BackTable

What BackTable does

BackTable is a Boulder- and Dallas-based, privately held company (BackTable, Inc., Delaware-incorporated) founded in 2016 that operates a podcast-based, peer-to-peer learning platform for specialized healthcare professionals in the United States. The platform delivers clinical case discussions, expert interviews, and educational content across 10+ specialty shows covering Vascular & Interventional, Cardiology, Urology, ENT & Allergy, OBGYN/Women's Health, Internal Medicine, Tumor Board, Bone & Sports, Industry, and Doctors & Litigation, with structured courses and CME/CE credit offerings. Distribution is multi-surface: native iOS and Android apps (BackTable and the premium BackTable+), a web platform at backtable.com, and major podcast aggregators including Apple Podcasts and Spotify. The company monetizes through a freemium consumer model with a free base app and an auto-renewing BackTable+ premium subscription, supplemented by a B2B partnership and sponsorship channel (business.backtable.com) powered by an authenticated-HCP data partnership with the IQVIA Healthcare Communications Network, plus a minor Shopify merch storefront. The company employs 11–50 people, is led by CEO Aaron Fritts, has no disclosed venture funding or acquisitions, and has remained independently operated since founding.

Name

BackTable

Legal name

BackTable, Inc.

Website

https://backtable.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BackTable is a podcast-based peer-to-peer learning platform for U.S. healthcare professionals, offering specialty-specific clinical case discussions across 10+ medical shows and monetizing through a freemium app (BackTable+), B2B sponsorship via IQVIA HCN, and merchandise.

Ownership category

akta.pro rank

Product category

Medical Education (Healthcare Professional Podcast Learning)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM)

akta.pro secondary industries

Medicine & Allied Health (Clinical) (EDAGABAG), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Podcast learning platform
• Medical education
• Healthcare professional CME
• Specialty clinical podcasts
• Medical case discussions

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue (BackTable+): Premium subscription tier (BackTable+) offering enhanced features beyond the free base app. Subscription continues and automatically renews on a recurring basis with billing cycles depending on plan type chosen.
2. Free App Distribution: Base BackTable app available free with core podcast content and community features, monetizing through conversion to premium subscription and healthcare industry partnerships

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

BackTable operates a podcast-based learning platform for specialized healthcare providers, offering clinical case discussions, expert interviews, and educational content across ten medical specialties (Vascular & Interventional, Cardiology, Urology, ENT & Allergy, Women's Health, Internal Medicine, Tumor Board, Bone & Sports, Industry, and Doctors & Litigation). The platform consists of a free base app and the BackTable+ premium subscription, accessible via iOS, Android, web, and major podcast aggregators, targeting practicing physicians for peer-to-peer, on-demand, career-long learning.

Product overview

BackTable is a podcast-based learning platform for specialized healthcare providers offering practical advice from peers in the field. The platform consists of the core BackTable website/app (BackTable+) and multiple specialty-specific shows covering Vascular & Interventional, Internal Medicine, Women's Health, Industry, ENT & Allergy, Doctors & Litigation, Cardiology, Urology, Tumor Board, and Bone & Sports. Content is delivered through podcasts, clinical cases, and structured courses with CME/CE credits, allowing healthcare professionals to find and curate practical clinical insights across thousands of topics.

Differentiator

Problem solved

Functional benefit

Products and services

• BackTable (Podcast Learning Platform) Primary podcast-based learning platform for specialized healthcare providers, offering clinical case discussions, expert interviews, and educational content across multiple medical specialties, accessible via web, podcast aggregators, and mobile app.
• BackTable+ (Mobile App Subscription) Premium mobile application version of the BackTable platform with podcast player functionality, focused learning features, finding practice-changing insights, and curated specialty content for healthcare professional subscribers.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• IQVIA Healthcare Communications Network (HCN)coreTechnology or IntegrationBackTable participates in the IQVIA Healthcare Communications Network (HCN), which enables medically relevant business communications to authenticated U.S.-based healthcare professionals. U.S. healthcare professional registrations on BackTable include registration with HCN, allowing contact and professionally relevant information to be shared with IQVIA and other HCN members for purposes described in the HCN Privacy Policy.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Doximity: Doximity is the largest U.S. physician professional network with CME offerings and audio/news products. While broader in scope, its physician-only audience, newsfeed, and CME features overlap with BackTable's HCP-only, audio-first community.
• Pri-Med: Pri-Med provides multi-channel continuing medical education for primary care and specialty clinicians, combining in-person, online, and audio programming. It represents a larger, incumbent competitor in the physician CME and audio education category.
• Medscape (WebMD): Medscape is the dominant free physician education and news platform owned by WebMD, offering CME courses and audio content across all specialties. It is the incumbent benchmark in physician digital education that BackTable competes against for learner attention.
• Wolters Kluwer (Lippincott): Wolters Kluwer (parent of Lippincott and audio brands such as Audio Digest) is a leading medical publisher offering physician audio CME via Audio Digest. It is the most analogous large incumbent in physician audio education and a credible acquirer of BackTable-style assets.

Emerging players

• Figure 1: Figure 1 is a healthcare professional case-sharing platform focused on clinical learning and discussion. It overlaps with BackTable in supporting peer-to-peer clinician learning, though it emphasizes image-based cases rather than audio.

Direct peers

• ReachMD: ReachMD is a long-standing audio/online learning platform specifically built for U.S. healthcare professionals, hosting CME-accredited podcasts and on-demand courses. It directly overlaps BackTable in format (physician podcast network), audience (U.S. HCPs), and monetization (sponsorships + CME).
• EB Medicine: EB Medicine produces peer-reviewed clinical content, podcasts, and CME for practicing physicians, particularly in emergency medicine. It is comparable to BackTable in delivering case-based, specialist-grade audio/clinical education to U.S. physicians.
• Lecturio: Lecturio is an online medical-education platform offering video, podcast, and Qbank content for medical students and physicians. It is comparable to BackTable in targeting clinician learners with on-demand, specialty-organized content.
• Osmosis (Elsevier): Osmosis is a video-led medical education platform for students and clinicians, now part of Elsevier. It competes with BackTable in the medical-specialty learning space and demonstrates the medical-publisher appetite to acquire specialist-audio brands.
• Hippo Education: Hippo Education is a physician-targeted podcast-based medical education company producing board-review and clinical content for emergency medicine, primary care, and hospitalist audiences. It competes head-to-head with BackTable's peer-to-peer, audio-first learning model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/backtable

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BackTable