What Rogue Insight Capital does

Rogue Insight Capital Ltd. is a private venture capital and private equity firm founded in 2017 and headquartered in Markham, Ontario, Canada. The firm is a subsidiary of The Gupta Group and Easton's Group of Hotels, Canada's largest private hotel developer, and is led by siblings Suraj K. Gupta (Co-Founder, President & CEO) and Reetu Gupta (Co-Founder & CSO). Rogue invests capital, mentorship, strategic guidance, board participation, and network access into high-growth companies, with stated mandates focused on three pillars: diversity (women, immigrant, and visible minority founders), social impact, and strategic value-add. The firm is industry-agnostic and geography-agnostic, with a stated portfolio spanning 30+ countries across six continents and 20+ verticals including artificial intelligence, fintech, healthcare, professional sports, CleanTech, and SaaS.

The firm's core product is its integrated investment platform rather than a discrete technology or product offering; it does not develop proprietary technology. Its value proposition rests on (a) capital sourced from the Gupta Group's multi-million-dollar pool and the founders' personal capital, (b) co-investment syndication with top-tier institutional investors (Andreessen Horowitz, SoftBank, Sequoia, NEA, KKR, Blackstone, Goldman Sachs, Google Ventures, Kleiner Perkins, DST Global, Tencent, Oaktree), and (c) network-based post-investment support to portfolio companies. Deal flow is generated through direct founder outreach, speaking engagements (Forbes Business Council, Rockefeller NextGen Forum, Harvard, Columbia, York University, Cross-Border Angels Catalyst), the Gupta family ecosystem, and inbound from co-investor syndicates.

Rogue's revenue model is that of a traditional venture and private equity firm: management fees on committed capital plus carried interest on realized exits, with the latter historically producing realized IRRs "well above industry benchmarks" and over 250% on COVID-era REIT investments per the firm's own disclosures. Notable portfolio outcomes include the IPOs of Robinhood (Q3 2021) and PHC Group (Q4 2021), the partial acquisition of Scale AI by Meta (Q2 2025), and pending exits from Klarna (Q4 2025) and Golden State Warriors (Q2 2025), alongside co-investments in Anthropic, Databricks, Canva, Abnormal AI, Devoted Health, Aston Martin F1, and Paris Saint-Germain F.C.

Name

Rogue Insight Capital

Legal name

Rogue Insight Capital Ltd.

Website

https://rogueinsightcapital.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Rogue Insight Capital is a private Canadian venture capital and private equity firm that provides capital, strategic guidance, and network access to high-growth companies led by diverse, impact-driven founding teams, investing across 30+ countries with a multi-vertical mandate.

Ownership category

akta.pro rank

Product category

Venture Capital / Private Equity

NAICS

Funds, Trusts, and Other Financial Vehicles (525), Other Investment Pools and Funds (5259), Portfolio Management and Investment Advice (52394)

SIC

Investors, Nec (6799)

akta.pro primary industry

Captive CVC Fund (Dedicated corporate fund structure) (FSANAHAB)

akta.pro secondary industries

Corporate Strategic Partnership & Ecosystem Investment Arms (FSANAHAF), Corporate Strategic Real Assets & Infrastructure Venture Investing (FSANAHAN)

Keywords

• Venture capital funding
• Private equity investing
• Angel investment fund
• Portfolio management services
• Growth equity capital

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Portfolio returns and fund management: As a venture capital and private equity firm, Rogue Insight Capital generates returns through capital appreciation and exits from its portfolio companies. The firm provides funding, mentorship, strategic partnerships, and a robust network to portfolio companies. Returns are realized through IPOs, acquisitions, and secondary transactions. Rogue has achieved realized IRRs well above industry benchmarks on several exits.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rogue Insight Capital Ltd. is a venture capital and private equity firm that deploys capital into high-growth portfolio companies across six continents and 30+ countries. In addition to capital, the firm provides portfolio companies with strategy, mentorship, board participation, fundraising assistance, and introductions to an extensive global network of co-investors including a16z, SoftBank, Sequoia, NEA, KKR, and Blackstone. The firm focuses on diverse founding teams (women, immigrants, visible minorities) and impact-driven companies, with realized IRRs well above industry benchmarks on several exits.

Product overview

Rogue Insight Capital is a venture capital and private equity firm operating as a single, unified investment platform. The firm does not offer modular products but rather provides an integrated suite of investment services including capital deployment, mentorship, strategic partnerships, and access to an extensive global network. The company's investment mandates focus on diversity, social impact, and strategic value-add, targeting portfolio companies across Artificial Intelligence, Autonomous Vehicles, Blockchain, CleanTech, Consumer Engagement, Consumer Marketplaces, Cybersecurity, Data Optimization, FinTech, Food & Beverage, Healthcare & Biotech, Human Resources, Media and Entertainment, Mental Health, Professional Sports, Real Estate & Hospitality, Retail, Robotics, SaaS, and Sports Tech & Innovation verticals. The firm is led by second-generation entrepreneurs Suraj K. Gupta (Co-Founder, President & CEO) and Reetu Gupta (Co-Founder & CSO), and is backed by The Gupta Group and Easton's Group of Hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• Rogue Portfolio Management Rogue Insight Capital's core investment management service, providing venture capital and private equity funding, mentorship, strategic partnerships, and network access to portfolio companies across six continents and 30+ countries. The firm deploys a multi-million dollar capital investment pool under management and supports portfolio companies through board seats (e.g., Zonetail), fundraising assistance, and introductions to co-investors including a16z, SoftBank, Sequoia, NEA, KKR, and Blackstone.
• Strategic Investment Mandates Investment mandates focused on three pillars: (1) Diversity — investing in women, immigrant, and visible minority led teams; (2) Social Impact — supporting founding teams making their communities and societies better; (3) Strategic Value — leveraging resources, expertise, and networks to help portfolio companies grow exponentially. Targets high-growth companies across 20+ verticals including AI, fintech, sports tech, healthcare, CleanTech, SaaS, and cybersecurity.

