Boulevard Brewing

Name

Boulevard Brewing

Legal name

Boulevard Brewing Company

Website

https://boulevard.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Regional & National Breweries (THAFALAD)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Barrel-aged beer
• Hard seltzer production
• Brewery tours
• Event space rental

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. On-site Beer, Seltzer & Food Sales: Boulevard generates primary revenue through direct sales at its Beer Hall (30+ rotating taps), Tours & Rec Center, and on-site food service. The 10,000 square foot Beer Hall offers fan favorites, seasonal, and brewery-exclusive beers alongside curated pub fare.
2. Brewery Tours & Tastings: Revenue from paid brewery tours including the Summer 2026 Brewery Tour ($20/person for 1-hour tour with beer, keepsake can cozy, and 2 samples) and the Unfiltered Tour ($40/person for 2-hour behind-the-scenes experience with souvenir glass and tasting notebook). Over 50,000 guests tour the brewery annually.
3. Event Space Rentals: Revenue from renting private event spaces including the Tasting Room (up to 100 guests, $2,750–$3,250), Rec Deck (up to 160 guests, $3,250–$4,500), Brewers' Tap Room (up to 35 guests, $1,400–$1,600), Muehlebach Suite (up to 225 guests), Brewhouse Bar (up to 75 guests, $2,500–$3,000), and Heim Room (up to 100 guests, $2,950–$5,700).
4. Online Store & Merchandise: The online store (store.boulevard.com) sells Boulevard merchandise, apparel, local goods, and cold beer to-go. The on-site gift shop also retails Boulevard swag, exclusive Brewhouse One releases, Quirk Hard Seltzers, and to-go beer.
5. Wholesale & Retail Distribution: Boulevard distributes its full portfolio of beers and beverages (Space Camper IPA Saga, Smokestack Series, Quirk Hard Seltzer, Quirktails, non-alcoholic offerings, and THC seltzer) through wholesale and retail channels across the Midwest and select national markets.
6. Contract Brewing: Boulevard serves as a contract manufacturer for third-party beverage brands, brewing non-alcoholic beers at its Kansas City facility. The company was selected to brew George Clooney's Crazy Mountain non-alcoholic beer alongside a New Belgium facility in Virginia.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Boulevard Brewing Company brews and sells a diversified portfolio of craft beers (Pale Ale, Space Camper IPAs, Smokestack Series, barrel-aged beers), hard seltzers and tea (Quirk), THC-infused seltzers, and non-alcoholic beverages. The company operates a 10,000 sq ft Beer Hall with 30+ taps, paid brewery tours and tastings, six event-rental venues, and an online store selling merchandise and cold beer to-go. Products are sold direct on-site, through wholesale/retail across the Midwest, and via contract brewing for third-party brands.

Product overview

Boulevard Brewing Company operates as a craft brewery with a diversified portfolio of beer and beverage products. The core offerings include multiple beer collections (Born & Brewed in Kansas City, Space Camper IPA Saga, Smokestack Series, Barrel-Aged Well Rested, Limited Releases, and Brewhouse One specialty program), sub-branded lines (Quirk Hard Seltzer & Tea, Quirktails bottled cocktails, and Quirk THC Seltzer), and a non-alcoholic line. Services include the Beer Hall with 30+ rotating taps, brewery tours and tastings, event space rentals across six distinct venues, an online store, and the BLVD Brewcast podcast. Founded in 1989, it is the largest specialty brewer in the Midwest.

Differentiator

Problem solved

Functional benefit

Brands

• Quirk Hard Seltzer: Hard seltzer and hard tea brand made with real fruit juice, featuring various flavor combinations
• Quirk THC Seltzer
• Quirktails
• Space Camper
• Smokestack Series
• Well Rested

