cookieless Solutions for privacy-compliant targeting. Quantcast also offers a separate publisher-facing platform for audience analytics.
Product overview
Quantcast offers a unified Demand Side Platform (DSP) for programmatic advertising, supplemented by an AI Suite for intelligent optimization. The platform provides specialized channels for CTV, Audio, Video, Display, Mobile, and Native advertising, supported by add-on modules including Q+ Advantage (measurement and analytics), Audience Graph (audience intelligence), Creative Solutions (ad creative optimization), Cookieless (privacy-compliant targeting), and Omnichannel (cross-channel orchestration). The platform also extends to Publishers for audience analytics. This platform-plus-modules architecture enables agencies, DTC brands, retail, ticketing, tourism, travel, gaming, finance, and B2B/B2C advertisers to execute programmatic campaigns with AI-powered optimization across multiple digital channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Quantcast Platform A Demand Side Platform (DSP) for programmatic advertising with AI-powered optimization across CTV, audio, video, display, mobile, and native channels, used by agencies, DTC retailers, and brands across verticals.
- Publishers A publisher-facing platform from Quantcast providing audience analytics and management for digital publishers.
Companies that use Quantcast
Customer profileSegments9 records
Ideal customer profiles4 records
Quantcast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Quantcast partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Quantcast competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Leading independent DSP for programmatic advertising across display, video, CTV, audio, and native. The closest direct competitor to Quantcast's core DSP offering, serving the same agency and brand buyers with comparable omnichannel capabilities.
- MediaMath: Independent enterprise DSP offering programmatic buying across display, video, CTV, audio, and native channels. Directly comparable to Quantcast in target customers (agencies and brands) and channel coverage, though it has undergone significant restructuring.
- Adform: European-headquartered independent DSP with omnichannel programmatic capabilities including CTV and cookieless identity. Comparable to Quantcast as a non-walled-garden DSP serving global agency and brand buyers.
Broad incumbents
- Google Display & Video 360: Google's enterprise DSP, bundled within Google Ads and tied to the largest identity and inventory stack in the industry. Competes head-to-head with Quantcast for agency and brand budgets, particularly across display and video.
- Amazon DSP: Amazon's demand-side platform leveraging first-party retail and Prime Video signals. A major walled-garden competitor to Quantcast, especially in DTC and CTV, where Amazon's logged-in commerce audience is a structural advantage.
- Adobe Advertising Cloud: Adobe's DSP within its Experience Cloud, targeting enterprise advertisers who want media buying integrated with Adobe Analytics and Audience Manager. Competes with Quantcast for large brand and agency spend on omnichannel programmatic campaigns.
Emerging players
- Criteo: After divesting its retail media exchange, Criteo has refocused on commerce and audience targeting with cookie-less capabilities. Adjacent competitor to Quantcast's cookieless and retargeting modules, with partial overlap in DTC and retail advertiser segments.
- Yelp Audience Solutions (formerly AdRoll): Mid-market focused programmatic DSP with retargeting heritage. Overlaps with Quantcast on display and native programmatic buying, particularly for DTC and SMB segments.
- Pubmatic: Sell-side programmatic platform that has expanded into omnichannel including CTV. While primarily an SSP, its Activate product competes with DSPs like Quantcast for omnichannel programmatic buyers across CTV and video.
Others
- LiveRamp: Data collaboration and identity resolution platform whose Data Collaboration Hub underpins audience targeting across the open web. An enabling technology partner/adjacent player to Quantcast's Audience Graph and cookieless targeting stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Quantcast social profiles
Digital presenceQuantcast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quantcast leadership team
Management profileNumber of profiles
Profiles12 records
Quantcast funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quantcast M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quantcast
What does Quantcast do?
Quantcast operates a Demand Side Platform (DSP) for programmatic digital advertising that enables agencies and brands to plan, buy, and optimize ad campaigns across Connected TV, Audio, Video, Display, Mobile, and Native channels. The platform is enhanced by an AI Suite for AI-powered optimization, Q+ Advantage for measurement and analytics, and an Audience Graph for audience intelligence and segmentation, with Cookieless Solutions for privacy-compliant targeting. Quantcast also offers a separate publisher-facing platform for audience analytics.
Is Quantcast a public or private company?
Quantcast is a private company. It is classified as venture growth investor backed and is currently operating.
When was Quantcast founded?
Quantcast was founded in 2006. It employs 501 to 1,000 people.
Where is Quantcast based?
Quantcast is headquartered in San Francisco, United States, in the North America region.
Who are Quantcast's main competitors?
Direct peers on record are The Trade Desk, MediaMath and Adform. Broad incumbents are Google Display & Video 360, Amazon DSP and Adobe Advertising Cloud. Emerging players are Criteo, Yelp Audience Solutions (formerly AdRoll) and Pubmatic. LiveRamp is listed as an others.
Does Quantcast have an API?
No public API is recorded for Quantcast.
What industry is Quantcast in?
Quantcast's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is BPAFACAC, Programmatic Display & Video (DSP/RTB), with a secondary code of BPAFACAG, Connected TV (CTV) & OTT Performance Advertising. Its NAICS code is 541830 and its SIC code is 7310.