Quantifiable outcome

• Achieved realized IRRs well above industry benchmarks on several successful exits.
• +4 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• TechCrunchminorGTM or Marketing PartnerTechCrunch published coverage of Rogue's co-investment in Drop Technologies alongside NEA, providing earned media and visibility for Rogue's portfolio activities.
• ForbesminorGTM or Marketing PartnerForbes Business Council and Forbes.com serve as a platform for Suraj K. Gupta's thought leadership articles, which enhance Rogue's brand visibility and attract like-minded founders and investors.
• Rockefeller Foundation / NextGen ForumminorStrategic or Co-development PartnerSuraj K. Gupta is a member of the Rockefeller NextGen Advisory Council and has spoken at the Rockefeller NextGen Forum. This relationship provides access to high-caliber founders, investors, and ecosystem participants.
• Cross-Border Angels (CBA) / CBA Catalyst GroupsminorStrategic or Co-development PartnerRogue co-founders served as keynote speakers at the CBA Catalyst kickoff event in Brampton, Ontario. The CBA Catalysts program brings together founders, VCs, and industry experts to build the Canadian entrepreneurial ecosystem. The Guptas are working with CBA to expand Catalyst groups to other Canadian cities including Toronto.
• TechStars TorontominorStrategic or Co-development PartnerSuraj K. Gupta is a mentor for TechStars Toronto, providing direct support and access to early-stage companies in the TechStars portfolio and broader startup ecosystem.
• York UniversityminorStrategic or Co-development PartnerSuraj K. Gupta serves as Entrepreneur-in-Residence at York University and has guest lectured MBA classes at Columbia Business School and the Schulich School of Business. These academic relationships support talent development and deal flow.
• The Gupta Group / Easton's Group of HotelscoreStrategic or Co-development PartnerRogue Insight Capital is a subsidiary of Easton's Group and the Gupta Group. The Gupta Group is a conglomerate owned by the Gupta family, including Easton's Group of Hotels (Canada's largest private hotel developer with over 25 Marriott, Hilton, and IHG hotels) and Gupta Group Developments (residential and commercial real estate developer in the Greater Toronto Area). Rogue leverages the resources, expertise, and networks of this conglomerate.
• The Gupta Family FoundationminorStrategic or Co-development PartnerThe Gupta Family Foundation creates and funds philanthropic initiatives around the world aimed at education, empowerment, and equality. Reetu Gupta is President, CEO, and Co-Chair of the foundation, which was relaunched by Reetu in June 2020. The foundation supports the broader mission of the Gupta family's investment in social impact.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Forum Ventures: Early-stage VC and accelerator for B2B SaaS founders. Comparable as a small, founder-focused investment platform providing capital plus strategic support, though without an explicit diversity mandate.

Direct peers

• Backstage Capital: US-based VC fund explicitly focused on underrepresented founders (women, people of color, LGBTQ+). Closely aligned with Rogue's diversity mandate and stage, with a similar thesis that structural underfunding of diverse founders creates alpha.
• StandUp Ventures: Toronto-based early-stage VC fund focused on women-led technology companies. Directly comparable in mission (diversity-focused Canadian VC), stage (early-stage), and target founder segment.
• Female Founders Fund: US seed-stage VC investing in technology companies founded by women. Comparable in target founder demographic, stage, and diversity-driven investment thesis, though typically focused on tech verticals only.
• Cross-Border Angels: Canadian angel network with which Rogue co-founders actively engage (CBA Catalyst events). Operates a similar cross-border angel investing model targeting North American and global founders, making it the most direct peer in geography and business model.
• Obvious Ventures: US-based VC firm investing in 'world-positive' companies at the intersection of profit and impact. Comparable in two-pocket impact/return thesis and willingness to back mission-driven founders across multiple verticals.
• Golden Ventures: Toronto-based early-stage venture capital firm. Comparable as a Canadian-headquartered VC with similar stage focus and ecosystem participation, though without the explicit diversity mandate.
• SoGal Ventures: Global venture firm investing in diverse founders and underestimated markets. Closely aligned with Rogue's 'diversity + impact' dual mandate and global geographic reach across multiple continents.

Broad incumbents

• BDC Capital: Canadian Crown corporation's venture and growth capital arm operating multiple VC funds including Women in Tech Venture Fund. Comparable as a Canadian institutional investor with diversity-focused vehicles, but at much larger scale and broader scope.

Regional players

• MaRS Investment Accelerator Fund: Toronto-based impact-focused VC fund affiliated with MaRS Discovery District. Comparable as a Canadian impact-oriented early-stage investor with similar diversity and impact lens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rogue-insight-capital-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments19 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogue Insight Capital