Products and services

• Born & Brewed in Kansas City Collection Core craft beer collection of Midwestern classics including Unfiltered Wheat, Boulevard Light, Pale Ale, Dry Stout, Southwest BLVD, Berry Noir, Single Wide IPA, and Teal Rising, targeted at adult craft beer consumers seeking easy-drinking Midwestern staples.
• Space Camper IPA Saga Intergalactic-themed IPA series featuring hop-forward beers including Cosmic IPA, Quantum Hop, Star Striker, Fundamental Evil, Betty Bot, Chillbreak, Mother Omega, Juice Nova, Crater Raider, and a non-alcoholic Zero-Gravity IPA variant, for adult craft beer consumers seeking hop-forward variety.
• Smokestack Series Distinguished selection of bold, innovative beers including Tank 7 American Saison, Dank 7 Belgian-Style IPA, Sixth Glass Quadrupel Ale, and Dark Truth Imperial Stout, targeted at craft beer enthusiasts seeking adventurous, higher-ABV styles.
• Barrel-Aged, Well Rested Handcrafted barrel-aged beers produced from a library of more than 5,000 bourbon, whiskey, and other barrels, including barrel-aged stouts, quads, and specialty beers aged 5 months to 5 years, targeted at craft enthusiasts seeking limited, complex aged beers.
• Quirk Hard Seltzer & Tea Fruit juice-based hard seltzer and hard tea line made with real fruit juice, gluten-free, under 1g sugar, available in multiple flavor varieties, targeted at consumers seeking gluten-free, lower-calorie alcoholic alternatives with real-fruit flavor.
• Quirktails Cocktail-inspired bottled beverages made with real fruit juice and Quirk craft quality, including Dragon Berry Daiquiri, Mango Mandarin Marg, Raspberry Lemon Drop, and Pineapple Breeze (5.9% ABV), for consumers seeking ready-to-drink cocktails.
• Limited Releases Time-tested seasonal and exploratory beer styles available for limited periods, including Mimosa Saison, Changeling, Love Child series, Bob's '47 Oktoberfest, Nutcracker Winter Warmer, and Tank 7 variants, for craft beer enthusiasts seeking new and seasonal styles.
• Non-Alcoholic Line Non-alcoholic beer and beverage alternatives including Non-Alcoholic Wheat with Lemon, Flying Start IPA, and Space Camper Non-Alcoholic IPA, targeted at health-conscious consumers, designated drivers, and mindful drinkers.
• Quirk THC Seltzer Hemp-derived Delta-9 THC-infused seltzer available in 5mg and 10mg strengths, lab-certified, zero-proof, 25 calories per can, including the Berry Jane flavor, available at participating retailers in Missouri, Kansas, Oklahoma, Texas, and Minnesota for adult consumers in legal markets.
• Brewhouse One Premium specialty beer program featuring experimental, small-batch releases including Oak-Aged Floral Saison, Dubai-Style Chocolate Ale, Caramel Apple Pie, and MO' BBQ collaborations, available through the online store and Beer Hall for craft enthusiasts seeking exclusive releases.
• Beer Hall & Tours On-site 10,000 square foot Beer Hall with 30+ rotating taps of Boulevard beers and Quirk Hard Seltzers with a full food menu, plus an adjacent gift shop, for walk-in consumers and visitors to the Kansas City brewery.
• Brewery Tours & Tastings Paid guided brewery experiences including the Summer 2026 Brewery Tour ($20/person, 1-hour tour with beer and 2 samples) and the Unfiltered Tour ($40/person, 2-hour behind-the-scenes experience with souvenir glass and tasting notebook), plus Private Tours, for visitors to the Kansas City brewery.
• Event Spaces (Rental) Rental of six distinct brewery event venues — Tasting Room (up to 100 guests), Rec Deck (up to 160), Brewers' Tap Room (up to 35), Muehlebach Suite (up to 225), Brewhouse Bar (up to 75), and Heim Room (up to 100) — for corporate events, private parties, rehearsal dinners, weddings, holiday parties, and conferences.
• Online Store E-commerce platform at store.boulevard.com selling Boulevard merchandise, apparel, souvenirs, exclusive Brewhouse One releases, and cold beer to-go with a mix six pack builder, for direct-to-consumer purchase.

Quantifiable outcome

• Over 50,000 guests tour the brewery every year, making Boulevard one of Kansas City's most-visited destinations
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered notable, core and minor.

• George Clooney / Casamigos (Rande Gerber, Mike Meldman)notableOEM/ Whitelabel/ Licensing Partner · 27 March 2026Boulevard's Kansas City facility (alongside a New Belgium facility in Virginia) was selected to contract brew Crazy Mountain, a premium non-alcoholic lager launched by George Clooney and his Casamigos co-founders Rande Gerber and Mike Meldman. The NA beer will launch in two varieties (Original and Lime) across select US markets in 2026 at $27.98 for two six-packs.
• Quirk Hard SeltzercoreStrategic or Co-development Partner · 20 October 2025Boulevard Brewing Co. and Quirk Hard Seltzer jointly announced two new products: Berry Jane Quirk THC Seltzer (hemp-derived, THC-infused beverage) and the return of Nitro Dry Stout to the Midwest and other markets. Berry Jane available in Missouri and Kansas.
• University of Kansas (Kansas Athletics)coreGTM or Marketing PartnerBoulevard has a sponsorship relationship with Kansas Athletics, featuring co-branded products such as Crimson and the Blueberry hard seltzer featuring University of Kansas Jayhawks branding. The company is a proud sponsor of Kansas Athletics.
• University of Missouri (Mizzou Athletics)coreGTM or Marketing PartnerBoulevard has a partnership with Mizzou Athletics, producing co-branded products such as Tiger Paw Punch hard seltzer featuring University of Missouri branding and mascot.
• Kansas City RoyalscoreGTM or Marketing PartnerBoulevard partners with the Kansas City Royals baseball team, evidenced by co-branded products (e.g., Space Camper Cosmic IPA featured alongside Royals imagery) and promotional events like Royals Watch Parties.
• Whitman's (More S'mores Barrel-Aged Stout)minorStrategic or Co-development PartnerBoulevard collaborated with Whitman's to produce More S'mores Barrel-Aged Stout, featuring marshmallow, graham cracker, and chocolate flavors at 8.2% ABV.
• Five Farms (Irish Cream Barrel-Aged Stout)minorStrategic or Co-development PartnerBoulevard collaborated with Five Farms to create Irish Cream Barrel-Aged Stout at 11% ABV, a limited release featuring Five Farms Irish Cream branding.
• Creed Humphrey (NFL Player)minorGTM or Marketing PartnerBoulevard partnered with NFL player Creed Humphrey for a collaboration highlighted on the brewery's blog, featuring brand content and community engagement.
• 90.9 FM The BridgeminorGTM or Marketing PartnerBoulevard partners with Kansas City radio station 90.9 FM The Bridge for The Early Show, a live music event series at the brewery featuring the slogan 'Drinks with friends. In bed by 10.'

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Stone Brewing: San Diego-based craft brewery known for bold IPAs and barrel-aged programs. Comparable to Boulevard's Smokestack Series and Well Rested barrel-aging program in product positioning and craft consumer target.
• Founders Brewing: Grand Rapids, Michigan craft brewer of similar scale and Midwest market positioning. Competes with Boulevard for tap handles, retail shelf, and craft consumers across Michigan, Ohio, and the broader Midwest.
• SweetWater Brewing Company: Atlanta-based craft brewery (owned by Tilray) of comparable scale with a diversified beer and seltzer portfolio, plus cannabis-adjacent products. Directly comparable in the strategic positioning around seltzers, THC beverages, and craft beer diversification.
• Allagash Brewing Company: Portland, Maine craft brewery with a strong barrel-aging and Belgian-style specialty portfolio. Comparable to Boulevard's Well Rested program in barrel-aging depth and specialty positioning, though at smaller scale and with different regional concentration.
• Lagunitas Brewing Company: Petaluma-based craft brewery (owned by Heineken) with national distribution and a portfolio spanning IPAs, sours, and seltzers. Comparable to Boulevard in scale, brand-led positioning, and portfolio diversification into adjacent beverage categories.
• New Belgium Brewing: Craft brewery of similar scale and regional heritage (Fort Collins, CO), now owned by Kirin. Operates a comparable diversified portfolio of beers, seltzers, and NA offerings, and is the other contract-brewing partner for Crazy Mountain NA beer, making it a directly comparable peer in production capability and category strategy.
• Bell's Brewery: Michigan-based craft brewery of comparable regional scale and Midwest distribution footprint. Like Boulevard, Bell's is an independent craft brewer with a strong Smokestack-equivalent specialty line and broad Midwest wholesale presence, making it a closely matched regional peer.
• Sierra Nevada Brewing: Large-scale U.S. craft brewery with national distribution, an innovation program, and a barrel-aging portfolio. Comparable in scale, channel mix (DTC + wholesale), and portfolio breadth to Boulevard, and competes for similar craft beer, IPA, and barrel-aged consumer occasions.

Broad incumbents

• Boston Beer Company: Public craft beverage company (Samuel Adams, Truly Hard Seltzer, Twisted Tea) operating at national scale. Broadly comparable as a craft originator that diversified into seltzers and adjacent categories, though substantially larger than Boulevard and a publicly traded benchmark.
• Anheuser-Busch InBev (Craft Portfolio): Macro-brewer owning multiple craft brands (Goose Island, Wicked Weed, 10 Barrel, Elysian). Competes with Boulevard through national distribution scale, retailer relationships, and the High End division, but as part of a vastly larger portfolio rather than as a focused craft player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/boulevard_beer
• Facebookfacebook.com/Boulevard
• LinkedInlinkedin.com/company/98302

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boulevard Brewing